The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

Dave Campbell - Podcast Coach, Cheerleader and Podcast Community Advocate
  • 4.9 (16)
  • How To
  • Updated Weekly

Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!

  1. E735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips

    13h ago

    E735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips

    Episode 735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips You Are More Than Your Follower Count In the digital age of validation and instant metrics, it's crucial to remember one fundamental truth: your worth is not defined by numbers on a screen.Breaking the Illusion of Social Media Success Your value as a creator isn't measured by: Follower countsLike buttonsView statisticsSubscriber numbersThese are merely external reflections, not the essence of who you are or the quality of your creative spirit.The Real Measure of Success True success is about: AuthenticityPassionConsistent creationExpressing your unique voiceSharing your messageThe Creator's Mindset The only real barrier between you and your creative potential is inaction. Not algorithms. Not audience size. Just you.Whether your podcast reaches 5 listeners or 5 million, the act of creating itself is the victory. Each piece of content is: A learning experienceA step in your creative journeyAn expression of your inner worldYour Call to Action Stop waiting. Start creating. Create because: You have a story to tellYou're compelled to express yourselfYour voice mattersThe act of creation itself is transformativeYour worth is not a vanity metric. You are the creator, the artist, the storyteller - and that is infinitely more valuable than any number could ever represent. Go. Create. Be. This episode revisits a powerful reminder for podcasters and content creators: your value is not defined by downloads, likes, or follower counts. Dave challenges the obsession with analytics and reframes success as something far more personal and sustainable. Instead of chasing numbers, creators are encouraged to focus on improving their craft, showing up consistently, and delivering something unique. Like building a great pizza before worrying about customers, the priority is creating something worth sharing. Throughout the conversation, the illusion of “success” driven by social media metrics is unpacked. Numbers are described as external reflections that often fail to capture the true impact of your work. Whether an episode reaches five people or five thousand, the act of creating remains meaningful. Each piece of content becomes part of a larger journey of growth, learning, and self-expression. A central theme is the importance of shifting from validation to intention. When creators focus only on engagement metrics, they risk losing control of their purpose and becoming dependent on audience reactions. Instead, Dave emphasizes creating because you have something to say, because your voice matters, and because no one else can deliver your message in the same way. Authenticity, passion, and consistency are presented as the real markers of success. The episode also highlights the transformative nature of creation. Podcasting is not just about reaching others; it changes the creator in the process. Even without a large audience, the act of organizing thoughts, sharing ideas, and showing up regularly builds confidence and clarity. Growth happens in the doing, not in the measuring. Listeners are reminded to value and serve the audience they already have, no matter the size. True community is built one listener at a time, through genuine connection and care. By focusing on the people who choose to listen, creators can foster deeper engagement and more meaningful impact. The episode closes with practical advice on naming your podcast. A clear, descriptive title helps listeners immediately understand what your show offers and makes it easier for others to share. While creativity is encouraged, clarity should not be sacrificed, and avoiding duplicate names is essential for discoverability. ___ Helping Podcasters Everyday!  ⁠https://howtopodcast.ca/⁠ We would love to hear from you - here is our listener survey! ⁠https://forms.gle/GbrFv9DGszV8N4PW6⁠

    20 min
  2. E734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips

    1d ago

    E734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips

    Episode 734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips This episode explores a simple but powerful shift in how you approach your podcast workflow: batching. Instead of moving one episode through every step from start to finish, the focus here is on grouping similar tasks together to reduce friction and improve efficiency. Using the analogy of baking cookies, the idea becomes clear. You would not go through the effort of making just one cookie when everything is already set up. The same thinking applies to podcasting. When your tools, energy, and focus are aligned for a specific task, it makes sense to do more than one at a time. Batching can be applied across your entire podcast process. Recording multiple episodes in one session allows you to stay in a creative flow. Researching several topics at once helps you build momentum and plan ahead. Editing, writing show notes, creating artwork, and handling emails can all be grouped into focused work blocks. By doing this, you avoid constant context switching, which can drain energy and slow you down. The episode highlights how staying in one “mode” allows your brain to work more efficiently. When you are already in a research mindset, it is easier to continue researching. When you are editing, it is more productive to complete several edits in one sitting. This approach reduces the mental load of repeatedly starting and stopping different types of tasks. Batching also introduces flexibility into your workflow. If your environment changes or your energy shifts, you can pivot to a different batched task without losing productivity. This adaptability is especially valuable when balancing podcasting with work, family, and other responsibilities. Beyond productivity, the episode reinforces that podcasting is not just about output or metrics. The act of consistently creating helps build creativity, improves communication skills, and encourages personal growth. Even without an audience, the process itself has value. Listeners are encouraged to experiment with batching in their own workflow. Start small by grouping one part of your process and observe how it impacts your time, focus, and consistency. Key takeaway: Batching your podcast tasks reduces context switching, increases focus, and helps you create more consistently by working with your energy instead of against it. Beyond batching your podcast recordings, podcasters can maximize productivity by batching other related tasks that benefit from being “in the zone.” Here are key areas to consider batching: Editing: Instead of editing each episode immediately after recording, set aside dedicated blocks of time to edit multiple episodes at once, which helps maintain focus and consistency in sound quality. Show Notes and Episode Descriptions: Writing show notes for several episodes in one session streamlines your workflow and ensures a cohesive tone and style across your content. Social Media and Promotion: Plan, create, and schedule social media posts, newsletters, and promotional materials in batches to maintain a steady online presence without daily effort. Research and Content Planning: Dedicate time to researching topics, guests, and trends, and outline multiple episodes or series at once to keep your content pipeline full and strategic. Guest Outreach and Scheduling: Reach out to potential guests and manage scheduling in bulk to reduce the back-and-forth and keep your calendar organized. By batching these complementary tasks alongside recording, you leverage momentum, reduce context-switching, and create a more efficient, sustainable podcasting workflow aligned with strategic planning principles ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    18 min
  3. E733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego

    2d ago

    E733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego

    Episode 733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego In this episode of the How To Podcast Series, Dave takes a thoughtful look at one of the most common calls to action in podcasting: asking listeners for a five-star review. While many creators include this request automatically at the end of every episode, the conversation explores whether podcasters truly understand why they ask for reviews and what value those reviews create for both the show and the audience. The episode traces the history of podcast reviews back to a time when ratings played a more significant role in helping shows gain visibility and discoverability. As podcasting evolved, however, the practice of asking for reviews became more of a habit than a strategy. Many podcasters continue making the request simply because it has become part of the culture of podcasting. Dave examines the possibility that listeners may interpret requests for five-star reviews differently than intended. While creators often see reviews as a growth tool, some listeners may view the request as a search for validation or recognition. In a digital world filled with likes, rankings, ratings, and engagement metrics, the line between building an audience and seeking approval can sometimes become blurred. Rather than dismissing reviews altogether, the episode acknowledges their value as social proof for potential listeners. Reviews can help people decide whether a show is worth their time. The deeper question, however, is whether asking for a review is the most meaningful action a podcaster can invite a listener to take. The discussion shifts toward alternative calls to action that foster stronger connections. Sharing episodes with others, sending voice messages, joining conversations, participating in communities, and engaging directly with the creator are presented as opportunities to build genuine relationships rather than simply collect ratings. These actions encourage listeners to become active participants in a podcast community rather than passive consumers of content. Throughout the episode, the focus remains on the importance of audience connection. Dave argues that the most successful podcasts are built on authentic relationships and meaningful engagement rather than an endless pursuit of reviews and metrics. The episode serves as a reminder that podcasting is ultimately about people connecting with people. Key Takeaway: While five-star reviews still have value, the strongest podcast communities are built through genuine listener relationships, meaningful conversations, and opportunities for engagement that go beyond collecting ratings. ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    12 min
  4. E732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips

    3d ago

    E732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips

    Episode 732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips In this episode, Dave shares a fresh and practical shift away from traditional email newsletters by introducing a more engaging alternative: an online magazine built specifically for podcasters. Inspired by his own dislike of cluttered inbox emails, he explores how creators can rethink how they connect with their audience in a way that feels interactive, visual, and worth revisiting. At the center of this idea is CanadianPodcaster.com, a new project designed to highlight and support indie podcasters across Canada. Rather than sending out another standard email update, Dave has created a digital, page-flipping magazine experience that listeners can browse on any device. Built using simple tools like Canva and a PDF-to-magazine platform, the result transforms static content into something dynamic, clickable, and immersive. Inside the magazine, readers can discover curated podcast recommendations, events, books, and resources tailored to independent creators. Each element is interactive, allowing users to explore directly from the page. This approach not only adds value but also encourages deeper engagement compared to traditional newsletters that often go unread. Dave also pulls back the curtain on the process, emphasizing that this is an early version and inviting honest feedback. His goal is not perfection but progress, and he encourages other podcasters to experiment with similar ideas for their own shows and communities. The episode highlights a strong DIY spirit, reminding creators that if something does not exist, you can build it yourself. While the project is rooted in supporting Canadian podcasters, the concept is universal. It is about finding better ways to serve your audience, stand out, and create something that feels meaningful rather than routine. Key takeaway: If your content delivery feels stale or ineffective, do not be afraid to reinvent the format. A simple shift in how you present your content can dramatically increase engagement and open new creative possibilities. Thanks for checking out our very first Canadian Podcaster Online Magazine. I am the host of multiple podcasts, I believe that we need to build out community for our podcast listeners and with our fellow canadian podcasters. I host regular podcaster meetups on Meetup.com for podcasters just like you, I host the how to podcast series and I created canadian podcaster to be a new voice in canada shining a light on canadian voices. With the renewed focus on bolstering our canadian identify and pride as of late, I felt the need to create a free podcast resource for independent canadian podcasters. I want to place the focus on you - on your show, on your efforts on your story. I would love to hear from you, and to feature you in an upcoming edition, reach out, let’s connect. Please share this online magazine with a Canadian content creator in your province or territory! ___ https://canadianpodcaster.com/ https://truemediasolutions.ca/canadian-podcaster ____ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    21 min
  5. E731 - Don't Forget Your Audience When Podcasting - Everything we do, we do it for you

    4d ago

    E731 - Don't Forget Your Audience When Podcasting - Everything we do, we do it for you

    Episode 731 - Don't Forget Your Audience When Podcasting - Everything we do, we do it for you This episode is a reminder that great podcasting is not just about content, it is about connection. Dave steps away from the usual format to spend some one-on-one time with listeners and reflect on a simple but often overlooked idea: focus less on what your podcast is about and more on who it is for. It is easy for podcasters to get caught up in topics, structure, production quality, and all the moving parts that go into creating an episode. While those elements matter, they can sometimes distract from the real purpose of podcasting, which is serving the listener. Dave challenges creators to shift their mindset and prioritize the person on the other side of the microphone. Drawing from his own experience producing multiple shows, he emphasizes that podcasting does not have to feel like a rigid or overwhelming process. Instead of chasing perfection or following every so called rule, he encourages podcasters to enjoy the process and create content they genuinely care about. When you do that, the right audience naturally connects with you. A powerful example shared in the episode highlights a listener from Warsaw, Poland, who is starting his own podcast. This story brings the message to life by ցույցing how real people, not abstract audiences, are impacted by your work. When you can picture a specific listener, your delivery becomes more personal, meaningful, and effective. Dave also reflects on the deeper value of community. From messages and emails to support during personal challenges, he shares how audience connection becomes one of the most rewarding parts of podcasting. It is not just about publishing episodes, it is about building relationships. This episode challenges you to rethink your approach before your next recording. Consider how much effort you place on your topic versus your listener, and aim to rebalance that focus. Know your material, but never lose sight of who you are speaking to. Key takeaway: The success of your podcast is driven less by what you say and more by who you are saying it for. When you speak directly to your audience, you create connection, and connection is what keeps people coming back. As we get close to the end of the year I have a challenge for you to consider when you go to record your next episode - ask youself, what is the most important thing to focus on - is it what my podcast is about - or - is the most important thing about your podcast is who it is for? Keep your audience in mind and at the forefront of everything you do in and around your podcast - everything we do, we do it for you! ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    12 min

  6. 5d ago

    E730 - An Easy Way to Resurface Podcast Episodes Buried in the Past - Practical Podcast Tips

    Episode 730 - An Easy Way to Resurface Podcast Episodes Buried in the Past - Practical Podcasting Tips This episode pulls back the curtain on a simple but underused way to get more value from your podcast archive. Instead of letting strong episodes fade into the background, the approach is to resurface them by adjusting their publish date inside your hosting platform. This moves an older episode back up into your feed so new listeners can discover it without creating duplicates or re-recording anything. The idea comes from a real example. An older episode about handling negative feedback unexpectedly became the most listened-to episode, reaching tens of thousands of plays. Yet many current listeners would never scroll far enough back to find it. By shifting its date forward, the episode reappears near the top of the feed, giving it a second life and a new audience. This method solves a common problem for growing shows. As your catalog expands into the hundreds of episodes, it becomes overwhelming for new listeners to know where to start. Great conversations and valuable insights get buried. Resurfacing allows you to guide attention back to content that still holds relevance today. The process itself is straightforward. No new uploads, no duplicate files, and no disruption to your stats. You simply edit the episode’s publish date to bring it forward, then later return it to its original position. Keeping track of the original date in your show notes ensures you can reset it anytime. This strategy also complements other ways of organizing past content, like playlists or curated collections. Together, these approaches make your back catalog more accessible, intentional, and impactful for both new and longtime listeners. Your old episodes are not outdated assets, they are untapped opportunities. By intentionally bringing them back into view, you extend their lifespan and deepen your audience’s connection without creating more content. As your library of past episodes grows over time, great episodes, content and conversations with past guests get buried in a back catalog that many new listeners may never discover. So how do we keep our back catalog alive for newer audiences? You can create a curated playlist of like content, you can design an online magazine of themed content, you can add a link to your show notes highlighting a past episode or you can do what I just did - check out the episode next to this one in your list of episodes, look at the episode number and compare that episode number to the other numerical episode numbers on your screen - what do you see? I took the single best episode from all of my content and moved it up the list from the past by simply changing the date - an episode from 2 years ago is now right up at the top of the list with all the other recent episodes - I didn't upload a duplicate episode, I simply changed the release date thus mainitaining my listener stat history over the past 2 years and made this episode more visible to new listeners instead of leaving this buried in the past. At any time, I can push this episode back to where it was originally released on 5/5/2023 So, if you have a great episode or an episode that didn't perform as well as you had hoped, try bringing that episode back from the past to see how your new listeners respond. Play with your back catalog - your audience would love to hear something new that once was old - try it and let me know the results! ______ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    30 min

  7. 6d ago

    E729 - PodcastingStack.com - A Starting Point for Resources for Podcasters by our Friends at PodMatch

    Episode 729 - PodcastingStack.com - A Starting Point for Resources for Podcasters by our Friends at PodMatch This episode introduces a new resource for podcasters while reinforcing the importance of community, consistency, and simple systems that support long term creation. Dave highlights the launch of PodcastingStack.com, a platform created by the team at PodMatch. Positioned as a starting point for podcasters, the site acts like a welcome mat into the world of podcasting. It offers curated recommendations for gear, recording tools, and services, along with connections to experienced podcast professionals. While it leans toward interview based shows, the resource is valuable for anyone looking to simplify their setup and discover trusted tools. The conversation naturally expands into the broader ecosystem that PodMatch is building. Dave emphasizes how platforms like this not only provide tools but also strengthen the podcasting community by connecting creators, guests, and service providers. He encourages listeners to explore the site, give feedback, and take advantage of opportunities to collaborate, including guesting on podcasts or hosting interviews. Drawing from his own experience with “Living The Next Chapter,” he illustrates how interview based shows can grow quickly once momentum builds, often leading to more guest requests than a creator can handle. Beyond tools and platforms, this episode reinforces the value of community. Dave invites listeners to join free podcast meetups where creators at all stages can connect, share challenges, and learn from one another. These spaces are positioned as a way to stop podcasting in isolation and start growing through shared experience. In a practical closing segment, Dave answers a key question about consistency. His approach is grounded in two core habits: organization and idea capture. By using templates for episode production, consistent file naming, and a structured workflow, he removes friction from the creation process. At the same time, he captures ideas in real time by emailing himself content and organizing it into folders, ensuring no idea is lost and everything is ready when needed. Key takeaway: Consistency in podcasting does not come from working harder, but from building simple systems and surrounding yourself with the right tools and community to support your workflow. How To Podcast Series PodMatch Link to be a guest on the showhttps://www.podmatch.com/hostdetailpreview/1716555828576528cac7b9ed9Join PodMatch with our link!https://www.joinpodmatch.com/truemediaNew from PodMatchhttps://podcastingstack.com/ ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    14 min

  8. Jun 25

    E728 - Shared Mic Series - THE Podcaster Nation with Rory Paquette

    Episode 728 - Shared Mic Series - THE Podcaster Nation with Rory Paquette What does it look like to build a podcasting life around community, consistency, and genuine connection? In this episode of Podcast Nation, Rory sits down with prolific podcaster David Campbell, a creator whose passion for podcasting has led him to host nine different podcasts while supporting countless creators along the way. The conversation explores David's unique journey into podcasting, from running a family business and navigating unexpected challenges to building a growing network of shows that span topics including fatherhood, podcasting, authors, music, side hustles, and community building. Rather than focusing on downloads or algorithms, David shares how podcasting has become a vehicle for creating meaningful relationships and helping others find their voice. A major theme throughout the discussion is the importance of community. David explains how his podcasting approach centers on creating spaces where listeners and creators can connect, learn from one another, and feel supported. Whether through podcast meetups, listener engagement tools, or collaborative conversations with guests, his goal is to remind creators that they are not building alone. The episode also dives into practical podcasting advice. David and Rory discuss audience engagement, the value of revisiting older content, leveraging guests to help grow a show, and why podcasters should stop worrying about competition. Instead, they encourage creators to focus on serving their audience, developing their own style, and showing up consistently. For aspiring podcasters, David offers a refreshing perspective on getting started. Rather than waiting for the perfect microphone, perfect strategy, or perfect moment, he encourages creators to begin with what they have and learn through practice. He emphasizes that podcasting is one of the few mediums where authenticity matters more than perfection. The conversation also highlights David's Dad Space podcast, a project inspired by his own experiences as a new father. Through stories and conversations with other dads, the show aims to provide encouragement and support to fathers who may feel isolated or uncertain in their parenting journey. At its heart, this episode is a celebration of podcasting as a platform for connection. It serves as a reminder that great podcasts are not built on equipment, trends, or rigid rules. They are built by people who care deeply about their audience and are willing to share their experiences with honesty and purpose. Podcasting succeeds when creators focus less on perfection and more on connection. Build the show you would want to listen to, serve your community consistently, and trust that the right audience will find you. Watch episode here! https://youtu.be/apVd8LZA1Lc?si=uQlBU4Ld3GKNo8SN Contact us:Rumble/ YouTube/ IG: @powerofmanpodcastEmail: powerofmanpodcast@gmail.comTwitter: @rorypaquetteFree Coaching Consultation call whenever you are ready... Message me!Believe it!Welcome to THE Podcaster Nation, the ultimate podcast for podcasters! Each episode dives deep into the journeys, strategies, and stories of fellow podcasters from around the globe. Whether you're a seasoned podcaster or just starting out, this show offers actionable insights, behind-the-scenes tips, and inspiring conversations to help you grow your craft, audience, and passion for podcasting. Join us as we explore the art, challenges, and triumphs of creating compelling audio content in the ever-evolving world of podcasting.____ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

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Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!

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