Drinks Insider

Felicity Carter

The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.

  1. 5 NGÀY TRƯỚC

    Ep 45: Prof. Simone Loose on How the Golden Age of Wine Came to an End

    Brace yourself! Professor Simone Loose has some truth bombs to drop. She holds the Chair in Business Economics of the Wine and Beverage Sector at Hochschule Geisenheim in Germany, where her institute has spent over 35 collecting financial data from wine estates. What she sees is not encouraging: customer bases shrinking at more than 4% a year, half of participating businesses unable to pay their owners a living wage, and a generation of producers sitting on land that no longer functions as a retirement plan. She's mostly talking about Germany but, as she makes clear, its plight is reflected elsewhere. In this conversation Simone traces the structural forces bearing down on wine globally — demographic decline, the retreat from aspirational consumption, climate volatility, the end of cheap debt — and explains why some markets are adapting while others are still debating whether the problem is real. Felicity Carter is an award-winning wine and drinks journalist, editor and analyst. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly. Her Drinks Insider podcast won the 67 Pall Mall Global Wine Communicator Award for Audio.

    59 phút
  2. 1 THG 4

    Ep 44: Simon Farr on Fine Wine, Bad Markets, and Where He Sees the Opportunities

    Simon Farr has spent 50 years in the wine trade, most of that on things everyone else considered unnecessary, premature, or mildly alarming. He co-founded Bibendum in 1982 on the then-radical idea of cutting out middlemen and selling directly from producer to consumer. He built Cru World Wine on the equally unfashionable premise that price transparency and digital platforms were coming for fine wine whether the trade liked it or not. And now, against a backdrop of collapsing En Primeur trust, margin-squeezed restaurants, and shrinking consumption figures, he is doing it again — betting on aged Piedmont wines and a new hybrid space in Fitzrovia, because he thinks the trade is confusing a cyclical transition with terminal decline. In this episode, Farr traces the arc of his career from working harvest in post-scandal Bordeaux to delivering Champagne to the oil-rich London nightclubs of the late 1970s, and from Bibendum's founding moment to his current thinking on what a viable wine trade actually looks like in the decade ahead. He is bracingly clear about the structural damage that taxation and over-pricing have done to the on-trade. But he remains one of the few senior figures in wine who is putting his own capital behind a new venture rather than moaning about decline. If you want to understand both where the market broke and where the next opportunities lie, this is the conversation to hear. Felicity Carter is an award-winning wine and drinks journalist, editor and analyst. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker, she was named a 2024 Industry Leader by WineBusiness Monthly. Her Drinks Insider podcast won the 67 Pall Mall Global Wine Communicator Award for Audio.

    59 phút
  3. Ep 9: Kirk French Explains Why Humans Have Been Drinking for 10 Million Years

    4 THG 2

    Ep 9: Kirk French Explains Why Humans Have Been Drinking for 10 Million Years

    Kirk French teaches one of the most popular undergraduate courses in the United States. His so-called “Booze and Culture” course at Penn State, which covers the anthropology of alcohol, attracts 700 students a time. From him, they learn how fermented beverages reveal fundamental truths about human culture. From milking horses to create traditional Mongolian airag, to excavating beer cans at football tailgates, French uses alcohol as a lens to make anthropology accessible and engaging. His research spans Maya brewing traditions, Appalachian moonshine archaeology, and the social dynamics of college drinking, all while challenging students to understand that alcohol consumption patterns expose socioeconomic status, cultural values, and the universal human desire for social connection and altered consciousness. In this wide-ranging conversation, French explores why alcohol and agriculture co-evolved, why Native North Americans never developed fermentation traditions, and whether the current push toward abstinence represents a permanent shift or temporary reaction to pandemic-era overconsumption. He argues that America's 21-year-old drinking age removes crucial guardrails that protect young drinkers in other countries, that prohibition movements always stem from fear of what intoxicated people might do when their inhibitions drop, and that cannabis and social media are now substituting for alcohol's traditional role in lowering social anxiety. His conclusion: alcohol is too deeply woven into human culture across millennia to ever disappear, though consumption patterns will continue their historical ebb and flow. Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly. And Drinks Insider is an award-winning podcast! It has won the 67 Pall Mall Global Wine Communicator Award in Audio.

    55 phút
  4. Ep 39: Justin Cohen Says Chasing Loyalty Is Killing Your Wine Brand

    12/11/2025

    Ep 39: Justin Cohen Says Chasing Loyalty Is Killing Your Wine Brand

    Ready to hear marketing folklore dismantled? Justin Cohen from the Ehrenberg-Bass Institute takes the myths apart, one by one. In this episode of Drinks Insider,  we talk about why mental availability wins out over awareness, how to prioritise category entry points, and why the law of double jeopardy means small brands should stop chasing “loyalty” and start recruiting light and occasional buyers. Cohen maps the mechanics of growth across wine and beyond, from media choices to where your brand physically shows up, and explains why reach beats narrow targeting when you’re trying to get from zero to one purchase. We also get into distinctiveness versus differentiation, portfolio cohesion, and the duplication-of-purchase reality that your customers are also someone else’s customers. Cohen shows how to design tastings that encode the brand not just the occasion, how to defend against retailer private labels with consistent distinctive assets, and how to adapt when affluent Boomers age out and younger buyers refuse waiting lists.   Meet your host: Felicity Carter is an award-winning wine and drinks journalist, editor, speaker trainer and content strategist. She led Meininger’s Wine Business International to become the world’s most must-read wine trade magazine, and was founding Executive Editor of The Drop/Pix, which the Wall Street Journal named one of the most trusted sources of wine information. A regular keynote speaker at international events, she was named a 2024 Industry Leader by WineBusiness Monthly. And Drinks Insider is an award-winning podcast! It has won the 67 Pall Mall Global Wine Communicator Award in Audio.

    54 phút
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Giới Thiệu

The podcast that's interested in everything drinks. If you can drink it, sell it, and make money from it, we'll talk about it, though we're (mostly) fascinated by beverage alcohol. It's all about the intersection of drinks and commerce.

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