Easy Does It with Lise Cartwright

Lise Cartwright
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  • Marketing
  • Updated Weekly

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

  1. Jul 9

    S9 E6: Why Your Niche Isn’t Your Ideal Customer

    Show Notes In today’s episode, I’m pulling back the curtain on a realization that’s been two years in the making: your niche isn’t always your actual ideal customer. I get honest about where I’ve not followed my own frameworks and share how that’s led me to reshape my messaging, my offers, and my clarity moving forward. Here’s what I cover in this episode: * The story behind my hesitation to launch a new group program for nonfiction authors * How filling out my Tangible Offer framework exposed a big mistake: confusing “niche” with “ideal customer” 02:05 * The lightbulb moment I had while talking with my AI CEO, and what it showed me about who I really serve 05:22 * Why my actual ideal customers aren’t “nonfiction authors,” but coaches, speakers, and content creators who want to use a book to expand their reach * How getting specific about your ideal customer changes everything—your messaging, your offer structure, and your results 07:31 * Tips for making sure you’ve chosen the right ideal customer, what to do when things feel off, and how to gather data to make informed decisions 07:47 * An action step you can take today to get ultra-clear on who your next offer is really for If you want access to my Tangible Offer framework, you’ll find it inside The 1K Lab—check out the details at hustleandgroove.com/the1Klab This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E6: Why Your Niche Isn’t Your Ideal Customer

  2. Jul 7

    S9 E5: Why Your Customer’s Doubt Isn’t About Your Offer

    Show Notes: In this episode, Lise dives deep into the real reasons behind customer hesitation—and spoiler: it's usually not about your offer itself. Lise busts the huge misconception: "I can't make money without social media." It's not about the platform—it's about reaching the right people and having something in place before you switch things up (02:45). The big takeaway: your customer isn't sitting around waiting for more proof—they're waiting to feel like your offer can work for them. If you can speak to that underlying doubt, you've got them (07:01)! Episode Links & Resources: Want the link to the Substack article I referenced? Just let me know in the comments and I’ll send it to you (00:57). Curious about my Tangible Offer Framework aka Offer Ollie? Check it out inside the 1K Lab. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E5: Why Your Customer’s Doubt Isn’t About Your Offer

  3. Jul 2

    S9 E4: The Part of My Business I Never Talk About

    Show Notes: In this episode, Lise discusses uncovering a referral-only, word-of-mouth segment of the business that has existed since 2015, specifically centered around helping coaches and speakers write authority-building books. Links & Resources: - Hustle & Groove (join the email list for updates) - More details on The $1K Lab and Grow, Nurture, Sell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E4: The Part of My Business I Never Talk About

  4. Jun 30

    S9 E3: Why Nothing in Your Business Is Actually Unrelated

    Show Notes: In this episode, Lise focuses on how the little things in daily life—like figuring out laundry in a new apartment—actually tie right back to business decisions, even if they seem totally random or unrelated at first. Takeaways: Everyday problems can open your eyes to bigger business patterns (03:15) Respond instead of forcing things—trusting your instincts usually feels way better That feeling of being all over the place isn’t a bad thing—it’s just a sign that clarity’s still coming (08:10) Life stuff (like moving, breakups) will always impact your business, and that’s normal (09:11) Give yourself space to chill and question your stories—clarity pops up in the quiet moments, not when you’re frantically trying to “fix” it (09:35) You don’t have to keep life and business in separate boxes—they’re one big messy-fun system (09:49) Pay attention and trust your responses, even if they seem random—they’re often leading you exactly where you need (10:07) Resources Mentioned: - Magai - my go-to AI tool (private, secure, and includes access to over 50 LLMs) Coaching/Support: The $1K Lab, Human Design for Business Collective, Grow, Nurture, Sell This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E3: Why Nothing in Your Business Is Actually Unrelated

  5. Jun 25

    S9 E2: The Inner Work Nobody Talks About

    Show Notes: Ever wake up feeling sick to your stomach — not because something bad happened, but because you realised you built the thing that's making you miserable? Yeah. Been there. In this episode, Lise gets real about her 2019 wake-up call — the moment she realised she'd followed everyone else's playbook so perfectly that she'd built a business she no longer loved. Sound familiar? 😬 She breaks down the difference between running your business on autopilot (hello, AI-generated to-do lists that go nowhere) versus operating with intentional awareness — and why the missing link between the two is something most business coaches completely skip over: inner work. What You'll Learn in This Episode Why "doing all the things" can still land you in a business you hate. The difference between autopilot mode and intentional operation — and why it matters more than any strategy. What inner work actually is (spoiler: it's not just mindset work!). How your body knows the answer before your head does. What a "yes" vs. a "no" feels like — and why the flat meh is actually the danger zone. How Human Design helped Lise tune into her body's signals. Why you can't quit the thing you hate until you've built the thing you love. How to use repurposing to transition away from platforms that drain you (without starting from zero). Tools & Resources Mentioned Rosebud App (affiliate link) — Lise's go-to journaling app for the past two years. You can audio record, write, or even call in while driving. It asks questions, identifies patterns, and learns as you go. Genuinely amazing. 🌹 The 1K Lab — a membership to help you create business assets so you can ditch social media with ease. Grow, Nurture, Sell — a monthly experience where you get access to Lise 1-on-1 to grow a business that's easy and fun for you. Human Design for Business Collective — a subscription that unlocks 4 custom-built tools to help you integrate your Human Design into your business. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E2: The Inner Work Nobody Talks About

  6. Jun 23

    S9 E1: How Small Tweaks Can Lead to Big Impacts in Your Business and Daily Life

    Show Notes: This episode focuses on how minor tweaks—like swapping out a shower curtain—can create significant improvements in everyday routines and business operations. Resources Mentioned - Storytelling made simple inside E8 S4 here (https://easydoesitpodcast.substack.com/p/s8-e4-how-one-question-can-fill-your) - Check out the Daily Story Practice tool (dailystorypractice.com) - Join the Hustle and Groove email list (hustleandgroove.com) - Join The $1K Lab and ditch social media once and for all (hustleandgroove.com/the1klab) - Check out the Grow, Nurture, Sell membership for 1-on-1 support, permission to be imperfect, and space for doing business your way (gns.hustleandgroove.com) This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S9 E1: How Small Tweaks Can Lead to Big Impacts in Your Business and Daily Life

  7. Jun 4

    S8 E8: Form Over Weight: Why Slowing Down Is the Fastest Way to Grow

    Show Notes Kicking things off with a story from the gym, Lise paints a picture of two people doing bicep curls: one hurrying with heavy weights, the other (lifting much lighter) taking it slow and steady. Key Takeaways Don’t Fall For the Perception Trap: One concept discussed was the urge to prove yourself to friends and family who might not “get” your business. That pressure to look legit can make you rush and skip important steps 02:21. Foundations Matter: A key theme that emerged was how doing things fast, just for appearances, can mean you end up with a business that looks fancy but is kinda wobbly underneath 03:54. Know WHO You’re For: The discussion explored why it’s not about picking a narrow niche, but instead really understanding who your offer is for—and what weird beliefs or hesitations they have. Foundations before flashy stuff! 04:44 Practical Frameworks: The Tangible Offer Framework came up—a simple set of 8 questions (available via Offer Ollie in the 1K Lab) to make sure your offer actually hits home with your crowd 05:17. Sell Every Day (Not Just on Launch Day): Several points were raised, including how “launching” once in a while can be hit-or-miss, since you don’t control when your people are ready to buy. That’s why giving folks a chance to buy any day is a game changer 08:13. Resources Mentioned: Offer Ollie/Tangible Offer Framework (inside the 1K Lab) Promo Pam (also in the 1K Lab) for quick, easy promo planning Join The $1K Lab here. This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S8 E8: Form Over Weight: Why Slowing Down Is the Fastest Way to Grow

  8. Jun 2

    S8 E7: Escaping the Perfection Trap: Show Up Messy and Make an Impact

    Show Notes: In this episode, Lise dives deep into the topic of perfectionism—how it shows up, why it happens, and how to shift your mindset so you can show up for your audience as your real self. Drawing on real-life coaching moments from inside the Grow, Nurture, Sell membership, Lise shares a powerful story about a member struggling with video content, perfectionism, and self-confidence. Key Takeaways Your messiness is your message—people relate to authenticity, not perfection. Social media can fuel comparison and perfectionism; track your screen time and check in with your energy. Remember: you don’t have to be the world’s top expert, just a few steps ahead of your audience. Cultivate awareness of your inner critical voice and learn to separate it from your conscious self. Ask for feedback before rerecording—done is truly better than perfect. Resources & Mentions Grow, Nurture, Sell Membership Mind the Chatter by Lise Cartwright – a book for working with your inner voice This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit easydoesitpodcast.substack.com

    S8 E7: Escaping the Perfection Trap: Show Up Messy and Make an Impact
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About

Easy Does It is your 10-minute shortcut to email marketing success—without the social media hustle or complex strategies that leave you overwhelmed and stuck. If you're a creative entrepreneur tired of the 'be everywhere' approach, this podcast delivers bite-sized, actionable steps to grow, nurture, and sell to your email list. No fluff, no endless to-do lists—just real, implementable strategies you can use today. Each quick, conversation-style episode shares real stories and solutions from my member coaching vault, giving you the exact frameworks and language that's working right now for coaches, course creators, and non-fiction authors who choose email as their primary marketing channel. Because business growth doesn't have to be complicated. It gets to be easy and fun. In less time than it takes to drink your morning coffee, you'll get the clarity, confidence, and practical steps to turn your email list into your most valuable business asset—social media free. easydoesitpodcast.substack.com

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