DWCo. Show D. White & Co.

Shelly and Darren have shared more than a few creative moments over the years. In fact, their story dates back a decade to their early days at Texas Wesleyan. That's why we had to invite Rueben Gonzales on for an interview – someone who was right in the middle of the (marketing) magic. 

Pre-production is one of the most important parts of creating a video that hits the mark, and a gingerbread destruction video is not a project you should take lightly. So we brought in an expert. A pre-production and destruction expert, Andrew Cardy.

Do you know what matters to your videographer – and how to work with them to get their best work? We talk to our own Supersubscriber Chuck Greeson – himself a seasoned video vet – about user-generated content, generating ideas, and college videos of students throwing frisbees under trees.

We hear about “data-driven” marketing and communications, but what does that really mean? Darren and Derek speak to a consumer behavior expert to better understand the science – and psychology – of higher ed brands.

Have you had a crisis recently at your university? Can you remember the last time you weren’t in a crisis? This episode is all about that important moment when your brand meets the public – and the public reacts.

There’s a culture war, budget struggles, and the daily to-do list – and higher education is feeling the pressure from all sides. For this episode, we get into the brand trenches with Ann Davis, director of communications at TCU in Fort Worth, Texas. When there’s a crisis, she's the one you want on your team.

Data – it’s not how much you measure, it’s what you measure. With all the discussions about tech, data, and predictive modeling we hear so much about in higher ed marketing, we thought it would be good to bring on an expert to discuss how you can get the right information from the right people at the right time – and use it to communicate effectively and ethically. Ladies and gentlemen. Scott. Freaking. Geer.