Joe Jones was iRobot’s first full-time hire and co-inventor of the Roomba, the world’s first widely adopted consumer robot. In this episode of DRIVEN, he shares the untold story behind building Roomba, the drama in manufacturing, the design tradeoffs that made it viable, and what most robotics founders still get wrong today. Joe walks through: • The early days at iRobot and the internal debates that led to Roomba
• Why Roomba succeeded while so many consumer robots failed
• Manufacturing chaos, field failures, and retailer pressure
• The hard realities of shipping physical robots at scale
• The business model shifts inside iRobot and what led to its recent shutdown
• Lessons from founding Harvest Automation in agricultural robotics
• The story behind Tertill, the solar-powered garden weeding robot
• What it really takes to start and grow a successful robotics company Joe is also the author of “Dancing with Roomba: Cracking the Robot Riddle and Building an Icon”, where he documents the unexpected journey of creating one of the most iconic consumer robots ever built. If you're interested in robotics startups, autonomous systems, hardware manufacturing, or the economics of real-world automation, then this conversation is packed with insight. No hype. No humanoid fantasies. Just hard-earned experience from someone who’s actually built and shipped robots at scale. 🎙 Hosted by Paul Perrone, Founder & CEO of Perrone Robotics
🔔 Subscribe for deep conversations on robotics, AI, autonomy, and the business of building hard tech. Joe Jones, Dancing with Roomba, Roomba story, iRobot history, iRobot rise and fall, Roomba manufacturing drama, robotics startup lessons, how to build a robotics company, consumer robotics business, Harvest Automation, Tertill robot, agricultural robotics, home robotics startup, robotics manufacturing challenges, robotics product development, hardware startup lessons, robotics entrepreneurship, autonomous systems podcast, DRIVEN podcast, Paul Perrone, robotics commercialization, robotics business model, why robots fail, robotics design tradeoffs, robotics engineering at scale www.driven.show