Driven to Success

Vic Tarasik

Looking for conversations that spark ideas and move you forward? Driven to Success gives you an inside look at the leaders shaping the entire aftermarket. Hosts David Wofford and Vic Tarasik dive into real stories, practical strategies, and fresh ideas from standout shop owners, top-performing technicians, distributors, tool innovators, manufacturers, and leaders from key industry associations, plus the unexpected insights that only come from honest, unfiltered conversation. If you’re focused on growing, leading, & staying ahead, this is where the industry’s brightest minds come to talk shop.

  1. Season 2, Episode 14 Trailer

    Growing Sales -Educate and Communicate

    David ("Yoda") explains that for a warehouse distributor-who is already investing millions in inventory and infrastructure-the path to growth isn't just about having the parts; it's about the sales team's ability to: Move Beyond "Just Sales": Transition from being seen as "another sales guy" to a sincere partner who adds value through product knowledge. Target the Professional Installer: Effectively communicate why a specific product is the right solution for the technicians fixing cars every day. Leverage Service Center Programs: Use these programs as a competitive advantage to ensure the distributor is the "first call" for a shop. Adapt to Brand Shifts: Understand that market preferences for brands change every decade, and the distributor must educate the market on those shifts to maintain revenue growth.

    4 min

  2. Jun 18

    AI and the Aftermarket: Threat, Tool, or Turning Point?

    Artificial Intelligence is rapidly changing the automotive industry, but what does it really mean for shop owners, service advisors, and technicians? In Part 2 of our conversation with Craig O'Neil of AutoFlow, we explore the opportunities, risks, and realities of AI. From improving communication and productivity to becoming a powerful thought partner, Craig shares practical ways shop owners can begin leveraging AI today while staying focused on what matters most: serving customers and building stronger businesses.

    22 min

  3. May 29

    Why Customers Don’t Trust Repair Shops… And How We Change That

    In Part 1 we meet with Craig O'Neil! We hit a first-car story and touch on public speaking and fears about the future of AI in the automotive industry. Craig O'Neil delivers a powerful conversation on communication, leadership, and why human connection still matters. If you're a shop owner, service advisor, or industry leader wondering what comes next, this episode is packed with insights you can use today.

    21 min

  4. May 7

    The Storyteller Behind Shop Owner Magazine with Doug Kaufman

    What happens when the guy who usually asks the questions steps behind the microphone? In this episode of Driven to Success, Vic Tarasik and David Wofford sit down with Doug Kaufman of Shop Owner Magazine for a conversation filled with stories, laughter, mentorship, media evolution, and why this industry still feels like family. From a beat-up 1974 Camaro to the future of digital media and AI, Doug shares how storytelling, culture, and attitude shape success in the automotive world. This episode is packed with heart, humor, and insight from one of the industry’s most respected voices.

    37 min

  5. Apr 22

    Inside Tektonic: The Teamwork Powering the Industry’s Next Move

    Why should you listen? Because this is not about a conference. It is about what happens when leadership, vision, teamwork, and execution come together to move an entire industry forward. In this episode of Driven to Success, Vic Tarasik and David Wofford sit down with John Phelps and Amber Wright from Tekmetric to go behind the scenes of Tektonic. If you are a shop owner, service advisor, or technical specialist, this conversation will challenge how you think about growth. You will hear what top-performing shops are doing differently, why connection drives real change, and how small shifts in process can unlock real results. This episode gives you perspective you can use immediately. Not theory. Not fluff. Real insight from leaders shaping the future of the aftermarket. And this is just the start. More voices, more stories, and more takeaways are coming next.

    43 min

  6. Apr 13

    Gen Z at Their Best

    Most shop owners overlook the hidden power of exceptional customer experience—and it’s costing them more than they realize. Imagine turning a simple tire plug into a moment that builds lifelong loyalty. Vic shares a story with David that shows how just one young Gen Zer’s genuine care and professionalism transformed a stressful situation into a standout win—without high-pressure sales or shortcuts.

    14 min

  7. Apr 13

    Never Discount (Tire) Gen Z Audio episode

    Most shop owners overlook the hidden power of exceptional customer experience—and it’s costing them more than they realize. Imagine turning a simple tire plug into a moment that builds lifelong loyalty. Vic shares a story with David that shows how just one young technician’s genuine care and professionalism transformed a stressful situation into a standout win—without high-pressure sales or shortcuts.In this episode, you’ll discover how leaders in the industry are redefining service with small but impactful gestures, like showing respect and transparency. We break down: the importance of digital inspections that build trust, the value of training your team to approach every customer like a valued guest, and why investing in your staff’s development leads to happier customers and higher profits.You'll also learn how to spot and nurture the “diamonds” in your team—young professionals eager to serve—and how systems from industry giants like Discount Tire create consistent, excellent experiences. Plus, why time and trust are more valuable to your customers than ever before, and how shifting your mindset can turn challenges into opportunities for growth.If you’re tired of reactive service that leaves money and loyalty on the table, this episode is your blueprint for creating memorable, profitable customer interactions. Perfect for shop owners, managers, and technicians ready to elevate their game—and their bottom line. Don’t miss these proven strategies to turn every customer visit into a loyalty-building experience.

    14 min

  8. Apr 13

    Never Discount ( Tire) Gen Z audio only

    Most shop owners overlook the hidden power of exceptional customer experience—and it’s costing them more than they realize. Imagine turning a simple tire plug into a moment that builds lifelong loyalty. Vic shares a story with David that shows how just one young technician’s genuine care and professionalism transformed a stressful situation into a standout win—without high-pressure sales or shortcuts.In this episode, you’ll discover how leaders in the industry are redefining service with small but impactful gestures, like showing respect and transparency. We break down: the importance of digital inspections that build trust, the value of training your team to approach every customer like a valued guest, and why investing in your staff’s development leads to happier customers and higher profits.You'll also learn how to spot and nurture the “diamonds” in your team—young professionals eager to serve—and how systems from industry giants like Discount Tire create consistent, excellent experiences. Plus, why time and trust are more valuable to your customers than ever before, and how shifting your mindset can turn challenges into opportunities for growth.If you’re tired of reactive service that leaves money and loyalty on the table, this episode is your blueprint for creating memorable, profitable customer interactions. Perfect for shop owners, managers, and technicians ready to elevate their game—and their bottom line. Don’t miss these proven strategies to turn every customer visit into a loyalty-building experience.

    14 min
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Trailers

Ratings & Reviews

5
out of 5
5 Ratings

About

Looking for conversations that spark ideas and move you forward? Driven to Success gives you an inside look at the leaders shaping the entire aftermarket. Hosts David Wofford and Vic Tarasik dive into real stories, practical strategies, and fresh ideas from standout shop owners, top-performing technicians, distributors, tool innovators, manufacturers, and leaders from key industry associations, plus the unexpected insights that only come from honest, unfiltered conversation. If you’re focused on growing, leading, & staying ahead, this is where the industry’s brightest minds come to talk shop.

Information

  • Creator
    Vic Tarasik
  • Years Active
    2025 - 2026
  • Episodes
    33
  • Rating
    Clean
  • Copyright
    © Vic Tarasik
  • Show Website
    Driven to Success

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