32 episodes

eCommerce Matters is the UK’s first ecommerce pricing podcast, brought to you by BlackCurve.

Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their digital marketing performance.

eCommerce Matters BlackCurve

    • Business

eCommerce Matters is the UK’s first ecommerce pricing podcast, brought to you by BlackCurve.

Each episode explores how retailers and digital marketers within e-commerce, can better understand competitor pricing, and use pricing insights to improve their digital marketing performance.

    Ep. 032 - HELP! I have thousands of products, where should I focus my price decision making?

    Ep. 032 - HELP! I have thousands of products, where should I focus my price decision making?

    In this episode, we're helping eCommerce companies who sell branded goods, have thousands of products, and are struggling to prioritise their price decision-making.

    We go through 5 options to help eCommerce companies remove the noise, and slice their data in a way that allows them to focus their pricing decisions on the most important 10, 20, 30 products today and every day.

    This includes - how to find your outliers, how to use percentage price difference to your advantage, when to focus on what data has changed, how the total number of competitors can be relevant, and also how marketing insights can help.

    This episode is hosted by Philip Huthwaite, CEO & Founder of BlackCurve.

    BlackCurve is your eCommerce pricing HQ: We help e-commerce businesses understand their competitors, and use price to improve digital marketing performance.

    • 17 min
    Ep. 031 - UNLOCK: Improve CPA with Pricing

    Ep. 031 - UNLOCK: Improve CPA with Pricing

    WE ARE BACK! The first episode of season 2, not only sees Philip Huthwaite (BlackCurve Founder & CEO) and Rob Horton (BlackCurve Product Director) record in person together, for the first time since the pandemic began (is normality returning?!), but also, an exploration of a brand new topic that looks set the shake-up retail marketing. The pair discuss why retail marketers should be considering pricing in their campaign management, and if not, why not?! The opportunity for improved CPA is HUGE! Add competitor pricing to your cheat sheet NOW!

    • 32 min
    Ep. 030 - Your Pricing Checklist

    Ep. 030 - Your Pricing Checklist

    In this, the last episode in the first Series of eCommerce Matters,  Philip and Rob discuss how and why maintaining your position in the market gives you a tactical and strategic edge. Not just that, but giving you a breakdown of your 'Pricing Checklist' to help you structure your pricing check-ins.

    • 41 min
    Ep. 029 - Who Can Benefit From Better Pricing?

    Ep. 029 - Who Can Benefit From Better Pricing?

    On this week's episode of eCommerce Matters... Who can benefit from better pricing? And the answer is, well, everyone! Thinking about your position in the market, and how you can start to use competitor data to inform your pricing decisions, can transform your sales performance. Philip and Rob discuss some of the different ways all retailers can benefit, and where to start!

    Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

    • 46 min
    Ep. 028 - Competitor Product Matching Explained

    Ep. 028 - Competitor Product Matching Explained

    This week, we're discussing product matching. How do you define an exact match? How do you match products without GTINs? Should product matches be determined by Google search results? All of this and more covered in this episode of eCommerce Matters. 

    Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

    • 1 hr 3 min
    Ep. 027 - What is Pricing Power? (And How to Get it!)

    Ep. 027 - What is Pricing Power? (And How to Get it!)

    This week, Philip and Rob discuss Pricing Power. What it is, how to get it, and some examples of brands that really have it. Not something that exists in isolation from the rest of your strategy, pricing power is relevant to your brand, your stock, and most of all, your customers.

    Hosts: Philip Huthwaite (CEO & Founder of BlackCurve) and Rob Horton (Product Director at BlackCurve).

    • 43 min

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