Drysen Learns Things

Made By Things
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Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers. So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me. Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience. Learn more at Madebythings.com/discovery.

  1. 2024. 10. 17.

    Drysen Carsten | Webinar Highlights

    In this webinar, Drysen Carsten discusses the importance of video marketing for brands, focusing on three essential types of videos that can enhance customer experience and build super fans. He emphasizes the significance of understanding the customer journey, the role of personalization in video content, and the effectiveness of explainer videos. Additionally, he highlights the need for engaging testimonials and the advantages of using animation to communicate brand messages effectively.

    12분

  2. 2024. 10. 16.

    Rachel Fishback | Videos for Agriculture

    In this conversation, Drysen Carsten speaks with Rachel Fishback from People of Ag about her journey in the agricultural sector, focusing on media marketing and the swine industry. Rachel shares her background in agriculture, her passion for video content creation, and the importance of showcasing the advancements in agriculture. They discuss the evolution of farming, the role of technology, and the caring individuals behind the industry. Rachel also reflects on her startup experience and the challenges and excitement that come with it.

    10분

  3. 2024. 10. 15.

    Oli Bridge | The Power of Personalized Videos

    In this conversation, Drysen Carsten speaks with Oli Bridge from Bonjoro about the power of personalized video emails in marketing. They discuss Bonjoro's unique approach to customer engagement, the challenges faced with their done-for-you video service, and the importance of personalization in building trust with customers. The conversation highlights the impact of personalized communication on customer relationships and the lessons learned from their marketing efforts.

    9분

  4. 2024. 10. 04.

    Holly Sauer | The Art of Sales Outreach

    In this conversation, Drysen and Holly Sauer discuss the intricacies of lead generation, focusing on Alleyoop's unique approach to outsourcing sales development representatives (SDRs) and business development representatives (BDRs). Holly shares her journey from a non-sales background to leading in the lead generation industry, emphasizing the importance of personalization in outreach strategies. The discussion also highlights Alleyoop's innovative methods, team culture, and the challenges faced in the lead generation landscape.

    10분

  5. 2024. 10. 03.

    Drysen Carsten | 3 Videos Your Brand is Missing

    In this conversation, Drysen Carsten discusses key marketing strategies that brands can implement to enhance customer engagement and retention. He emphasizes the importance of understanding the customer journey, building trust through personalized interactions, creating effective explainer videos, and implementing onboarding campaigns to keep customers informed and satisfied throughout their experience. The insights shared aim to help marketers create content that resonates with their audience and fosters brand loyalty.

    10분

  6. 2024. 10. 01.

    Drysen Carsten | Building Customer Experiences

    In this episode, Drysen discusses the critical role of customer experience in business, particularly in the wedding entertainment industry. He shares his personal journey from starting a DJ company to partnering with his wife, a photographer, to create a powerful combined service. The conversation emphasizes the importance of building strong relationships with clients, going above and beyond in service, and the impact of word-of-mouth marketing. Drysen highlights the need for businesses to create memorable experiences that turn clients into super fans who advocate for the brand.

    10분

  7. 2024. 09. 30.

    Drysen Carsten | AB Testing with Video Content

    In this episode, Drysen Carsten discusses the importance of A/B testing in video production, particularly through the use of motion graphics and animation. He emphasizes how these tools allow marketers to experiment with different styles, colors, and messages to find what resonates with their audience. The conversation also highlights the significance of data-driven decision-making in marketing, urging marketers to rely on analytics rather than gut feelings to guide their strategies.

    10분

  8. 2024. 09. 27.

    Ashton Hauff | Branding is more than logos and colors.

    In this conversation, Drysen Carsten speaks with Ashton Hauff from The Good Kids about the intricacies of branding, particularly in relation to their project with Pride Dairy. They discuss the emotional journey of working on significant branding projects, the importance of storytelling in branding, and the unique position of The Good Kids as a branding studio in North Dakota. The conversation highlights the strategic approach to branding and the deeper elements that contribute to a strong brand identity.

    10분
모두 보기(22개)

소개

Hey - I'm Drysen, a content strategist at Made by Things with a deep background in animation and motion graphics. But, video marketing is only a small part of the marketing industry. From email campaigns to digital ads and OOH, there's a ton to learn, and I want to learn it from my marketing peers. So, I'm determined to have a daily 10-minute conversation to learn everything I can and become a better marketing person, and I'm inviting you to be a fly on the wall to learn alongside me. Each episode is sponsored by the Made by Things Discovery Workshop—a collaborative workshop where Made by Things designs a custom 'à la carte' style menu of fresh ideas of content and solutions to help you deliver a more robust customer journey and experience. Learn more at Madebythings.com/discovery.

정보

  • 제작진
    Made By Things
  • 방송 연도
    2024년
  • 에피소드
    22
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    © 2025 Made By Things
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    Drysen Learns Things