Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 1D AGO

    How can YouTube help Propel your Online Business with Jerry Potter

    Send Carrie a Text Message! What if the real secret to time freedom in business is not better time management… but building high leverage assets that keep working even when you are done for the day?  Today’s guest is one of my favorite people to learn from on that exact topic - Jerry Potter.  Jerry teaches online entrepreneurs how to run their business in half the time by focusing on assets like YouTube channels and podcasts. He’s the host of the Done By Lunch Entrepreneurs podcast, has grown a YouTube audience of more than 150,000 subscribers, and he’s on a mission to help business owners make more money, work less, and avoid burning out along the way.  In this conversation, Jerry shares the moment that changed everything for him, the big mindset shift from time management to return on effort, and why YouTube is one of the most powerful platforms for discovery, authority, and long-term growth.  We also get super practical - how to create YouTube content without perfectionism, why long form is still the move, and why not having a massive audience can actually be an advantage when you are a business owner.  Connect with Jerry Potter LinkedIn | Website YT90 Roadmap: Jerry’s system for doing YouTube in 90 minutes a week as a business owner. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    34 min

  2. MAR 31

    How Many Pages Do You Really Need on Your Website?

    Send Carrie a Text Message! One of the most common questions I get from business owners is surprisingly simple.  “How many pages should my website have?”  And usually that question comes with a little bit of stress behind it.  Should it have five pages?  Ten pages?  Twenty pages?  Do you need a blog?  A resources section?  Landing pages?  Or maybe you are wondering if your website is too small or too big.  The good news is there is no magic number.  But there is a simple way to figure out exactly how many pages your website actually needs.  And today I will walk you through it.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  3. MAR 24

    3 Things to Clarify Before You Touch Your Website

    Send Carrie a Text Message! Have you ever sat down to build or redesign your website… and suddenly realized you have no idea what should actually go on it?  So you start choosing colors.  Maybe picking a theme.  Maybe even hiring a designer.  But the problem with most websites is not the design.  It is the lack of clarity behind them.  Today we are talking about the three things every business owner should clarify before they touch their website.  Because when these things are unclear, the website becomes confusing.  And confusing websites do not convert.  And I will also share one quick test you can run to see if your website already has this problem.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    10 min

  4. MAR 17

    20 Minutes a Week to Emails That Actually Sell? With Liz Wilcox

    Send Carrie a Text Message! What if I told you that you only need 20 minutes a week to write emails that actually make money?  Not 20 minutes a day.  Not hours of storytelling.  Just 20 focused minutes.  Today, I’m joined by the Fresh Princess of Email Marketing herself, Liz Wilcox.  Liz is an email strategist and keynote speaker who helps small businesses build real relationships and real revenue through email. She’s turned a $9 offer into multiple six figures without ads, sold a blog, and created a simple framework called the Email Staircase that untangles all the confusion around what to send and when.  We’re talking about:  ✉️ How 20 minutes a week is actually enough  ✉️ What makes a subject line work  ✉️ Why she doesn’t teach storytelling the way most marketers do  ✉️ And what you’re probably doing wrong in your welcome emails that’s costing you sales  If email has ever felt complicated, overwhelming, or like a chore… this episode is about to make it simple.  Connect with Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. Facebook | LinkedIn | Instagram | Website | Email Marketing Membership Mega Email Swipe File: Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    31 min

  5. MAR 10

    Show, Don’t Just Tell: Using Visual Trust Signals to Increase Conversions

    Send Carrie a Text Message! You can tell people you’re trustworthy.  You can say you’re experienced.  You can list your credentials.  But online? Words alone aren’t enough.  If your website doesn’t visually reinforce trust, visitors hesitate. And hesitation kills conversions.  In this episode, we’re talking about how to use visual trust signals to increase conversions without rewriting your entire website.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  6. MAR 3

    What a ‘Smart Sales Tool’ Website Actually Looks Like

    Send Carrie a Text Message! You’ve probably heard me say this before…  Your website should be your smartest sales tool.  But what does that actually mean?  Because a lot of websites look good.  A lot of websites exist.  But very few actually work.  In this episode, I’m breaking down what separates a brochure website from a smart sales tool… and how to know which one you have.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    15 min

  7. FEB 24

    Do You Actually Need a Funnel and a Website?

    Send Carrie a Text Message! You’ve probably heard this before:  “You don’t need a website. You just need a funnel.”  Or maybe the opposite:  “Funnels are scammy. Just build a solid website.”  So which is it?  Do you actually need both?  Or is one enough?  In this episode, I’m breaking down the real difference between a funnel and a website, when you need one, when you need both, and how to make them work together instead of competing.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    9 min

  8. FEB 17

    How to Scale your Online Business with Umut Aslan

    Send Carrie a Text Message! Ever wonder why some businesses scale with ease while others stall out despite having great products or services?  In today’s episode of Smarter Online Business, I’m joined by Dr. Umut Aslan, a business strategist, educator, and Certified Scaling Up Coach who’s spent years researching exactly what makes companies thrive.  From selling his own company to pursuing a doctorate in strategy, to now coaching mid-market companies around the world—Umut blends real-world experience with data-backed frameworks to help you scale smarter.  We talk about the 4 critical decisions every growing business must master, the underestimated power of strategic networking, and the challenges to expect when you’re ready to grow.  No matter where you are in your growth journey, this episode delivers clear takeaways from someone who’s done it, studied it, and coached others through it.  Connect with Umut Aslan Dr. Umut Aslan is a business strategist, educator, and entrepreneur dedicated to helping organizations achieve sustainable growth. As the founder of the Growth and Success Institute, he leverages more than two decades of entrepreneurial experience alongside a Doctorate in Business Management and Strategy. Known for his 'Standing on the Shoulders of Giants' philosophy, Umut combines discipline-specific theory with real-world application to help business owners stop working in their business and start working on it.  LinkedIn | Website Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    31 min
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About

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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