Ecom Growth Insider

Andrej Tumachowitsch
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If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

  1. APR 13

    From $2K to $200K/Month: The Post-Purchase Upsell System with Nizar Abdul-Halim ($100M+ in Ad Spend)

    Most brands doing $1M/month are pulling $2K from their post-purchase funnel. Nizar Abdul-Halim comes in and turns that into $100K to $200K. Same brand. Same traffic. Same products. That's not a tweak. That's a profit center that was sitting there the entire time, completely ignored. Nizar has been in ecommerce for almost a decade. He's run his own stores, built and sold an ad agency, and deployed over $100M in paid ad spend (at one point, $2.5M a month). Today his entire focus is what happens right after someone buys, and he's built the infrastructure to prove it's one of the most leveraged plays in ecom. In this episode, we get into the full post-purchase system: how it works, how to test it, and why most brands are leaving 10 to 15% of their revenue on the table at gross margin. What you'll learn in this episode: Why post-purchase revenue hits different (it's all gross margin, meaning it drops straight to profit)How Nizar structures funnels for one-time buyers vs. returning customers, and why the messaging is completely differentWhy he always upsells the most expensive product first (and why conversion rates go up down the funnel, not down)The metric most brands track wrong: RPV vs. PPV (Profit Per Visit)His 5-bucket testing framework: products, pricing and offers, angles and copy, UI, and segmentationHow advanced brands build 15 to 20 separate customer journeys inside a single post-purchase setupThe quick win you can do this week using Shopify Sidekick to find your best upsell product in 10 minutes Timestamps: 00:00 Intro 00:34 How Nizar discovered post-purchase as the real growth lever 01:28 Why break-even brands can become cash flow positive on day one 06:46 The moment he shut down the ad agency and went all-in 09:27 What founders actually misunderstand about post-purchase 12:00 How success metrics change depending on the business model 16:07 One-time buyer strategy vs. returning customer strategy 18:35 What post-purchase should realistically contribute at your revenue level 21:28 The 3 layers: cart, checkout, and post-purchase (and the job of each) 26:04 Addressing the "won't this make my brand look cheap?" concern 29:50 How post-purchase works for premium brands that won't discount 31:20 RPV vs. PPV: why tracking the wrong metric kills your profit 34:22 Why the most expensive upsell goes first (with the data behind it) 36:35 How to price a post-purchase sequence for an $80 AOV supplement brand 41:42 The 5-bucket testing framework Nizar uses across 80+ brands 44:40 Advanced segmentation: building multiple customer journeys at scale 49:27 The 10-minute quick win using Shopify Sidekick Connect with Nizar: Website: https://www.simpliscaled.com LinkedIn: linkedin.com/in/nizar-abdul-halim YouTube: Nizar Abdul-Halim Instagram: @nizarabdulhalim_ Twitter/X: @EcomNizar Enjoyed this episode? Subscribe to the Ecom Growth Insider newsletter for weekly breakdowns on scaling ecom brands profitably: https://ecomgrowthinsider.com More episodes: https://ecomgrowthinsider.com Ecom Growth Insider is a podcast for e-commerce founders and operators serious about building profitable brands. No fluff, no theory. Just what actually works at scale.

    52 min
  2. Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant

    APR 1

    Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant

    Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table. In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue. We break down: Why list growth is the #1 lever in email (and what to track)Pop-up strategy: what conversion rates to aim for and how to improve themOffer testing that actually works, including the “mystery discount” approachThe biggest trap in retention: over-segmentation and overcomplicationHow to “send to engaged” without wrecking deliverabilityFlows vs campaigns: what to prioritize as you scaleWhat 7–9 figure brands do differently with email If you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen. More episodes: https://ecomgrowthinsider.com/

    57 min
  3. Meta Ads 2026: The $500M/Month Creative Playbook (Andrew Foxwell)

    MAR 17

    Meta Ads 2026: The $500M/Month Creative Playbook (Andrew Foxwell)

    Meta Ads in 2026 isn’t about campaign hacks or complicated funnel structures. The brands winning today are running a creative-led system: new messaging, new angles, and net-new concepts shipped consistently. In this episode of Ecom Growth Insider, I’m joined by Andrew Foxwell (Foxwell Digital, Foxwell Founders) to break down what’s actually working right now across the Meta ecosystem. Andrew has a rare vantage point: he sees patterns across hundreds of advertisers and top operators, not just one ad account. We cover: The biggest shifts from the 2021 Meta era to 2026What “creative diversification” really means (and what it doesn’t)Why messaging and niche angles are the unlock in broad targetingThe creative org chart: roles and workflow brands need to scale profitablyHow to diagnose performance plateaus and what to fix firstCreative testing in 2026: what to keep, what to retire, and how to think about consolidationHow to use creator partnerships and whitelisting to expand reach and relevance If you’re a DTC founder, growth lead, or media buyer trying to scale Meta profitably (without burning cash), this episode is a blueprint. Connect with Andrew: Foxwell Digital: https://www.foxwelldigital.com/ Foxwell Founders: https://foxwellfounders.com/ More episodes: https://ecomgrowthinsider.com/

    52 min

  4. JAN 29

    Why Most Brands Plateau at $500K/Month — And How to Scale with Better Messaging w/ Sebastian Valiente

    Most ecommerce brands don’t scale past $500K/month because of bad messaging — not bad media buying. In this episode of Ecom Growth Insider, I sit down with Sebastian Valiente, creative strategist behind $30M+ in DTC revenue, to break down how he helps brands unlock scale through performance creative, deep persona research, and net-new messaging angles. We dive into: Why brands plateau at $200K, $500K, and $1M/monthThe 3 creative levers that drive scale: Strategy, Diversity, VolumeHow to uncover 50+ new angles in 30 daysWhy new messaging outperforms new formatsHow to fix ad fatigue and reignite growthThe “static ad first” strategy for fast testingAI-generated UGC, creative myths, and real winning angles Whether you're running Meta ads or trying to scale your DTC brand, this episode will shift the way you think about creative in 2026. 🎧 Subscribe and listen now — new episodes weekly.

    59 min

  5. JAN 28

    You Can’t Have Success Without Responsibility — Hard Truths Most Founders Avoid

    Everyone wants the success. But few want the responsibility that comes with it. In this raw solo episode of Ecom Growth Insider, I share a story that shook me — and a mindset shift that every entrepreneur needs to hear. It’s about why responsibility is the price of success, and how avoiding it is silently killing your growth. Inside, I cover: Why responsibility scales with your business — and how to handle itWhat most people get wrong about pressure, leadership, and growthThe truth behind managing $1M/month in ad spend for 20+ clientsWhy fear of responsibility might be the thing holding you backHow to reframe pressure as a privilege — not a problemWhy you must choose between comfort and growth (you can’t have both) If you’re building a brand, a team, or a business — and sometimes wonder if the pressure is “too much” — this is your reminder that it comes with the territory. 🎧 Listen now for a perspective shift that might just unlock your next level.

    5 min

  6. JAN 21

    Scaling Ecom Brands the Right Way – Meta Ads, Creative Strategy & Profit with Sebastian Williams

    Most DTC brands think scaling is about spending more. But more ad spend without the right creative, offer, or financial clarity? That’s a recipe for wasted budget and stalled growth. In this episode of Ecom Growth Insider, I’m joined by Sebastian Williams — one of the top Meta Ads media buyers and ecom growth operators in the space. After managing 7-figure budgets for brands like Dr. Squatch, Thrive Causemetics, and Snow, Sebastian now works directly with select DTC brands to scale fast, profitably, and sustainably. We break down: Why most brands scale backwards — and how to fix itThe new rules of Meta Ads in 2026 (Andromeda, ASC, creative systems)Why creative strategy matters more than media buyingHow to model for profit — not just ROASOffers, content systems, and how to tell if your ad account is brokenWhat founders and media buyers should stop doing to scale smarter If you run Meta Ads or are trying to grow your ecommerce brand without burning cash — this episode is your blueprint. Listen now and learn what actually moves the needle in 2026.

    53 min

  7. JAN 20

    How a Single UGC Ad Crushed 100 Branded Videos – Real Meta Ads Case Study

    Your Meta ad account isn’t underperforming because of your product. It’s because your content sucks — and your ad account is starving for better creatives. In this solo episode of Ecom Growth Insider, I break down a real client case study where one single UGC ad outperformed over 100 branded videos, slashing CAC by 20% and saving a losing ad account. Inside, I cover: Why your ad fatigue isn’t a budget issue — it’s a creative issueHow Meta’s Andromeda update has completely changed the gameWhat happened when we replaced 100 branded ads with one influencer videoWhy Meta pushed 100% of spend into a single UGC ad overnightHow we dropped CAC and frequency while boosting engagementThe new rules of scaling with volume, velocity, and creative varietyWhy engagement rate now directly impacts performance — and how to measure it This isn’t theory — it’s a real-world breakdown of what actually works in 2025. If your ads aren’t converting, this episode will show you exactly what to fix. 🎧 Listen now and get inspired to rebuild your creative strategy from the ground up.

    8 min

  8. JAN 14

    The 2 Highest-Leverage Tasks for Ecom Founders This Year

    If you’re an ecommerce founder heading into 2026… You don’t need 50 things on your to-do list. You need two. In this short solo episode of Ecom Growth Insider, I break down the only two tasks you should obsess over to drive serious revenue this year: Creative output and diversityIrresistible offers that actually convert Here’s what you’ll learn: Why most ad accounts fail before Black Friday even beginsHow to test dozens of creatives without burning outThe power of UGC, whitelisting, and creator-led ads in 2025Why your 10% off discount won’t cut it this year — and what to offer insteadHow to use ChatGPT to generate high-converting offers in minutesThe simple testing process to find your breakout combo of offer + ad If you want to crush Black Friday without overcomplicating your strategy — this episode gives you a focused plan you can actually implement. 🎧 Listen now, take notes, and simplify your growth.

    5 min
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About

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

Information

  • Creator
    Andrej Tumachowitsch
  • Years Active
    2025 - 2026
  • Episodes
    15
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Andrej Tumachowitsch
  • Show Website
    Ecom Growth Insider

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