11 episodes

A show meant to educate you, inspire you, and maybe even frighten you a bit about the need for change in Marketing today.

Early Morning Riffs Early Morning Riffs

    • Business
    • 5.0, 9 Ratings

A show meant to educate you, inspire you, and maybe even frighten you a bit about the need for change in Marketing today.

    Episode 9 | A People-Led Approach to Building a Tech Startup

    Episode 9 | A People-Led Approach to Building a Tech Startup

    Episode 9 | A People-Led Approach to Building a Tech Startup by Early Morning Riffs

    • 47 min
    Episode 9 Teaser

    Episode 9 Teaser

    Finding new ways to relate to our customers and get to know our co-workers has never been more important. In our next episode of Early Morning Riffs, Brandon talks to co-founders of Parallax, Dave Annis and Tom O'Neil, about the customer-led approach to building their technology startup that is all about making businesses smarter about their people.

    But before we release the full episode, we really need you to listen to this 5-minute teaser and let us know if Tom O'Neil is actually Matt Damon. Seriously, do you hear it?!

    • 5 min
    Episode 8 | How to Successfully Balance Brand vs. Performance with Jasmin Allen Stevens

    Episode 8 | How to Successfully Balance Brand vs. Performance with Jasmin Allen Stevens

    Episode 8 | How to Successfully Balance Brand vs. Performance with Jasmin Allen Stevens by Early Morning Riffs

    • 45 min
    Episode 7 | How to Disrupt an Industry as the Incumbent with Lisa Bailey and Josh Peterson

    Episode 7 | How to Disrupt an Industry as the Incumbent with Lisa Bailey and Josh Peterson

    Lisa Bailey, Vice President of Media and Digital Activation, and Josh Peterson, Senior Director at Sleep Number reminisce and and discuss lessons learned in the fast-paced mattress industry.

    Riff 1 | Disrupting the Disrupters (0:00 - 10:50): Lisa and Josh talk disruption and the role of the Sleep Number brand in the ever-changing mattress industry. 

    Riff 2 | Quality over Quantity (10:50 - 17:22): Brandon, Lisa, and Josh discuss the importance of the consumer in their industry, and in particular for Sleep Number,  the role of high-quality digital traffic. 

    Riff 3 |  "There is No Rest for this Brand" (17:22 - 22:22): There are over 175 bed-in-a-box companies in existence today. Lisa and Josh discuss how Sleep Number is staying ahead of the competition. 

    Riff 4 | Looking Forward (22:22 - 25:37): Brandon closes out the show by asking Lisa and Josh for a final piece of advice for leaders looking for innovation amidst the disruption.

    • 25 min
    Episode 6 | Marketing For A Cause With Liwanag Ojala

    Episode 6 | Marketing For A Cause With Liwanag Ojala

    Liwanag Ojala, CEO of CaringBridge, talks about marketing in the non-profit sector and how CaringBridge thrives in the ever-evolving landscape of social networking.

    Riff 1 | What's in a Name? (00:00 – 3:38): Liwanag shares the background on her name and the importance of getting people's names right. 

    Riff 2 | Marketing for a Cause (3:40 – 8:17): Based on her experience, Liwanag covers the similarities and differences of marketing in the non-profit sector vs. for-profit enterprises. 

    Riff 3 | People Make the Difference (8:23 – 13:38): Brandon and Liwanag discuss the talent and the passion needed to work at a non-profit. 

    Riff 4 | Stick to our Knitting (13: 38 – 23:55): Liwanag explains how CaringBridge leans into its uniqueness in order to thrive among the social-network giants and how CaringBridge came to be an organization. 

    Riff 5 | Fact or Fiction (23:55 – 30:25): Brandon quizzes Liwanag on the state of charitable giving in the United States today. 

    Riff 6 | Final Advice (30:32 – 31:55): Liwanag touches on the importance of leveraging marketing talent to produce good in our world.

    • 32 min
    Episode 5 | A Fearless Take on Diversity and Inclusion with Ellen Walthour and Ingrid Sabah

    Episode 5 | A Fearless Take on Diversity and Inclusion with Ellen Walthour and Ingrid Sabah

    Ellen Walthour, CEO of The BrandLab, and Ingrid Sabah, Analyst at Ovative Group and BrandLab board member, talk the importance of understanding the lived experiences of your team members.

    Riff 1 | What is Diversity and Inclusion? (00:00 – 7:00): Ingrid and Ellen share their definitions of diversity and inclusion, and the importance of having diversity of lived experiences at your organization.

    Riff 2 | What’s Keeping You Up at Night? (7:00 – 11:55): Ingrid and Ellen tackle the importance of surfacing microaggressions and the fearlessness that’s required to do so.

    Riff 3 | It Takes Leaders (11:55 – 23:15): Unpacking the nuances of managing and leading a diverse team.

    Riff 4 | Fact or Fiction (23:15 – 27:00): Is racial diversity expected to double in the US by 2050? Ellen and Ingrid answer this question and more in Fact or Fiction.

    • 28 min

Customer Reviews

5.0 out of 5
9 Ratings

9 Ratings

Top Podcasts In Business