Drip Podcast

Ritva Leino & Sami Kallinen [www.optimointiopas.fi]

Drip provides insights and tips on what's currently significant in the media. It is a six-part podcast series that is part of the optimointiopas.fi concept. The series discusses the importance of data and why a better customer experience is the key to success. Ritva Leino and Sami Kallinen interview domestic and international experts. The episodes are either in Finnish or English. Drip tarjoaa oivalluksia ja vinkkejä siihen mikä mediassa on nyt merkityksellistä. Se on kuusiosainen podcastsarja, joka liittyy optimointiopas.fi -kokonaisuuteen. Sarjassa keskustellaan siitä, mikä on datan merkitys ja miksi parempi asiakaskokemus on avain menestykseen. Ritva Leino ja Sami Kallinen haastattelevat koti- ja ulkomaisia asiantuntijoita. Sarjan jaksot ovat joko suomeksi tai englanniksi. Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works/ Sami Kallinen https://8-bit-sheep.com/ @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the https://optimointiopas.fi project by https://8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

Episodes

  1. Drip #6 [EN]: Joanna Bryson, AI polymath and professor

    12/04/2023

    Drip #6 [EN]: Joanna Bryson, AI polymath and professor

    Do we have a clear understanding of what AI is and how it has been integrated into our everyday lives for a long time? Fears and hopes have always accompanied technological change, but as AI has emerged as a powerful influence in shaping societies, we need to prioritize ethical considerations. In the last episode of the podcast series "Drip", Sami and Ritva engage in a discussion with Professor Joanna Bryson about AI and its governance. She possesses a remarkable background in AI development and has been actively involved in every stage of the process of the EU's AI act. The Drip podcast -series is hosted by Sami Kallinen and Ritva Leino, and it is part of https://wwww.optimointiopas.fi. Joanna Bryson: https://www.hertie-school.org/en/who-we-are/profile/person/bryson https://www.youtube.com/watch?v=MAUX2O9jmmU https://www.youtube.com/watch?v=xHkW1HaVJRs https://www.wired.com/story/lamda-sentience-psychology-ethics-policy/ https://www.youtube.com/watch?v=Obz8Igqu57Y ://www.weforum.org/agenda/2023/06/european-union-ai-act-explained/ /ul> Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    47 min
  2. Drip #5 [FI]: Kirsi Pietilä, Human-centered Data Strategist

    11/14/2023

    Drip #5 [FI]: Kirsi Pietilä, Human-centered Data Strategist

    Miksi hyvinkin erilaisissa suunnitteluhankkeissa kannattaa aina ensin kuunnella asiakkaita? Asiakkaiden ottaminen mukaan on yksi keskeinen menestystekijä kovenevassa kilpailussa. Kirsi Pietilä on kokenut datapalvelumuotoilija, joka on suunnitellut kaupallisia menestystuotteita ja -palveluita, mutta uudistanut myös julkisen puolen prosesseja. Hän kertoo miten eri tavoin asiakkaita voidaan osallistaa sekä miksi hyvä asiakasymmärrys edellyttää sekä määrällistä että laadullista dataa. The Drip podcast -series is hosted by Sami Kallinen and Ritva Leino, and it is part of https://wwww.optimointiopas.fi. Kirsi Pietilä: https://fi.linkedin.com/in/kirsi-pietil%C3%A4-3624973 www.seesnorth.com Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    57 min
  3. Drip #4 [EN]: Jeremy D. Gilbert, Knight Professor in Digital Media Strategy

    09/21/2023

    Drip #4 [EN]: Jeremy D. Gilbert, Knight Professor in Digital Media Strategy

    How can various technologies, such as generative AI, be utilized to create new tools and storytelling formats? This is the key question for the media industry. Jeremy D. Gilbert, a professor at Knight Lab in Northwestern University, discusses the development and testing of new technologies. Why is tech so important to the media industry, and how can human-centered design assist in journalism. With a solid background in journalism, Gilbert previously served as the Director of Strategic Initiatives at the Washington Post. The Drip podcast -series is hosted by Sami Kallinen and Ritva Leino, and it is part of https://wwww.optimointiopas.fi. Jeremy D. Gilbert: https://reutersinstitute.politics.ox.ac.uk/people/nic-newman https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023 https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2023 Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    56 min
  4. Drip #3 [EN]: Nic Newman, Senior Research Associate at Reuters Institute

    08/31/2023

    Drip #3 [EN]: Nic Newman, Senior Research Associate at Reuters Institute

    In this episode, Nic Newman discusses the potential impact of generative AI in newsrooms and highlights the crucial questions to consider before implementing this technology. He also provides insights into how Reuters reports, Digital News Report and Journalism, Media, and Technology Trends and Predictions have contributed to our understanding of the digital transformation in the media ecosystem. Nic Newman: https://reutersinstitute.politics.ox.ac.uk/people/nic-newman https://reutersinstitute.politics.ox.ac.uk/digital-news-report/2023 https://reutersinstitute.politics.ox.ac.uk/journalism-media-and-technology-trends-and-predictions-2023 Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    51 min
  5. Drip #2 [EN]: Lovisa Bergström, data scientist and analytics manager at Dagens Nyheter

    05/25/2023

    Drip #2 [EN]: Lovisa Bergström, data scientist and analytics manager at Dagens Nyheter

    In this episode of Drip, the focus is on how media organizations can use data to improve engagement with their readers. The advantages are increased subscriptions and more funding to produce better journalism, resulting in an improved user experience. Lovisa Bergström, who works as a data scientist and an analytics manager at Dagens Nyheter, describes the various roles that data plays in digital organizations and provides many helpful tips and tools. Lovisa Bergström: https://se.linkedin.com/in/lovisabergstrom93 https://www.inma.org/author/Lovisa-Bergstr%C3%B6m Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    44 min
  6. Drip #1 [FI]: Santtu Elsinen, CDO at Alma Media

    05/03/2023

    Drip #1 [FI]: Santtu Elsinen, CDO at Alma Media

    This episode is in Finnish. "Datan kerääminen ja tallentaminen ei ole vaikeaa, mutta sen hyödyntäminen on. Se vaatii organisaatiolta paljon kyvykkyyksiä", näin sanoo Dripin ensimmäisessä jaksossa Alman digijohtaja Santtu Elsinen. Hän kertoo miten kirjautunut käyttö, asiakkaan parempi tunteminen ja sinnikäs työ auttaa mediayritystä menestymään. Santtu Elsinen: https://www.almamedia.fi/contact/santtu-elsinen/ https://www.linkedin.com/in/santtuelsinen/ Lisämateriaalit: Toimitustyön ohjaaminen ennustavan analytiikan avulla https://www.mediaalantutkimussaatio.fi/ajankohtaista/tapahtumat/personointi-ja-ennakoiva-analytiikka-tehokkuutta-tekoalylla/ https://youtu.be/0sRlERk3nZI?t=3589 Predicting the success of news Atte Jääskeläinen, Elli Taimela, Tomas Heiskanen https://dl.acm.org/doi/pdf/10.1145/3377290.3377299 Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works Sami Kallinen https://8-bit-sheep.com @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the optimointiopas.fi project by 8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

    1h 1m
  • 6 Episodes

About

Drip provides insights and tips on what's currently significant in the media. It is a six-part podcast series that is part of the optimointiopas.fi concept. The series discusses the importance of data and why a better customer experience is the key to success. Ritva Leino and Sami Kallinen interview domestic and international experts. The episodes are either in Finnish or English. Drip tarjoaa oivalluksia ja vinkkejä siihen mikä mediassa on nyt merkityksellistä. Se on kuusiosainen podcastsarja, joka liittyy optimointiopas.fi -kokonaisuuteen. Sarjassa keskustellaan siitä, mikä on datan merkitys ja miksi parempi asiakaskokemus on avain menestykseen. Ritva Leino ja Sami Kallinen haastattelevat koti- ja ulkomaisia asiantuntijoita. Sarjan jaksot ovat joko suomeksi tai englanniksi. Credits: Ritva Leino https://www.linkedin.com/in/ritvaleino/ https://ritvaleino.works/ Sami Kallinen https://8-bit-sheep.com/ @sakalli@mastodon.social Karri Niinivaara made the final tweaks to the recordings. This podcast is a part of the https://optimointiopas.fi project by https://8-bit-sheep.com, commissioned by the Media Industry Research Foundation of Finland: https://www.mediaalantutkimussaatio.fi/saatiosta/english/

Information

  • Creator
    Ritva Leino & Sami Kallinen [www.optimointiopas.fi]
  • Years Active
    2K
  • Episodes
    6
  • Rating
    Clean
  • Copyright
    © All rights reserved
  • Show Website
    Drip Podcast