88 episodes

B2B marketing and podcasting strategy to amplify your expertise.

Earfluence: Amplify Your Expertise with Podcasting Earfluence, Inc.

    • Business
    • 5.0 • 6 Ratings

B2B marketing and podcasting strategy to amplify your expertise.

    Social Media for Busy Professionals, with Chris Leithe and Dr. Aaron Dinin

    Social Media for Busy Professionals, with Chris Leithe and Dr. Aaron Dinin

    Building an audience through social media can be pretty overwhelming for everyone, especially all of us who are busy and didn't exactly grow up with social media.  
    Many of us just don't want to have to learn and spend time on one more thing.  But at the same time, we want to know how to build an audience for our businesses and personal brands.
    So how can we do it? 
    ---

    Chris Leithe and Dr. Aaron Dinin have created Audience Acceleration Labs, where students can Join the Video Course: Social Media Training for Busy Business Professionals, plus Join The 7 Day LinkedIn Accelerator Course.

    Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at ⁠The Commons⁠.

    Register to attend the Easterseals UCP | Port Health Miracle Moments Luncheon - Raise funds and awareness of the life-changing direct services provided to more than 40,000 children, adults, and families living with disabilities, mental health, and substance use challenges so they can live their best lives.https://my.onecause.com/event/organizations/sf-001C000000urUkiIAE/events/vevt:c1e20ef8-13a6-4d20-97f0-5c1532a4f134/home/story

    • 46 min
    🎙️Introducing the Podcast Ally Podcast! 🎙️

    🎙️Introducing the Podcast Ally Podcast! 🎙️

    The Podcast Ally Podcast is hosted by Dr. Sarah Glova, who's on a mission to find out how to be the best podcast guest. This is episode 1 of season 2! (Subscribe)
    ---
    As the Founder and CEO of LawPods, Robert Ingalls has seen thousands of guest pitches - and they're mostly a complete waste of his time.  The potential guest or their publicist meant well, but too often the pitches are spray-and-pray, copy-and-paste, and TL;DR.So how can podcast guests create pitches that get podcast hosts' attention and get them booked?Let's find out!Podcast Ally is hosted by Dr. Sarah Glova and is produced by Earfluence.

    • 39 min
    Personal Branding Playbook, with Ashia Skye

    Personal Branding Playbook, with Ashia Skye

    When you think about personal branding, does your chest tighten up a little bit because it means you have to be performative on the approximately 6.7M platforms out there? YouTube, Reels, LinkedIn, TikTok, Twitch, X, newsletters, blog posts, podcasts...and the list goes on.

    Personal branding can feel intimidating, but according to Ashia Skye, it doesn't have to be that way - personal branding can be as simple as showing up authentically to that next networking event.

    Today, Ashia guides us through the personal branding playbook.

    Ashia Skye is an On-Air Personality at Urban One Inc's K97.5 & Host At HipHopDX.

    Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at ⁠The Commons⁠.

    • 41 min
    Building Business Partnerships that Matter, with Matt Sheehan and Dean Sackett

    Building Business Partnerships that Matter, with Matt Sheehan and Dean Sackett

    It's easy to approach another business owner and say "Hey if we can refer you, we get X% of the revenue, and vice versa."

    But those relationships rarely work, because it's not YOUR job to sell for the other company, and it's not THEIR job to sell for yours. Both parties need to focus on what they do best.

    So how can we create business partnerships that truly matter?

    Let's find out from two CEOs who recently started a partnership that could change the trajectory of their businesses - Matt Sheehan from Exhale and Dean Sackett from Homestead Building Company.

    Today's episode is hosted by Jason Gillikin, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Raleigh at The Commons.

    • 32 min
    The Secrets of Influencer Marketing, with NC Tripping's Christina Riley

    The Secrets of Influencer Marketing, with NC Tripping's Christina Riley

    With NC Tripping, Christina Riley and her husband Carl Hedinger make a living - and provide for their two kids - through influencer marketing. Today, Christina answers some of the tough questions like "How do brands quantify ROI?" and "How do you even start a brand relationship?", and she unveils some of her secrets to success.

    Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Durham.

    • 26 min
    Marketing Your Startup When Every Dollar Matters, with Jenn Summe

    Marketing Your Startup When Every Dollar Matters, with Jenn Summe

    As a startup investor at Primordial, Jenn Summe is the queen of getting coffee with founders. And in many of those conversations, the question she gets asked is, "How can I market my startup when every dollar (and every minute) is critical?"

    Let's find out!

    Today's episode is hosted by Cee Cee Huffman, and filmed at the ⁠⁠⁠⁠⁠⁠⁠⁠Earfluence⁠⁠⁠⁠⁠⁠⁠⁠ Podcast Studio in Downtown Durham.

    • 33 min

Customer Reviews

5.0 out of 5
6 Ratings

6 Ratings

SweetJane7 ,

Start one now!

Cool encouragement for businesses to use podcasting for marketing in their niche. Thank you Jason and Cece!!

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