E-Coffee with Experts

Digital Web Solutions

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  1. 17H AGO

    How This Agency Wins Clients Using 90-Day Visibility Audits

    In this episode, Becky Hendriksen, Founder & CEO of Green Hearted, shares why modern agencies must shift from traditional SEO deliverables toward digital visibility strategy across search, AI platforms, and brand ecosystems. We explore how Answer Engine Optimization (AEO), entity presence, Reddit sentiment, LinkedIn visibility, and structured dashboards now influence whether your brand appears inside ChatGPT, Claude, and next-generation search experiences. Becky also explains how her agency replaces 12-month retainers with a 90-day visibility audit framework that builds trust fast, proves ROI early, and positions agencies as strategic partners instead of service vendors. You’ll learn: - Why publishing thousands of AI pages rarely works - How to create content LLMs actually surface - What “search everywhere optimization” really means - How agencies can break siloed SEO and PPC budgets - Why transparency dashboards improve retention instantly - How to operationalize AI workflows inside marketing teams If you're a founder, CMO, or agency leader preparing for the AI search era, this episode will change how you think about visibility strategy. Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:42: Why creating thousands of AI pages is risky 01:42 - 03:05: Quality content vs quantity content in SEO 03:05 - 05:10: Finding unique stories for better content 05:10 - 06:37: Matching content to the buyer journey 06:37 - 07:45: How people search using ChatGPT today 07:45 - 09:12: What AEO means for modern marketing 09:12 - 10:58: Why agencies must stop working in silos 10:58 - 12:06: Selling digital visibility instead of SEO services 12:06 - 13:40: Handling separate marketing budgets from clients 13:40 - 15:28: The 90-day audit strategy that builds trust 15:28 - 17:05: Showing value early with clear dashboards 17:05 - 18:32: Becoming a true marketing partner 18:32 - 19:40: Using Looker Studio for reporting results 19:40 - 21:05: Setting boundaries with clients professionally 21:05 - 22:40: Asking why to improve strategy decisions 22:40 - 24:12: Learning from team feedback loops 24:12 - 25:55: Managing agency workload without burnout 25:55 - 27:18: Delivering fast proposals without stress 27:18 - 28:34: Protecting team mental health in agencies 28:34 - 30:02: Using AI to document marketing processes 30:02 - 31:10: Turning workflows into repeatable systems 31:10 - 32:05: Using AI retrospectives to improve projects 32:05 - 33:28: Final advice for agencies adapting to AI search  Connect with Becky Hendriksen  https://www.linkedin.com/in/beckyhendriksen/  http://greenhearted.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    33 min

  2. 1D AGO

    Jason Swenk: How Jason Swenk Turns Agencies Into Scalable Assets

    In this episode of E-coffee with Experts, our host Austin Willman chats with Jason Swenk, Founder of Agency Mastery 360 Mastermind, who explains the real path agency owners must take to scale, from doing everything themselves to building a business that runs without them. We talk about why hiring more people doesn’t fix growth problems, how founders accidentally become the biggest bottleneck in their agencies, and what private equity firms are actually looking for when buying agencies today. Jason also shares how AI is changing agency valuations, why specialization beats being “full-service,” and how to design an agency around your strengths instead of copying someone else’s strategy. If you're running a digital agency, SEO agency, marketing consultancy, or link-building business, this episode will help you scale smarter, increase profitability, and build a valuable company, even if you never plan to sell. What you’ll learn in this episode: - How to scale beyond the founder bottleneck - The difference between operator, manager, and architect roles - Why systems matter more than headcount - How AI is increasing agency valuation multiples - What private equity firms want from agencies today - Personal brand vs agency brand (and when to use each) - Why niche agencies grow faster and earn more - How to build an agency around your strengths, not trends Get Your Exclusive AIO Growth Plan - We’ll kick off with a Live AIO Audit to see how shoppers find you, followed by Competitor Research to steal their spotlight: https://lunacal.ai/team/dws/dws-meetings In this episode, we discuss: 00:00 - 01:45: Why founders become the agency bottleneck 01:45 - 03:15: Operator vs manager roles explained 03:15 - 04:45: Moving from manager to architect role 04:45 - 06:05: Why teams need clear direction 06:05 - 07:00: What really motivates great team members 07:00 - 08:10: Stop delegating tasks, delegate outcomes 08:10 - 10:00: Who founders must become to grow 10:00 - 11:20: Why revenue is not the right goal 11:20 - 12:45: How AI increases agency value 12:45 - 14:05: Systems make AI more powerful 14:05 - 15:50: Separate your identity from your business 15:50 - 17:10: When your agency stops needing you 17:10 - 18:40: Find your ideal working schedule 18:40 - 19:45: How to control your time better 19:45 - 21:05: How AI changes founder workflows 21:05 - 22:15: Let go of tasks that drain energy 22:15 - 23:10: Small teams can replace large agencies 23:10 - 24:05: Profit matters more than growth 24:05 - 25:20: What private equity firms want today 25:20 - 26:35: Stop being an order-taker agency 26:35 - 27:45: Become a strategic partner agency 27:45 - 29:00: Why personal brand builds trust faster 29:00 - 30:05: Set rules so clients don’t depend on you 30:05 - 31:10: There are no bad clients 31:10 - 32:05: Why niching increases agency value 32:05 - 33:10: The real moat for agencies in 2026 33:10 - 34:25: Focus on what never changes 34:25 - 36:00: Exercise to redesign your agency role 36:00 - 37:20: Build your own success path 37:20 - 38:35: Remove the founder bottleneck 38:35 - 39:45: Fix problems before they grow 39:45 - 41:05: Why mastermind communities work 41:05 - 42:10: Choosing the right people to work with 42:10 - 43:10: Where to learn more from Jason Swenk 43:10 - 44:07: Final advice for agency founders  Connect with Jason Swenk https://www.linkedin.com/in/jasonswenk/ https://jasonswenk.com/ https://www.agencymastery360.com/  Join the waitlist for Jason Swenk's upcoming book: https://operatortoownerevolution.com/ (Operator to Owner - The 5 Identity Shifts Every Founder Must Make to Evolve)  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    44 min

  3. 2D AGO

    David Pocock: Why Brand Search Optimization Matters More Than Rankings

    In this episode of E-coffee with Experts, our host Austin Willman chats with David Pocock, Owner of TwoTwoSix Digital, and explains why modern marketing success depends on clarity, brand search optimisation, smarter segmentation, and adapting to AI-driven discovery platforms like Google AI Overviews and emerging answer engines. You’ll learn how agencies can improve client retention through education, why attribution models are becoming less reliable, and what leaders should measure instead. David also shares practical strategies for adapting paid media campaigns across multiple channels as platforms like ChatGPT and Reddit introduce advertising ecosystems. We also explore how AI is changing SEO execution, where automation helps (and where it fails), and what founders and marketing leaders should prioritise in the next 12 months to stay competitive. If you're running an agency, managing growth marketing, or leading digital strategy inside a company, this conversation will help you rethink how performance marketing actually works in 2026.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/link-gap-analyzer/ In this episode, we discuss: 00:00 - 01:05: Why marketing must be measurable 01:05 - 04:10: How to start working with new clients 04:10 - 05:20: Teaching clients builds trust 05:20 - 09:10: David’s path into marketing and SEO 09:10 - 10:55: Ranking number one on Google early 10:55 - 13:40: Why louder marketing no longer works 13:40 - 16:05: SEO in the AI search era 16:05 - 18:30: Fix your brand search visibility 18:30 - 21:05: Why attribution is harder now 21:05 - 24:10: A simple way to measure results 24:10 - 29:20: Can AI replace marketing agencies? 29:20 - 32:10: Using AI tools for ads and SEO 32:10 - 34:05: Risks of relying too much on AI 34:05 - 36:00: Why marketers must keep learning 36:00 - 38:10: Paid ads will change the most 38:10 - 39:20: Best SEO resources to follow 39:20 - 40:41: Where to connect with David  Connect with David Pocock  https://www.linkedin.com/in/david-pocock-2117a315/  https://www.twotwosixdigital.com.au/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    41 min

  4. 6D AGO

    How This Ex-Google Leader Builds Authority In AI Search

    What happens when a former Google Business Profile operations leader explains how search visibility actually works in the AI era? In this episode of E-Coffee with Experts, our host Ranmay Rath chats with Brad Wetherall (Chief Operating Officer at Esquire Digital), who shares what changed inside search after generative AI entered the landscape, and why traditional SEO tactics alone no longer guarantee visibility, leads, or signed clients. Brad spent over a decade working across Google Maps, Google Business Profile, Merchant Center, and Google Domains. Now he helps law firms and businesses translate that insider experience into real-world marketing systems that drive measurable outcomes. You’ll learn: - Why rankings alone no longer drive pipeline - How entity optimization influences AI discovery - The shift from backlinks to neural relevance signals - The real role of E-E-A-T in future-proof SEO strategy - How agencies connect visibility directly to revenue - What marketers must do to stay competitive in AI search If you're a founder, CMO, agency leader, or SEO strategist trying to adapt to AI-powered search environments, this conversation explains what actually matters now, and what to stop doing immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/link-gap-analyzer/ In this episode, we discuss: 00:00 - 01:25: Introduction to Brad Wetherall 01:25 - 03:23: Brad’s journey working at Google 03:23 - 05:45: Lessons from managing products at scale 05:45 - 07:00: Moving from Google to agency leadership 07:00 - 08:40: Daily role as COO today 08:40 - 10:05: How AI is changing search marketing 10:05 - 12:05: Biggest SEO mistake law firms make 12:05 - 13:25: Why AI visibility matters now 13:25 - 15:10: Rankings vs real business results 15:10 - 17:35: Tracking leads and signed clients 17:35 - 19:50: Smart investments for future SEO success 19:50 - 22:05: Building authority with EEAT strategy 22:05 - 24:05: Entity SEO and brand signals explained 24:05 - 26:05: Advice for young marketers starting out 26:05 - 29:00: Rapid-fire questions with Brad 29:00 - 29:53: Where to connect and final thoughts  Get Your Free AI Search Audit to see how optimized your Law Firm is for AI-Driven discovery: https://www.esquiredigital.com/podcast-ai-search/ AI and the Future of Search Book Download - Not sure where to start? Download select chapters of Brad’s book for free and dive into the strategies that matter most to your business: https://www.esquiredigital.com/unlock-chapters-of-ai-and-the-future-of-search/ Learn more about Brad: https://www.esquiredigital.com/brad-wetherall/ Get the Book: https://bit.ly/3PC9Ivb Stay Connected with Brad Wetherall: Email: brad@thegbpexperts.com Website: https://www.bradwetherall.com/ LinkedIn: https://www.linkedin.com/in/bradwetherall/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    30 min

  5. 6D AGO

    How This CMO Builds Marketing Systems That Scale Agencies

    In this episode of E-Coffee with Experts, Laura Farkas (Revenue Systems Architect and CMO at LMNts Marketing) explains why disconnected tools, campaign dependency, and poor funnel architecture quietly drain revenue from growing businesses. Laura shares how modern agencies must shift from activity-based marketing to a system-based revenue strategy, especially as AI search and LLM-driven discovery are reshaping SEO forever. You’ll learn: - Why “Frankenstack marketing systems” kill conversions - How AI is changing search rankings and visibility - The difference between volume marketing and precision positioning - Why agencies must integrate SEO, funnels, and content strategy - How niching down increases authority and revenue - The fastest way to move beyond campaign-dependent growth If you're a founder, marketer, or agency leader building scalable acquisition systems in 2026, this episode delivers a practical blueprint for aligning strategy, tools, and messaging into one conversion-focused ecosystem.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 03:05: Laura’s background and marketing journey 03:05 - 05:02: Growing customers using direct mail strategy 05:02 - 06:58: Why strategy should come first 06:58 - 07:19: Benefits of in-house marketing teams 07:19 - 09:20: Early mistakes with wrong clients 09:20 - 10:40: Importance of client filtering systems 10:40 - 12:37: How AI is changing SEO 12:37 - 13:58: Risks of overusing AI content 13:58 - 14:22: Search moving beyond keywords 14:22 - 16:03: What “Frankenstack” marketing means 16:03 - 17:08: Problems caused by too many tools 17:08 - 18:45: Moving away from campaign dependency 18:45 - 19:33: Why team collaboration matters 19:33 - 20:11: Hidden risks inside agency structures 20:11 - 21:41: Advice for young marketers 21:41 - 22:09: Why posting more is not enough 22:09 - 23:27: Focus on solving one main problem 23:27 - 25:21: Why niching helps agencies grow 25:21 - 27:05: Books, resources, and closing thoughts  Connect with Laura Farkas  https://www.linkedin.com/in/itslaurafarkas/  https://marketingfunnel.website/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    27 min

  6. APR 1

    How This Founder Helps Brands Stay Visible In AI

    In this episode of E-Coffee with Experts, Jesse Ringer, Founder of Method and Metric SEO Agency, shares how agencies and marketers must adapt to stay competitive in an AI-assisted search environment. Jesse explains how he transitioned from freelance copywriting into building a successful SEO agency, the leadership decisions that improved team delivery, and why empowering teams with client ownership accelerates agency growth. The conversation dives deep into how LLMs select content sources, why reputation and freshness matter more than ever, and how platforms like YouTube, LinkedIn, and Reddit are becoming critical visibility channels beyond traditional search engines. Jesse also reveals how his agency built an internal AI knowledge system using Gemini to unlock historical strategy insights and improve execution speed across projects. If you're a founder, SEO strategist, or marketing leader preparing for the future of AI search, this episode offers practical insights you can apply immediately.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 00:29: Introduction 00:29 - 02:31: Jesse’s journey into SEO 02:31 - 04:17: Starting his own agency 04:17 - 06:35: Early challenges as a founder 06:35 - 08:19: Learning to choose the right clients 08:19 - 09:44: Leadership changes that improved delivery 09:44 - 11:29: How AI changed agency workflows 11:29 - 13:50: What content AI search prefers 13:50 - 14:43: Favorite AI tools today 14:43 - 16:03: Why platforms matter for visibility 16:03 - 17:19: Predictions for SEO in 2026 17:19 - 17:44: How to connect with Jesse 17:44 - 18:22: Closing thoughts and wrap up  Connect with Jesse Ringer   https://www.linkedin.com/in/jesseringer/  https://methodandmetric.com/resources/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    18 min

  7. APR 1

    How Link Building Changed And Brands Must Adapt

    In this episode of E-coffee with Experts, Yanina Kaplya, Chief Marketing Officer at NuxGame shares how modern SEO teams adapt faster than algorithm updates by combining experimentation, AI reverse-engineering, strategic link building, and ecosystem partnerships. Instead of relying on traditional keyword rankings alone, forward-thinking marketers now optimize for Google AI summaries, trusted mentions, contextual authority signals, and platform credibility across LinkedIn, Reddit, YouTube, and beyond. We explore how agencies can stay competitive in the age of AI-driven search, why brand trust matters more than backlink volume, and how co-opetition strategies accelerate growth through shared ecosystems instead of isolated execution. Yanina also explains how marketers can use AI systems themselves as KPI feedback loops to understand what content earns visibility and authority inside modern search experiences. If you're a founder, SEO strategist, marketing leader, or digital PR specialist preparing for AI-first search environments, this conversation outlines what’s changing, and what to implement next.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 01:20: Why SEO changes so fast today 01:20 - 02:30: Testing ideas quickly in marketing 02:30 - 03:20: Always having plan B ready 03:20 - 04:05: Old SEO vs new search reality 04:05 - 05:10: Google AI summaries explained 05:10 - 06:20: Learning how AI systems work 06:20 - 07:35: Making your brand useful for AI 07:35 - 09:30: Why forums and communities matter now 09:30 - 11:10: New ways to measure brand success 11:10 - 12:50: Using AI to check brand trust 12:50 - 14:05: Finding your brand influence circle 14:05 - 15:20: What co-opetition means in marketing 15:20 - 17:05: Why open ecosystems help brands grow 17:05 - 18:40: Using integrations instead of building everything 18:40 - 20:15: AI tools inside marketing teams 20:15 - 22:00: Why one AI platform is not enough 22:00 - 23:30: Testing new AI tools often 23:30 - 25:10: How link building has changed 25:10 - 26:45: Why context matters more than links 26:45 - 28:10: How bad links harm your brand 28:10 - 29:40: When to refuse free PR offers 29:40 - 30:20: Why trust signals matter more now 30:20 - 32:05: What agencies still miss about AI 32:05 - 33:30: Biggest opportunity for SEO agencies 33:30 - 34:10: Speed is the new marketing advantage 34:10 - 35:10: Where to follow Yanina online 35:10 - 36:10: Learning outside your industry helps 36:10 - 37:05: Book recommendation for marketers 37:05 - 38:36: Final thoughts and key lessons  Connect with Yanina Kaplya  https://www.linkedin.com/in/yanina-kaplya-22b86185/  http://nuxgame.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    39 min

  8. MAR 31

    This Healthcare Marketing That Actually Builds Trust

    In this episode of E-coffee with Experts, Ashley La Fleur (Vice President at ROOT3 Marketing & Business Development) explains how B2B healthcare organizations can balance AI experimentation with proven growth channels like long-form content, LinkedIn authority building, digital PR, and data-driven thought leadership. We unpack how modern healthcare marketers are navigating HIPAA constraints, cybersecurity realities, and buying committees of 12–15 stakeholders — while still driving measurable pipeline impact. Ashley also shares why SEO-aligned patient journey content still outperforms trends, how executive LinkedIn positioning influences enterprise trust, and why brand mentions in niche publications increasingly shape AI visibility and search authority. If you're a founder, CMO, SEO strategist, or digital PR leader working in regulated industries, this conversation will reshape how you think about authority, compliance-safe growth, and future-proof marketing channels.  Get access to 250k+ link connections and build your website authority with us: https://www.digitalwebsolutions.com/ In this episode, we discuss: 00:00 - 02:05: Starting a business during recession 02:05 - 04:05: Balancing AI with proven marketing 04:05 - 06:00: Best healthcare marketing channels today 06:00 - 08:30: LinkedIn thought leadership strategy 08:30 - 11:30: Making content clear and simple 11:30 - 14:30: Marketing with privacy rules 14:30 - 16:40: Working with IT and compliance teams 16:40 - 18:50: Mistakes companies make with AI 18:50 - 21:10: SEO across the patient journey 21:10 - 22:40: Role of privacy in marketing leadership 22:40 - 25:00: Why digital PR still matters 25:00 - 27:00: Old marketing tactics still work 27:00 - 28:30: Reality of AI adoption today 28:30 - 30:00: Why brands are trying Substack 30:00 - 31:45: Using AI for research and reports 31:45 - 32:45: Future healthcare marketing trends 32:45 - 33:23: Final Thoughts  Connect with Ashley La Fleur  https://www.linkedin.com/in/ashley-la-fleur/  https://root3marketing.com/  FOLLOW US Website: https://www.digitalwebsolutions.com/ Facebook: https://www.facebook.com/digiwebsol Instagram: https://www.instagram.com/dws_global LinkedIn: https://www.linkedin.com/company/digital-web-solutions./

    33 min
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Sip & Soar: Welcome to 'E-coffee with Experts' - Brewing Wisdom, One Expert Conversation at a Time. Grab Your Digital Mug, Let's Elevate Together!

Information

  • Creator
    Digital Web Solutions
  • Years Active
    2024 - 2026
  • Episodes
    286
  • Rating
    Explicit
  • Copyright
    © Copyright 2023 Digital Web Solutions
  • Show Website
    E-Coffee with Experts