Driven Ops Power Talk

Jazmine Moore & Rebecca Heyse
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Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.

  1. Ep. 29 - Being technical is great, but being understood is better

    15/10/2025

    Ep. 29 - Being technical is great, but being understood is better

    Technical folks, this one's for you! We're unpacking why technical messages don't always land and how to fix it. Skip the technical jargon and instead learn how to better align with business teams, communicate clearly, and keep projects moving without all the back-and-forth. Plus, we're celebrating the end of season two and sharing what's next for Power Talk.

    11 min
  2. Ep. 28 - The new era of the MQL

    14/10/2025

    Ep. 28 - The new era of the MQL

    Join us as we break down why the MQL isn't dead, but has just been misunderstood. We dig into what a modern MQL should look like, how to align it with today's buyer journey, and why gating strategy and sales collaboration matter more than ever. Forget the MQL goals of 500 every month and other vanity metrics. If you're ready to move from chasing numbers to driving real pipeline, this one's for you.

    14 min
  3. Ep. 27 - Let's talk about making AI your marketing power partner

    14/10/2025

    Ep. 27 - Let's talk about making AI your marketing power partner

    What if your next big promotion doesn't come from working harder, but from teaming up with AI? Today we're diving into how AI is transforming the workplace, not by replacing humans, but by amplifying our creativity and productivity. Unpacking the myths fueling AI anxiety, share real-world examples of tools like HubSpot, Fireflies, and Glean, and discuss how to build your personal AI workbench. Is AI also a....fortune teller? Let us know what you think.

    23 min
  4. Ep. 26 - When security breaches hit your sales tools

    16/09/2025

    Ep. 26 - When security breaches hit your sales tools

    We're talking about the recent breach impacting SalesLoft and Drift customers, which forced the shutdown of critical integrations. Join us as we share what admins should do when systems go dark, why transparency and communication matter during a crisis, and practical prevention tips like MFA, role-based access, and zero-trust practices.

    20 min
  5. Ep. 25 - Sales process that works: aligning reps, data and leadership

    16/09/2025

    Ep. 25 - Sales process that works: aligning reps, data and leadership

    Join us as we dig into one of the most important parts of sales operations, building a sales process that reps want to follow. We're exploring how to design workflows that feel natural, keep CRM data clean, and give leadership the clarity they need. It's all about practical strategies for aligning processes with real-world selling motions, empowering champions and SDRs, and embedding communication and change management so adoption sticks. Whether you're rolling out a new process or refreshing an old one, this episode will help you create a system that supports both your reps and your revenue goals.

    18 min
  6. Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database

    05/08/2025

    Ep. 24 - Smarter Segmentation Is the Fix for Your Cold Database

    We're diving into the all-too-common problem of database fatigue in email marketing, where engagement starts to fall and unsubscribes start to rise. Let's unpack why the "spray and pray" approach needs to die for good and look at smarter strategies for segmentation, re-engagement, and governance to keep your email list healthy and responsive.

    13 min
  7. Ep. 23 - Navigating change at work as an ops professional

    08/07/2025

    Ep. 23 - Navigating change at work as an ops professional

    Change is hard. Whether you're in the middle of a rebrand, launching a new product, or rolling out new tech, it can feel overwhelming. Especially if you're the one expected to make it all happen. We're talking about managing organizational change without losing your mind. From getting buy-in to setting clear goals, building a solid communication plan, and avoiding the chaos. If you're a marketing, sales, or ops leader trying to keep your team aligned through the storm, this one's for you.

    22 min
  8. Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue

    17/06/2025

    Ep. 22 - Marketing vs. Sales: The Sibling Rivalry Slowing Your Revenue

    You know that tension between marketing and sales? Yeah, we're talking about it. In this episode, we get into the real reasons teams butt heads: missed follow-ups, lead quality complaints, broken feedback loops, and more. We've seen it all, and chances are, so have you. We also break down how to actually fix it, from building shared funnels to setting real SLAs that both teams can align on.

    14 min
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Two work besties with over a decade in the trenches of Marketing and Sales Operations. Listen to these RevOps professionals nerding out over all the people, processes, and technologies that make up the engine of a thriving go-to-market function.

Información

  • Creador
    Jazmine Moore & Rebecca Heyse
  • Años de actividad
    2024 - 2025
  • Episodios
    30
  • Clasificación
    Apto
  • Copyright
    © 2026 Jazmine Moore & Rebecca Heyse
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