E-Coffee with Experts

Digital Web Solutions

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  1. 11h ago

    Sierra Karst: Why Volume Is Beating Quality In AI Search Right Now

    In this episode of E-Coffee with Experts, Dawood Bukhari speaks with Sierra Karst, SEO Manager at HawkSEM, about the shift from traditional SEO to Generative Engine Optimization (GEO) and what it means for the future of search. They discuss what it takes for brands to stay visible as AI tools and large language models become part of the search experience. Sierra shares why simply targeting keywords is no longer enough, how LLMs interpret context and intent, and why strong storytelling and subject-matter expertise are becoming increasingly important. She also walks through her approach to SEO, from onboarding new clients and identifying content opportunities to building credible expert profiles and creating content that can appear in both Google search results and AI-generated answers. The conversation goes beyond on-page SEO as well. Sierra shares her thoughts on the role of brand mentions, citations, Reddit, Quora, and link building in an AI-driven search landscape. She also talks about the tools and workflows she uses to research trends, monitor brand relevance, and produce localized content at scale. For anyone working in SEO or digital marketing, this episode offers a practical look at where search is heading, and what you can start doing now to stay visible as the landscape continues to evolve. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:38: Introduction 01:38 - 02:30: How Journalism Skills Translate to SEO and GEO 02:30 - 03:19: SEO, GEO, or Search Expert? Defining the New Role 03:19 - 04:55: Why AI Search Is a Bigger Shift Than Panda or Penguin 04:55 - 06:08: Using AI as a Research Partner Without Losing Quality 06:08 - 07:12: Scaling Content Production the Right Way 07:12 - 08:53: Planning the Initial Roadmap for AI vs Google 08:53 - 10:19: Client Roadmaps, Brand Audits, and EEAT Signals 10:19 - 12:34: Hiring for GEO: Skills That Matter Now 12:34 - 14:00: Structuring Content for AI Overview 14:00 - 15:50: Storytelling vs Just Chunking Content for LLMs 15:50 - 17:49: How Topical Authority Has Evolved 17:49 - 18:55: Why Named Expert Profiles Beat Generic Team Authority 18:55 - 20:37: Are Links Still Dead? Rethinking External Signals 20:37 - 22:37: Quality vs Volume in AI Citations 22:37 - 24:33: The Risk of Chasing Mentions Without Relevance 24:33 - 25:50: Doing Reddit the Right Way 25:50 - 26:05: Is Quora Still Worth It? 26:05 - 27:20: Tracking Which Platforms Actually Move the Needle 27:20 - 29:27: What Should Be in Your SEO/GEO Report 29:27 - 30:08: The SEO Belief That's Officially Outdated 30:08 - 32:18: Automating SEO Research and Content at Scale 32:18 - 33:14: Closing Thoughts Connect with Sierra Karst  https://www.linkedin.com/in/sierra-karst-73119b14b/  hawksem.com FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  2. 12h ago

    Ryan Turner On Turning Website Content Into 200% More Leads

    Ryan Turner has been working in SEO and web design for over two decades. As the Co-Owner at 3PRIME, LLC, he has seen the digital landscape evolve firsthand—and now, AI is changing the rules once again. In this episode, Ryan shares how businesses can adapt to the shift in search and discovery as more people turn to tools like ChatGPT to find and research companies. From structuring your website and content for better AI visibility to communicating your expertise in a way that builds trust, he breaks down what businesses should be paying attention to right now. Ryan also shares real-world lessons from his own journey, including how a simple content rewrite helped one client generate 200% more leads, what he learned from a failed low-cost marketing offer, and why understanding your clients and building genuine relationships can still make a bigger difference than automation. He also reflects on his experience in the Goldman Sachs 10,000 Small Businesses program and the lessons that shaped the way he runs his business today. If you're trying to understand where SEO, AI, and content marketing are heading—and what your business can do to keep up, this conversation offers practical insights you can apply to your own online presence. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:49: Introduction 00:49 - 01:41: How AI Visibility Is Changing Client Conversations 01:41 - 03:43: Building Trust Through Regular Client Check-Ins 03:43 - 04:54: What Great Website Content Looks Like Today 04:54 - 07:25: Why Explaining Your Process Beats Keyword Targeting 07:25 - 07:52: Quick Technical Break 07:52 - 09:07: The Story Behind a 200% Lead Increase 09:07 - 10:45: Inside the Goldman Sachs 10,000 Small Businesses Program 10:45 - 12:43: Pivoting During COVID and Building Lens 12:43 - 13:34: Lessons Learned From a Failed Low-Cost Offering 13:34 - 17:45: Human Relationships in an AI-Driven World 17:45 - 21:27: Generational Shifts and the Return to Real Conversation 21:27 - 22:22: Why DIY Websites Often Fall Short 22:22 - 24:15: Building Credibility and AI Visibility Signals 24:15 - 27:02: How 3PRIME's AI Visibility Audit Works 27:02 - 29:17: Being Visible Enough to Get Cited by AI 29:17 - 31:27: Why Writing Sharpens Strategic Thinking 31:27 - 34:03: What's Next for Ryan Turner and 3PRIME 34:03 - 36:11: Closing Thoughts  Connect with Ryan Turner  https://www.linkedin.com/in/ryan3prime/  https://3-prime.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  3. 1d ago

    How Korena Keys Built an Agency Around Constant Testing

    When Korena Keys noticed her agency's tech stack exploding a few years ago, she didn't just start cutting tools; she started writing job descriptions for them. Literally. Every new piece of technology gets evaluated like a new hire: what's it supposed to do, what are the accountability parameters, and does it get a 30-60-90-day review like anyone else on the team? Korena spent fifteen years inside full-service agencies before founding KeyMedia Solutions in 2011, built around a simple frustration: smaller businesses were locked out of the enterprise-level tools and technology that bigger brands had access to. She set out to change that. In this conversation with our host Ranmay Rath, Korena Keys, Founder & Visionary at KeyMedia Solutions, talks about why she chose to expand and hire during the pandemic when most agencies were pulling back, what real AI governance looks like operationally inside a client-facing agency, and why she believes AI search is pushing the industry back to fundamentals: quality content, real authorship, and answering the questions people actually have. Rounding out the episode, Korena discusses building a personal brand through Forbes Council contributions and her book, why she's pushing her team to build their own brand voice early, and the one piece of advice she'd give to young entrepreneurs starting out. Whether you run an agency, manage a marketing team, or are figuring out how to responsibly adopt AI in your organization, this episode offers a grounded, experience-backed perspective on scaling without losing control. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:56: Introduction 00:56 - 01:57: Korena's Journey Into Marketing 01:57 - 03:04: Founding KeyMedia Solutions 03:04 - 04:48: Closing the Gap Legacy Agencies Missed 04:48 - 06:51: Scaling Without Losing Simplicity 06:51 - 09:31: Building Concept One 09:31 - 11:46: Expanding During the Pandemic 11:46 - 14:30: Building Real AI Governance 14:30 - 16:12: Is Organic Search Dying in the AI Era? 16:12 - 18:50: Building Credibility and Personal Brand 18:50 - 20:11: Advice for Young Entrepreneurs  Connect with Korena Keys  https://www.linkedin.com/in/korena  keymediasolutions.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  4. 2d ago

    Nate Tower: Stop Chasing AI Visibility Percentages, Start Chasing Leads

    In the mid-2000s, Nate Tower was a high school English teacher moonlighting as a freelance blogger writing about everything from software reviews to dating websites. He didn't know it yet, but he was teaching himself SEO. That accidental start eventually led him to Perrill thirteen years ago, and today he leads the agency as President. In this conversation with Ranmay, Nate Tower, President at Perrill, traces that journey and talks about why he still believes link building and brand mentions matter more than ever in an AI-driven search world, even as everyone insists organic reach is dying. He shares why a client's website remains its hardest-working employee, and why the real answer to "how much should we hold back" is almost always: you have to give away knowledge to build trust that lasts. They also dig into what Nate has learned building an in-house AI visibility tool, including why raw visibility percentages look great in a sales deck but matter far less to clients than actual leads and revenue, and how Perrill has stayed relevant by tying its identity to outcomes instead of fixed methods across three decades of industry shifts. The conversation closes with an honest rapid-fire round, including the one thing Nate wishes he'd done differently as a new president: making decisions faster. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:33: Introduction 01:33 - 03:22: From English Teacher to Agency President 03:22 - 04:36: The Google Update That Changed His Approach 04:36 - 05:36: Why Links Still Matter for AI Search 05:36 - 08:26: Scaling Systems and Agency Processes 08:26 - 10:27: Keeping Marketing Functions Connected 10:27 - 12:33: Your Website as Your Hardest Employee 12:33 - 14:03: Building Trust Through Public Speaking 14:03 - 15:28: Three Decades of Reinventing Perrill 15:28 - 18:05: Metrics That Actually Matter in AI Visibility 18:05 - 20:18: Rethinking Content Strategy for AI Search 20:18 - 21:15: Nate's Take on Claude vs. ChatGPT 21:15 - 24:29: Closing Thoughts  Connect with Nate Tower  https://www.linkedin.com/in/nate-tower  perrill.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  5. 5d ago

    Shon Tillman: The Three Things Every Agency Owner Should Fear

    There's no such thing as maintaining in business, you're either growing or dying slowly. That's the mindset Shon Tillman built True Digital Marketing on, ever since founding it in 2017 weeks after Hurricane Harvey hit Houston. Years of sales experience at Hearst Media and Yellow Pages taught him what not to do  push software instead of service. In this conversation with Ranmay, Shon Tillman, Co-Founder at True Digital Marketing, talks about why he built the agency to function like a client's own marketing department "down the hall," why not every prospect deserves a yes, and how he and his business partner Melinda balance sales and operations without the usual friction. He also opens up about an identity crisis he went through trying to be "everything to everybody" as a salesperson, and why letting go of that made him better at earning real trust. The conversation closes with a quick rapid-fire round covering his latest Google search, his Friday evening spots, and his celebrity crush of the week. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:24: Introduction 01:24 - 05:00: Sean's journey from Hearst Media and Yellow Pages to founding the agency 05:00 - 08:15: The marketing department down the hall philosophy 08:15 - 10:58: Knowing when to say no to a client 10:58 - 14:24: Inside the partnership with co-founder Melinda 14:24 - 15:45: Staying disciplined about prospecting 15:45 - 19:55: Why comfort is the biggest threat to agency growth 19:55 - 24:09: Advice for founders on trust and objection handling 24:09 - 25:27: Closing thoughts  Connect with Shon Tillman  https://www.linkedin.com/in/shon-tillman-ba4bb449  truedigitalmktg.com  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  6. 6d ago

    Brady Madden: Why More Content Won't Save Your SEO Strategy

    Brady Madden, Founder at Evergreen Digital, joins E-Coffee with Experts to break down how SEO has shifted in the age of AI Overviews, LLMs, and generative search. Brady shares how his team executes SEO deliverables differently now than even a year ago, how brands earn mentions inside ChatGPT and Gemini, and why human oversight still beats fully automated audits and content workflows. Brady dives into the real risk of AI-generated content sprawl, why "content is king" no longer means "more content," and how to prioritize bottom-of-funnel pages that actually convert before chasing top-of-funnel traffic. He also unpacks the growing role of Reddit and social listening in shaping what LLMs say about a brand, why digital PR and sentiment now matter as much as backlinks, and how thought leadership from CEOs and executives feeds directly into AI-driven trust signals. Whether you're running SEO for a local business, an agency, or an e-commerce brand, this conversation covers practical steps for auditing your site, fixing cannibalized content, and building the kind of brand sentiment that AI tools are learning to trust. Topics covered: SEO in 2026, GEO, AEO, LLM visibility, AI Overviews, content strategy, digital PR, Reddit and social listening, technical SEO audits, thought leadership, human-in-the-loop AI workflows. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 02:25: Where GEO and AEO Are Gaining Traction 02:25 - 03:33: How LLMs Choose Their Sources 03:33 - 04:45: Where AI Tools Fall Short on Diligence 04:45 - 06:27: Why Human Oversight Still Wins 06:27 - 07:29: Taste as the New SEO Moat 07:29 - 09:24: What Brady Looks for in a Partner 09:24 - 10:34: The Trouble with Link Building Providers 10:34 - 11:39: Optimizing Content for Restricted Industries 11:39 - 13:41: Bottom-of-Funnel Content That Converts 13:41 - 14:58: Content Beyond Blogs and Location Pages 14:58 - 17:34: Auditing an Overgrown Website 17:34 - 19:18: What Makes a Page Answer Real Questions 19:18 - 21:20: Social Listening and Reddit's Role 21:20 - 22:36: Being Helpful Without Getting Banned 22:36 - 25:15: Link Building vs Digital PR 25:15 - 26:47: Brand Sentiment and LLM Trust 26:47 - 28:24: Thought Leadership for Executives 28:24 - 30:28: Why "Content Is King" Is Outdated 30:28 - 31:03: Repeating Your Core Message Everywhere 31:03 - 32:40: Right Traffic vs More Traffic 32:40 - 37:08: Where to Find Brady Madden  Connect with Brady Madden  https://www.linkedin.com/in/bradymadden/  https://evergreenseoservices.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  7. Aug 19

    Andrew Husted: How FSM Took Their AI Visibility From 0% to 60%

    Andrew Husted, President & CEO at Full Spectrum Marketing, joins the show to break down exactly how his agency took their AI visibility from 0% to over 60% in just three months, and how businesses of any size can do the same. Andrew shares his unconventional path from computer science to owning a marketing agency, how a sudden leadership change forced him to take the reins with a week's notice, and how he and his wife now run FSM together with a near-unmatched 94% client retention rate. The conversation dives deep into AI visibility strategy: why JSON-LD schema is a fast, low-hanging-fruit win, how FAQ pages give AI the exact language it needs to recommend your business, and why consistency across your website, Google Business Profile, and directory listings matters more than most companies realize. Andrew explains how AI treats missing information as an absence of a service entirely, why detailing your business process in explicit detail builds trust with AI systems, and how off-page signals like backlinks, guest posts, and digital PR come into play once you're competing at a national level. Andrew also unpacks FSM's trademarked core value, Furiosity (furious curiosity), and how it shapes everything from client onboarding to content strategy. He closes with a look at where AI visibility is headed next, including paid advertising on platforms like ChatGPT. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 00:22: Introduction 00:22 - 03:51: Andrew's Path to Leading FSM 03:51 - 05:21: Meet Amy - Co-Owner and Operations Lead 05:21 - 06:28: FSM's Six Core Values 06:28 - 09:15: What Furiosity Means in Practice 09:15 - 11:22: Setting Up the AI Visibility Conversation 11:22 - 13:05: How AI Recommends Businesses (Roofing Example) 13:05 - 14:59: JSON-LD Schema and FAQ Strategy 14:59 - 17:22: The FSM Reporting Case Study 17:22 - 20:02: Off-Page Signals, Backlinks, and Digital PR 20:02 - 22:48: Consistency and Entity-Rich Business Descriptions 22:48 - 25:25: Testing Tactics Across Client Accounts 25:25 - 26:58: Why Explicit Process Documentation Wins 26:58 - 28:37: Extracting Unique Client Perspective 28:37 - 30:22: What's Next in AI Visibility & Closing  Connect with Andrew Husted  https://www.linkedin.com/in/andrew-husted-fsm/  https://fsm.agency  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

  8. Aug 18

    Yvette Adams: Building a Global Agency Without a Marketing Degree

    You shouldn't have contractors, they're not reliable, you can't build a business on a contract network." That's the advice Yvette Adams, Founder & Partner at The Creative Collective, got from business coaches when she started her business in 2007, the same month her daughter was born. She ignored it, and it became one of the reasons her agency survived the 2008 recession largely unscathed. Before marketing, Yvette was a journalist and editor, a background she credits for her love of storytelling and her instinct to keep learning and sharing. That instinct eventually took her from a New Zealand newsroom to launching a magazine's first website in early-2000s London, to building a global agency with clients as far-flung as Japan, Korea, and Iceland. In this conversation with Ranmay, Yvette explains why she hires for aptitude over academic degrees, how "giving away" knowledge through training has grown her business rather than hurt it, and what's actually changed in her SEO playbook this year from tracking which AI platforms send her clients leads, to why her team runs almost everything through Claude now. She also draws a sharp parallel between today's AI adoption anxiety and the early panic around social media, and closes with a piece of advice most agency owners overlook: business awards might be one of the best growth tools available, whether you win or not. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 02:20: Introduction 02:20 - 04:35: Surviving The 2008 Recession With A Contractor Model 04:35 - 06:51: Building A Training Company Alongside The Agency 06:51 - 07:55: Hiring For Aptitude Over Academic Credentials 07:55 - 09:33: Growing From One Market To International Clients 09:33 - 12:54: Lessons From "No Kidding" Applied To AI Adoption 12:54 - 15:16: How AI Has Changed The SEO Playbook 15:16 - 15:48: Why Yvette's Team Is "Team Claude" 15:48 - 17:11: Building Brand Presence Across Reddit, LinkedIn & YouTube 17:11 - 19:22: Why Business Awards Are Worth Pursuing  Connect with Yvette Adams  https://www.linkedin.com/in/yvetteadams/  thecreativecollective.com.au  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

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  • Creator
    Digital Web Solutions
  • Years Active
    2024 - 2026
  • Episodes
    415
  • Rating
    Clean
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts