The Dscoop Podcast

Dscoop

Welcome to the Dscoop Podcast. 100 million podcasts in the world. Only ONE dedicated to the Dscoop community. Dscoop's goal has always been to keep our community connected to each other and to the latest information you need to run your business. The Dscoop Podcast is another way to foster connection, conversation and collaboration. We'll bring you helpful, candid interviews with printers, partners, industry experts, business leaders, innovators, and more. We’ll also air sessions from our previous and current Dscoop Edge events and educational webinars that you can stream anytime. Listen while you’re driving, walking, working out, doing chores, or just chilling out. We want to know what YOU want to hear – so write us at hello@dscoop.org Subscribe to the Dscoop Podcast to listen on Apple, Spotify, Google or your favorite platform, and get the latest episodes delivered to you! Learn more about Dscoop at https://dscoop.com

  1. Jul 20

    Unvarnished - Colin McDermott Wonders If You're Leaving Millions on the Table

    Stop trying to sell, and start trying to educate. That’s the message Colin McDermott, The Online Print Coach, will bring to Edge Long Beach this May as a speaker in the SELL track. He believes print companies need to shift from a traditional sales mindset to an educational approach — guiding clients, building trust and using content marketing to generate long-term business. In this episode of the "Unvarnished" video interview series, Colin shares his journey in the print industry, from working in estimating and production to launching and running his own businesses. He has faced firsthand the challenges of losing major clients overnight, navigating economic downturns and rebuilding from scratch. Those experiences have shaped his approach to helping companies grow and become more resilient. Now a certified corporate coach and founder of The Online Print Coach, Colin works with clients to help them fine-tune their sales processes and build stronger client relationships. At Edge Long Beach, he’ll share tangible strategies to help printers stand out, generate leads and keep customers coming back. “People don’t want to be sold to — they want solutions to their problems. If you can teach them something valuable, they’ll trust you and eventually buy from you,” Colin says. Colin is also hosting an exclusive pre-event webinar for Edge Long Beach attendees, "The Top 10 Mistakes Print Companies Make," which will cover key business pitfalls and how to fix them. One of those mistakes, he shares in this interview, is not creating a strong feedback loops with customers. He has seen print companies unknowingly leave millions of dollars on the table simply because they never asked their clients the right questions.

  2. Jul 20

    Unvarnished - Marco Boer: Why the Strongest Print Companies Keep Getting Stronger

    Commercial print has been shrinking for years, and Marco Boer does not sugarcoat that reality. As vice president of IT Strategies and a nearly 40-year veteran of the industry, Boer has spent decades helping manufacturers like HP understand where print is heading and why. His view: Traditional commercial print is consolidating fast, offset volumes continue to decline and about 3%–4% of print providers disappear each year across both the U.S. and Europe. But the businesses that remain are often stronger, leaner and far more capable. Marco explains that many private-equity firms see print as a cash-generating business with operational inefficiencies that can be fixed. When investors acquire multiple companies in one market, they eliminate duplicated departments, improve purchasing power and force sharper financial discipline. It creates pressure, especially for smaller PSPs, but it also pushes the industry toward smarter operations and better decisions. That same mindset drives his strongest argument for digital print. As run lengths continue shrinking — from thousands of sheets to hundreds — the economics of offset become harder to justify. Marco points out that waste that once felt normal suddenly looks expensive. He points to the example of offset makeready waste and how digital presses remove much of that friction. Combined with job-level profitability dashboards and better production data, printers can now see which jobs actually make money instead of waiting until month-end to find out. Marco also sees self-service ordering portals as one of the biggest opportunities for profitable growth, especially for printers serving small businesses. AI-assisted preflight, upfront payment and low-touch ordering allow short-run work to scale without unnecessary labor. Many printers say they have portals, but Marco notes that top leaders treat them as core infrastructure. The less friction in ordering, the stronger the economics become. Despite tariffs, rising paper costs and shipping inflation, Marco remains optimistic about what he calls the “haves” — companies with strong balance sheets, clear strategy and the discipline to keep reinvesting. He points to HP Indigo users adopting high-productivity technology like the V12 label press as proof. When printers recognize real opportunity for gains, they do not hesitate to double down, and many already have, he says.

  3. Jul 20

    Unvarnished - Mehzabin Nair is Hands-On and People-First

    Mehzabin Nair, managing director of Skanem India, has spent two decades in packaging, and she brings a rare mix of commercial instincts and technical curiosity to her job. In this "Unvarnished" interview, she shares how she’s strengthened performance by rebuilding culture, speeding up decision-making and making sustainability a lived discipline. Her approach is hands-on and people-first. Mehzabin has worked across flexible packaging, procurement and consulting. When she joined Skanem India two years ago, she said she didn’t face a long ramp-up because she already knew the industry and had a clear view of what needed to change. That meant tightening operations, controlling cost, optimizing resources, and quickly improving sales and marketing visibility. Those moves worked, and today Skanem India is more streamlined, focused and culture-driven. It's a shift you can feel when you walk in, Mehzabin says: “I see faces coming, smiling. They are proud of stepping into the office.” A big driver of that turnaround is how she builds confidence at every level. Mehzabin described a rebuild that included adding new talent while also elevating people already in the organization. She promoted second-line leaders into key functions and backed them with authority. That trust-forward style extends to daily communication with the company's leaders, factory workers, customer support staff and others. Sustainability is another thread she speaks about with conviction. “We're creating responsible packaging,” she said, pointing to Skanem India’s tagline and how it shaped a rebrand. “Whatever we manufacture, we manufacture with love, care, responsibility." She highlights examples ranging from responsible supplier selection to simple operational choices like using LED lights for energy savings. Mehzabin wants Skanem India to stand apart in a crowded packaging market by behaving like a partner. “We don't at all call ourselves as a supplier of labels,” she said. “We call ourselves partners in helping you sell better, partners who are reliable and committed to ensure what is required is delivered.” It’s a mindset recognized across the Dscoop community: keep learning, keep moving and boldly move in new directions.

  4. Jul 20

    Unvarnished - Turning Insight into Impact: Karen Kimerer on Selling Smarter

    Karen Kimerer has spent her career helping print leaders see sales from a new perspective. In this episode of "Unvarnished," she joins Dscoop’s Chris Hyde for a discussion about how today’s most successful companies are rethinking how they communicate value. Drawing on decades of experience in business development, strategy and market research, Karen emphasized that the print industry’s greatest challenge is how businesses talk about themselves. Too many teams still rely on outdated product language that fails to connect with what buyers truly care about. Her approach starts with a clear understanding of customers’ goals and pain points, then builds a message that speaks their language. Karen’s business, K.L. Kimerer & Associates, helps organizations translate technical expertise into meaningful stories that win attention and trust. She works with clients to sharpen their value propositions, strengthen their go-to-market strategies and arm sales teams with content that resonates through every stage of the buyer’s journey. During the conversation, Karen reflects on her own journey from corporate leadership roles to entrepreneurial advisor. She speaks about the power of curiosity, the importance of intentional growth and why leaders must carve out time to think strategically even in the rush of day-to-day demands. This isn’t Karen’s first time sharing her expertise with the Dscoop community — she recently led this education session on insight selling , where she guided print professionals on how to replace product pitching with conversations that spark trust and urgency.

  5. Jul 20

    Unvarnished - Caroline Routledge is Helping Printers Turn Data into a Growth Engine

    Caroline Routledge has seen what happens when data is treated as a strategic asset instead of a background tool — businesses grow, clients succeed and relationships deepen. As a data consultant for digital printers and marketers, she’s helping companies shift from “we have data” to “we’re using data to make money.” In her "Unvarnished" episode with Dscoop’s Chris Hyde and Darin Painter, Caroline shares why data-driven personalization is such a powerful growth lever. “If you understand the customer and what they’re trying to achieve, you can make their messaging more relevant and effective,” she said. “That builds loyalty and opens the door to additional opportunities.” Caroline is head of data sales at PDV, one of the UK’s leading data-driven direct marketing agencies. The company helps blue chip brands and startups enrich and connect their data so campaigns are more targeted, measurable and repeatable. PDV also provides lead generation, campaign execution and other agency services. By showing clients how better data can improve response rates, raise lifetime customer value and inform broader marketing strategy, printers can position themselves as indispensable partners, she said. And as technology enables more precise personalization and automation, printers who lead the conversation on data strategy will differentiate themselves from competitors. Whether you’re handling direct mail, packaging or cross-media campaigns, Caroline's advice is clear: The more you know about your client’s audience, the more valuable — and profitable — your work becomes.

About

Welcome to the Dscoop Podcast. 100 million podcasts in the world. Only ONE dedicated to the Dscoop community. Dscoop's goal has always been to keep our community connected to each other and to the latest information you need to run your business. The Dscoop Podcast is another way to foster connection, conversation and collaboration. We'll bring you helpful, candid interviews with printers, partners, industry experts, business leaders, innovators, and more. We’ll also air sessions from our previous and current Dscoop Edge events and educational webinars that you can stream anytime. Listen while you’re driving, walking, working out, doing chores, or just chilling out. We want to know what YOU want to hear – so write us at hello@dscoop.org Subscribe to the Dscoop Podcast to listen on Apple, Spotify, Google or your favorite platform, and get the latest episodes delivered to you! Learn more about Dscoop at https://dscoop.com