eCommerce Tech

eCommerce Tech
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We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.

  1. 24 МАР.

    Stop spray-and-pray: grow eCommerce sales and profits in 2026

    Host Chloe Thomas brings together three experts to share simple, proven ways to boost revenue without killing margins. Who’s on the mic Chloe Thomas (eCommerce Tech) — hostDan Bond (RevLifter) — intelligent offers and discountsSandeep Shah (Web Trends Optimize) — CRO, testing, and personalizationJamie Lee (JME Labs; ex Everlane, Vital Proteins, Walmart, Nike, Sony) — growth on DTC and Amazon What you’ll learn Intelligent offers: Use discounts with intent-based targeting, not sitewide cutsOffer sensitivity testing: Find the lowest effective incentive (e.g., 10% vs 15%) to protect marginCRO that matters: Fix real blockers, improve AOV, and focus on incrementalityDemand capture vs demand creation: Balance Google (capture) with Meta (create)Metrics that count: Profit, TACOS (ad spend ÷ total revenue), and LTV:CAC by cohortRetention first: Plug the “leaky bucket” from first to second purchaseChannel roles: Let DTC drive profit and loyalty; use Amazon for volume and brand defenseExperimentation mindset: Test, measure, iterate; segment by source, intent, and productProduct x growth: Feed customer insights back into product so you’re not selling a 1‑star item Key takeaways for founders Set a clear discount stance; don’t “go cold turkey,” taper with dataSegment by intent and source; not everyone needs an offerJudge success on incrementality, not vanity metricsFewer, better campaigns beats more, rushed campaignsAlign teams: marketing, CRO, and product should share the same goals Perfect for Founders and leaders at DTC, marketplace, and Amazon-first brandsTeams aiming for profitable growth in 2026 Find out more https://ecommercetech.io

    53 мин.

  2. 20 ФЕВР.

    Looking for eCommerce Experts - could it be you?

    A quick update from Chloe on what’s happening for episode 300 on our sister show Keep Optimising, AND how you can be involved and show off your eCommerce marketing guru status. Get involved >> https://keepopt.com/300

    3 мин.
  3. Your chance to be an eCommerce guru

    28.05.2024 ·  БОНУСНЫЙ КОНТЕНТ

    Your chance to be an eCommerce guru

    A quick update from Chloe on what’s happening for episode 500 on our sister show eCommerce MasterPlan, AND how you can be involved and show off your eCommerce guru status. Get involved >> https://ecomtech.link/500 (0:00) Introduction and Overview of the Ecommerce Master Plan Podcast (1:43) Details on the top tips episode and ebook for ecommerce profitability

    3 мин.
  4. The Future of On-Site Search for eCommerce

    29.07.2021

    The Future of On-Site Search for eCommerce

    We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers. We are now officially in the era of first party data, whether that's through collecting email, address, phone number, taking a quiz and getting skin type and body shape from your customer, or perhaps in the case of this episode, there's search and search intent. What are your customers looking for and what are they finding on your site? In this episode, you'll learn about the power of onsite search, how you can use that search to inform the next blog article or support article that you're going to write ways to avoid the zero results page and how detrimental this page can be to your store. Please never have a zero results page again, after listening to this podcast and a lot of best practices in optimizing your onsite search results in order to increase average order value and conversion rate five massive numbers. (0:00) Introduction to first party data and future of on-site search (1:30) Sponsor: Dofinder (2:11) Introduction of guest host Lucas Walker and Victor from Dofinder (3:32) What Dofinder does and how it differs from Google search (6:18) Impact of on-site search on ecommerce metrics (8:30) Importance of on-site search for smaller ecommerce sites (9:37) Leveraging search data for content and strategy (12:31) Optimizing site search and handling zero results pages (17:11) Analyzing search data for opportunities (18:45) Advancements in site search: AI and machine learning (21:04) Emerging technologies: VR and voice search in ecommerce (22:04) How to implement and benefit from Dofinder (23:02) Key takeaways from Victor's insights (24:00) Exploring the future of on-site search mediums (24:51) Closing remarks and episode wrap-up

    25 мин.
  5. The Future of Competitive Pricing for eCommerce

    17.06.2021

    The Future of Competitive Pricing for eCommerce

    If you're thinking about how to improve your store and your business, you need to be thinking about pricing. Not just racing to the bottom, but how to actually optimize your prices to be fair and profitable. So I want you to sit back and relax and let's go on a journey to The Future of Ecommerce.

    18 мин.
  6. The Future of Pricing and Price Testing for eCommerce

    04.03.2021

    The Future of Pricing and Price Testing for eCommerce

    Supply and Demand are the fundamental forces of all transactions, yet how well do merchants really understand their own price elasticity? This episode explores the power behind years of your store data, just sitting there, waiting to be turned into pricing insights with the magic of a one click install from a tool called PriceStack. I'm genuinely blown away by the tool and how it can create a pricing model for not just one product, but how might price changes on one product effect sales of other products, or discounts and promotions you should offer, etc. Stop leaving money on the table and listen to this episode on the future of pricing for Ecommerce.

    25 мин.
  7. The Future of Influencer Marketing for eCommerce

    25.10.2020

    The Future of Influencer Marketing for eCommerce

    From micro to macro, from celebrity endorsements of the past, to Tik Tok movements of the future, here's how we got here, and what's going to happen next for influencer marketing. Derric Haynie brings in two leading experts in the field: Neal Schaffer, author of The Age of Influence, and David Perry, CEO of the influencer marketing technology Carro / Vyrl. Glean insight into their outlook on the Future of Influencer Marketing for Ecommerce.

    34 мин.
  8. Introducing the Keep Optimizing Podcast by Chloe Thomas

    31.07.2020 ·  БОНУСНЫЙ КОНТЕНТ

    Introducing the Keep Optimizing Podcast by Chloe Thomas

    The Keep Optimising Podcast is the brand new show from the makers of the award-winning eCommerce MasterPlan Podcast. A weekly audio-only podcast which focuses on a different marketing method (think email, SEO, Google Ads etc) each month. Each guest has been hand-picked by host Chloe Thomas because they are an expert in their field AND because they have a specific tactic or approach you NEED to know about. That means for the whole month you’re getting ideas about ONE THING, and you can focus your optimisation time along with us on that one marketing method. You can hear a new episode for free every Wednesday. Each episode is audio only and lasts about 45 minutes. AND at the end of each month we also have a Live Q&A webinar where you get to ask your questions of our guests. To get all of this for free – look us up right now on Apple Podcast, Spotify or your podcast app of choice by searching “Keep Optimising” (with an s not a z) and hit subscribe.

    3 мин.
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We're all about helping retailers and brands navigate the eCommerce Tech space. Helping our audience to make better tech stack decisions.

Информация

  • Автор
    eCommerce Tech
  • Годы выхода
    2020 - 2026
  • Выпуски
    13
  • Ограничения
    Без ненормативной лексики
  • Авторские права
    © Copyright 2025 eCommerce Tech
  • Сайт подкаста
    eCommerce Tech