Ecom Growth Insider

Andrej Tumachowitsch
  • 0.0 (0)
  • Marketing

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

  1. Jun 24

    The Pricing Lever Every DTC Brand Ignores | Drew Marconi (Intelligems)

    When did you last actually change your price? Not the ad creative, not the landing page. The price itself. If you are like most founders, you set it once on a spreadsheet and never touched it again. Drew Marconi is the co-founder and CEO of Intelligems, the profit optimization platform behind a thousand-plus A/B tests and more than $600M in DTC transactions. Before this he was chief of staff to McKinsey's global managing director, then built the dynamic pricing engine for half a million rides a day at the ride-sharing company Via. He is one of the most rigorous pricing thinkers in ecommerce, and this one is packed with frameworks you can use this week. His core case: Raise price before you touch conversion rate. A $10 increase on a $100 product can double your profit per order. You can lose half your conversion and still come out the same. In this episode: - Why a $10 price increase can double profit per order - How to find your free shipping threshold from your order value distribution - The first question to answer before you price anything: what are you pricing for - Why the right price is a mirage that changes by market and season - Profit per visitor, the metric that should replace ROAS obsession - The pricing mistakes Drew spots in seconds - How Intelligems uses AI to design, build, and read your tests - Where dynamic pricing crosses the line, and where it just makes you money Chapters: 00:00 The pricing lever almost everyone ignores 01:43 From McKinsey to pricing 500K rides a day 05:45 The pivot: from mobile games to Shopify pricing 11:14 Why most ecommerce brands still price on gut feeling 15:34 What Gruns gets right: a storefront for every customer 18:02 Why founders optimize ads 10x more than price 21:46 The math: how a $10 price bump can double profit 24:25 The pricing mistakes that quietly cost you money 26:47 How to actually find your free shipping threshold 31:22 Why the right price is a mirage 34:25 How Intelligems uses AI to run your tests 37:46 The future of personalization and dynamic pricing 41:56 Is dynamic pricing fair to customers? 44:43 Lightning round and where to find Drew Connect with Drew: Intelligems: https://intelligems.io Intelligems AI: https://intelligems.ai LinkedIn: https://www.linkedin.com/in/andrewmarconi/ X: https://x.com/drewmarc Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com

    49 min

  2. Jun 20

    AI Agents Are Shopping Your Store (Your CRO Is Invisible) | Raphael Cohen

    Right now, while you read this, an AI agent could be on your store, reading your product pages and deciding whether to recommend you to a real customer. You will not see it in Google Analytics, and everything you built to convert a human is invisible to it. Raphael Cohen ran product for 150 million people at Waze and has had two companies acquired. Now he is building Haggle (haggl.ai), the infrastructure that lets your store intercept AI buyer agents, negotiate with them, and win the recommendation before they move on. This conversation changed how Andrej thinks about where ecommerce is going. The shift he is betting on: Attention used to be the scarce resource you paid Google and Meta for. AI agents have unlimited attention, so that lever disappears. The only thing that wins an agent is a genuinely better product and offer. In this episode: - Why your urgency timers, pop-ups, and CRO tests do nothing for AI agents - How AI buyer agents already scrape your store without showing up in analytics - The "1% of traffic" trap, and why that number is about to 10x again - How agent-to-agent negotiation works, and why you cannot bribe an agent - Negotiating against verifiable data: discounts that only unlock for proven high-value customers - Why heavy discounters should go premium up front and negotiate in the back - Where brand still wins with agents, and where it stops mattering - The one zero-risk step every Shopify brand should take this week Chapters: 00:00 The AI agent shopping your store right now 00:55 Why he left Waze: the ad model is a zero-sum game 06:52 The end of the attention economy 09:15 What agents do on your store that you can't see 14:34 The traffic is already here, and growing 100x 19:09 Can you cheat the system? Negotiating against verifiable data 23:34 Why your CRO is invisible to AI agents 26:57 Why "I'll deal with it at 1%" is a trap 30:00 How Haggle works: agent-to-agent negotiation 34:30 Go premium up front, negotiate discounts in the back 37:23 Does brand still matter to AI agents? 39:01 Who actually deserves a discount: defining your ICP 40:37 How Haggle fits with OpenAI and Google's protocols 42:43 What every Shopify brand should do this week 45:18 Lightning round and where to find Raphael Connect with Raphael: Haggle: https://haggl.ai LinkedIn: https://www.linkedin.com/in/raphco/ Ecom Growth Insider is the podcast for ecommerce founders who want to scale profitably. New episodes on paid media, CRO, offers, pricing, and the operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com

    54 min

  3. Jun 5

    Why Your Popup Only Gets 8%: The 15% Opt-In Playbook | Shaan Arora, Alia

    Your popup probably converts at 8%. The best Shopify brands are pulling 15 to 20% with the same traffic, and this episode is the playbook. In this episode of Ecom Growth Insider, Shaan Arora, co-founder and CEO of Alia, breaks down the popup playbook he built into Shopify's fastest-growing popup app. Alia now powers Nike Strength, Peloton, Hot Ones, HexClad, ILIA Beauty, Milk Makeup, Skims, Toms, Aviator Nation, and 3,000+ other Shopify brands. Shaan and his co-founders Cory Gill and Bill Wohlers bootstrapped Alia from $1M to $8M ARR in one year, then sold to Dotdigital in March 2026 for a $60M exit. No outside funding. No debt. Profitable since day one. Shaan's popup testing priority: Test timing first (5 seconds is the default). Test copy second (mystery discount versus standard percent off). Test X-button placement and exit delay. Track on-site CVR alongside opt-in rate. In this episode: - Why Klaviyo's 1 to 5% "healthy" opt-in benchmark is wrong (Alia's brands hit 10 to 15%, sometimes 20%+) - The single biggest lift on opt-in rate: copy, not design - When mystery discounts beat standard percent-off offers (and the brand sizes where each wins) - Why gamified popups (Plinko, slots, spin-to-win) work for some brands and kill the experience for others - How Aviator Nation doubled their welcome flow revenue by fixing their popup - The on-site CVR metric most popup tools don't track (and why it matters more than opt-in rate) - How Alia captures quiz data even when a visitor doesn't submit their email - The default 5-second trigger plus the "smart trigger" that re-shows the popup on the second pageview - How to segment new vs returning visitors without giving away your margin twice - The popup program differences between $1M, $10M, and $100M brands - What Alia did differently to attract the Dotdigital acquisition - Why Shaan would take 30% of $60M over 100% of $1M every time Chapters: 00:00 Why most founders miss the popup growth lever 01:09 The invisible cost of a bad popup 02:15 Healthy opt-in benchmarks: Klaviyo's 1 to 5% vs Alia's 10 to 15% 04:11 What Alia's smart testing actually tests 05:05 The single biggest lift on conversion: copy 10:17 Gamified popups that convert: Plinko, slots, characters 13:05 The on-site CVR metric most popup tools ignore 14:24 Aviator Nation: how a popup fix doubled welcome flow revenue 16:47 Default timing setup and the smart-trigger second showing 19:14 New vs returning visitor segmentation 20:26 What every top popup program has in common 24:26 If you could only test one thing 25:24 Differences between $1M, $10M, and $100M brand popup programs 28:35 Building polished popups for premium brands (and when to skip the discount) 30:52 The Dotdigital acquisition: how it happened 32:56 Bootstrapped to $8M ARR in one year: what Alia did differently 34:15 The one thing Shaan would do again (and why co-founders matter) 37:19 Why sales is the best founder education 39:02 Where to find Shaan Connect with Shaan: Alia (book a demo): https://aliapopups.com LinkedIn: https://www.linkedin.com/in/shaan-arora/ X: https://x.com/iamshaanarora Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. New episodes weekly on paid media, CRO, offer strategy, and operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com

    41 min

  4. May 26

    Building a DTC Brand in a Category Nobody Knows Exists | Gene Oh, Day—Guard

    6 months into your launch, the data shows you're targeting the wrong customer. Do you pivot the entire brand, or push through with what you've got? In this episode of Ecom Growth Insider, Gene Oh, co-founder of day-guard, walks through how he and his best friend Felix Lee brought Korea's jelly-stick alcohol-aid category to the United States. Day Guard was featured in Forbes in February (the article went viral and drove their first NYC distribution deal across a few hundred convenience stores and bodegas). Their cap table includes Magic Spoon's Gabi Lewis and Rip Van's Marco De Leon as investors. Gene turned down a guaranteed med school spot in Brown's PLME, an 8-year combined BA/MD program, to build day-guard with Felix. Gene's category creation playbook: Anchor cultural credibility through the country of origin. Make the novel form factor the selling point. Build retention loops because the pain isn't felt at point of purchase. Pivot the entire brand the moment customer data demands it. In this episode: - How Gene tested 3 flavors with 500 sticks across Brown bars to lock down his ICP before manufacturing - Why "insurance for when you drink" outperformed every other positioning for a product he can't legally call a hangover cure - The customer data that flipped his real ICP from college students to 29-44 year old urban millennials - Why he killed the original brand and reformulated the product 6 months into launch - How one Forbes feature drove a few hundred thousand views and turned into Day Guard's first retail distribution deal - The channel mix that's actually moving the needle (Meta, Amazon, DTC) and where TikTok Shop fits next - The creative volume target: 20 ads per week minimum, around 100 active in testing at scale - Why founder-led marketing on Instagram made Meta ad performance better - Why Gene treats ROAS as a vanity metric and what he tracks instead (CAC, retention, LTV) - The 10-year vision: become America's joystick company across sleep, creatine, energy, and skin Chapters: 00:00 PLME dropout selling jelly sticks at 3am 02:27 The instinct to build something, not just consume it 04:29 How medical training shaped the formulation 06:03 ICP research at Brown bars: 500 sticks, 3 flavors, 2 months 09:38 Will the jelly-stick category translate outside Korea? 12:17 Creating demand for a category nobody knows exists 13:34 The no-pain-yet problem: retention plus retail unlock 18:07 Writing copy when you can't legally say "hangover" 19:43 Why they rebranded AND reformulated 6 months in 24:04 The daily liver play: expanding beyond hangover 25:47 What's actually moving the needle right now 28:35 Should every e-com founder build a personal brand? 30:38 Why they still do offline despite Meta scale 32:10 How to ignore every shiny object 35:38 The creative volume target: 20 ads per week 36:28 The 10-year vision for the alcohol-aid market 38:29 Lightning round 43:48 Where to find Gene Connect with Gene: Instagram: https://www.instagram.com/geneo.h/ Day Guard on Instagram: https://www.instagram.com/takedayguard/ Text Gene directly: (781) 467-9870 Day Guard: https://www.dayguard.com/ Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. New episodes weekly on paid media, CRO, offer strategy, and operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com

    46 min

  5. Apr 24

    Carl Weische: The CRO Playbook Behind AG1, Huel & Vessi (Fix AOV First)

    If your ROAS or MER tanks the moment you push more spend through, this episode is for you. Carl Weische is the founder of Accelerated Agency and runs CRO for brands like AG1, Huel, Vessi, The Oodie, and 200+ more 8, 9, and 10 figure DTC companies. He joins Andrej on Ecom Growth Insider to break down the exact system he uses to turn CRO into a profit lever from the ad click all the way to the thank-you page. If your return on ad spend is dropping every time you try to scale, Carl's decision tree is simple: Fix AOV first. Fix conversion rate second. Add presell pages only when you hit a true glass ceiling. In this episode: - The 3-tier bundle SOP Carl uses to lift AOV 15 to 25% - Why revenue per user is the only CRO metric that matters, and the AOV vs conversion rate trap most founders fall into - When presell and advertorial pages actually pay off (and when they waste ad budget) - The first things Carl audits on any store before he touches a test - The four real reasons customers abandon checkout - How to raise perceived value without killing margin through discounts - Why AI is about to widen the gap between elite and average marketers - Realistic testing cadence at scale: 5 to 30+ tests per month - Carl's sample size rule: 20,000 users and 1,000 orders per variation before you call a winner - The revenue threshold where it makes sense to move CRO in-house (around $50M to $100M a year) - Rapid fire: Carl's most underrated CRO lever, most overrated tactic, and the one mistake he sees smart founders make Chapters: 00:00 Why your ROAS dies when you scale 00:43 The real job of CRO in 2026 05:04 Carl's decision tree when ROAS or MER drops 06:08 Fix AOV first: the 3-tier bundle SOP 07:45 Fix conversion rate: images and copy that resonate 08:33 Layering in presell and advertorial pages 11:00 When presell pages actually make sense 15:51 Revenue per user: the real CRO north star 20:19 The first things Carl audits on any store 23:00 Why customers abandon the checkout 26:07 How to raise perceived value without discounts 29:00 Why AI is splitting great marketers from average ones 35:00 When a brand is actually ready for serious CRO 37:09 Testing cadence at scale: 5 to 30+ tests per month 38:12 The sample size rule: 20k users + 1k orders per variant 43:11 When to build a CRO team in-house 46:15 Rapid fire: underrated, overrated, biggest mistake 48:11 Where to find Carl Connect with Carl: YouTube: https://www.youtube.com/@carlweische Accelerated Agency: https://acceleratedagency.com LinkedIn: https://linkedin.com/in/carl-weische-2488a5198 Ecom Growth Insider is the podcast for e-commerce founders who want to scale profitably. Subscribe for weekly episodes on paid media, CRO, offer strategy, and operating systems that actually move the needle. More episodes and newsletter: https://ecomgrowthinsider.com Work with HoloGrowth: https://hologrowth.com

    49 min

  6. Apr 13

    From $2K to $200K/Month: The Post-Purchase Upsell System with Nizar Abdul-Halim ($100M+ in Ad Spend)

    Most brands doing $1M/month are pulling $2K from their post-purchase funnel. Nizar Abdul-Halim comes in and turns that into $100K to $200K. Same brand. Same traffic. Same products. That's not a tweak. That's a profit center that was sitting there the entire time, completely ignored. Nizar has been in ecommerce for almost a decade. He's run his own stores, built and sold an ad agency, and deployed over $100M in paid ad spend (at one point, $2.5M a month). Today his entire focus is what happens right after someone buys, and he's built the infrastructure to prove it's one of the most leveraged plays in ecom. In this episode, we get into the full post-purchase system: how it works, how to test it, and why most brands are leaving 10 to 15% of their revenue on the table at gross margin. What you'll learn in this episode: Why post-purchase revenue hits different (it's all gross margin, meaning it drops straight to profit)How Nizar structures funnels for one-time buyers vs. returning customers, and why the messaging is completely differentWhy he always upsells the most expensive product first (and why conversion rates go up down the funnel, not down)The metric most brands track wrong: RPV vs. PPV (Profit Per Visit)His 5-bucket testing framework: products, pricing and offers, angles and copy, UI, and segmentationHow advanced brands build 15 to 20 separate customer journeys inside a single post-purchase setupThe quick win you can do this week using Shopify Sidekick to find your best upsell product in 10 minutes Timestamps: 00:00 Intro 00:34 How Nizar discovered post-purchase as the real growth lever 01:28 Why break-even brands can become cash flow positive on day one 06:46 The moment he shut down the ad agency and went all-in 09:27 What founders actually misunderstand about post-purchase 12:00 How success metrics change depending on the business model 16:07 One-time buyer strategy vs. returning customer strategy 18:35 What post-purchase should realistically contribute at your revenue level 21:28 The 3 layers: cart, checkout, and post-purchase (and the job of each) 26:04 Addressing the "won't this make my brand look cheap?" concern 29:50 How post-purchase works for premium brands that won't discount 31:20 RPV vs. PPV: why tracking the wrong metric kills your profit 34:22 Why the most expensive upsell goes first (with the data behind it) 36:35 How to price a post-purchase sequence for an $80 AOV supplement brand 41:42 The 5-bucket testing framework Nizar uses across 80+ brands 44:40 Advanced segmentation: building multiple customer journeys at scale 49:27 The 10-minute quick win using Shopify Sidekick Connect with Nizar: Website: https://www.simpliscaled.com LinkedIn: linkedin.com/in/nizar-abdul-halim YouTube: Nizar Abdul-Halim Instagram: @nizarabdulhalim_ Twitter/X: @EcomNizar Enjoyed this episode? Subscribe to the Ecom Growth Insider newsletter for weekly breakdowns on scaling ecom brands profitably: https://ecomgrowthinsider.com More episodes: https://ecomgrowthinsider.com Ecom Growth Insider is a podcast for e-commerce founders and operators serious about building profitable brands. No fluff, no theory. Just what actually works at scale.

    52 min
  7. Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant

    Apr 1

    Email Marketing That Drives 40%+ Revenue: List Growth, Offers & Retention with Max Sturtevant

    Email is still the highest-ROI growth channel in ecommerce. But most brands overcomplicate it and leave serious money on the table. In this episode of Ecom Growth Insider, I sit down with Max Sturtevant, founder of Wellcopy, one of the biggest email & SMS agencies in the DTC space. Max’s team supports around 130 brands with a team of roughly 80 people, and he shares the exact retention levers that consistently move revenue. We break down: Why list growth is the #1 lever in email (and what to track)Pop-up strategy: what conversion rates to aim for and how to improve themOffer testing that actually works, including the “mystery discount” approachThe biggest trap in retention: over-segmentation and overcomplicationHow to “send to engaged” without wrecking deliverabilityFlows vs campaigns: what to prioritize as you scaleWhat 7–9 figure brands do differently with email If you run a Shopify store and want higher LTV, more repeat purchases, and more profit without increasing ad spend, this episode is a must-listen. More episodes: https://ecomgrowthinsider.com/

    57 min
  8. Meta Ads 2026: The $500M/Month Creative Playbook (Andrew Foxwell)

    Mar 17

    Meta Ads 2026: The $500M/Month Creative Playbook (Andrew Foxwell)

    Meta Ads in 2026 isn’t about campaign hacks or complicated funnel structures. The brands winning today are running a creative-led system: new messaging, new angles, and net-new concepts shipped consistently. In this episode of Ecom Growth Insider, I’m joined by Andrew Foxwell (Foxwell Digital, Foxwell Founders) to break down what’s actually working right now across the Meta ecosystem. Andrew has a rare vantage point: he sees patterns across hundreds of advertisers and top operators, not just one ad account. We cover: The biggest shifts from the 2021 Meta era to 2026What “creative diversification” really means (and what it doesn’t)Why messaging and niche angles are the unlock in broad targetingThe creative org chart: roles and workflow brands need to scale profitablyHow to diagnose performance plateaus and what to fix firstCreative testing in 2026: what to keep, what to retire, and how to think about consolidationHow to use creator partnerships and whitelisting to expand reach and relevance If you’re a DTC founder, growth lead, or media buyer trying to scale Meta profitably (without burning cash), this episode is a blueprint. Connect with Andrew: Foxwell Digital: https://www.foxwelldigital.com/ Foxwell Founders: https://foxwellfounders.com/ More episodes: https://ecomgrowthinsider.com/

    52 min
See All (20)

About

If you're a DTC brand founder, CMO, growth marketer, or operator trying to scale your e-commerce business profitably, this podcast is for you. Hosted by Andrej Tumachowitsch — founder of the growth agency HoloGrowth — this show goes deep on what actually works to grow online brands in today’s ultra-competitive landscape. We go way beyond generic advice. Every episode gives you practical, battle-tested insights directly from 7-, 8-, and 9-figure brand founders, top-tier marketers, and agency operators actively working in the trenches. You’ll learn: - What separates breakout ecom brands from the ones that plateau - Paid media strategies that scale on Meta, Google & beyond - How to use UGC, email, landing pages, and CRO to increase LTV & AOV - Creative testing frameworks & campaign breakdowns that actually perform - Smart ways to grow without sacrificing profit margins - Founder mindsets, systems, and hiring practices that lead to longevity - And the biggest mistakes brands are making right now (and how to avoid them) Expect a mix of founder interviews, expert roundtables, solo lessons, and deep dives into what’s working right now in paid acquisition, conversion, and retention. No fluff. No recycled advice. Just proven strategies to grow your ecommerce brand. If you're tired of surface-level podcasts and want unfiltered access to the tactics and lessons real brands are using to scale — hit subscribe and join us inside the Ecom Growth Insider.

Information

  • Creator
    Andrej Tumachowitsch
  • Years Active
    2025 - 2026
  • Episodes
    20
  • Rating
    Explicit
  • Copyright
    © Copyright 2026 Andrej Tumachowitsch
  • Show Website
    Ecom Growth Insider