Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders
  • 5.0 (19)
  • TECHNOLOGY
  • UPDATED WEEKLY

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 2D AGO

    20 Minutes a Week to Emails That Actually Sell? With Liz Wilcox

    Send Carrie a Text Message! What if I told you that you only need 20 minutes a week to write emails that actually make money?  Not 20 minutes a day.  Not hours of storytelling.  Just 20 focused minutes.  Today, I’m joined by the Fresh Princess of Email Marketing herself, Liz Wilcox.  Liz is an email strategist and keynote speaker who helps small businesses build real relationships and real revenue through email. She’s turned a $9 offer into multiple six figures without ads, sold a blog, and created a simple framework called the Email Staircase that untangles all the confusion around what to send and when.  We’re talking about:  ✉️ How 20 minutes a week is actually enough  ✉️ What makes a subject line work  ✉️ Why she doesn’t teach storytelling the way most marketers do  ✉️ And what you’re probably doing wrong in your welcome emails that’s costing you sales  If email has ever felt complicated, overwhelming, or like a chore… this episode is about to make it simple.  Connect with Liz Wilcox The Fresh Princess of Email Marketing, Liz Wilcox is an Email Strategist and Keynote Speaker showing small businesses how to build online relationships + make real money with emails. Facebook | LinkedIn | Instagram | Website | Email Marketing Membership Mega Email Swipe File: Get everything you need to build a list of buyers. Seriously. One entirely-written-for-you welcome sequence. 3 newsletters templates so you can feel comfortable knowing how to follow up each week. And 52 subject lines so you never have to write an email from scratch again. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    31 min

  2. MAR 10

    Show, Don’t Just Tell: Using Visual Trust Signals to Increase Conversions

    Send Carrie a Text Message! You can tell people you’re trustworthy.  You can say you’re experienced.  You can list your credentials.  But online? Words alone aren’t enough.  If your website doesn’t visually reinforce trust, visitors hesitate. And hesitation kills conversions.  In this episode, we’re talking about how to use visual trust signals to increase conversions without rewriting your entire website.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  3. MAR 3

    What a ‘Smart Sales Tool’ Website Actually Looks Like

    Send Carrie a Text Message! You’ve probably heard me say this before…  Your website should be your smartest sales tool.  But what does that actually mean?  Because a lot of websites look good.  A lot of websites exist.  But very few actually work.  In this episode, I’m breaking down what separates a brochure website from a smart sales tool… and how to know which one you have.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    15 min

  4. FEB 24

    Do You Actually Need a Funnel and a Website?

    Send Carrie a Text Message! You’ve probably heard this before:  “You don’t need a website. You just need a funnel.”  Or maybe the opposite:  “Funnels are scammy. Just build a solid website.”  So which is it?  Do you actually need both?  Or is one enough?  In this episode, I’m breaking down the real difference between a funnel and a website, when you need one, when you need both, and how to make them work together instead of competing.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    9 min

  5. FEB 17

    How to Scale your Online Business with Umut Aslan

    Send Carrie a Text Message! Ever wonder why some businesses scale with ease while others stall out despite having great products or services?  In today’s episode of Smarter Online Business, I’m joined by Dr. Umut Aslan, a business strategist, educator, and Certified Scaling Up Coach who’s spent years researching exactly what makes companies thrive.  From selling his own company to pursuing a doctorate in strategy, to now coaching mid-market companies around the world—Umut blends real-world experience with data-backed frameworks to help you scale smarter.  We talk about the 4 critical decisions every growing business must master, the underestimated power of strategic networking, and the challenges to expect when you’re ready to grow.  No matter where you are in your growth journey, this episode delivers clear takeaways from someone who’s done it, studied it, and coached others through it.  Connect with Umut Aslan Dr. Umut Aslan is a business strategist, educator, and entrepreneur dedicated to helping organizations achieve sustainable growth. As the founder of the Growth and Success Institute, he leverages more than two decades of entrepreneurial experience alongside a Doctorate in Business Management and Strategy. Known for his 'Standing on the Shoulders of Giants' philosophy, Umut combines discipline-specific theory with real-world application to help business owners stop working in their business and start working on it.  LinkedIn | Website Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    31 min

  6. FEB 10

    They Clicked the Link But Didn’t Buy - What Went Wrong?

    Send Carrie a Text Message! It’s one of the most frustrating moments in online business:  You send the email.  They click the link.  And then… nothing.  No sale. No signup. Just silence.  In this episode, we’re unpacking why that happens and how to fix it—so more of your clicks actually convert.  This one’s especially for you if you’re sending traffic to sales pages, lead magnets, or product links—and getting crickets.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    9 min

  7. FEB 3

    Small Business Finances: Year-End Moves and Fresh Starts with Michelle Mitchell

    Send Carrie a Text Message! Money mindset, messy books, missed reports—sound familiar?  Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth.  In this episode, I’m joined by Michelle Mitchell—financial strategist and founder of Mitchell Consulting—who’s known for helping powerhouse women stop being the bottleneck in their business.  Michelle doesn’t sugarcoat when it comes to money. She’s here to share real talk on:  ✅ What to do before the year ends  ✅ How to set yourself up financially for the new year  ✅ And what most people get wrong about tools like QuickBooks  If you're ready for more clarity and a whole lot of sparkle—this is your episode.  Connect with Michelle Mitchell Michelle Mitchell is a financial strategist and founder of Mitchell Consulting, where she helps powerhouse women stop being the bottleneck in their business. She’s known for getting real about money, calling out the patterns behind your decisions, and sparking powerful confidence through strategy and truth-telling.  Facebook | LinkedIn | Instagram | Website Increase Your Business Profits with 3 Simple Financial Habits: https://learn.mitchellconsultingservice.com/3-habits  Is Your QuickBooks Lying to You?Fix Your Numbers Before Tax Season!  Webinar: https://go.mitchellconsultingservice.com/fixmyqbo Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    42 min

  8. JAN 27

    Using Visual Trust Signals to Increase Website Conversions

    Send Carrie a Text Message! You can say you’re trustworthy.  You can say you’re experienced.  You can say you’re great at what you do.  But if your website doesn’t show it visually, visitors hesitate.  And hesitation kills conversions.  In this episode, we’re talking about how visual trust signals work, why they matter so much, and how small changes to your website can make visitors feel safer, more confident, and more ready to say yes.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now! Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min
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5
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19 Ratings

About

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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