E15: Crafting High Converting Video Ads with AI with Kevin Anson

In this episode of AI for Business, I sit down with Kevin Anson—video producer, entrepreneur, and content marketing pro—to talk about the mindset, systems, and creativity behind building an AI-assisted business. Kevin has created over 10,000 marketing videos for top brands, and today he shares how he’s using AI to multiply output, reduce cost, and deliver quality content faster than ever.

We explore how to overcome perfectionism in content creation, why storytelling still wins, and how AI tools like ChatGPT, Opus, and Descript are helping creators save time without sacrificing authenticity. Kevin also reveals the behind-the-scenes process of scaling his video business and why speed of implementation is now the most valuable skill in marketing.

Timeline Summary

[0:00] – Introduction

[1:06] – Kevin’s early days creating videos for brands like ClickFunnels and Nike

[3:11] – The mindset shift from editing videos to building a business

[4:44] – How AI is making it easier for creators to produce content consistently

[6:28] – Letting go of perfection and why done is better than perfect

[7:50] – Tools Kevin uses: ChatGPT, Opus, Descript, and more

[10:23] – How to turn long-form content into high-converting short-form clips

[12:02] – The power of storytelling and how to make marketing feel less robotic

[14:18] – Scaling a team and hiring for creative alignment, not just skills

[16:35] – Why video content builds faster trust than written copy

[18:08] – Handling burnout and staying creative as an entrepreneur

[19:40] – The “let it go” principle that changed Kevin’s productivity

[22:07] – Kevin’s advice for creators getting started with AI tools

[24:11] – Speed of implementation and how to build momentum fast

Five Key Takeaways

1. Done beats perfect – Publishing consistently matters more than tweaking endlessly.

2. AI expands your creative team – Tools like ChatGPT and Opus allow creators to scale without sacrificing quality.

3. Storytelling still wins – Even with all the tech, human connection is what drives engagement and conversion.

4. Delegate the technical, keep the creative – You don’t need to do everything—just the parts that need you.

5. Speed is a skill – The faster you can go from idea to execution, the more you’ll outpace your competition.

Links & Resources

• KevinAnson.com – Kevin’s official site

• Opus Clip – AI-powered short-form video creation

• Descript – Video editing and transcription tool

• ChatGPT – For scripting and repurposing content

• AIForBusiness.com – Learn how to scale content creation with AI

If this episode helped shift your mindset or simplify your process, share it with a creator or entrepreneur who’s ready to work smarter with AI. And don’t forget to rate, review, and follow AI for Business to stay ahead of what’s next.