First Things THRST

Mike Thurston
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‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

  1. HÁ 1 DIA

    E112 - Become Mentally Strong & Train Your Mind To Overcome Anything | Cory Richards

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Cory Richards, National Geographic photographer and professional climber for 25 years, walked away from both careers at 40 after his nervous system broke from constantly visualising his own death on mountains. After realising his value had become tied to proximity to mortality, he faced a truth: the "fuck you, watch me" energy driving his achievements stemmed from believing something was fundamentally wrong with him since his bipolar diagnosis at 14. You'll hear his single-word framework for defining purpose, why he believes all love is self-sourced rather than received from others, and why mental health diagnoses describe behaviour patterns rather than fundamental deficits. 00:00 Introduction 01:30 Why Cory left the mountains to start over in Venice 04:17 Contrasting freedom in LA with safety in Dubai 10:20 Reducing news and social media to protect happiness 13:00 Changing your life starts with changing your story 15:06 The Everest Snapchat that sparked public vulnerability 17:02 What bipolar disorder actually is and why labels matter 20:19 Learning to manage depressive waves with self-compassion 23:20 Social isolation vs pushing yourself into connections 27:15 Confronting mortality while climbing Everest 30:53 Consciousness, nature, and the idea of energy 34:20 Psychedelics as a hard reset and mental health tool 41:02 Finding purpose and fulfilment through service 49:24 Why compassion, not performance, is Cory’s core value 54:05 Money as freedom units, not status signifiers 55:32 Replacing risky climbs with entrepreneurial adventure 58:49 Navigating authority, expectations and independence 01:00:42 Generational tension between safety and freedom 01:04:09 Online role models, influence, and bad advice 01:11:06 Cultivating a strong heart and filtering your circle 01:14:15 Heartbreak, resilience, and learning from pain 01:19:54 Is love self-sourced or something we find? 01:28:41 Cory’s career with NatGeo and letting it all go 01:33:02 Capturing moments vs being trapped in the shot 01:35:48 Tech, suicide rates, and the illusion of connection » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Cory« Instagram: https://www.instagram.com/coryrichards/?hl=en Website: https://www.coryrichards.com/

    1h43min

  2. 9 DE OUT.

    E111 - 18 Years of Marketing & Sales Advice That Will Make You Rich | Sabri Suby

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Sabri Suby, founder of King Kong agency and Shark Tank investor, went from making 600 cold calls daily selling Sky TV to building a marketing empire by applying one principle: take what works face-to-face and scale it to the masses. After burning through multiple businesses and hitting rock bottom with $600 in his bank account following his wedding, Sabri rebuilt by cold-calling 150 business owners daily from his bedroom. Tune in for his specific framework for transitioning from selling one-to-one to selling one-to-many. 00:00 Introduction01:20 Starting in LA, the energy and entrepreneurial spirit04:36 Why Australian culture can stall ambitious people08:26 Having three daughters and choosing to travel anyway11:27 Cold calling ink cartridges at 16 in a shipping container16:06 The moment of desperation that rewired his sales script19:17 Sales lessons that can’t be taught in books or videos24:01 Moving to London and becoming Sky’s top salesperson29:00 How rejection taught him to embrace hard things34:53 Dropping out of uni after building a profitable agency39:15 Broke after his wedding, back to cold calling with $5045:34 Building King Kong from his bedroom into a real office51:41 Scaling with a lean team and long-time staff56:38 From individual sales to direct response ad mastery01:00:35 What makes his YouTube ads stand out and convert01:05:12 Copywriting inspiration from legendary advertisers01:10:13 Rolex sent a cease and desist over one of his videos01:12:22 How luxury brands engineer desire and loyalty01:14:03 Tactics he's borrowed from high-end retail brands01:17:57 Keeping it focused: agency, SaaS, Shark Tank investments01:19:31 Shark Tank versus YouTube for personal brand growth » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Sabri«YouTube: @SabriSubyOfficialInstagram: https://www.instagram.com/sabrisuby/?hl=enWebsite: https://selllikecrazybook.com/

    1h23min

  3. 2 DE OUT.

    E110 - Black Holes, Ancient Civilisations & The Search For Alien Life | David Kipping

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ David Kipping studies exoplanets and the search for life beyond Earth, but he's grounded about what we actually know versus what we hope for. He's spent his career looking for moons around distant planets, while most astronomers thought it was a waste of time. In this conversation, we unpack why finding microbial life on Mars would actually create more questions than answers, how the "doomsday argument" suggests humanity has less time than we think, and why competition might be both the driver of technological progress and the cause of our extinction. 00:00 Introduction03:14 How rogue planets drift through darkness06:09 Earth's billion-year countdown to doom09:46 Why bigger stars blow our minds12:21 What came before the Big Bang?16:43 The haunting question: why does anything exist?21:06 Life appeared fast but we can't recreate it26:13 Could aliens hide under Jupiter's moons?29:14 How we actually detect distant planets34:20 The challenge of confirming alien life39:46 The Fermi Paradox gets worse with Mars life44:18 Accelerating toward our own extinction50:45 Our obsession with the present over survival56:26 What a trillion-dollar NASA could achieve1:00:12 Ancient civilisations on Earth before us?1:04:38 Why space hoaxes thrive1:13:26 Debating alien spacecraft theories1:22:38 Could we nuke a comet to survive?1:27:28 Mars versus Moon colonisation1:30:07 Sci-fi that gets the science right1:38:06 How talking science improves research1:42:21 What David wants to be remembered for1:44:21 What finding aliens would really look like » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow David«YouTube: @CoolWorldsLabInstagram: https://www.instagram.com/cool.worlds/?hl=enX: https://x.com/david_kipping?lang=en

    1h48min

  4. 25 DE SET.

    E109 - Inside The Mafia: Violent Stories & Most Feared Bosses | Michael Franzese

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Michael Franzese was pulling in $10 million a week from a gas tax scheme that made him one of America's most powerful mobsters. Then he did something almost nobody survives: he walked away alive. In this conversation, Franzese strips away the Hollywood mythology and breaks down what real power looks like when your life depends on reading people correctly. We unpack the brutal stress of criminal operations, why most "tough guys" don't last, and how the negotiation tactics that kept him alive now close business deals. 00:00 Introduction to Michael Franzese03:49 First arrests and early surveillance from law enforcement06:08 Building businesses and the multimillion-dollar gas tax scam08:00 Knowing it wouldn’t last and how the scheme eventually collapsed11:04 What he misses about mob life and the lifestyle12:40 Cleaning millions in cash and dealing with foreign banks15:30 Whether the mob still operates in New York and Italy today18:10 Reputation, respect, and fearing the people above you19:33 Reflections on Frank Costello and doing business without violence22:02 Applying mob skills to legitimate business and negotiation23:31 Taking a plea deal and liquidating assets before prison26:30 Solitary, diesel therapy, and finding faith behind bars29:06 Rumours, witness lists, and suspicion after leaving the life32:14 The few mobsters who actually walked away successfully34:49 Becoming a global speaker and finding purpose in storytelling39:20 Pizza, vending machines, and building a new empire51:05 How the Armenian wine business unexpectedly took off57:16 Delegation, treating people well, and earning respect01:02:51 Missed opportunities, like skipping Starbucks stock early on01:05:46 Wanting peace, purpose, and more freedom in his 70s01:11:36 The weight of regret, purpose, and giving advice to youth01:16:44 Faith, fear of hell, and the path to redemption01:29:47 Beating the odds while nearly everyone else ends up dead or jailed » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Michael«YouTube: @michaelfranzeseInstagram: https://www.instagram.com/michaelfranzese_/?hl=enWine: https://franzesewine.com/Community: https://michaelfranzese.com/family/

    1h32min

  5. 18 DE SET.

    E108 - Disappear (This Winter) If You Want To Improve Your Life | Dan Koe | Dan Koe

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Dan Koe has built a reputation around deep thinking and high output, but in this conversation, he strips productivity down to its fundamentals. No hacks, no hype, just a grounded breakdown of how to create focus, structure your time around creativity, and make work feel meaningful again. We unpack how identity shapes output, the cost of always chasing growth, and why doing less (but better) is often the smartest move. If you’re overwhelmed, distracted, or feel like you’re always “on,” this one offers a sharp reset. 00:00 Introduction 01:30 Arriving in Arizona and first impressions of Scottsdale 03:25 College life, switching majors, and chasing business ideas 06:11 Trying seven business models before finding traction 08:57 Learning to build an audience while selling services 11:14 Posting content without a product figured out yet 13:49 The challenge of being a young coach 15:42 How to build authority when you're inexperienced 21:15 Daily routine, writing-focused business, and content flow 25:43 Avoiding big teams and staying hands-on with content 27:19 Authenticity vs optimisation in the creator economy 32:09 Why people connect with your deeper philosophy 36:15 Dialling in diet and the illusion of progress 39:07 Writing consistently without relying on motivation 43:04 The real value and stigma around online courses 54:18 Clarity comes from doing, not waiting to find purpose 58:07 Buying flashy cars and getting over material status 01:00:28 Business is the ultimate vehicle for self-development 01:06:11 Rebuilding his software startup from scratch in Japan 01:10:56 Turning down ideas like starting a dream gym » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Dan« YouTube: https://www.youtube/com/DanKoeTalks Instagram: https://www.instagram.com/thedankoe/ Website: https://thedankoe.com/

    1h13min

  6. 11 DE SET.

    E107 - It’s Never Been Easier to Make Money Online (Here’s How) | Hudson Leogrande

    Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Hudson Leogrande is the founder of Comfrt, a rapidly growing apparel brand that’s rethinking the way creators build businesses. In this episode, we unpack how he’s scaled a brand to seven figures while staying almost entirely behind the scenes, and why he believes most creators are missing the mark when it comes to monetisation. Hudson shares hard-won lessons on building a product people actually want, crafting content that drives sales without being salesy, and the mindset shift from influencer to entrepreneur. A must-listen for anyone serious about turning creativity into real commerce. 00:00 Introduction01:20 Kicking things off in NYC with viral hoodie success04:40 Finding the right manufacturers and negotiating better terms07:36 Using mentors and AI to scale smarter and faster10:52 How AI automates content and creator approval13:36 Purely White’s rise through Snapchat before pivoting to TikTok16:45 How changes in algorithms nearly sank the business19:17 What makes a good media buyer and how to track performance22:26 Scripting influencer content and learning from audience behaviour25:15 Street interviews and podcast clips as powerful ad formats28:52 Getting copied by Gap and taking it as a compliment32:11 Learning from global brands to prep for international expansion36:10 Why Europe, UK, Canada and cold climates are next39:34 What they look for in creators beyond follower count42:05 Why talking on camera builds stronger consumer trust47:09 TikTok Shops vs Meta for content and sales strategy50:00 Testing blankets, tees, snack hoodies and what to avoid53:25 Why top creators rarely leave to start their own brands56:56 In-house hires over agencies and building a loyal team60:00 What his day-to-day actually looks like as a founder62:11 Scaling Nude while keeping focus on what’s working Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/Transform your physique - https://www.thrstapp.com/My clothing brand, THRST - https://thrstofficial.comCustom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst Follow HudsonInstagram: https://www.instagram.com/itshudson/LinkedIn: https://www.linkedin.com/in/hudson-leogrande-112891231/Website: https://link.me/itshudson

    1h1min

  7. 4 DE SET.

    E106 - Will AI Replace You By 2026? What You Need To Do | Daniel Priestley

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation. Instagram: https://www.instagram.com/hackyoumedia/ Website: https://hackyou.media/ Daniel Priestley returns to the show for a timely conversation on what he sees as the single most disruptive force facing entrepreneurs today: the AI wave. With his signature clarity and founder-first mindset, Daniel breaks down how AI is rapidly reshaping the business landscape, from product creation and hiring to client acquisition and competitive positioning. If you’re a business owner still on the fence, this episode will challenge you to adapt fast or risk falling behind. Packed with practical insights, it’s a sharp reminder that the way we build, grow, and think about businesses is changing quickly. 00:00 The return of Daniel Priestley 01:30 The podcast tipping point and monetising with PE deals 04:33 How big podcasters use influence to build real wealth 08:44 Fail-forward culture, AI bonuses, and Stephen’s team structure 11:06 Using AI to stress-test your business before it’s disrupted 15:29 Vitality vs functionality and putting AI around the human work 20:42 Loops and groups mindset for post-AI entrepreneurs 25:50 Scaling teams with the 2-4-8-30 framework 29:00 Why writing a book unlocks creativity and closes chapters 32:56 Splitting your fitness phase and longevity phase with books 36:01 When to kill a business vs betting on its exponential upside 41:48 Why Prime Energy missed the long tail and lost relevance 45:43 Lighter fluid vs hot coals and surviving beyond the hype 49:00 Why Neutonic could work where others failed 52:42 Beverage market landmines and the path to $1B exits 55:19 Meme culture and TikTok attention hacks 58:25 LinkedIn’s underrated leverage and 1% post advantage 01:01:31 Building equity by trading influence, not just capital 01:08:15 Millionaire migration trends and why the UK is bleeding 01:14:27 Who’s buying up Britain and what it really costs the country 01:19:01 Why left-leaning policy sounds good but wrecks economies 01:26:35 What Daniel would do as PM? » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/ » Transform your physique - https://www.thrstapp.com/ » My clothing brand, THRST - https://thrstofficial.com » Custom Bioniq supplements: https://www.bioniq.com/mikethurston • 40% off your first month of Bioniq GO • 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Daniel Instagram: https://www.instagram.com/danielpriestley/?hl=en LinkedIn: https://www.linkedin.com/in/danielpriestley/ Website: https://danielpriestley.com/

    1h39min

  8. 28 DE AGO.

    E105 - This Video Will Force You To Take Action Before It's Too Late | Hardest Geezer

    » Produced by Hack You Media: pioneering a new category of content at the intersection of health performance, entrepreneurship & cognitive optimisation.Instagram: https://www.instagram.com/hackyoumedia/Website: https://hackyou.media/ Russ Cook (AKA Hardest Geezer) is the first person in history to run the entire length of Africa, over 16,000km through deserts, mountains, war zones and everything in between. But this episode isn’t just about the miles. It’s about the mindset behind them. We dig into how Russ built his pain tolerance, what it really took to push through the darkest moments, and how ordinary people can unlock extraordinary levels of discipline. It’s raw, honest, and wildly motivating, exactly what you’d expect from the Hardest Geezer. 00:00 Introduction01:40 Kicking off in London and where “Hardest Geezer” came from03:15 Growing up in sleepy Worthing and building resilience through banter06:45 The early gym days and getting roasted for self-improvement08:05 Reigniting running after a rough patch of drinking and gambling10:10 Running as a mental battlefield more than a physical one13:00 Influences like Goggins and Gooch and redefining mental toughness14:01 When the idea to run the length of Africa was born15:32 Meeting a world-travelling cyclist and deciding to run instead17:24 Running 66 days from Asia to London with a hammock and little money20:24 Wild solo travel stories including wolves, prostitutes, and relentless hunger22:50 The allure and quiet intensity of running alone with your thoughts25:34 British culture, team sports, and outgrowing binge drinking28:46 Staying shredded with gym consistency and knowing your limits31:07 Body dysmorphia, competing, and finding a healthier relationship with fitness33:54 Life after success and why fulfilment beats chasing numbers36:40 Realising chasing status symbols like cars and watches means little41:48 Planning the Africa run and navigating dangerous, unstable regions46:57 Starting in South Africa with £10k and no sponsors51:33 Hostage situation in Congo54:11 Crossing the Tunisia finish line and feeling true fulfilment58:09 What comes after Africa and why pole-to-pole might be next01:11:15 Launching Hardest Adventures to help others transform through challenge01:14:11 Rediscovering discipline, soft patches, and mental toughness post-Africa » Escape the 9-5 & build your dream life - https://www.digitalplaybook.net/» Transform your physique - https://www.thrstapp.com/» My clothing brand, THRST - https://thrstofficial.com» Custom Bioniq supplements: https://www.bioniq.com/mikethurston• 40% off your first month of Bioniq GO• 20% off your first month of Bioniq PRO » Join our newsletter for actionable insights from every episode: https://thrst-letter.beehiiv.com/ » Join @WHOOP and get your first month for free - join.whoop.com/FirstThingsThrst » Follow Russ«Instagram: https://www.instagram.com/hardestgeezer/?hl=enWebsite: https://linktr.ee/hardestgeezer

    1h23min
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Sobre

‘First Things THRST’ is a weekly masterclass that explores the secrets and experiences of entrepreneurs and content creators from across the globe. Each episode is unfiltered and guided by the premise of leaving no stone unturned, which is accountable for the deep discussions into the backgrounds, hardships and confessions of my guests. My goal is simple, to share insights and fresh perspectives on topics like entrepreneurship, success and fitness. Join me on this exciting adventure, and I'm hoping you gain as much from these discussions as I do.

Informações

  • Criado por
    Mike Thurston
  • Anos de atividade
    2022 - 2025
  • Episódios
    112
  • Classificação
    Explícito
  • Copyright
    © Mike Thurston
  • Site do podcast
    First Things THRST

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