Growth Strategy with Alyssa Evans

Alyssa Evans
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Growth Strategy with Alyssa Evans Building something meaningful takes more than hustle, it takes infrastructure. Join Alyssa Evans, growth strategist and founder of Drive Growth Partners, for real conversations with entrepreneurs who are doing the work: the dreamers turning ideas into reality, the founders scaling past their first wins, and the builders who refuse to choose between growth and integrity. Each episode, Alyssa hangs out with entrepreneurs at every stage—from "I have an idea" to "we just hit 7 figures"—to talk about what's really happening in their business, what's working, what's breaking, and what they're learning along the way. Then she breaks down one critical growth strategy, system, or framework that helps you build something that lasts. Because here's the truth: Your early wins proved you're onto something. Now it's time to build the infrastructure that makes it sustainable. Whether you're: - Thinking about starting something - Making your first sales - Scaling past early traction - Rebuilding after hitting a wall You'll leave every episode with: ✓ Real stories from people building in the trenches ✓ Actionable systems you can implement today ✓ The confidence that you're not alone in this ✓ A roadmap for doing growth the right way Systems over chaos. Strategy over hustle. Infrastructure over hope. Let's build something that matters.

  1. APR 9

    Consulting to Fashion with Sabrina Rohde

    She had the career most people spend years chasing. The prestigious firm. The fast track. The title that made everyone nod with approval. And she walked away to make a bag. Sabrina Rohde is the founder of Rohde Vene — a luxury accessories brand born in New York out of years spent in high-pressure, male-dominated boardrooms where she was brilliant, successful, and quietly building something just for herself on the side. What started as a creative outlet became a sold-out launch, an eight-week waitlist, and a brand that grew entirely through community — not a single dollar spent on ads. In this episode we talk about the moment she knew she had to bet on herself, how mentorship and community became her actual growth strategy, and what it really looks like to build something meaningful when you finally stop building for everyone else. Find Rohde Vene at rohdevene.com and on Instagram and TikTok at @rohde.vene.

    31 min

  2. MAR 31

    Your Brain on Marketing: The Behavioral Psychology Behind Why Humans Buy

    Today's consumers are more research-driven than ever. They compare, read reviews, and do their homework before buying. But after all that research, the thing that actually tips the decision is almost never the feature list,  it's a feeling. A connection. The moment something moves from "I'm considering it" to "I need this."   In Part 2 of this 3-part solo series, host Alyssa Evans goes deep on the neuroscience and behavioral psychology behind how humans actually make buying decisionsand why understanding the brain is the one competitive advantage AI can't replicate.   This episode covers the role of the amygdala in split-second emotional assessments, how the prefrontal cortex creates friction that kills conversions, the neuroscience of nostalgia and why certain brands instantly feel like home, and what color psychology actually says versus the oversimplified version most marketers use.   Whether you're building a brand, writing copy, or designing customer experiences — this is the science underneath all of it.   In this episode, you'll learn: • Why today's consumers are more cautious and research-driven than ever — and why the final decision still comes down to emotion and connection • How the amygdala processes your marketing before the conscious brain gets involved • What cognitive load is and why it's silently killing your conversions • How nostalgia activates the brain's reward system and creates trust shortcuts • What color psychology research actually says vs. the oversimplified version • Why these are the things AI cannot replicate Connect with Alyssa: • Instagram: @growyourstrategy • LinkedIn: Alyssa Evans • Website: growyourstrategy.co

    20 min

  3. MAR 26

    Games, Memory, and Building with Purpose with Sharon Wood

    Sharon Wood launched the very first Grand Theft Auto. She put video games on 150 million packages of Fritos. She built games for Burger King. By every measure, she had already won. And then she walked away from all of it to build something that actually keeps her up at night — in the best way. Happy People Games uses neuroscience and digital play to help seniors access dormant memories, reduce isolation, and connect with the people they love — even when they can't remember their names. It's science-backed, joy-first, and quietly changing lives in memory care centers and living rooms across the country. We talk about what it really means to pivot from corporate success to purpose-driven impact, what most people get completely wrong about aging and connection, and why the best strategy she ever backed into was the one that found her. If you've ever loved someone with memory loss — or if you've ever wondered what it looks like to build something that truly matters — this one is for you. What We Cover: → How Sharon went from Grand Theft Auto and Fritos to building science-backed games for seniors → What "serious games" actually are and why the NIH is funding them → How neuroscience and dormant memory work — and why reminiscing is more powerful than we think → The gap in the market she saw that nobody else was filling → What most people get wrong about aging, loneliness, and connection → How her two apps — Timeless Tunes and Still Frames — work and who they're for → What it takes to walk away from corporate success and build something mission-driven → Why the best strategies are sometimes the ones you back into Key Takeaways:   → Games aren't passive — they're experiential. That's what makes them powerful tools for memory and connection → 51% of game players are female — the market most people overlook is actually the majority → Dormant memories are the ones that stick around the longest — and the right trigger can bring them back → Joy is a strategy. Helping someone feel capable and connected isn't soft — it's science → The best pivot isn't always planned. Sometimes the idea finds you when you're ready for it → It doesn't matter if they remember your name. What matters is the joy they carry with them FAQ: What is Happy People Games? Happy People Games is a company founded by Sharon Wood that uses video game strategies and behavioral science to address serious social issues. Under it sits Happy People Forever, which creates memory care games specifically designed for seniors — helping them access dormant memories, reduce isolation, and connect with family. What are the apps and how do they work? Sharon has two apps currently available — Timeless Tunes, a music-based memory game that uses song clues to spark memories from the past, and Still Frames, which allows seniors to share photos and memories with family members. Both can be used in clinical settings like memory care centers or directly by families at home. Are these games only for people with dementia or Alzheimer's? No — while they are designed with memory care in mind, they are cross-generational and can be used by anyone who wants to exercise their memory, stay connected with loved ones, or simply have fun. As Sharon's grandson proved — you don't have to have lived the music to enjoy playing. Where can I find Happy People Games? Head to happypeopleforever.com — the links to both apps and all products are there. Is there science behind this? Yes. Sharon worked directly with researchers and psychologists to build these games, and the NIH has been actively funding serious games for population health improvement. The games are designed to stimulate dormant memories, elevate mood, improve social connection, and help seniors avoid geriatric depression. How is this different from other memory games or apps? Most memory games are clinical or feel like homework. Happy People Games leads with joy — the science is there, but it doesn't feel sciency. The goal is connection and fun first, with the therapeutic benefit built into the experience. Resources: → Explore Happy People Games: happypeopleforever.com → Full show notes: growyourstrategy.co → Book a private 90-Day Strategy Session with Alyssa: growyourstrategy.co → Join the Growth Strategy Community on Substack → Follow @growyourstrategy on social

    20 min

  4. MAR 19

    Paid Ads, Scroll Stoppers & Finding Your People with Kathie Feng

    Most founders are solving the wrong problem beautifully. They rebuild offers, redesign websites, and overhaul messaging before ever confirming that the right customers are even seeing it. This episode is about fixing that. Alyssa Evans sits down with Kathie Feng, founder and Growth Architect at Signal Growth AI, to talk about what it actually takes to scale a business with strategy instead of hustle. Kathie spent 13+ years leading growth for global brands including Constellation Brands (Corona, Modelo), Discover, Capital One, Shiseido, and Pave, an a16z-backed fintech startup. Now she helps founder-led companies build the kind of growth that compounds.   In this episode, you'll learn: Why ICP validation has to come before you rebuild anything (and how to do it right) How to use customer segmentation to break through a growth ceiling How to build pricing tiers based on buyer psychology, not founder gut feel Why your GTM strategy should be treated as a living system, not a one-time launch How to actually evaluate and use AI to reduce workflow friction in your business   Kathie also talks about the life she has intentionally built alongside her business: 6 continents, 42 countries, 5 languages, and a stock portfolio that has compounded over 160%. Growth as a mindset, not just a method. Connect with Kathie Feng: signalgrowth.ai | LinkedIn: Kathie Feng Connect with Alyssa Evans: growyourstrategy.co | Growth Strategy Podcast on Apple Podcasts and Spotify

    24 min

  5. MAR 16

    AI Isn't Replacing Marketing - It's Exposing Which Brands Did the Work

    Is AI coming for your marketing job? That's the wrong question — and this episode breaks down what's actually happening. In Part 1 of this 3-part solo series, host Alyssa Evans explores what AI is really shedding light on in the marketing world. With a background in behavioral psychology and over 15 years in the industry, Alyssa shares her firsthand observations on why AI isn't replacing marketers — it's exposing which brands were built on real foundations and which ones were built on surface-level activity. This episode covers the growing divide between brands built with a heart and soul versus brands built to be transactional, why purpose-driven marketing is becoming more resonant than ever, and how AI amplifies whatever foundation you've already built — for better or worse.   If you're a founder, marketer, or entrepreneur wondering whether your brand is built to last in the AI era, this is the episode to start with.   In this episode, you'll learn: • What AI is actually revealing about marketing foundations • The difference between brands built with purpose vs. brands built for transactions • Why a psychology background changes everything about how you approach marketing • What the current market trends are telling us about authenticity and brand trust • The foundational questions every brand needs to answer before creating more content   This is Part 1 of 3. Part 2 dives into the neuroscience behind why humans buy. Part 3 goes back to the marketing textbook and the Steve Jobs case study.   Resources: • Full show notes: growyourstrategy.co • Be first to know about Strategy OS: growyourstrategy.co • Book a 90-Day Strategy Session: growyourstrategy.co • Join the Growth Strategy Community on Substack   Connect with Alyssa: • Instagram: @growyourstrategy • LinkedIn: Alyssa Evans • Website: growyourstrategy.co

    13 min

  6. MAR 12

    Delegation for Leaders Who Can't Let Go with Renee Hastings

    What does it look like to build a business when no one built the path before you? In this episode of the Growth Strategy Podcast, host Alyssa Evans sits down with Renee Hastings - President and CEO of Executive Help Now, former Dale Carnegie Leadership Training Coach, and NBC-featured entrepreneur - to talk about delegation, faith, and building success entirely on your own terms. Executive Help Now is a virtual assistance agency that helps executives, entrepreneurs, and multi-million dollar nonprofits reclaim their time and focus on growth. Renee founded the company in 2014 after a career in corporate leadership, and she has become a sought-after voice on strategic delegation and sustainable business growth. What is delegation resistance, and why does it hold entrepreneurs back? Delegation resistance is rooted in fear - fear of losing control, fear that no one else can do it the way you do. Renee breaks down how to identify it, move past it, and build a team that actually accelerates your growth. Why is hiring a virtual assistant a growth strategy, not just support? When you hire the right VA and let them operate in their gifts, they become a strategic growth partner - not support staff. Renee explains what that actually looks like in practice. What does building success on your own terms really mean? Renee decided at thirteen years old - granddaughter of a sharecropper, surrounded by statistics designed to limit her - that none of it was going to write her story. She graduated high school at sixteen, built a career in corporate, and launched Executive Help Now without sacrificing her faith, her marriage, or her joy. Key insights from this conversation: No business ever grew to magnificent size on the back of one person The people who succeed aren't always the ones with the most resources - they're the ones who refuse to quit Letting people operate in their gifts is a growth strategy, not a management preference Your VA is a strategic growth partner when you hire right About Renee Hastings Renee Hastings is the President and CEO of Executive Help Now (executivehelpnow.org), a virtual assistance agency serving executives, entrepreneurs, and multi-million dollar organizations. She is a former Dale Carnegie Leadership Training Coach, former VP of Public Relations for Toastmasters where she grew membership 50% in two years, and a recognized voice on delegation and sustainable growth. Connect with Renee: executivehelpnow.org | Watch "Renee Speaks" on YouTube | Text "VA Now" to 1-866-943-3951 for her free VA hiring guide. About the Growth Strategy Podcast Hosted by Alyssa Evans of Grow Your Strategy (growyourstrategy.co), the Growth Strategy Podcast covers marketing strategy, ethical AI, entrepreneurship, and sustainable business growth for founders who refuse to compromise. Book a 90-Day Strategy Session at growyourstrategy.co - a private one-hour strategy call, personalized 90-day marketing roadmap, and 90-day access to the private community for $499.

    32 min

  7. MAR 6

    Turn Passion Into Profit with Ali Raymer | Travel Advisor | Growth Strategy

    This week I'm sitting down with travel entrepreneur and former high school English teacher Ali Raymer and this conversation is for anyone who's ever wondered if their passion is "enough" to build a real business around. Spoiler: it is. But only if you know how to tell the story. Ali built her travel brand from the ground up, survived a global pandemic that shut down her entire industry, and came out the other side with a client-trusted business that runs on authenticity, personal connection, and the kind of bespoke experiences that turn one-time clients into loyal fans. Her journey is a masterclass in pivoting with purpose and proof that your story is your greatest competitive advantage. What We Cover: How Allie transitioned from classroom teacher to sought-after travel curator Why the intimate, personal details are what actually close the sale The mindset shifts that kept her business alive during the pandemic How to build a brand in a saturated market when trust is everything Creating bespoke client experiences that generate real loyalty Balancing motherhood and entrepreneurship without losing yourself in the process Key Takeaways: → Your passion is not a hobby, it's a blueprint. Trust it. → Authenticity isn't just a buzzword. It's a business strategy. → Trust and connection are everything when you're selling something personal → Pivoting with purpose means leaning into your story, not running from it  → You don't need a perfect market. You need a clear point of view. If you've been sitting on a passion project or feeling stuck in a crowded space, Ali's story will reignite your confidence and give you a concrete path forward. Resources: Full show notes and links: growyourstrategy.co Join the Growth Strategy Community: growyourstrategy.co — monthly strategy calls, interactive conversations, and peer support for founders and creators building something meaningful.

    23 min

  8. MAR 4

    Marketing Is Not One Size Fits All

    Marketing advice has become its own hamster wheel. Every tool has a must-have funnel. Every platform has a strategy you're supposed to follow. And every guru is selling you a system that worked great... for their business. The problem? Your business isn't their business. And it never will be. Because here's the truth: marketing is not one size fits all. It never has been. And the reason so many smart, capable, experienced brand builders feel like they're failing at marketing isn't because they're bad at it — it's because they're using somebody else's map to navigate their own territory. In this episode I'm breaking down what actually gets in the way of real growth, what you should be doing instead, and why community and conversation are the missing pieces nobody talks about enough. What We Cover: Why marketing is not one size fits all — and why that's actually good news The two things entrepreneurs get wrong with strategy (and how both can tank your business) Why you need to audit before you build anything new How to set 12-month goals and reverse engineer them into an actual plan Why staying adaptable is more important than having the perfect strategy The isolation problem in entrepreneurship and why community changes everything Key Takeaways: → Tactics without strategy are just activity — you need a framework that connects everything → Growth is not linear, and everything is a hypothesis until the data tells you otherwise → Don't pivot before you've given it enough time to grow — let the data speak first → You are not doing things wrong, you're just using the wrong map → The entrepreneurs who grow fastest aren't the most informed — they have the right people around them If you've been consuming all the content, trying all the things, and still feeling like nothing is clicking — this episode is for you. You don't need more advice. You need a strategy built around YOUR business. Resources: Full show notes and links: growyourstrategy.co Join the Growth Strategy Community: growyourstrategy.co — monthly group strategy calls, real conversations, cross-promotion opportunities, and peer support for brand builders who are done figuring it out alone.

    9 min
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About

Growth Strategy with Alyssa Evans Building something meaningful takes more than hustle, it takes infrastructure. Join Alyssa Evans, growth strategist and founder of Drive Growth Partners, for real conversations with entrepreneurs who are doing the work: the dreamers turning ideas into reality, the founders scaling past their first wins, and the builders who refuse to choose between growth and integrity. Each episode, Alyssa hangs out with entrepreneurs at every stage—from "I have an idea" to "we just hit 7 figures"—to talk about what's really happening in their business, what's working, what's breaking, and what they're learning along the way. Then she breaks down one critical growth strategy, system, or framework that helps you build something that lasts. Because here's the truth: Your early wins proved you're onto something. Now it's time to build the infrastructure that makes it sustainable. Whether you're: - Thinking about starting something - Making your first sales - Scaling past early traction - Rebuilding after hitting a wall You'll leave every episode with: ✓ Real stories from people building in the trenches ✓ Actionable systems you can implement today ✓ The confidence that you're not alone in this ✓ A roadmap for doing growth the right way Systems over chaos. Strategy over hustle. Infrastructure over hope. Let's build something that matters.

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