eCommerce Standup Total Commerce Partners

Coming from a background at Sony, EA, Nike, Walmart and Everlane, we were thrilled to spend some time with Jamie Lee and hear about her journey driving omnichannel and digital growth for some of the biggest brands. Real insights on how to make impactful change in product, channel and bridging the gap between in-store and online.

From a gold icecream statue to Ozempic. From quiet luxury to being trained by Amazon... And what does that have to do with Chris Moe, co-founder of Cartograph? Daria and Bel spend an hour chatting to Chris about their work  helping brands grow on Amazon: Amazon.com and Amazon Fresh, as well as Instacart. 
Connect with Chris on LinkedIn: https://www.linkedin.com/in/chrismoe1/

Daria and Bel shoot straight in this episode of eComm Stand Up... literally! Tackling the challenges of product, and eCom site, photography with some great examples from sites that get it right and some that highlight what you need to avoid when photographing your product catalog. Product photography is key to overall brand presence and conversion on your site. We also answer the question we get at least once a week: "What size should my product images be for my eCom site?" 

Daria & Bel talk about the challenges facing DTC ecommerce stores who make it big in retail. We look at the business mistakes made by thinking of the two channels as separate. As always it comes down to data, and more importantly in 2024 eCommerce: FIRST PARTY DATA! The total commerce twosome hand out great advice for brands in this situation in 2024.

This week Daria & Bel look at the importance of customer segmentation and the different ways to look at your customer data. Also F1 and Taylor Swift. Actually, a lot of F1 and Taylor Swift, and some customer segmentation and data talk. When looking at your data, it's not just LTV or one-time vs. returning customers, you need to look at how customers are engaging across the entire experience. And Lewis moving to Ferrari - what's up with that?!

Entitled "Foundations": we're loving the TOTAL Commerce solution from Shopify. They're building and expanding feature development from the ground up. Watch and listen to Daria and Bel on their live reaction to most of the new features available to merchants and developers. Can we just say "fulfillable inventory" and jump for joy!