Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders
  • 5.0 (18)
  • TECHNOLOGY
  • UPDATED WEEKLY

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 4D AGO

    Why No One’s Clicking Your CTA (And How to Fix It)

    Send Carrie a Text Message! You’ve created your offer. You’ve got your pages built.  You’re even getting some traffic…  But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons.  The problem? It’s probably your CTA—and that’s great news, because it’s one of the easiest things to fix.  In this episode, I’ll walk you through:  Why people might be ignoring your calls to action What makes a CTA clear, clickable, and compelling And small tweaks that lead to big results I’ll also share a fun before-and-after story where a client changed 3 words in her CTA and saw a 40% bump in signups—without changing her offer at all.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    10 min

  2. 12/23/2025

    Traffic Or Conversion: Fix The Right Problem

    Send Carrie a Text Message! If your website’s not making the sales you hoped for, the first instinct is usually…  “I just need more traffic.”  But what if traffic isn’t the problem?  In this episode, we’re asking a smarter question:  Do you really need more visitors?  Or do you need your current visitors to actually convert?  I’ll walk you through how to tell the difference, what signs to look for, and how to stop pouring energy into traffic before your site is ready to convert it.   Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  3. 12/16/2025

    The One Ad That Works: Run Winning Facebook Ads Without a PhD in Advertising

    Send Carrie a Text Message! Have you ever opened the Facebook Ads dashboard and your eyes glazed over?  It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started.  But today’s guest is here to change that.  I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier.  He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy that works—even if you’re brand new to ads and short on time.  In this episode, Leo breaks down:  The one ad you should start with How to avoid the biggest ad mistakes entrepreneurs make And how AI can make ad creation faster and easier—even if writing copy isn’t your thing PLUS, we talk about how you can practice this strategy without even spending a dollar—by using free Reels to test your hooks and messaging before ever running a paid campaign.  This one is gold if you’re ad-curious but ad-nervous. Connect with Leo Tabibzadegan Leo Tabibzadegan is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell—blending storytelling, AI, and proven ad frameworks. With over a decade of results, including a $1M course launch, Leo simplifies marketing into systems that work. Based on Vancouver Island, he’s a proud dad of three who brings strategy and heart to every project. Facebook | LinkedIn | Instagram | Neura Medai Facebook Page Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    1h 8m

  4. 12/09/2025

    What is the best software for SEO?

    Send Carrie a Text Message! “What’s the best website platform for SEO?”  It’s a question I hear constantly—and today, I want to bust the myth.  Most modern website platforms already support good SEO.  So if you’re spending hours comparing tools hoping one will magically get you to page one... you’re focusing on the wrong thing.  In this episode, I’m breaking down what actually matters for SEO —and why your content and structure are doing more heavy lifting than your tech stack.  I’ll also share the common mistake I see website owners make that undoes their SEO efforts—regardless of what platform they’re using.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    13 min

  5. 12/02/2025

    Speak With Courage, Not Perfect Confidence in your Online Business

    Send Carrie a Text Message! Ever found yourself second-guessing everything before a big meeting or presentation—even though you know your stuff?  That is something I’ve struggled with and today’s guest helps you silence that inner critic once and for all.  I’m joined by Julie Campbell, also known as The Confidence Whisperer. She’s an Off-Broadway actor turned communication coach and the founder of Center Stage Connections, where she helps professionals speak like the expert they already are—and the leader they’re becoming.  In this conversation, Julie shares:  The #1 mistake even smart, experienced experts make when presenting How to shift from shrinking in high-stakes moments to showing up with confidence Her deeply personal journey—from surviving domestic violence to empowering others through her signature Talk and Be You™ method  Connect with Julie Campbell  Julie Campbell, known as “The Confidence Whisperer,” is an Off-Broadway actor turned communication coach and CEO of Center Stage Connections. She’s helped hundreds of professionals and business owners learn to command the room using her Talk and Be You™ method—a simple, therapeutic-feeling approach that removes the dread from keynotes, meetings, and high-stakes moments. With her repeatable storytelling framework, Julie helps you speak like the expert you are and the leader you’re becoming. Facebook |  LinkedIn | Instagram | Website Book a free clarity call and talk about what working together could look like 1:1, with your team, or even Julie speaking at your next event.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    38 min

  6. 11/25/2025

    How To Pick The Right Software For Your Online Business

    Send Carrie a Text Message! You’ve probably asked it—or seen it asked in every online group:  “What’s the best software for an online business?”  What’s my response?  ❌ There is no one right software for everyone. ✅ But there is a right one for you—and that’s what we’re breaking down today.  In this episode, I’ll walk you through how to stop chasing the latest tools and start choosing the right-fit tech for your business goals, personality, and growth stage.  Whether you're building a course, running a service, or selling products—this episode will help you get unstuck and finally move forward.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    13 min

  7. 11/18/2025

    Is productivity slowing your business growth down?

    Send Carrie a Text Message! Ever feel like you’re spinning your wheels in your business—working hard but never quite gaining traction on the big stuff?  If you've ever said, “I just don’t have time for that project” or caught yourself stuck in procrastination mode, today’s episode is going to change the game.  I’m joined by productivity expert Julie Miller Davis, who helps high-achieving business owners break through overwhelm and finally get the important things done.  We’re talking about:  The real reason business growth gets stuck How to make space for big projects (even in a packed week) A simple way to beat procrastination and focus on what moves the needle  Connect with Julie Miller Davis Julie Miller Davis is a driven entrepreneur who serves others by helping them reach their own levels of excellence. She works with business owners and leaders to get them laser-focused and efficient at conducting their daily business and working through their current roadblocks. Facebook: Facebook.com/juliemillerdavis15/ LinkedIn: LinkedIn.com/in/juliemillerdavis Instagram: Instagram.com/jmdproductivity Website: juliemillerdavis.com Grab her Daily Productivity Planner and see how 5 minutes a day can help you prioritize and get the right things done! --> https://juliemillerdavis.com/daily-productivity-planner/ Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    35 min

  8. 11/11/2025

    What to Know Before You Hand Over the Keys to Your Website

    Send Carrie a Text Message! I’ve seen it too many times:  A business owner hires someone cheap to fix their site or “just update a plugin,” and everything breaks.  Or worse?  They get hacked—because the person they trusted didn’t follow secure practices.  In this episode, I’m pulling back the curtain on what really happens when you hand your website over to the wrong support.  I’ll share stories from over 20 years in the industry—plus the red flags to watch for, and how to find support that won’t just fix problems but prevent them in the first place.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    14 min
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Trailer

5
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18 Ratings

About

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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