Smarter Online Business - Tech, Tools & Truths for Websites that Sell

Carrie Saunders
  • 5.0 (20)
  • Technology
  • Updated Weekly

Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

  1. 6d ago

    You Probably Don’t Need More Ideas for your Online Business

    Send Carrie a Text Message! I have a feeling a lot of business owners listening to this do not have an idea problem.  You have plenty of ideas.  New offers you could create.  New software you could try.  New marketing strategies.  New content ideas.  New things you could add to your website.  And a lot of them may actually be good ideas.  The problem is that every good idea does not need to become a project right now.  So today, I want to talk about something I’m working on in my own business too: learning to say, “That’s a good idea... but not yet.”  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  2. Aug 25

    Overcoming imposter syndrome and showing up authentically

    Send Carrie a Text Message! Have you ever had one of those moments in your business where you KNOW you're qualified...  You know you have the experience.  You know you can help someone.  And yet there's still that little voice saying, "Who am I to do this?"  I know I have—and I've been running my business for almost 25 years.  So why does imposter syndrome keep showing up, even after we've done the work and logically know better?  Today, we're going beneath the surface with clinical hypnotherapist Laura Kate McHugh to talk about what's happening in our subconscious when we feel like an imposter, why some of those old beliefs may actually be trying to protect us, and how we can start changing the patterns that keep us playing small.  And I have to tell you, there were several moments in this conversation where I found myself thinking about my own experiences very differently.  Connect with Laura Kate McHugh Laura Kate McHugh is a clinical hypnotherapist, RTT practitioner, and founder of Your Stellar Life, where she helps deeply self-aware people uncover the subconscious beliefs and fears that keep them stuck in patterns of doubt and self-sabotage. Today, we're going to talk about why imposter syndrome can persist even when you've done all the inner work—and what it takes to finally shift those patterns at the root.  Facebook | Instagram | Website Grab her guided meditation for imposter syndrome here! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  3. Aug 18

    Which Software is Perfect for your Online Business

    Send Carrie a Text Message! How many pieces of software are you paying for in your business—and do you actually know what all of them do?  In this episode, we’re talking about why it’s so easy to get caught in the cycle of buying the latest tools, apps, and software recommendations, only to end up with a more complicated business and a pile of monthly subscriptions. Instead of buying software because someone else says you need it, we’re shifting the focus to a much more important question: What problem are you actually trying to solve? Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  4. Aug 11

    Your Website Should Be Working Harder Than You

    Send Carrie a Text Message!  Have you ever felt like you’re doing all the work in your business? You’re posting on social media, sending emails, answering the same questions, explaining your services, chasing leads, and following up...while your website is just sitting there. But here’s the thing: your website shouldn’t just be an online brochure. It should be one of the hardest-working members of your team. Your website should be helping you educate potential clients, build trust, answer questions, generate leads, and guide people toward the next step—even when you’re busy running your business. So, let’s talk about what your website should actually be doing for you behind the scenes.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  5. Aug 4

    Traffic vs. Conversion: What Should You Focus on First?

    Send Carrie a Text Message! If your business isn't growing, there's a good chance you've asked yourself one of these questions:  "Do I need more traffic... or do I need a better website?"  More SEO?  More social media?  More ads?  Or should I be improving the website I already have?  The problem is, if you focus on the wrong one first, you can waste a lot of time—and a lot of money.  Today, I'm going to help you figure out which deserves your attention first so you can stop guessing and start making smarter decisions.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  6. Jul 28

    Why Great Courses Never Get Finished (And How AI Can Help)

    Send Carrie a Text Message! Have you ever started creating a course, felt excited about it for a few weeks, and then watched it slowly stall out?  Maybe you've got folders full of outlines, half-finished lessons, sticky notes, and big ideas that never quite made it across the finish line.  Most courses don't fail because people lack expertise. They fail because course creation is often as much a psychology challenge as it is a business challenge.  Today's guest is Dr. Stephanie Thrower, a psychologist, business coach, and AI innovator who helps experts create courses and online offers that actually get finished and launched. By blending over 15 years of psychology experience with practical AI strategies, she helps people overcome overwhelm, build momentum, and turn great ideas into real results.  In this conversation, we're talking about why so many smart, capable people never finish the courses they start, the hidden mindset barriers that get in the way, and how AI can help course creators move from idea to implementation faster than ever before.  Connect with Dr. Stephanie Thrower Dr. Stephanie Thrower is a psychologist and business coach helping values-driven experts teach, reach and sell better with AI. Drawing from 15+ years in therapy and a deep background in vocational, identity, and performance psychology, she blends psychology, research, resilience and purpose to support career-changing (and life-changing) growth. Stephanie is also a mom of three, an AI tool creator, and a not-quite-there-yet gardener who loves good food and being outdoors with her crew and listening to deep-dive Bravo podcasts. Facebook | LinkedIn | Instagram | Website The Momentum Finder Quiz - A quiz to help you find where you can gain momentum in finishing and selling your course! Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  7. Jul 21

    Do I Need A Website for my Online Business?

    Send Carrie a Text Message!  A few weeks ago, someone asked me a question: "Carrie... do I even need a website anymore?"  With social media, link-in-bio tools, online marketplaces, AI, course platforms, and Facebook groups, it's a fair question. Is a website still necessary? My answer may have surprised them because it wasn't automatically "yes."  In this episode, we're going to talk about when you really need a website, when you might not, and the role a website should play in your business today.  Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

  8. Jul 14

    How to make AI less overwhelming as a Business Owner

    Send Carrie a Text Message! Every single day, there’s another AI tool, another AI feature, another AI newsletter, another AI prompt, and another AI “game changer.” But I think a lot of business owners are exhausted. Not because AI is bad—I actually use AI almost every day—but because somewhere along the way, we’ve started asking, “What can AI do?” instead of, “Should AI be doing this?”  Today, I want to talk about why I believe your biggest competitive advantage in the future isn’t AI. It’s being human. Rate, Review, & Follow on Apple Podcasts If you're loving my eCommerce Made Easy Podcast, I'd be thrilled if you could rate and review the show on Apple Podcasts. Your ratings and reviews help me reach more listeners and empower more people like you to thrive in the online business world. Just click here to head over to Apple Podcasts, scroll down, give us a five-star rating, and share what you enjoyed most about the episode in the "Write a Review" section. If you haven't hit that follow button yet, now’s the perfect time! I have new episodes coming your way every week that you won't want to miss. Hit the follow button and stay up to date with the eCommerce Made Easy Podcast! Follow Now!  🎉 Join my free Facebook group for online business owners: Website & Tech Tips for Online Business Owners! Get answers to your tech questions, promote your business, and connect with other entrepreneurs. Trainings, tools, and support to help you grow smarter—without the overwhelm. 👉 smarteronlinebusiness.com/facebook Support the show Be sure to subscribe to our podcast where ever you are listening! You can find our show notes at:  https://www.smarteronlinebusiness.com/ Find more of our resources and newsletter subscription here: https://linktr.ee/bcsengineering

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Struggling to turn website traffic into real sales? It's such a common thing we see client struggle with until we start helping them. Welcome to Smarter Online Business, the podcast for course creators, coaches, and eCommerce entrepreneurs who want their websites to actually work for them. Each week, you’ll get practical advice to help you boost conversions, simplify your tech, and attract the right customers without burning out or overcomplicating things. Hosted by Carrie Saunders, tech strategist, website conversion expert, and founder of BCSE, this show blends 20+ years of hands-on experience with real talk and simple strategies that work. If you want your website to finally pull its weight and support the business you’re building, this is the show for you. 🎧 Subscribe now and start making smarter decisions for your online business.  You can find us on the web at: https://www.bcsengineering.com And our show notes are at: https://www.smarteronlinebusiness.com/

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