44 episodes

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Episodes are produced by Orca Pacific and released bi-monthly.

eCommerce Deep Div‪e‬ John Ghiorso, Orca Pacific

    • Marketing
    • 5.0 • 14 Ratings

John Ghiorso, Founder and CEO of Orca Pacific, talks shop with the biggest players in retail and eCommerce, diving deep into business strategy through exclusive in-person interviews. From a studio located in Amazon’s backyard, eCommerce Deep Dive elucidates the complex eCommerce industry through the candid accounts of those who have spent their careers shaping it. Episodes are produced by Orca Pacific and released bi-monthly.

    Amazon News & Trends: March 2021

    Amazon News & Trends: March 2021

    In this episode of eCommerce Deep Dive, John Ghiorso and Kyle Olson from Orca Pacific recap the monthly news & trends from Amazon. They discuss updates such as Prime Day 2021, FBA fee increses, Whole Foods in-store attribution and so much more.

    • 11 min
    Protect Your eCommerce Margins with clean.io's Kathleen Booth

    Protect Your eCommerce Margins with clean.io's Kathleen Booth

    John and Kathleen discuss how online retailers can increase profit margins by adjusting their discounting and coupon strategy, how coupon browser extensions interfere with marketing revenue attribution reporting for online retailers and what action retailers can take, and the overall risks that extensions such as Honey and Capital One Shopping pose to online businesses.

    • 28 min
    Maximizing the Experience of Luxury eCommerce with BORN'S Jean-Christophe Chopin

    Maximizing the Experience of Luxury eCommerce with BORN'S Jean-Christophe Chopin

    John and Jean-Christophe discuss design-led lifestyle and why it matters in eCommerce, digital transformation accompanying existing businesses, and BORN's ambitions for the e-commerce space.

    • 38 min
    Amazon News & Trends: February 2021

    Amazon News & Trends: February 2021

    John and Kyle discuss updates such as extreme weather impacts, DSP video creative builder, A+ content API and so much more.

    • 15 min
    Breaking Down Barriers in the Grocery Category with Profitero's Sarah Hofstetter

    Breaking Down Barriers in the Grocery Category with Profitero's Sarah Hofstetter

    John and Sarah discuss how brands can design and develop a strategy around eCommerce, the dynamics of eCommerce grocery delivery, and how high funnel tv advertising connects to the actual purchase online.

    • 26 min
    Amazon News & Trends: January 2021

    Amazon News & Trends: January 2021

    John and Kyle discuss updates such as purchase order changes, browser support, payment service provider program and so much more.

    • 14 min

Customer Reviews

5.0 out of 5
14 Ratings

14 Ratings

DaBears1996 ,

Great for Staying Engaged in the Industry

I love how regular the episodes are. Always something new to listen to so I can stay up to date on the industry.

DigitalRetailGuy ,

Insightful Conversations

This podcast has great guests. I learn something new every week. It’s good to hear what leaders in the industry are thinking about. Keep up the good work!

CPGSavant ,

The inside baseball of eCommerce

This is shaping up to be a great series of conversations with eCommerce experts talking about how brands and retailers need to transform to meet growing omnichannel consumer needs.

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