The How To Podcast Series - Podcast Co-Hosts, Practical Podcasting Tips, and Podcast Community

Dave Campbell - Podcast Coach, Cheerleader and Podcast Community Advocate

Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!

  1. 1d ago

    E739 - 2 Things That You Can Do Today To Make You A Smarter Podcaster - Practical Podcasting Tips

    Episode 739 - 2 Things That You Can Do Today To Make You A Smarter Podcaster - Podcasting Tips This episode revisits a powerful idea: becoming a smarter podcaster does not require complicated strategies, just intentional habits that shape how you show up behind the mic. The focus is on two practical shifts that can immediately improve your podcast and the experience you create for your listeners. The first is the work no one sees. Great podcasting happens long before you hit record. Preparing your guest, having meaningful pre-conversations, and building a strong connection all contribute to a better episode. When you take time to align on purpose and audience, you create a bridge between host and guest that translates into a more natural, engaging conversation. Like any skilled craft, the pride you put into the unseen details shows up in the final product. Your audience may not know the effort involved, but they will feel the difference. This idea is reinforced through real-life examples of craftsmanship, where quality and care are evident even when the work is hidden. Whether it is painting a wall or cleaning a window, doing your best work, even when no one is watching, builds a reputation that speaks for itself. Podcasting is no different. A smart podcaster takes ownership of the entire process and prioritizes genuine connection over shortcuts, including over-reliance on tools. The second shift is simple but transformative: ask shorter questions, complicated questions often confuse guests and dilute the conversation. A concise question creates clarity and invites stronger, more focused answers. Instead of overexplaining, get straight to the point and allow space for your guest to respond. Then listen carefully and follow up naturally. This approach turns an interview into a real conversation, which benefits both the guest and the listener. By reframing interviews as conversations and staying present in the moment, you create a more engaging and authentic experience. It is not about sticking rigidly to a script but about responding to what is being said and exploring it further with curiosity. Smart podcasting is built on intentional preparation and clear, concise communication. Put in the unseen work, focus on your listener, and simplify your questions to create stronger, more meaningful conversations. Do you want to be the smartest podcaster? Is that attainable? Not sure, but our podcasts could benefit from acting on these two things. First - put in the work behind the scenes that nobody sees - be proud of your work, your research, your show and your audience and show up for them every time! Second - the shorter the question, the smarter the host - short, pointed questions are better by far than 4 minute question setups, back story to why you are asking this specific question and layered questions with questions within a question that confuses the guest, the listener, heck, even you as a host forgets what you even asked... Don't loose your audience with wordy questions - keep your questions shorter! Try it! ___⁠⁠⁠⁠⁠⁠ Helping Podcasters Everyday!  ⁠⁠https://howtopodcast.ca/⁠⁠ We would love to hear from you - here is our listener survey! ⁠⁠https://forms.gle/GbrFv9DGszV8N4PW6⁠⁠

    12 min
  2. 2d ago

    E738 - A Podcast Idea for Authors - Create An Editors Cut for your book that your readers would pay to consume

    Episode 738 - A Podcast Idea for Authors - Create An Editors Cut for your book that your readers would pay to consume In this episode, Dave introduces a powerful and often overlooked opportunity for authors to expand the life, impact, and income potential of their books. Drawing from years of conversations with writers on Living the Next Chapter, he highlights a common gap: authors create incredible worlds and stories, but rarely leverage everything that didn’t make it onto the page. The core idea is simple but transformative. Instead of stopping at the book and even the audiobook, authors can create a private, companion podcast that acts like an “editor’s cut” of their work. This is not a retelling of the book, but a deeper, behind the scenes exploration of it. It gives readers access to the author’s thinking, creative decisions, deleted scenes, character backstories, and the real life moments that shaped the narrative. Dave explains how this kind of short-run, intentionally structured podcast can enhance the reader experience while also creating a direct-to-audience revenue stream. Rather than relying solely on book royalties, authors can offer exclusive audio content through a private feed, strengthening their connection with their audience and turning casual readers into engaged fans. He also shares practical ways to approach this, from episode ideas like origin stories and chapter breakdowns to incorporating unused material and reader questions. For nonfiction authors, this opens the door to expanded insights, updated perspectives, and deeper teaching that goes beyond the limitations of a printed page. At its heart, this episode is about ownership, creativity, and connection. It challenges authors to think differently about their content, not as a finished product, but as the foundation for a richer, ongoing experience that serves both their audience and their creative business. Your book is only part of what you’ve created. By building a companion podcast, you can deepen audience connection, extend the life of your work, and unlock new value from content you already own. ____ Helping Podcasters Everyday!  https://howtopodcast.ca/ We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    27 min
  3. 3d ago

    E737 - Podcasters that Make Noise - A Guitar Lesson for Podcasters and Guesting Strategy Insights with CO-HOST Nick McGowan

    Episode 737 - Podcasters that Make Noise - A Guitar Lesson for Podcasters and Guesting Strategy Insights with CO-HOST Nick McGowan In the second half of this conversation with podcast host, editor and coach Nick McGowan, the discussion moves beyond AI and into the heart of what makes podcasting meaningful. Rather than chasing shortcuts or creating the illusion of success through automation, the conversation explores why genuine connection, thoughtful strategy and authentic creativity continue to matter most. Nick shares why podcasting gives creators a unique opportunity to build relationships with their audience instead of distancing themselves behind technology. The discussion challenges the growing temptation to automate every aspect of podcasting, arguing that replacing real conversations with artificial interactions ultimately weakens the trust that makes podcasts so valuable. Drawing on lessons from music, business and years of creative experience, Nick explains why mastering the fundamentals will always outperform relying on the latest trends. He reflects on the importance of understanding your audience, developing a clear strategy, and creating systems that support your workflow without replacing your voice. The conversation also dives into guest selection, revealing how a strong podcast strategy influences who belongs on your show. Nick explains why every guest should contribute to the core conversation your podcast is known for, while also emphasizing the importance of bringing diverse perspectives and lived experiences to your audience. Listeners will hear practical insights into guest outreach, preparation, podcast workflows and why intentional processes create better experiences for both hosts and guests. Throughout the episode, both hosts encourage podcasters to experiment, refine their approach and build a podcast that reflects their own goals instead of following someone else's blueprint. Rather than accepting one prescribed way of podcasting, creators are reminded that every show can develop its own process through testing, feedback and continual improvement. The episode concludes with an invitation to embrace community over competition, seek mentorship when needed and remember that podcasting is ultimately about serving listeners through honest conversations and authentic human connection. Key Takeaway The strongest podcasts are built on authenticity, clear strategy and meaningful relationships. Technology can support your workflow, but your unique voice, thoughtful conversations and genuine connection with your audience remain the most valuable assets your podcast will ever have. ____ ⁠https://nickmcgowan.com/⁠ ⁠https://themindsetandselfmasteryshow.com/⁠ ____ Helping Podcasters Everyday!  ⁠https://howtopodcast.ca/⁠We would love to hear from you - here is our listener survey! ⁠https://forms.gle/GbrFv9DGszV8N4PW6

    50 min
  4. 4d ago

    E736 - Musical Know How that Helps You Edit Your Podcast and the Onslaught of AI Editing and Promo in Podcasting with CO-HOST Nick McGowan

    Episode 736 - Musical Know How that Helps You Edit Your Podcast and the Onslaught of AI Editing and Promo in Podcasting with CO-HOST Nick McGowan This episode explores a creative and intentional approach to podcast editing while unpacking the growing tension between human craft and AI-driven convenience. Dave introduces a narrative-style edit, reshaping a long conversation with co-host Nick McGowan into a tighter, more engaging listening experience. By removing and re-recording his own parts, he adds clarity, context, and flow, demonstrating how editing itself can become a storytelling tool rather than just a cleanup process. At the heart of the conversation is the influence of musical thinking on podcast production. Both Dave and Nick highlight how a background in music can sharpen an editor’s ear, from understanding pacing and rhythm to shaping audio with tools like EQ, compression, and leveling. This perspective goes beyond technical skill, encouraging podcasters to think about how their show feels, not just how it sounds. Nick emphasizes that many creators overlook the fundamentals of audio, often jumping straight to AI tools for quick fixes. While AI can simplify processes, it can also create distance from the craft. Without understanding the basics, podcasters risk losing control over their sound and their ability to troubleshoot or improve. More importantly, they miss the opportunity to develop skills that elevate their content long term. The discussion also challenges the current trend of mass-producing content through automation. Flooding platforms with AI-generated clips may increase output, but often sacrifices quality, context, and connection. Nick shares examples of poorly generated promotional content that lacks intention and fails to represent the creator effectively. Instead, he advocates for a focused, human-led approach that prioritizes meaningful content over sheer volume. Beyond technique, the episode touches on broader implications, including the environmental cost of AI and the cultural shift toward speed over substance. Both hosts question whether the industry will return to a more balanced approach, where technology supports creativity rather than replacing it. Ultimately, this conversation is a reminder that podcasting is both an art and a craft. Whether editing your own show or working with others, understanding the process matters. It shapes not only the final product but also your identity as a creator. Key takeaway: The more you rely on intentional, human-driven creativity and understand your tools, the more your podcast will stand out in a space increasingly filled with automated noise. ____ https://nickmcgowan.com/ https://themindsetandselfmasteryshow.com/ ____ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    37 min
  5. E735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips

    5d ago

    E735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips

    Episode 735 - Beyond the Numbers - Embracing Your True Creative Worth as a Podcast and Content Creator - Practical Podcasting Tips You Are More Than Your Follower Count In the digital age of validation and instant metrics, it's crucial to remember one fundamental truth: your worth is not defined by numbers on a screen.Breaking the Illusion of Social Media Success Your value as a creator isn't measured by: Follower countsLike buttonsView statisticsSubscriber numbersThese are merely external reflections, not the essence of who you are or the quality of your creative spirit.The Real Measure of Success True success is about: AuthenticityPassionConsistent creationExpressing your unique voiceSharing your messageThe Creator's Mindset The only real barrier between you and your creative potential is inaction. Not algorithms. Not audience size. Just you.Whether your podcast reaches 5 listeners or 5 million, the act of creating itself is the victory. Each piece of content is: A learning experienceA step in your creative journeyAn expression of your inner worldYour Call to Action Stop waiting. Start creating. Create because: You have a story to tellYou're compelled to express yourselfYour voice mattersThe act of creation itself is transformativeYour worth is not a vanity metric. You are the creator, the artist, the storyteller - and that is infinitely more valuable than any number could ever represent. Go. Create. Be. This episode revisits a powerful reminder for podcasters and content creators: your value is not defined by downloads, likes, or follower counts. Dave challenges the obsession with analytics and reframes success as something far more personal and sustainable. Instead of chasing numbers, creators are encouraged to focus on improving their craft, showing up consistently, and delivering something unique. Like building a great pizza before worrying about customers, the priority is creating something worth sharing. Throughout the conversation, the illusion of “success” driven by social media metrics is unpacked. Numbers are described as external reflections that often fail to capture the true impact of your work. Whether an episode reaches five people or five thousand, the act of creating remains meaningful. Each piece of content becomes part of a larger journey of growth, learning, and self-expression. A central theme is the importance of shifting from validation to intention. When creators focus only on engagement metrics, they risk losing control of their purpose and becoming dependent on audience reactions. Instead, Dave emphasizes creating because you have something to say, because your voice matters, and because no one else can deliver your message in the same way. Authenticity, passion, and consistency are presented as the real markers of success. The episode also highlights the transformative nature of creation. Podcasting is not just about reaching others; it changes the creator in the process. Even without a large audience, the act of organizing thoughts, sharing ideas, and showing up regularly builds confidence and clarity. Growth happens in the doing, not in the measuring. Listeners are reminded to value and serve the audience they already have, no matter the size. True community is built one listener at a time, through genuine connection and care. By focusing on the people who choose to listen, creators can foster deeper engagement and more meaningful impact. The episode closes with practical advice on naming your podcast. A clear, descriptive title helps listeners immediately understand what your show offers and makes it easier for others to share. While creativity is encouraged, clarity should not be sacrificed, and avoiding duplicate names is essential for discoverability. ___ Helping Podcasters Everyday!  ⁠https://howtopodcast.ca/⁠ We would love to hear from you - here is our listener survey! ⁠https://forms.gle/GbrFv9DGszV8N4PW6⁠

    20 min
  6. E734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips

    6d ago

    E734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips

    Episode 734 - Batch It - Leverage Doing Repeatable Tasks in Groups Instead of Context-Switching For Your Podcast Workflow - Practical Podcasting Tips This episode explores a simple but powerful shift in how you approach your podcast workflow: batching. Instead of moving one episode through every step from start to finish, the focus here is on grouping similar tasks together to reduce friction and improve efficiency. Using the analogy of baking cookies, the idea becomes clear. You would not go through the effort of making just one cookie when everything is already set up. The same thinking applies to podcasting. When your tools, energy, and focus are aligned for a specific task, it makes sense to do more than one at a time. Batching can be applied across your entire podcast process. Recording multiple episodes in one session allows you to stay in a creative flow. Researching several topics at once helps you build momentum and plan ahead. Editing, writing show notes, creating artwork, and handling emails can all be grouped into focused work blocks. By doing this, you avoid constant context switching, which can drain energy and slow you down. The episode highlights how staying in one “mode” allows your brain to work more efficiently. When you are already in a research mindset, it is easier to continue researching. When you are editing, it is more productive to complete several edits in one sitting. This approach reduces the mental load of repeatedly starting and stopping different types of tasks. Batching also introduces flexibility into your workflow. If your environment changes or your energy shifts, you can pivot to a different batched task without losing productivity. This adaptability is especially valuable when balancing podcasting with work, family, and other responsibilities. Beyond productivity, the episode reinforces that podcasting is not just about output or metrics. The act of consistently creating helps build creativity, improves communication skills, and encourages personal growth. Even without an audience, the process itself has value. Listeners are encouraged to experiment with batching in their own workflow. Start small by grouping one part of your process and observe how it impacts your time, focus, and consistency. Key takeaway: Batching your podcast tasks reduces context switching, increases focus, and helps you create more consistently by working with your energy instead of against it. Beyond batching your podcast recordings, podcasters can maximize productivity by batching other related tasks that benefit from being “in the zone.” Here are key areas to consider batching: Editing: Instead of editing each episode immediately after recording, set aside dedicated blocks of time to edit multiple episodes at once, which helps maintain focus and consistency in sound quality. Show Notes and Episode Descriptions: Writing show notes for several episodes in one session streamlines your workflow and ensures a cohesive tone and style across your content. Social Media and Promotion: Plan, create, and schedule social media posts, newsletters, and promotional materials in batches to maintain a steady online presence without daily effort. Research and Content Planning: Dedicate time to researching topics, guests, and trends, and outline multiple episodes or series at once to keep your content pipeline full and strategic. Guest Outreach and Scheduling: Reach out to potential guests and manage scheduling in bulk to reduce the back-and-forth and keep your calendar organized. By batching these complementary tasks alongside recording, you leverage momentum, reduce context-switching, and create a more efficient, sustainable podcasting workflow aligned with strategic planning principles ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    18 min
  7. E733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego

    Jun 30

    E733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego

    Episode 733 - Asking for a 5 Star Review Might Be Seen As A Plea To Stroke Our Own Podcast Ego In this episode of the How To Podcast Series, Dave takes a thoughtful look at one of the most common calls to action in podcasting: asking listeners for a five-star review. While many creators include this request automatically at the end of every episode, the conversation explores whether podcasters truly understand why they ask for reviews and what value those reviews create for both the show and the audience. The episode traces the history of podcast reviews back to a time when ratings played a more significant role in helping shows gain visibility and discoverability. As podcasting evolved, however, the practice of asking for reviews became more of a habit than a strategy. Many podcasters continue making the request simply because it has become part of the culture of podcasting. Dave examines the possibility that listeners may interpret requests for five-star reviews differently than intended. While creators often see reviews as a growth tool, some listeners may view the request as a search for validation or recognition. In a digital world filled with likes, rankings, ratings, and engagement metrics, the line between building an audience and seeking approval can sometimes become blurred. Rather than dismissing reviews altogether, the episode acknowledges their value as social proof for potential listeners. Reviews can help people decide whether a show is worth their time. The deeper question, however, is whether asking for a review is the most meaningful action a podcaster can invite a listener to take. The discussion shifts toward alternative calls to action that foster stronger connections. Sharing episodes with others, sending voice messages, joining conversations, participating in communities, and engaging directly with the creator are presented as opportunities to build genuine relationships rather than simply collect ratings. These actions encourage listeners to become active participants in a podcast community rather than passive consumers of content. Throughout the episode, the focus remains on the importance of audience connection. Dave argues that the most successful podcasts are built on authentic relationships and meaningful engagement rather than an endless pursuit of reviews and metrics. The episode serves as a reminder that podcasting is ultimately about people connecting with people. Key Takeaway: While five-star reviews still have value, the strongest podcast communities are built through genuine listener relationships, meaningful conversations, and opportunities for engagement that go beyond collecting ratings. ___ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    12 min
  8. E732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips

    Jun 29

    E732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips

    Episode 732 - An Online Magazine Instead of an Email Newsletter, Canadian Podcaster - Practical Podcasting Tips In this episode, Dave shares a fresh and practical shift away from traditional email newsletters by introducing a more engaging alternative: an online magazine built specifically for podcasters. Inspired by his own dislike of cluttered inbox emails, he explores how creators can rethink how they connect with their audience in a way that feels interactive, visual, and worth revisiting. At the center of this idea is CanadianPodcaster.com, a new project designed to highlight and support indie podcasters across Canada. Rather than sending out another standard email update, Dave has created a digital, page-flipping magazine experience that listeners can browse on any device. Built using simple tools like Canva and a PDF-to-magazine platform, the result transforms static content into something dynamic, clickable, and immersive. Inside the magazine, readers can discover curated podcast recommendations, events, books, and resources tailored to independent creators. Each element is interactive, allowing users to explore directly from the page. This approach not only adds value but also encourages deeper engagement compared to traditional newsletters that often go unread. Dave also pulls back the curtain on the process, emphasizing that this is an early version and inviting honest feedback. His goal is not perfection but progress, and he encourages other podcasters to experiment with similar ideas for their own shows and communities. The episode highlights a strong DIY spirit, reminding creators that if something does not exist, you can build it yourself. While the project is rooted in supporting Canadian podcasters, the concept is universal. It is about finding better ways to serve your audience, stand out, and create something that feels meaningful rather than routine. Key takeaway: If your content delivery feels stale or ineffective, do not be afraid to reinvent the format. A simple shift in how you present your content can dramatically increase engagement and open new creative possibilities. Thanks for checking out our very first Canadian Podcaster Online Magazine. I am the host of multiple podcasts, I believe that we need to build out community for our podcast listeners and with our fellow canadian podcasters. I host regular podcaster meetups on Meetup.com for podcasters just like you, I host the how to podcast series and I created canadian podcaster to be a new voice in canada shining a light on canadian voices. With the renewed focus on bolstering our canadian identify and pride as of late, I felt the need to create a free podcast resource for independent canadian podcasters. I want to place the focus on you - on your show, on your efforts on your story. I would love to hear from you, and to feature you in an upcoming edition, reach out, let’s connect. Please share this online magazine with a Canadian content creator in your province or territory! ___ https://canadianpodcaster.com/ https://truemediasolutions.ca/canadian-podcaster ____ Helping Podcasters Everyday!  https://howtopodcast.ca/We would love to hear from you - here is our listener survey! https://forms.gle/GbrFv9DGszV8N4PW6

    21 min
4.9
out of 5
16 Ratings

About

Welcome to The How To Podcast Series — your guide to podcasting success! Join host Dave Campbell and rotating guest co-hosts for practical tips on podcasting. Learn podcasting SEO, audience growth, guest booking, audio setup, social media marketing, and hosting platform suggestions. Get real-world advice, Podcasting Tips, creative inspiration, and the confidence to build your podcast community. Podcast smarter — your journey starts here! Join our free Podcast Community on Meetup to meet fellow listeners and podcasters at all different levels - HowToPodcast.ca is your home for podcasting!

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