Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 6h ago

    Why Great Courses Never Get Finished (And How AI Can Help)

    Send Carrie a Text Message! Have you ever started creating a course, felt excited about it for a few weeks, and then watched it slowly stall out?  Maybe you've got folders full of outlines, half-finished lessons, sticky notes, and big ideas that never quite made it across the finish line.  Most courses don't fail because people lack expertise. They fail because course creation is often as much a psychology challenge as it is a business challenge.  Today's guest is Dr. Stephanie Thrower, a psychologist, business coach, and AI innovator who helps experts create courses and online offers that actually get finished and launched. By blending over 15 years of psychology experience with practical AI strategies, she helps people overcome overwhelm, build momentum, and turn great ideas into real results.  In this conversation, we're talking about why so many smart, capable people never finish the courses they start, the hidden mindset barriers that get in the way, and how AI can help course creators move from idea to implementation faster than ever before.  Connect with Dr. Stephanie Thrower Dr. Stephanie Thrower is a psychologist and business coach helping values-driven experts teach, reach and sell better with AI. Drawing from 15+ years in therapy and a deep background in vocational, identity, and performance psychology, she blends psychology, research, resilience and purpose to support career-changing (and life-changing) growth. Stephanie is also a mom of three, an AI tool creator, and a not-quite-there-yet gardener who loves good food and being outdoors with her crew and listening to deep-dive Bravo podcasts. Facebook | LinkedIn | Instagram | Website The Momentum Finder Quiz - A quiz to help you find where you can gain momentum in finishing and selling your course! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  2. Jul 21

    Do I Need A Website for my Online Business?

    Send Carrie a Text Message!  A few weeks ago, someone asked me a question: "Carrie... do I even need a website anymore?"  With social media, link-in-bio tools, online marketplaces, AI, course platforms, and Facebook groups, it's a fair question. Is a website still necessary? My answer may have surprised them because it wasn't automatically "yes."  In this episode, we're going to talk about when you really need a website, when you might not, and the role a website should play in your business today.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  3. Jul 14

    How to make AI less overwhelming as a Business Owner

    Send Carrie a Text Message! Every single day, there’s another AI tool, another AI feature, another AI newsletter, another AI prompt, and another AI “game changer.” But I think a lot of business owners are exhausted. Not because AI is bad—I actually use AI almost every day—but because somewhere along the way, we’ve started asking, “What can AI do?” instead of, “Should AI be doing this?”  Today, I want to talk about why I believe your biggest competitive advantage in the future isn’t AI. It’s being human. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  4. Jul 7

    How to run a healthy newsletter without overwhelm with Andrea Pearson

    Send Carrie a Text Message! Have you ever felt like you should be sending a newsletter... but every time you sit down to write one, you overthink it?  Maybe you're wondering:  How often should I email?  What should I even talk about?  Am I emailing too much?  Am I not emailing enough?  And am I accidentally breaking some newsletter law I don't know about?  A lot of business owners make newsletters far more complicated than they need to be. I do as well!  We have a special guest in todays episode, Andrea Pearson.  In this conversation, we're talking about what it actually means to have a healthy newsletter, how often you should be emailing, what to send when you feel like you have nothing to say, and why consistency matters a whole lot more than perfection.  If newsletters have been sitting on your "I know I should do this" list or you want to improve yours, this episode is for you.  Connect with Andrea Pearson Andrea Pearson is a USA Today bestselling author, marketing educator, and podcast host who has published more than 85 books and helped thousands of creators and business owners build trust and sustainable income through newsletters. Andrea is known for cutting through the noise with practical, action-oriented strategies that help people move from insight to execution without overwhelm.  Facebook | Website  Grab her free Killer Subject Lines: How to Grab Subscribers guide! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  5. Jun 30

    The Business Advice I Ignore (And Why)

    Send Carrie a Text Message! If you've been in business for more than five minutes, you've probably heard advice like:  "Done is better than perfect."  "You need to be everywhere on social media."  "Hustle harder." "Automate everything."  While each of those ideas has a little truth to it, I've learned over the last 24 years of running a business that the best advice isn't always one-size-fits-all.  Success comes from knowing when to follow conventional wisdom—and when to do things differently. In this episode, I'm sharing five popular pieces of business advice I mostly ignore and, more importantly, what I believe actually leads to sustainable business growth.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  6. Jun 23

    The Words Your Website Is Missing with Josh Hull

    Send Carrie a Text Message! Have you ever looked at your website and wondered why it isn’t converting? Maybe people are visiting and sticking around for a bit, but they’re not clicking, buying, or booking. Often, the problem isn’t your design. It’s your messaging. Today’s guest, Josh Allen Hull, is a coach, messaging strategist, and storyteller who helps business owners craft words that move people to action. In this conversation, we discuss why so many websites fail to convert, how to simplify your message so visitors instantly know they’re in the right place, why vague calls to action like “Learn More” may be costing you sales, and how his PEACE Soundbites framework helps create messaging people actually remember. Connect with Josh Hull Josh Hull (or J. Allen Hull) is known as THE Coach’s Coach, helping coaches build thriving businesses while winning at home. As founder of The Purpose Driven Co., he teaches coaches how to grow to six figures and beyond through clear messaging, service-first sales, and systems that scale. Facebook | LinkedIn | Instagram | Website Grab his free Coach Builder Accelerator Group here. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  7. Jun 16

    How to Find the Perfect Developer

    Send Carrie a Text Message! Hiring a developer can feel a little like dating. Everyone looks great on paper, everyone says they can help, and everything sounds promising in the beginning. Then, six months later, you find yourself wondering, "How did we get here?"  Maybe the project is over budget.  Maybe it's behind schedule.  Maybe you're frustrated, they're frustrated, or you've ended up paying twice because someone else now has to fix what went wrong.  The reality is that hiring the wrong developer can be costly in more ways than one. Today, we're talking about what really happens when a developer relationship isn't the right fit—and, more importantly, how to avoid ending up in that situation in the first place.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  8. Jun 9

    The Hidden Costs of Choosing the Wrong Tech Stack

    Send Carrie a Text Message! Have you ever chosen a piece of software because it was cheaper, someone recommended it, your coach used it, or it simply looked easier to use? Most of us have, and sometimes those decisions work out just fine.  But other times, the most expensive software decision isn't the software itself. It's everything you have to fix later. Choosing the wrong tech stack can quietly drain your business through lost time, wasted money, stalled growth, reduced team productivity, and a whole lot of frustration.  Today, we're exploring the hidden costs that many business owners never think about until they're already dealing with the consequences.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

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Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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