Easy Peasy Books

Gillian Whitney
  • 5.0 (3)
  • BUSINESS
  • UPDATED WEEKLY

Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and five-time published author — this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights. The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.

  1. 080: From Terrified to Toastmaster: Public Speaking Secrets Every Author Needs with Joyce Feustel

    4D AGO

    080: From Terrified to Toastmaster: Public Speaking Secrets Every Author Needs with Joyce Feustel

    If you've written a book but freeze at the thought of talking about it in public, this episode is for you. Joyce Feustel is a Distinguished Toastmaster, LinkedIn coach, and podcast guest veteran who has been honing her communication and leadership skills through Toastmasters for nearly 30 years. She knows firsthand what it takes to walk into a room of 150 people and own it, and she's here to show you how to do the same. Joyce and Gillian dig into why public speaking is a skill any author can learn, how Toastmasters builds confidence through practice and community, and why impromptu speaking is the secret ingredient to nailing any podcast interview or live Q and A. Whether you're preparing for your first speaking engagement or trying to get comfortable on camera, this conversation will give you practical tools and a whole lot of encouragement to show up and be seen. Joyce Feustel: linkedin.com/in/joycefeustel-socialmediatrainer Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    36 min
  2. 079: The Hidden Cost of Typos: Proofreading Beyond Your Manuscript with Jennie Jolly

    MAR 3

    079: The Hidden Cost of Typos: Proofreading Beyond Your Manuscript with Jennie Jolly

    Think proofreading ends with your manuscript? Think again. In this eye-opening conversation, professional proofreader and copy editor Jennie Jolly (author of the popular Fowl Language newsletter and co-author of Becoming Unstoppable) reveals why authors need to think beyond the book when it comes to creating a clean, credible author brand. From Amazon descriptions and author pages to social media profiles and websites, your words are working 24/7, and every typo chips away at your credibility. Jennie shares the psychology behind why mistakes matter, the difference between forgivable one-off typos and damaging pattern errors, and why even the best writers can't catch their own mistakes. Spoiler alert: your brain fills in what you meant to say, not what you actually typed. Whether it's a missing letter on your homepage or a misspelled word in your evergreen email sequence, small errors create friction that pulls readers out of the experience and makes them question your authority. Drawing from her diverse background as a teacher, paralegal, and editorial assistant, Jennie offers practical tips for DIY proofreading, explains when to call in professional help, and reminds authors that while one typo makes you human, repeated mistakes damage trust. If you're serious about building your authority through your book, this episode is a must-listen. Your words deserve to make the best first impression everywhere they appear. Fowl Language NewsletterJennie Jolly: linkedin.com/in/jenniejolly Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    32 min
  3. 078: Get Booked, Get Heard: Why Podcast Guesting is a Must for Authors with Gillian Whitney

    FEB 24

    078: Get Booked, Get Heard: Why Podcast Guesting is a Must for Authors with Gillian Whitney

    Podcast guesting is one of the most underutilized — and completely free — marketing strategies available to authors. But getting booked on the right shows doesn't happen by accident. In this solo episode, Gillian breaks down exactly how to set yourself up as a podcast guest, drawing on her experience from both sides of the mic — as a guest on dozens of shows and as host of nearly 250 episodes across two podcasts. From her very first appearance on the Marketing Study Lab (landed through a warm introduction, not a cold pitch) to the one time she did pitch cold and never heard back, Gillian shares the real lessons that most people learn the hard way. You'll find out why relationships will always outperform pitching tools, how to find shows where your ideal reader is already listening, and what a ninja tip involving podcast reviews can do for your visibility before you even send a message. Plus, Gillian puts her host hat on to share the mistakes that guarantee she won't book you — including the ones you probably didn't even know you were making. Your homework is waiting at the end. Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    33 min
  4. 077: Audiobook Advantage: Expand Your Reach and Impact as an Author with Shari Biery

    FEB 17

    077: Audiobook Advantage: Expand Your Reach and Impact as an Author with Shari Biery

    Ready to amplify your author voice and reach more readers? In this episode, Shari Biery—bestselling author, keynote speaker, and National Board Certified Health & Wellness Coach—shares her transformative journey into the world of audiobooks. With over two decades navigating high-demand environments as a military spouse and empowering women through her signature C.A.L.M. Method™, Shari brings a wealth of expertise to the art of authentic communication. Discover the behind-the-scenes process of turning her book, "It's Your Turn", into a powerful audio experience—from choosing the right production partner to delivering a captivating narration that truly connects with listeners. Whether you're an aspiring or seasoned author, you'll gain eye-opening insights into the importance of professional production quality, maintaining your unique voice while collaborating with editors, and the surprising emotional impact of narrating your own work. If you've been considering an audiobook to expand your impact as an author, this episode will give you the clarity and confidence to take that leap. Packed with practical wisdom and heartfelt storytelling, Shari's journey will inspire you to step into the power of your own voice and create an unforgettable audio experience for your readers. Shari Biery: linkedin.com/in/shari-biery Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    33 min
  5. 076: Your Book Is Your Backstage Pass: How Authors Land Speaking Opportunities with Gina Balarin

    FEB 10

    076: Your Book Is Your Backstage Pass: How Authors Land Speaking Opportunities with Gina Balarin

    You've written your book. Now what? If you're dreaming of taking your message from the page to the stage, this conversation with professional speaking coach and TEDx speaker Gina Balarin will change how you think about your book's next chapter. Gina breaks down the real relationship between authorship and speaking opportunities—spoiler alert: it's not about pitching your book, it's about giving your audience a gift they can actually use. She shares her "simplify and amplify" framework for distilling a whole book into a powerful talk, explains why Daniel Pink's keynote disappointed her (and what he could have done differently), and reveals the surprising truth about whether you should write the book first or get on stage first. Whether you're eyeing a TEDx stage, local chamber events, or panel discussions, Gina gets brutally honest about what it really takes to land speaking gigs—including the 50 hours she spent rehearsing for a 15-minute talk. You'll discover how to tell your book's stories on stage without boring people who've already read them, why "leaving them wanting more" is your secret weapon for book sales, and how speaking becomes the most natural (non-salesy) way to put your book in readers' hands. This episode is packed with practical wisdom for any author ready to amplify their authority and turn doubt into applause. TEDX TALK: Confessions of a liar - Marketing in the era of authenticity | Gina BalarinGina Balarin: linkedin.com/in/ginabalarin Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    34 min
  6. 075: Mining Discovery Calls for Book Content Gold with Gillian Whitney

    FEB 3

    075: Mining Discovery Calls for Book Content Gold with Gillian Whitney

    Ever wonder what questions your ideal readers actually have? The answer might be sitting in your discovery call recordings. In this solo episode, Gillian reveals how those 15-minute conversations are secretly revealing exactly what needs to go in your book—from the questions people ask to the assumptions you're making about their knowledge. Gillian shares real examples from her own calls, including the client who had no idea what Print on Demand was and the one who'd never heard of ISBNs. Plus, she shares her ninja tip for using AI to analyze call transcripts and spot patterns you might be missing. If you're doing discovery calls anyway, why not turn them into content that writes your book for you? This episode shows how. Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    16 min
  7. 074: Launching a Best Selling Book Despite the Trademark Lawyers with Louise Brogan

    JAN 27

    074: Launching a Best Selling Book Despite the Trademark Lawyers with Louise Brogan

    Louise Brogan spent months perfecting her book about LinkedIn only to discover she'd need permission from LinkedIn's trademark team to actually publish it. What followed was a nightmare of deleted blog posts, redesigned YouTube thumbnails, banned blue colors, and emails that made her cry. For a LinkedIn trainer whose entire business revolves around the platform, complying wasn't optional. She jumped through every hoop, changed her book cover at Gatwick Airport, and somehow survived what could have derailed the entire project. Then came the accidental early launch when she uploaded the corrected Kindle version, which somehow led to bestseller status within 24 hours. But here's where the story gets really good. This author turned her business book into the ultimate networking tool, hosting multiple in-person launches across the UK that felt more like celebrations than sales events. She strategically gifted copies at conferences in Boston and San Diego, handed them to anyone who might benefit, and used every speaking engagement as an opportunity to get her book into the right hands. The payoff? Her book is now on the recommended reading list at Boston University's marketing course, all because she took a copy to a coffee meeting with someone in her LinkedIn network. Listen as she shares the real costs of self-publishing, why she writes her newsletter every Sunday morning, and the "just keep swimming" mindset that got her through trademark hell and into bookstores worldwide. Louise Brogan: linkedin.com/in/louisebrogan Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    34 min
  8. 073: Shushing the Fear Monster: Why Authors Struggle and How to Keep Moving with Gillian Whitney

    JAN 20

    073: Shushing the Fear Monster: Why Authors Struggle and How to Keep Moving with Gillian Whitney

    Let's talk about the thing nobody wants to admit: writing and publishing a book is scary. Like, sick-to-your-stomach, can't-hit-the-publish-button scary. In this honest solo episode, Gillian gets real about the fear that showed up at every stage of her author journey—from the blank page to the marketing that came after. She shares the uncomfortable truth about hovering over that publish button with her mouse, being too afraid to tell anyone about her first book, and the surprising backlash that came from keeping it all secret. But here's the good news: fear doesn't have to stop you. Gillian walks you through practical strategies for dealing with fear at each stage—writing, publishing, and marketing. Plus, she shares a powerful reframe from Elizabeth Gilbert's "Big Magic" that changes everything about how you think about fear. Spoiler alert: fear gets a seat in the car, but it absolutely does not get to drive. If you've ever felt like an imposter, worried about who you think you are to write a book, or struggled to tell people about your work, this episode is your permission slip to keep going anyway. Gillian Whitney: linkedin.com/in/gillianwhitney For more information checkout EasyPeasyBooks.com

    27 min
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About

Easy Peasy Books: From Author to Authority is the inspiring and practical podcast for business professionals looking to transform their expertise into published works. Hosted by Gillian Whitney — Business Book Coach, Author Visibility Strategist, and five-time published author — this show features weekly conversations with successful writers who've navigated the journey from expertise to influence. Gillian also interviews industry experts in writing, publishing, and marketing to provide valuable insights. The podcast explores three key pillars: crafting your manuscript, navigating self-publishing in the digital age, and implementing marketing strategies to attract your target audience. Whether you're penning your first draft or seeking to leverage your published book, Easy Peasy Books offers simple strategies to turn your literary work into your ultimate business card — opening doors to new opportunities, speaking engagements, and more clients.

Information

  • Creator
    Gillian Whitney
  • Years Active
    2024 - 2026
  • Episodes
    80
  • Rating
    Clean
  • Copyright
    © 2026 Easy Peasy Books
  • Show Website
    Easy Peasy Books