Easy Does It with Lise Cartwright

Lise Cartwright
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Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

  1. S7 E3: What I'd Tell a Creative Who's Afraid to Leave Social Media

    10H AGO

    S7 E3: What I'd Tell a Creative Who's Afraid to Leave Social Media

    Show Notes: In this episode, Lise delivers a motivating pep talk for creatives contemplating leaving social media. You’ll hear candid stories about the transition, practical alternatives that don't involve cold-turkey quitting, and actionable strategies for building discoverability and visibility without social platforms. Resources Mentioned: Collab Carrie Tool: Build your collaboration funnel from start to finish. Available for free for a limited time; lifetime access inside the 1K lab. Check it out here. The 1K Lab Membership: All tools, resources, and community to help you earn $1,000/month from non-social media avenues. Access Collab Carrie + 8 other tools here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    11 min
  2. S7 E2: Why Daily Cashflow Beats Big Launches

    2D AGO

    S7 E2: Why Daily Cashflow Beats Big Launches

    Show Notes: Are you tired of the stress and unpredictability of big product launches? In this episode, Lise shares why she ditched big launches in favor of reliable daily cashflow—and how you can, too. Lise breaks down the key differences between launches and promotions, shares personal experience building steady daily income over five years, and reveals three actionable strategies to set up daily cashflow in your business. Links & Resources: Shop Example:See the shop-with-discounts strategy live: hustleandgroove.com/everything Learn More About the 1K Lab:hustleandgroove.com/the1klab Promotion & Marketing Tools included inside The $1K Lab: Promotion Pam (AI promo campaign creator) Nurture Natalie (AI email writer) Collab Carry (collaboration funnel planner) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    11 min
  3. S7 E1: The Easiest Way to Stay Top of Mind Without Posting on Socials

    APR 2

    S7 E1: The Easiest Way to Stay Top of Mind Without Posting on Socials

    Show Notes: In the kickoff to Season 7, Lise explores how to stay visible and top of mind when you’re not active on social media. This episode is all about leveraging platforms you own—especially your email list—to build meaningful connections and maintain engagement, all without the grind and algorithm-chasing of traditional social platforms 00:11. Leigh shares her personal system and offers actionable advice for those looking to simplify their visibility strategy. Resources & Links Learn more about The 1K Lab for support, accountability, and access to custom AI tools: hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    8 min
  4. S6 E9: Podcasthon Special: Empowering Women and Communities - GoodReturn.org.au

    MAR 17

    S6 E9: Podcasthon Special: Empowering Women and Communities - GoodReturn.org.au

    Show Notes: In this special edition of the Easy Does It Podcast, Lise Cartwright joins the 4th annual Podcasthon, where thousands of podcasters highlight charities close to their hearts. This episode shines a spotlight on GoodReturn.org.au, an inspiring Australian-based charity that empowers women and families in the Asia-Pacific region through financial education and entrepreneurial training. What is Podcasthon?Lise Cartwright dives into the concept behind Podcastthon, a weeklong initiative uniting podcasters to support and showcase charitable organizations. Why Good Return?Personal connections to Australia and New Zealand led Lise Cartwright to select Good Return—their mission resonates deeply with her passion for financial empowerment and community impact. How Good Return Creates Change:Learn how Good Return targets poverty not merely by giving money, but through sustainable change focused on financial literacy and business skills for women and other marginalized groups. Education & Business Training:Hear how Good Return provides vital training to help women and minorities build both confidence and financial capability, fueling generations of empowered entrepreneurs. Key Initiatives:Discover the CAFE (Consumer Awareness and Financial Empowerment) program, which helps disadvantaged communities take control of their finances, and Future Weavers, an entrepreneurship program supporting Indigenous women leaders. Impact Stats:Good Return has trained over 50,000 individuals in financial literacy, with support from the Australian government. Why You Should Listen: Whether you're interested in supporting women, entrepreneurship, or Indigenous initiatives—or just want to be inspired by how financial empowerment changes lives—this episode is a must-listen. Understand why supporting organizations like Good Return can create ripple effects in communities and beyond. Links and Resources: Learn more or get involved: Good Return Discover more about Podcasthon and other participating charities: Podcasthon This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  5. S6 E8: The Real Reason Social Media Feels Exhausting

    MAR 12

    S6 E8: The Real Reason Social Media Feels Exhausting

    Show Notes: Welcome to the season finale of Easy Does It - Season 6! In this episode, host Lise dives into the real reasons why social media feels so draining—and why you don’t actually have to be on these platforms if you don’t want to. Key Topics: - Why the hustle of content creation on social media leaves you exhausted - The two-pronged reality: strenuous content output & feeds you can’t control - What happens when the algorithm, not your connections, controls your visibility - How to shift your mindset from “I need to be online” to “I can be intentional” - Steps for transitioning away from active social media (without losing your audience) - The importance of building owned assets—think email lists, communities, blogs, podcasts, and video platforms outside of Instagram/Facebook - Passive social media strategies and platforms you might actually enjoy Resources Mentioned: 1K Lab Membership: hustleandgroove.com/the1klab Join the Conversation!What topics do you want covered next season? Drop your suggestions in the comments or shoot Lise an email. Thanks for tuning in—catch you in Season 7! This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
  6. S6 E7: How One Email Can Do the Work of an Entire Launch

    MAR 10

    S6 E7: How One Email Can Do the Work of an Entire Launch

    Show Notes: In this episode, Lise dives into one of her signature strategies: how a single, well-crafted email can accomplish what an entire launch sequence aims to do. Say goodbye to overwhelming promo calendars—this episode reveals a genuine, "no hype" approach to selling via email while focusing on nurturing your community. What You’ll Learn: The Real Difference Between Launching and Promoting:Lise unpacks why she avoids the word “launch,” and how focusing on ongoing promotion of existing offers (vs. just new ones) keeps your business sustainable. How to Present Opportunities Daily:Get actionable tips for making sure your audience always knows how to buy from you—without being salesy or sending constant emails. The “Nurture and Sell” Framework:Learn to write emails that combine storytelling with selling, so your offers never feel forced. Making Your Entire Ecosystem Work:From blogs and podcasts to your emails—ensure every piece of content naturally points back to your offers or owned community. Featured Tools & Resources: The Daily Story Practice Wizard:A simple tool to help you turn daily experiences into email stories that sell. 👉 https://dailystorypractice.com/ 1K Lab Membership:Dive deeper into the Nurture and Sell Framework, learn to sell through email daily, and find a community of like-minded creators. 👉 https://hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    10 min
  7. S6 E6: What to Focus on When You Only Have 20 Minutes a Day

    MAR 5

    S6 E6: What to Focus on When You Only Have 20 Minutes a Day

    Show Notes: In this practical episode, Lise dives into one of the most common challenges entrepreneurs and busy professionals face: How do you move the needle in your business when you only have 20 minutes a day? Inspired by a real client who’s juggling limited time and shifting priorities, Lise breaks down actionable strategies to help you get clarity on what truly matters—and how to execute, even in bite-sized windows of your day. Key Topics Covered: Determining Your “Needle Mover”: Lise explains how to identify the single most important task that will have the greatest impact on your business right now. The Power of a Cash Flow Checklist: Hear how Lise uses a daily checklist to keep focused and productive, regardless of how much (or how little) time is available. Case Study: Learn about Lise’s client who’s re-building his momentum with limited hours and what his focus areas are for maximum business growth. Optimizing Email Funnels: Tips on reviewing and updating your email sequences for better conversions and continued list growth. Resources Mentioned: The 1K Lab Membership: Get support with email segmenting, funnels, and more for just $19/month. (No lock-in fees—cancel anytime!). Learn more at: hustleandgroove.com/the1klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    6 min
  8. S6 E5: Why Your Best Sales Tool Isn’t a Reel — It’s a Story

    MAR 3

    S6 E5: Why Your Best Sales Tool Isn’t a Reel — It’s a Story

    Show Notes In this episode, Lise dives deep into the real secret behind effective selling—storytelling. Forget about relying solely on social media reels and posts; Lise explains why stories, especially through email, are the best way to truly connect, engage, and drive sales with your audience. Tools & Resources Mentioned: StoryBank Wizard: Lise’s step-by-step tool to help extract, shape, and repurpose your stories for emails: https://hustleandgroove.com/sbwizard This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    9 min
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About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

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