eCommerce Uncovered

Matt Lady
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Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.

  1. 02/09/2023

    051: Yuxin Zhu, Co-Founder @ Replo Shopify App talks Why ALL Brands NEED to Use Landing Pages in 2023

    Matt Lady and Yuxin Zhu (Co-founder of Replo) discuss landing pages, website design and optimizing for sales on Shopify. Yuxin shares why he started Replo, how he grew Replo 100% organically with word of mouth traffic and how customer feedback added thousands to his revenue. They dive into if brands should use landing pages or not, the next move for Replo, code vs no code, what’s WRONG with eCommerce these days and the exact problem a landing page SOLVES. CONNECT WITH YUXIN ZHU 🌐 Website: https://www.replo.app/ 🐦 Twitter: https://twitter.com/yuxinzoo/ 🖇️ LinkedIn: https://www.linkedin.com/in/yuxinzhu/ CONNECT WITH MATT 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twitter.com/mattlady 📸 Instagram: https://www.instagram.com/mrmattlady/ 🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/ 🎵 TikTok: https://www.tiktok.com/@mrmattlady 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotify https://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand Builders Watch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast... 🟢 Spotify: https://open.spotify.com/show/2WcfSKI... 📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for listening!

    39 min

  2. 02/02/2023

    050: Sophia Babb, Founder @ In Good Light Digital Marketing talks Shopify RETENTION marketing

    Matt Lady and Sophia Babb (Founder of In Good Light Digital Marketing) dive into retention marketing and why she only works with purpose driven brands. She covers how to hire, the right signs to know when to hire, budget, and expectations. She explains the best retention strategies for both email and sms automations plus why you SHOULDN’T listen to Klaviyo. Lastly they go over the best practices for email marketing campaigns and how sending more emails makes MORE money. CONNECT WITH SOPHIA BABB 🌐 Website: https://www.ingoodlight.co/ 🐦 Twitter: https://twitter.com/babb_sophia/ 🖇️ LinkedIn: https://www.linkedin.com/in/sophia-babb-94a17b87/ CONNECT WITH MATT 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twitter.com/mattlady 📸 Instagram: https://www.instagram.com/mrmattlady/ 🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/ 🎵 TikTok: https://www.tiktok.com/@mrmattlady 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotify https://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand Builders Watch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast... 🟢 Spotify: https://open.spotify.com/show/2WcfSKI... 📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for listening!

    48 min

  3. 01/26/2023

    049: Joe Spisak, CEO @ Fulfill.com shows how to FULFILL Shopify Orders & Ship them the RIGHT WAY

    Matt Lady and Joe Spisak (CEO of Fulfill.com) go into fulfillment, operations, warehousing & shipping ecom products. Joe shares the right time to go from packing orders yourself to working with a fulfillment center, how to find one and the signs of a GOOD one. He explains pricing, space, location, quality and support. He also shares what he learned from going through 3 shipping companies, red flags to avoid and how a truck accident almost caused him to go COMPLETELY BROKE. CONNECT WITH JOE SPISAK🌐 Website: https://fulfill.com/🐦 Twitter: https://twitter.com/joespeezy/📸 Instagram: https://www.instagram.com/joespeezy/🖇️ LinkedIn: https://www.linkedin.com/in/spisakjoe/ CONNECT WITH MATT🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/🎵 TikTok: https://www.tiktok.com/@mrmattlady 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand BuildersWatch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast...🟢 Spotify: https://open.spotify.com/show/2WcfSKI...📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for listening!

    47 min

  4. 01/20/2023

    048: Noah Tucker, CEO @ Social Snowball shares how he built a 7 FIGURE Shopify Store at 23 & his new SaaS

    Matt Lady and Noah Tucker (Founder & CEO of Social Snowball) go into affiliate, referral and influencer marketing and how they can add $250,000 or more to your brand. Noah shares crazy products that had successful referral programs, why they did, and how yours can too as well as what he would do if he was starting over from scratch. He shares his biggest surprises running a SaaS, how he went through 20 developers, why his pricing is so HIGH and all the CRAZY NEW features to look forward to from Social Snowball. CONNECT WITH NOAH TUCKER🌐 Website: https://socialsnowball.io/🐦 Twitter: https://twitter.com/noatuck📸 Instagram: instagram.com/noatuck/🖇️ LinkedIn: https://www.linkedin.com/in/noah-tucker-71a294154/ CONNECT WITH MATT LADY🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/🎵 TikTok: https://www.tiktok.com/@mrmattlady 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand BuildersWatch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast...🟢 Spotify: https://open.spotify.com/show/2WcfSKI...📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for listening!

    44 min

  5. 01/13/2023

    047: Ari Murray, VP of Growth @ Sharma Brands on how she helped LAUNCH Feastables by Mr. Beast

    In today’s episode of eCommerce Uncovered, Matt Lady and Ari Murray (VP of Growth at Sharma Brands) discuss how to launch a product, either your first or your next, when, where and why. They go over how to improve upon your competitors' products, when to increase ad spend, her product or brand launch checklist and the analytics to look out for to have a successful launch. They dive into ways to get data/customer feedback, how to push different products or new winning products and things she hates about ecommerce websites. Lastly she gives her experience on how she helped launch Feastables by Mr Beast. How to Launch a NEW Product in 2023 Subscribe to Ari's Newsletter: https://workweek.com/discover-newsletters/go-to-millions/ CONNECT WITH MATT LADY🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/🎵 TikTok: https://www.tiktok.com/@mrmattlady CONNECT WITH ARI MURRAY🌐 Newsletter: https://workweek.com/discover-newsletters/go-to-millions/?utm_source=twitter&utm_medium=social&utm_campaign=GTM🐦 Twitter: https://twitter.com/arihappywick🖇️ LinkedIn: https://www.linkedin.com/in/arimurray 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand BuildersWatch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast...🟢 Spotify: https://open.spotify.com/show/2WcfSKI...📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for watching!

    41 min

  6. 01/05/2023

    046: Rhian Beutler, Founder & CEO of Govalo talks making MILLIONS from Gift Cards with Shopify

    In this episode of Ecommerce Uncovered, Matt Lady and Rhian Beutler (Co- founder at Venntov | Founder & CEO of Govalo: Gift Cards for Shopify) talk about how she got into e-commerce from working at Michael Kors and Wells Fargo. They go into how, why & when she got the idea to create a gift card Shopify app and EXACTLY how big the market is. Rhian explains how smaller brands can use gift cards in their marketing to make THOUSANDS and why it’s not too late to start. Lastly they talk about how awful website pop ups are as well as answer questions from Twitter. CONNECT WITH MATT LADY 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twitter.com/mattlady 📸 Instagram: https://www.instagram.com/mrmattlady/ 🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/ 🎵 TikTok: https://www.tiktok.com/@mrmattlady CONNECT WITH RHIAN BEUTLER 🌐 Website: https://govalo.com/ 🌐 Website: https://venntov.com/ 🐦 Twitter: https://twitter.com/rhiankatie 🖇️ LinkedIn: https://www.linkedin.com/in/rhianbeutler/ 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotify https://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand Builders Watch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast... 🟢 Spotify: https://open.spotify.com/show/2WcfSKI... 📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for watching!

    46 min

  7. 12/22/2022

    045: Oren Charnoff, Co-founder & CEO @ Fondue gives #1 Way to DOUBLE Your Customer Loyalty in 2023

    In this episode of Ecommerce Uncovered, Matt Lady and Oren Charnoff (Co-founder & CEO @ Fondue) discuss ways to double customer loyalty beyond just sending coupon codes, the history of coupon codes and why they are DESTROYING your brand. They talk about why discounts work but why coupon codes don’t, why you shouldn’t tarnish your margins, why you should be focusing on building a relationship with your customer instead of just handing out discount codes and how businesses are losing out on THOUSANDS by not knowing this. Oren also dives into how Fondue helped an 8 figure watch brand increase their revenue by 31%, the EXACT strategy he used, as well as his ups and downs of trying to make Fondue’s cashback service work both online and offline. CONNECT WITH MATT LADY🌐 Website: https://mattladydigital.com/🐦 Twitter: https://twitter.com/mattlady📸 Instagram: https://www.instagram.com/mrmattlady/🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/🎵 TikTok: https://www.tiktok.com/@mrmattlady CONNECT WITH OREN CHARNOFF🌐 Website: https://www.getfondue.com/🐦 Twitter: https://twitter.com/OCharnoff🖇️ LinkedIn: https://il.linkedin.com/in/orencharnoff 💜 Leave a review on Apple Podcastshttps://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotifyhttps://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand BuildersWatch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast...🟢 Spotify: https://open.spotify.com/show/2WcfSKI...📹 Youtube: https://www.youtube.com/watch?v=TSRyZ... Thanks for watching!

    38 min

  8. 12/15/2022

    044: Juliana Casale, Head of Brand & Community @ Wonderment talks GOOD customer experience

    In today’s episode, Matt Lady and Juliana Casale (Head of Brand & Community at Wonderment and DTC Newsletter Contributor), discuss GOOD customer experience and everything that is involved in the process. They go over what good customer experience looks like, the difference between customer experience and customer support, how sending gifts to your customers can increase repeat customers and how she stays calm dealing with the stress that comes with providing quality service. They also dive into how to deal with customer experience when expanding SKUs, the importance of having a good front-end explanation of your product, how to make your customers actually use your products, why it’s crucial to have a good post purchase sequence and how it can add thousands. CONNECT WITH MATT 🌐 Website: https://mattladydigital.com/ 🐦 Twitter: https://twitter.com/mattlady 📸 Instagram: https://www.instagram.com/mrmattlady/ 🖇️ LinkedIn: https://www.linkedin.com/in/mattlady/ 🎵 TikTok: https://www.tiktok.com/@mrmattlady CONNECT WITH JULIANA CASALE 🌐 Website: https://www.wonderment.com/ 🐦Twitter: https://twitter.com/attackofthetext 🖇️ LinkedIn: https://www.linkedin.com/in/julianacasale/ 🎥 Youtube: https://www.youtube.com/@TheSmartMarketer 💜 Leave a review on Apple Podcasts https://podcasts.apple.com/us/podcast... 🟢 Leave a rating on Spotify https://open.spotify.com/show/2WcfSKI… 👑Check out our other podcast Brand Builders Watch or listen to it here! 💜 Apple: https://podcasts.apple.com/us/podcast/brand-builders/id1645148049 🟢 Spotify: https://open.spotify.com/show/2WcfSKIKlxbbzKjj71ftzd?si=1b3c1bdf6db54383 📹 Youtube: https://www.youtube.com/watch?v=TSRyZKlg-H4&list=PL0nuPpEjLmztfGK-QM0Ugjl_CT32zvooA Thanks for watching!

    42 min
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About

Matt hosts enthusiastic guest operators to provide accessible actionable and relatable advice to bootstrapped founders & operators in the $0-25M range eCommerce & DTC. Learn how to grow your brand profitably across all areas: customer acquisition, financial management, product launches, customer retention, operations and more with expert guests who are actively in the trenches, not resting on their wins from years ago.

Information

  • Creator
    Matt Lady
  • Years Active
    2022 - 2023
  • Episodes
    51
  • Rating
    Explicit
  • Copyright
    © 2025 Matt Lady