Ecommerce Playbook: Numbers, Struggles & Growth

The Ecommerce Playbook
Ecommerce Playbook: Numbers, Struggles & Growth

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

  1. 10月10日

    Truths We Learned from 67+ Eight Figure Brands That Actually Produced Profit in 2024

    In 2024, working with over 67 eight-figure ecommerce brands gave us an insider view of what it really takes to produce sustainable profit in today’s competitive landscape. These brands not only achieved significant revenue but also balanced it with strategies that drove genuine profitability—no easy feat in the current market climate. In this in-depth video, we’re sharing the hard truths, pivotal insights, and key takeaways we learned from these standout brands. From high-level strategic decisions to the day-to-day tactics that drive success, we’ll cover it all, including: Adapting to Industry Shifts: How these brands pivoted their approach to stay ahead amidst fluctuating market demands, economic pressures, and digital advertising changes. The Power of a Solid Profit System: Why the most profitable brands don’t just rely on individual marketing tactics—they implement robust systems designed to consistently generate positive ROI. Media Buying That Delivers: Insights on effective ad spend allocation and platform strategies, and how these brands optimize performance across Google, Meta, TikTok, and beyond. Creative That Drives Conversion: Discover the importance of creative volume and how brands efficiently produce ad content that resonates with today’s audience. Customer Retention and Reactivation: Strategies these brands use to engage loyal customers and re-engage lapsed buyers, maximizing revenue beyond the first sale. Efficient Operations for Profit-Driven Growth: How a lean and intentional approach to operations and costs can make the difference in achieving real profit. If you're a brand founder, marketer, or ecommerce leader looking to build a profitable business, this video is packed with invaluable insights directly from the front lines of profitable ecommerce. Learn the tactics and mindset shifts that are helping the industry’s top players win in 2024—and discover how you can apply them to your own business. Hit play to dive into these powerful strategies, and don’t forget to subscribe for more industry insights, success stories, and actionable tips for profitable growth in ecommerce. Show Notes: Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

    1 小時 11 分鐘
  2. 10月8日

    Transforming Company Culture: From Employee-Centric to Standards-Centric

    In this episode, we look at the cultural transformation that took place at Common Thread Collective, shifting from an employee-centric approach to a standards-centric model. Join us as Taylor and Dane Sanders, CTC's VP of Employee Development and Performance, discuss how rethinking company culture can drive profitability, enhance team performance, and reduce turnover. Learn how CTC balanced high standards, accountability, and employee engagement to create a thriving workplace where people are empowered to perform at their best. Whether you’re a leader looking to boost your company’s culture or an employee interested in understanding what makes high-performing teams tick, this episode offers valuable insights and actionable steps for building a resilient and results-driven culture. Tune in to discover: The key differences between employee-centric and standards-centric approaches Why aligning company culture with customer value improves satisfaction and profitability Practical strategies CTC used to operationalize culture shifts and set employees up for success Don't miss this powerful conversation on transforming company culture for sustainable growth! Show Notes: Go to https://mercury.com/thread today to see if you’re eligible for Mercury Working Capital The Ecommerce Playbook mailbag is open — email us at podcast@commonthreadco.com to ask us any questions you might have about the world of ecomm.

    56 分鐘
4.9
(滿分 5 顆星)
69 則評分

簡介

2020 transformed the world of ecommerce forever. For the modern DTC brand, the rewards have never been greater. But the waters have also never been choppier, and the way forward has never been more uncertain. So how do you navigate this dangerous new reality? No matter how you do it, you’d better not do it alone. That’s where the Ecommerce Playbook Podcast comes in — join Common Thread Collective’s Taylor Holiday & Richard Gaffin as they bring you guiding insights from across CTC’s portfolio of growing DTC businesses. Whether you need a clear view on the macro issues affecting the world of ecommerce, or want to reorient your business around groundbreaking new big-picture strategies, Taylor & Richard are here to help answer the tough questions about what it takes to scale — and sustain — an ecommerce business.

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