1,010 episodes

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

The Duct Tape Marketing Podcast John Jantsch

    • Business
    • 4.6 • 229 Ratings

Insightful interviews with authors, experts, entrepreneurs, and thought leaders who share valuable marketing tips, growth strategies, and resources. Hosted by John Jantsch, one of America's top small business marketing experts, this show is dedicated to helping you craft effective marketing strategies that will grow your business. Whether you're a small business owner, marketing professional, or marketing agency owner, you'll gain valuable insights and actionable advice on topics such as marketing strategy, consulting, social media marketing, content marketing, SEO, email marketing, lead generation, business management, entrepreneurship and much more. With over 900 episodes since its inception in 2005, The Duct Tape Marketing podcast is your go-to resource for all things marketing or business growth. Join us each week as we dive into the latest marketing trends and strategies that will help you achieve your business goals. Don't miss out on this opportunity to learn from the best in the business. Tune in to The Duct Tape Marketing podcast and start listening today!

    How To Hire a Fractional CMO

    How To Hire a Fractional CMO

    In this episode of the Duct Tape Marketing Podcast, I go solo and dive into the trend in the marketing consultancy agency world that is: Fractional Chief Marketing Officers or CMOs.
    This episode is a must-listen for business owners, marketing professionals, and consultants seeking a game-changing approach to business growth.

    Key Takeaways:
    I explore the game-changing concept of Fractional Chief Marketing Officers (CMOs), highlighting its cost-effectiveness compared to traditional hires. Emphasizing the importance of leading with strategy, I challenge the conventional project-based approach to marketing, advocating for a transformative focus on strategic direction. By intentionally evolving the customer journey, businesses can position themselves for sustained growth in 2024 and beyond. Tune in to discover how embracing Fractional CMOs and prioritizing strategy-first methodologies can revolutionize your marketing approach and drive long-term success.

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 20 min
    Remote Work Revolution: Drive Sustainable Growth with Virtual Teams

    Remote Work Revolution: Drive Sustainable Growth with Virtual Teams

    In this episode of the Duct Tape Marketing Podcast, I interviewed Scott Cox. Scott brings a wealth of experience in the ever-evolving world of sales and marketing, with a career spanning over a decade. Scott is best known for founding Social Reach in 2017, which is a marketing agency that caters to small business owners in varying industries.
    Today, he provides business coaching, where he helps business owners grow and scale their businesses from 6 to 7 figures by implementing the right systems and processes, as well incorporating Virtual Assistants. 

    Key Takeaways
    Scott shares insights into leveraging remote work for sustainable growth. He highlights the importance of embracing virtual teams, navigating growth challenges, and balancing automation with human interaction. Scott also discusses the potential of integrating AI technologies to enhance productivity and creativity. By building resilient businesses through remote work and technology, entrepreneurs can thrive in today's fast-paced world.
     
    More About Scott Cox:

    Connect with Scott on LinkedIn - linkedin.com/in/scottacox/

    Visit his Website - stxconsulting.co/


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 20 min
    How to Achieve Remarkable Sales Results Every Time

    How to Achieve Remarkable Sales Results Every Time

    In this episode of the Duct Tape Marketing Podcast, I interviewed Ian Altman, renowned sales expert and author of "Same Side Selling."
    Ian grew his prior businesses from zero to over one billion dollars in value. He has since built a reputation for helping others build a culture of growth achieving remarkable results.
    For 5 years in a row, he has been recognized as one of the world’s top 30 Experts on Sales, and his Same Side Selling Academy is repeatedly rated one of the top 5 Sales Development Programs globally. Ian hosts the popular Same Side Selling Podcast and you can read hundreds of his articles in Forbes and Inc. In this episode, Ian shares invaluable insights into the essential components of a winning sales process.

    Key Takeaways
    With an emphasis on consistency, alignment between sales and marketing, and the wise utilization of technology, Ian Altman underscores the importance of a well-defined sales process. By implementing a common process and language, businesses can navigate meetings effectively, overcome common obstacles, and shift the focus from price to value. Collaboration between sales and marketing teams ensure a cohesive approach that attracts and engages ideal clients, while leveraging technology enhances efficiency without sacrificing the personal touch. With these strategies in place, businesses can achieve remarkable sales results consistently, driving growth and success in today's competitive market.

    More About Ian Altman:


    Connect with Ian on LinkedIn - linkedin.com/in/ianaltman/

    Visit his Website - ianaltman.com/

    Grab a copy of Same Side Selling - amazon.com/Same-Side-Selling-Approach-Barriers-Integrity/dp/1940858895

     

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 24 min
    Navigating Failure in Entrepreneurship

    Navigating Failure in Entrepreneurship

    In this episode of the Duct Tape Marketing Podcast, I interviewed Amy Edmondson, the Novartis professor of leadership and management at the Harvard Business School. Renowned for her research on psychological safety and author of several acclaimed books, including The Fearless Organization, and the Science of Failing Well - winner of the 2023 Financial Times Business Book of the Year. Amy shares her insights on the science of failing well in entrepreneurship.

    Key Takeaways
    Amy Edmondson challenges the conventional view of failure, advocating for a shift towards intelligent risk-taking in entrepreneurship. By emphasizing the importance of clear goals, informed hypotheses, and systematic risk assessment, she guides listeners towards embracing failure as a catalyst for growth and innovation. Amy underscores the role of organizational leaders in cultivating a culture where intelligent risk-taking is encouraged and celebrated, empowering teams to experiment, learn, and adapt. Through reframing failure as a natural part of the entrepreneurial journey, Amy inspires aspiring entrepreneurs to navigate challenges with resilience and optimism, unlocking their full potential in today's dynamic business landscape.

    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 21 min
    Unlocking Your Leadership Potential

    Unlocking Your Leadership Potential

    In this episode of the Duct Tape Marketing Podcast, I interviewed Hortense le Gentil, a world-renowned executive leadership coach, speaker, and author. With over 30 years of experience across various industries, including media consulting and advertising, Hortense guides CEOs and senior executives on their journey from hero leaders to human leaders.

    Key Takeaways
    Join Hortense le Gentil on a transformative journey as she discusses the evolution of leadership in today's world. Learn to identify and overcome mental obstacles, embrace authenticity and vulnerability, and lead with empathy. Gain actionable insights into unlocking your true leadership potential and thriving in both your personal and professional life. Whether you're a seasoned executive or an aspiring leader, Hortense's expertise will empower you to inspire and connect with others on a deeper level, driving sustainable growth and success in today's rapidly changing landscape.

    More About Hortense le Gentil:

    Connect with Hortense on LinkedIn - hortenselegentil.com/

    Visit her Website - hortenselegentil.com/

    Grab a copy of The Unlocked Leader in the website above


    Rate, Review, & Follow on Apple Podcasts
    If you liked this episode please consider rating and reviewing the show. Click here - https://podcasts.apple.com/us/podcast/the-duct-tape-marketing-podcast/id78797836 scroll to the bottom, tap to rate with five stars, and select “Write a Review.” Then be sure to let me know what you loved most about the episode.
    Connect with John Jantsch on LinkedIn - linkedin.com/in/ducttapemarketing/
    Stuck trying to figure out your marketing strategy? Get Your Free AI Prompts To Build A Marketing Strategy HERE - dtm.world/freeprompts

    • 21 min
    From Generalist to Specialist: The Blueprint for Vertical Market Domination

    From Generalist to Specialist: The Blueprint for Vertical Market Domination

    Rate, Review, & Follow on Apple Podcasts

    In this episode of the Duct Tape Marketing Podcast, I interviewed Corey Quinn, former CMO of Scorpion and now a dedicated agency coach, Corey specializes in guiding agency founders to scale with vertical market specialization. At Scorpion, he played a pivotal role in growing the agency’s revenue 8x in 5 years to a remarkable $150M. Corey is also the author of 'Anyone, Not Everyone,' a comprehensive guide for agency founders looking to move beyond founder-led sales. He is currently on a mission to empower 1,000 agencies to become vertical-market specialists, leveraging his extensive experience and insights.
    In this episode Corey provides a comprehensive blueprint for agency founders looking to transition from being generalists to specialists in their field, paving the way for vertical market domination and sustained growth.

    Key Takeaways
    Corey Quinn underscores the significance of vertical market specialization in transitioning from founder-led sales to scalable growth for agencies. By honing in on a specific vertical, founders can position themselves as experts, differentiate their services, and attract ideal clients. Corey outlines actionable steps for identifying the right market, validating its potential, and building relationships with key influencers. With a focus on long-term success, agencies can leverage vertical market specialization to achieve sustainable growth and dominance within their niche.

    More About Corey Quinn:


    Connect with Corey on LinkedIn - linkedin.com/in/coreyquinn/

    Visit his website - coreyquinn.com/

    Check out his Youtube - youtube.com/@coreyquinninc

    Get notified for the book launch of Anyone, Not Everyone - coreyquinn.com/anyone-not-everyone-book


    This episode of The Duct Tape Marketing Podcast is brought to you by ActiveCampaign. Try ActiveCampaign free for 14 days with our special offer. Sign up for a 15% discount on annual plans until Mar 31,2024. Exclusive to new customers—upgrade and grow your business with ActiveCampaign today!

    • 23 min

Customer Reviews

4.6 out of 5
229 Ratings

229 Ratings

Dr Sabrina ,

Such a great resource for entrepreneurs!

I’ve been following John’s advice for years and it’s been critical to the growth we’ve experienced. This is well worth your time. Actionable nuggets here!

Chris Williams 123 ,

What an amazing show!

John Jantsch of Duct Tape Marketing is one of the top authorities on marketing today. His podcast, Duct Tape Marketing is PACKED with industry expertise. His podcast stays up-to-date and is one of the most relevant marketing podcasts I've listened to. Seriously recommend subscribing!

TheKellyGordon ,

Hands down one of the best podcasts out there

This is the type of content I would have paid DEARLY for when I started in the industry in 2008. Informative, up-to-date and enjoyable to listen to. You don't even realize how much info you're learning while you're listening.

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