Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 4D AGO

    Small Business Finances: Year-End Moves and Fresh Starts with Michelle Mitchell

    Send Carrie a Text Message! Money mindset, messy books, missed reports—sound familiar?  Whether you're wrapping up your year or planning ahead, financial clarity is the move for smarter business growth.  In this episode, I’m joined by Michelle Mitchell—financial strategist and founder of Mitchell Consulting—who’s known for helping powerhouse women stop being the bottleneck in their business.  Michelle doesn’t sugarcoat when it comes to money. She’s here to share real talk on:  ✅ What to do before the year ends  ✅ How to set yourself up financially for the new year  ✅ And what most people get wrong about tools like QuickBooks  If you're ready for more clarity and a whole lot of sparkle—this is your episode.  Connect with Michelle Mitchell Michelle Mitchell is a financial strategist and founder of Mitchell Consulting, where she helps powerhouse women stop being the bottleneck in their business. She’s known for getting real about money, calling out the patterns behind your decisions, and sparking powerful confidence through strategy and truth-telling.  Facebook | LinkedIn | Instagram | Website Increase Your Business Profits with 3 Simple Financial Habits: https://learn.mitchellconsultingservice.com/3-habits  Is Your QuickBooks Lying to You?Fix Your Numbers Before Tax Season!  Webinar: https://go.mitchellconsultingservice.com/fixmyqbo Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    43 min

  2. JAN 27

    Using Visual Trust Signals to Increase Website Conversions

    Send Carrie a Text Message! You can say you’re trustworthy.  You can say you’re experienced.  You can say you’re great at what you do.  But if your website doesn’t show it visually, visitors hesitate.  And hesitation kills conversions.  In this episode, we’re talking about how visual trust signals work, why they matter so much, and how small changes to your website can make visitors feel safer, more confident, and more ready to say yes.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  3. JAN 20

    How to Use Facebook to Grow Your Business - Without Ads or Burnout

    Send Carrie a Text Message! What if you could grow your audience and email list every single day...  …without spending a dime on ads or being chained to social media 24/7?  Today’s guest, Tracy Beavers, is here to show us how.  Tracy is a business growth coach, speaker, and creator of the Business Visibility Made Easy course. With over 20 years of experience and hundreds of entrepreneurs helped, she’s mastered how to grow your visibility through organic marketing—especially using Facebook the smart way.  In this episode, Tracy breaks down:  How to use your personal profile as a powerful marketing tool Where to find and connect with your ideal clients in Facebook groups And how to create a system that grows your list and leads on autopilot Whether Facebook has felt overwhelming or like a waste of time—this episode is about to flip that for you. Let’s dive in.  Connect with Tracy Beavers As CEO and Founder of Tracy Beavers Coaching, Tracy has a proven track record in business growth. With an award winning career spanning 20 years, Tracy has guided hundreds of entrepreneurs to grow their business visibility through organic marketing strategies. She is a public speaker, and a published author. She has been featured by CBS television, the Wall Street Journal, Vanity Fair Lingerie, and Kajabi. She is the creator of the top ranked business podcast “Create Online Business Success!” Join Business Visibility Made Easy: https:www.smarteronlinebusiness.com/bvme  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    42 min

  4. JAN 13

    Your Website’s First 5 Seconds: What Visitors Decide Before They Even Scroll

    Send Carrie a Text Message! You’ve worked hard on your website. You’ve got great offers, solid content, even testimonials.  The problem is—most visitors never scroll.  In fact, studies show your audience decides whether to stay or leave in just 3–5 seconds.  So if your website doesn’t immediately answer the right questions and create instant clarity, they’re gone—no matter how great your content is below the fold.  In this episode, we’re talking about how to make those first 5 seconds count.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    12 min

  5. JAN 6

    What Makes a Website Launch Successful (And What Usually Goes Wrong)

    Send Carrie a Text Message! Most people think website launches are just supposed to be messy:  The broken buttons.  The last-minute changes.  The “surprise” tech issues.  But what if I told you that it doesn’t have to be that way?  In this episode, I’m pulling back the curtain on what actually makes a website launch successful—and what usually causes things to go sideways.  I’ll also share one of the smoothest launches we’ve ever done and why it worked so well—so you can repeat the process in your own business, whether you’re building a brand-new site or upgrading what you’ve got.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    12 min

  6. 12/30/2025

    Why No One’s Clicking Your CTA (And How to Fix It)

    Send Carrie a Text Message! You’ve created your offer. You’ve got your pages built.  You’re even getting some traffic…  But no one’s clicking your “Book Now,” “Buy Now,” or “Learn More” buttons.  The problem? It’s probably your CTA—and that’s great news, because it’s one of the easiest things to fix.  In this episode, I’ll walk you through:  Why people might be ignoring your calls to action What makes a CTA clear, clickable, and compelling And small tweaks that lead to big results I’ll also share a fun before-and-after story where a client changed 3 words in her CTA and saw a 40% bump in signups—without changing her offer at all.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    10 min

  7. 12/23/2025

    Traffic Or Conversion: Fix The Right Problem

    Send Carrie a Text Message! If your website’s not making the sales you hoped for, the first instinct is usually…  “I just need more traffic.”  But what if traffic isn’t the problem?  In this episode, we’re asking a smarter question:  Do you really need more visitors?  Or do you need your current visitors to actually convert?  I’ll walk you through how to tell the difference, what signs to look for, and how to stop pouring energy into traffic before your site is ready to convert it.   Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    11 min

  8. 12/16/2025

    The One Ad That Works: Run Winning Facebook Ads Without a PhD in Advertising

    Send Carrie a Text Message! Have you ever opened the Facebook Ads dashboard and your eyes glazed over?  It can feel overwhelming, expensive, and like you need a degree in digital advertising just to get started.  But today’s guest is here to change that.  I’m talking with Leo Tabibzadegan—an ad strategist, course launch expert, and all-around marketing simplifier.  He’s helped course creators and coaches generate 6- and 7-figure launches using a straightforward ad strategy that works—even if you’re brand new to ads and short on time.  In this episode, Leo breaks down:  The one ad you should start with How to avoid the biggest ad mistakes entrepreneurs make And how AI can make ad creation faster and easier—even if writing copy isn’t your thing PLUS, we talk about how you can practice this strategy without even spending a dollar—by using free Reels to test your hooks and messaging before ever running a paid campaign.  This one is gold if you’re ad-curious but ad-nervous. Connect with Leo Tabibzadegan Leo Tabibzadegan is an entrepreneur and digital course launch expert. He helps coaches and entrepreneurs turn their expertise into courses and campaigns that sell—blending storytelling, AI, and proven ad frameworks. With over a decade of results, including a $1M course launch, Leo simplifies marketing into systems that work. Based on Vancouver Island, he’s a proud dad of three who brings strategy and heart to every project. Facebook | LinkedIn | Instagram | Neura Medai Facebook Page Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at: https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

    1h 8m
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5
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19 Ratings

About

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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