Ecommerce Excellence

Joris Bryon
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  • 마케팅

The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.

  1. 2020. 02. 19.

    Bas Urlings | The Atypical Ecommerce Entrepreneur

    You got into business for yourself to gain freedom and enjoy life. But then you get busy… and it never ends.    It is possible to travel or do whatever else brings you joy, while still running a profitable ecommerce business, says Bas Urlings. In today’s connected world it’s easier than ever.    Bas has a virtual team. But to truly achieve the financial and time freedom you want, that’s just the start of the changes you have to make to your business model and mindset.   We get into all the details, including…   The best research tools to figure out what products to sell onlinePractical ways to mix travel with running your ecommerce siteThe most overlooked and undervalued element of ecommerceDos and don’ts of working with a business partnerThe importance of sticking to your core values

    28분

  2. 2020. 02. 12.

    David Hoffmann | Why Having An On-The-Ground Presence Matters

    Sometimes, life takes you on a journey and you end up where you need to be. This is exactly what happened with today’s guest, David Hoffman— who started off in retail, selling consumer electronics and is now the current CEO of Global Regency, an international trade powerhouse. In 2016, David found himself thinking when he saw an opportunity to assist small-medium sized enterprises, startups, and entrepreneurs who were struggling with quality management issues and sourcing from China. It was at this point that he launched Global TQM, under the Global Regency umbrella— offering educational and mentoring products and a done-for-you service that business owners can’t seem to get enough of.  “There’s just so many things that can go wrong,” says David, as he talks about why having an on-the-ground presence is essential to your success while doing business in China. We’ll go into more detail on that, as well as… The two critical barriers when you’re looking for Chinese manufacturers or suppliersUnspoken rules to follow when you do business in ChinaKeys to success when dealing with suppliersThe pros and cons of moving your manufacturing to ChinaHow clear and concise communication and instruction can save you a lot of heartache in your manufacturing

    22분

  3. 2020. 02. 05.

    Leon Lewis | Attracting Customers With Mission and Product

    Sometimes a business is more than just a business… even more than simply something you’re passionate about.   Leon Lewis, eCommerce and digital marketing lead, and the other folks at REBBL which creates herb-infused beverages, consider themselves to be on a cause to bring awareness about human trafficking and uplift at-risk communities around the world.   Their mission extends to sustainable packaging and more. But they’re also cutting-edge when it comes to digital marketing strategy to build the ecommerce side of the business.    It can be a challenge, says Leon, to communicate their mission while marketing their product. But it’s essential. One way they do that says Leon: Keep the customer in mind at all times.   We get into that in detail, as well as…   The importance of product pages – what to include, what to leave outWhy Amazon isn’t a great platform for their product – and what they’re doing about itHow they’ve leveraged the subscription modelThe importance of maintaining a consumer perspectiveAnd more

    31분

  4. 2020. 01. 22.

    Linda Bustos | You Need to Spend Money to Make Money

    Marketing on Facebook can be a gamechanger for eCommerce companies. But, says eCommerce consultant and blogger Linda Bustos, it can also be a waste of time and money if not done correctly.    We talk about how you can leverage all the capabilities Facebook offers to laser target your ideal customers, and why you do have to spend a bit to actually see results. But social marketing strategy is just the start.    Linda also shares her thoughts on the best way to protect your business from copycats, other ways to stay ahead of the competition, and…   How you could be making it hard for your customers to find the right productDealing with the coming wave of AI in marketingThe biggest challenges – and misconceptions – in digital marketing todayWhat you should be spending to acquire new customersAnd more

    27분

  5. 2020. 01. 15.

    Ian Hammersley | Expert Ecommerce Growth Tips

    Ian Hammersley, of consultancy Smartebusiness, has never met you but if your eCommerce business has plateaued or is not scaling up as you expected… he already has some ideas on why.   He and his colleagues have come up with a formula, using a group of key numbers from your business, that can pinpoint where to make changes to take your venture to the next level.    Does your business measure up? Ian walks us through the benchmarks you should look at… and where they should be for a business of your size. Often, he says, working on the low hanging fruit first can yield huge improvements.   He says that conversion rate optimization is often the last thing to look at in this effort. We talk about that, as well as…   The power of the Market Square TestHow to figure out where exactly you’re losing customersWhy most companies can ignore today’s eCommerce industry trendsThe most important metrics too many eCommerce entrepreneurs ignoreAnd more

    38분

  6. 2020. 01. 08.

    Luke Peters | Better Alternative to Selling on Amazon

    When you’re starting to sell products online, you might wonder whether you should you sell on your own ecommerce or stick with more established “brand name” retail platforms that have a wide reach.   Ecommerce veteran Luke Peters says the big marketplaces are the way to go for several reasons. But he often recommends that his clients avoid the biggest one – Amazon – and goes into detail why it’s not a great fit for many startups.   We talk about how to make sure your product listings get ranked highly on these platforms, including strategies like influencer marketing – but not like you think.   We unpack all that in our talk, as well as… Why he likes products that are “difficult” to sell The top ecommerce sites that will probably surprise you5+ ways to boost sales velocityStrategies for getting your products to page 1 on ecommerce sitesThe implementation of the still-underutilized method of Youtube influencer marketing

    31분

  7. 2019. 12. 18.

    Tom De Bondt | The Two Types of Ecommerce Companies

    There are pure ecommerce companies, and then there are traditional retailers that moved online while still maintaining an offline presence.    To be successful, these two groups should approach the business with very different strategies, says Tom De Bondt, director of IT and digital at Overstock Home and X2O in Belgium.    For example, bricks and mortar brands should consider their ecommerce presence as a “showroom” for their products. It might seem counterintuitive, but in Tom’s research he’s found that with these brands more people browse online… then buy in the store.   Tom goes over some other unexpected truths many ecommerce companies don’t know about which may bestalling their growth, as well as…   Where to focus your marketing if you sell expensive productsA post-sale activity that is extremely important to your successThe two key factors of thriving “pure” ecommerce retailersThe unexpected findings that come with testing (if you do it right) – and why you should never stopThe importance that encouraging and learning from failures has to personal and professional growth

    30분

  8. 2019. 12. 11.

    Adam Lean | A CFO for Small Businesses

    Adam Lean helps small businesses, especially eCommerce companies, sort out their financials, i.e. “their books,” to figure out what changes they can make to maximize their profits. Turns out a lot of entrepreneurs are leaving plenty of money on the table without realizing it. Or, they’re wondering where all the money goes at the end of each month, even though their sales are great.   The key, says Adam, is to identify the metrics driving your business, figure out what they’re telling you about the health of your business, and then make appropriate changes. It’s all about being a good business owner, not just being good at you do.   Tune in to find out… Two things you can do this month to improve cash flow – and why you mustThe main reasons small businesses fail– including the one you might not expectWhy more traffic and more sales can’t save an eCommerce business What an accountant or bookkeeper can and can’t do for you (most owners get this wrong)And more

    30분
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The Ecommerce Excellence Podcast helps ecommerce entrepreneurs see through the fog of tactics and discover what’s really working now in ecommerce, so that, you can keep growing revenue without having to fight for more and more traffic.

정보

  • 제작진
    Joris Bryon
  • 방송 연도
    2019년 - 2020년
  • 에피소드
    36
  • 등급
    전체 연령 사용가
  • 저작권
    © Dexter.agency
  • 웹사이트 보기
    Ecommerce Excellence