eCommerce Unscripted: Mastering WooCommerce

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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!

Episodes

  1. 07/07/2021

    Returns in WooCommerce

    Returns can be a major expense for all retail businesses—especially eCommerce businesses. In this episode of eCommerce Unscripted, we address all things returns. Host Sam Greenspan is joined by two WooCommerce experts: Tabitha Turton, a GoDaddy Product Manager, and Marcus Burnette, a WooCommerce care team member for GoDaddy, to discuss product returns.  The panel shares statistics and anecdotes on just how much returns can eat into eCommerce margins, what motivates customers to make returns, and how many customers are making returns.  From there, they cover several strategies to help with returns, including setting up a return policy, how to keep returns easy on both customers and merchants, the Returns and Warranty Requests WooCommerce extension, using pick lists and address validation, the WooCommerce Product Reviews Pro extension, better images, and return window and cost optimization.  Finally, in the Q&A, the panel addresses whether using too many hooks can slow down a WooCommerce site and what to look for in choosing a marketing agency.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Returns and Warranty Requests* - https://woocommerce.com/products/warranty-requests/   WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/   WooCommerce Product Reviews Pro* - https://woocommerce.com/products/woocommerce-product-reviews-pro/   Postcode/Address Validation* - https://woocommerce.com/products/postcodeaddress-validation/   WooCommerce 360º Image* - https://woocommerce.com/products/woocommerce-360-image/   Strategy of only charging for refunds - https://www.loopreturns.com/blog/should-online-brands-offer-free-return-shipping/   --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://www.invespcro.com/blog/ecommerce-product-return-rate-statistics/  Industry benchmark: 15-40% of products ordered online returned (versus ~9% of things bought in-store)  67% will check returns policy before making purchase  92% will buy from a store again if return process is easy  https://www.salecycle.com/blog/featured/ecommerce-retu...

    44 min

  2. 06/30/2021

    Checkout flow in WooCommerce

    A solid checkout flow is a crucial step in getting customers to complete purchases—eCommerce businesses can improve conversion rate by more than one-third by optimizing checkout flow. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Simon Porter, a GoDaddy support engineer, and Léa Oriol, a GoDaddy product manager, to discuss checkout flow optimization.  The panel shares statistics and anecdotes on pet peeves with online checkouts, checkout features that improve the odds of a sale, reasons for cart abandonment, and website trust indicators.  From there, they cover several strategies to help with checkout flow: Reducing unexpected costs and checkout roadblocks like account creation, streamlining forms and coupons, offering customers estimated delivery dates, adding payment gateways to a site, and diagnosing checkout flow issues with Google Analytics Pro.  Finally, in the Q&A, the panel addresses how to set up products that customers can purchase one time or via a recurring subscription, and the most important metrics for a WooCommerce store to track.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Jetpack - https://wordpress.org/plugins/jetpack/   Checkout Field Editor* - https://woocommerce.com/products/woocommerce-checkout-field-editor/   WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/   URL Coupons* - https://woocommerce.com/products/url-coupons/   WooCommerce Shipping Estimate - https://www.skyverge.com/product/woocommerce-shipping-estimates/   WooCommerce Lead Time - https://barn2.co.uk/wordpress-plugins/woocommerce-lead-time/  WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/   WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/   --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://baymard.com/lists/cart-abandonment-rate  Optimizing checkout process can increase conversion rate by 35%  Top reasons customers abandon carts  Roughly 70% of carts are abandoned...

    41 min

  3. 06/23/2021

    Personalization in WooCommerce

    The online shopping journey continues to become more personalized—leading to a better experience for customers and more lucrative results for merchants. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Tamara Zuk, a GoDaddy support engineer, and Benjamin Green, a GoDaddy support specialist, to discuss personalization with WooCommerce.  The panel shares statistics and anecdotes on good versus bad uses of personalization, the tradeoff of giving up personal data for a more customized shopping experience, and what the near future may hold for personalization.  From there, they cover several strategies to help with personalization for a WooCommerce site including: Showcasing cross-sells and recently-viewed products, targeted in-cart cross-selling, automated emails, retargeting ads based on shopper behavior, and on-site recommendations.  Finally, in the Q&A, the panel addresses whether it’s possible to use WooCommerce as a CRM tool and whether it’s worth learning to code to manage a WooCommerce store.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/   AutomateWoo* - https://automatewoo.com/    Recommendation Engine - https://woocommerce.com/products/recommendation-engine/   Product Recommendations for WooCommerce - https://woocommerce.com/products/product-recommendations/   The toilet seat tweet - https://twitter.com/GirlFromBlupo/status/982156453396996096   --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://www.coredna.com/blogs/the-importance-of-personalization-in-ecommerce  94% of companies say personalization is critical to success, but three-quarters marketers struggle to do it  Adding personalization to eCommerce increases sales by 7.8% initially, longer term 19%  75% of customers like it when brands personalize promotional messages  56% more likely to use online retailer with "good personalized experience"  https://c.smarterhq.com/resources/Privacy-Personalization-Report.pdf  63% will stop purchasing from company after creepy interaction  Creepiest tactics: AI chat popups, push notifications on behavior, ads with products or brands, being targeted too many tim...

    35 min

  4. 06/16/2021

    Nurturing customers in WooCommerce

    Customer nurturing is the essential process of turning leads into customers, customers into repeat customers, and repeat customers into brand advocates. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Léa Oriol, a GoDaddy Product Manager, and Simon Porter, a GoDaddy Support Engineer, to discuss customer nurturing.  The panel shares statistics and anecdotes on first-time buyers, the allure of loyalty rewards, the transition from one-time customer into repeat customer, and what businesses can do to create significant brand loyalty.  From there, they cover several strategies to help with nurturing including lead gen and lead capture, automated email marketing, setting up loyalty points and rewards in WooCommerce, and encouraging brand advocacy.  Finally, in the Q&A, the panel addresses backup frequency for WooCommerce sites and the role of AI for small- and medium-sized eCommerce businesses.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  OptinMonster - https://optinmonster.com/   MailOptin - https://mailoptin.io/   AutomateWoo* - https://automatewoo.com/   WooCommerce Points and Rewards* - https://woocommerce.com/products/woocommerce-points-and-rewards/   ReferralCandy - https://www.referralcandy.com/   AutomateWoo Refer-a-Friend add-on - https://woocommerce.com/products/automatewoo-refer-a-friend/   SurveySparrow chatbot - https://surveysparrow.com/products/chatbot-for-website/   Chatfuel - https://chatfuel.com/  Product Recommendations - https://woocommerce.com/products/product-recommendations/   The famous flannel top - https://www.landsend.co.uk/Womens_Brushed_Flannel_Shirt/pp/P_38136.html   The famous popcorn - https://www.bepopcorn.ch/  --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://www.smallbizgenius.net/by-the-numbers/lead-nurturing-statistics/#gref  96% of visitors to a website aren't ready to buy  Companies that blog 11+ times per mon...

    48 min

  5. 06/09/2021

    Gift cards in WooCommerce

    Gift cards are really popular items among online shoppers, which is why selling them can be very lucrative for eCommerce stores. On this episode of eCommerce Unscripted, we take a deep dive into offering gift cards at a WooCommerce store. Host Sam Greenspan is joined by two WooCommerce experts: Ian Misner, the head of GoDaddy’s WooCommerce care team, and Erica Ross, a GoDaddy Customer Support Specialist, to discuss gift cards.  The panel shares statistics and anecdotes on why people buy gift cards, how purchasing behavior differs when a customer is using a gift card, buying gift cards for yourself, and the sheer number of unused gift cards.  From there, they cover several strategies, like using the PDF Product Vouchers extension to sell digital and physical gift cards, incorporating the Name Your Price extension, and ideas for gift card promotions.   Finally, in the Q&A, the panel addresses sending cart abandonment emails through wp_mail() and using Facebook Messenger for customer service and promotions.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  PDF Product Vouchers* - https://woocommerce.com/products/pdf-product-vouchers/   Name Your Price - https://woocommerce.com/products/name-your-price/   Cart Add-ons* - https://woocommerce.com/products/cart-add-ons/   WooCommerce Checkout Add-ons* - https://woocommerce.com/products/woocommerce-checkout-add-ons/   WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/   AutomateWoo* - https://automatewoo.com/   Facebook for WooCommerce - https://woocommerce.com/products/facebook/   --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://thergca.org/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/RGCA/Resources/Tips_for_Safe_Gift_Card_Use/Tips_for_Safe_Gift_Card_Use.aspx?hkey=3529daa3-2086-447d-b453-04e1c671e3c8  Gift cards are the most popular gift for 14 years in a row  https://www.prnewswire.com/news-releases/demand-for-digital-...

    31 min

  6. 06/02/2021

    Click-and-collect in WooCommerce

    Click-and-collect and local pickup options have been growing steadily for years—but the pandemic significantly accelerated that growth. And... all signs point to customers continuing to use local pickup even once the pandemic is over. In this episode, host Sam Greenspan is joined by two WooCommerce experts: Benjamin Green, a GoDaddy care specialist, and Tamara Zuk, a GoDaddy support engineer, to discuss local pickup for WooCommerce businesses.  The panel shares statistics and anecdotes on the local pickup adoption rate by businesses, using click-and-collect, making impulse buys while picking up a click-and-collect order, and a local pickup option as a marketing tool for businesses.  From there, they cover several strategies to help incorporate local pickup into a WooCommerce business, including the built-in options in the WooCommerce core, the Local Pickup Plus extension, inventory management solutions, defining a local pickup workflow, and incorporating store finder plugins.  Finally, in the Q&A, the panel addresses whether it’s possible to turn a WooCommerce site into a static site, and what to look for when hiring influencers.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Local Pickup Plus* - https://woocommerce.com/products/local-pickup-plus/   Bulk Stock Management* - https://woocommerce.com/products/bulk-stock-management/   WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/   Store Finder for WooCommerce - https://woocommerce.com/products/store-finder-for-woocommerce/   WP Store Locator - https://wordpress.org/plugins/wp-store-locator/   WP Rocket - https://wp-rocket.me/  --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://www.statista.com/statistics/1132011/click-and-collect-retail-sales-growth-us/  Click-and-collect grew 60.4% in 2020  https://www.digitalcommerce360.com/2020/09/30/nearly-44-of-top-500-retailers-with-stores-now-offer-curbside-pickup/  5x growth in number of stores offering pickup by end of 2020  https://www.invespcro.com/blog/buy-online-...

    35 min

  7. 05/26/2021

    Subscriptions in WooCommerce

    It’s all about subscriptions in today’s episode, a popular business model that’s seeing rapid adoption across the eCommerce world. Host Sam Greenspan is joined by two WooCommerce experts: Nik McLaughlin, a GoDaddy Technical Account Manager, and Tabitha Turton, a GoDaddy Product Manager, to discuss the ins and outs of subscriptions.  The panel shares statistics and anecdotes on subscription boxes, reasons behind cancelling subscriptions, media and content subscriptions, and streaming services.  From there, they cover several strategies to help eCommerce businesses incorporate the subscription model and get the most out of it: adding WooCommerce Subscriptions to a site, using WooCommerce Memberships for a more robust subscriber experience, tiered subscription pricing, and subscriber retention techniques.   Finally, in the Q&A, the panel addresses reasons why a store might see low conversions from advertising as well as the right scenarios to work on localization for a WooCommerce store.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/  WooCommerce Memberships* - https://woocommerce.com/products/woocommerce-memberships/  WPML - https://wpml.org/  Say What? - https://wordpress.org/plugins/say-what/  Loco Translate - https://wordpress.org/plugins/loco-translate/  Google Language Translator - https://wordpress.org/plugins/google-language-translator/  Translating WooCommerce Memberships - https://www.skyverge.com/blog/translate-woocommerce-memberships/  --  Sources for statistics:  https://www.prnewswire.com/news-releases/global-subscription-e-commerce-market-is-expected-to-reach-us-478-bn-by-2025cagr-68-univdatos-market-insights-301115593.html  Subscription eCommerce market projected to grow 68% per year  Almost three out of four D2C eCommerce businesses will sell subscription services by 2023  https://www.shopify.com/enterprise/ecommerce-subscriptions  40% of people have canceled an online subscription  Types of subscriptions: 32% for replenishment, 55% for curation, 13% for access

    38 min

  8. 05/19/2021

    Product photography for WooCommerce

    Product photos just might be the most important aspect of a WooCommerce store’s product pages. On this episode of eCommerce Unscripted, the panel dives into all aspects of product photography. Host Sam Greenspan is joined by two WooCommerce and photography experts: Marcus Burnette, a GoDaddy care specialist focusing on WooCommerce, and Tabitha Turton, a GoDaddy Product Manager, to discuss taking and using better product photos.  The panel shares statistics and anecdotes on the importance of product photos on an eCommerce site, the downsides of deceptive or low-quality photos, stock photos, and product photo pet peeves.  From there, they cover several strategies including using larger images, incorporating user-generated photos, adding 360-degree views, using variation images, AB testing images, and taking better photos of your own products. The panel gives a whirlwind lesson on product photography, including cameras, staging, lighting, and camera settings.  Finally, in the Q&A, the panel addresses setting up subscription-based digital products and the right frequency to email a customer list.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting  --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Instagram feed - https://elfsight.com/instagram-feed-instashow/woocommerce/   WooCommerce 360° Image* - https://woocommerce.com/products/woocommerce-360-image/   WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/   Name Your Price - https://woocommerce.com/products/name-your-price/   WooCommerce Subscriptions* - https://woocommerce.com/products/woocommerce-subscriptions/   --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://www.seattlewebdesign.com/blog/seattle-web-design-online-marketing-blog/post/three-huge-statistics-about-ecommerce-product-photography-and-what-to-do-about-them  75% of online shoppers rely on product photos when deciding on a potential purchase  Of the products that are returned, almost one in four are returned because the product looks different in person  https://www.etsy.com/seller-handbook/article/why-product-photography-is-important/147451496051  Quality of images influ...

    46 min

  9. 05/12/2021

    Product reviews in WooCommerce

    Product reviews are essential for a WooCommerce store—just one single review on a product can lead to a major jump in sales. Host Sam Greenspan is joined by two WooCommerce experts: Erica Ross, a GoDaddy Customer Support Specialist, and Ian Misner, the head of GoDaddy’s WooCommerce care team, to discuss product reviews.  The panel shares statistics and anecdotes on what motivates people to leave product reviews, the effect of reviews on sales, whether it makes sense for stores to respond to reviews, and incentivizing customers to leave reviews.  From there, they cover several strategies to help both add product reviews to a WooCommerce site and to entice more customers to leave reviews.  Finally, in the Q&A, the panel addresses how to create a custom login page for a WooCommerce store and whether “free plus shipping” is an effective sales and marketing technique.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting  --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  WooCommerce Product Reviews Pro* - https://woocommerce.com/products/woocommerce-product-reviews-pro/  AutomateWoo* - https://automatewoo.com/  Gravity Forms - https://www.gravityforms.com/  Gravity Forms User Registration add-on - https://www.gravityforms.com/add-ons/user-registration/  Theme My Login - https://wordpress.org/plugins/theme-my-login/  Business Bloomer - https://www.businessbloomer.com/  WooCommerce Social Login* - https://woocommerce.com/products/woocommerce-social-login/  Better Call Saul - https://www.amc.com/shows/better-call-saul--16  --  Submit questions for future episodes  https://forms.office.com/r/SFk0b9Xjg5  --  Sources for statistics:  https://fanandfuel.com/no-online-customer-reviews-means-big-problems-2017/  92% of people will hesitate to buy from a store with no reviews  https://econsultancy.com/ecommerce-consumer-reviews-why-you-need-them-and-how-to-use-them/  One review can lead to an 18% increase in sales  https://spiegel.medill.northwestern.edu/online...

    32 min

  10. 05/05/2021

    Improving conversion rate in WooCommerce

    Conversion rate is one of the most important metrics for an eCommerce store—if not the most important. In this episode, we dive deep into conversions, the causes of low conversions, and techniques to improve conversion rate. Host Sam Greenspan is joined by two WooCommerce experts and GoDaddy Technical Account Managers, Ryan Frizzell and Christine Phu, to discuss conversion rate.  The panel shares statistics and anecdotes on website issues that can affect conversions, the effect of reviews on conversions, on-site techniques to improve conversions, and the effectiveness of one-click payment gateways.  From there, they cover several strategies to help with conversions: using Google Analytics and Google Analytics Pro to spot problems and track improvements, improving site copy and images, cart abandonment emails, adding more product details and image options, improving checkout flow with social logins and fewer form fields, adding payment gateways, using wish lists, A/B testing and experimentation, and featuring more robust product reviews.  Finally, in the Q&A, the panel addresses ways to keep a WooCommerce site secure and when the moment comes that an eCommerce store should switch from in-house fulfillment to a third-party logistics company.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  Google Analytics - https://analytics.google.com/  WooCommerce Google Analytics Pro* - https://woocommerce.com/products/woocommerce-google-analytics-pro/  AutomateWoo* - https://automatewoo.com/  WooCommerce Tab Manager* - https://woocommerce.com/products/woocommerce-tab-manager/  WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/  WooCommerce 360º Image*- https://woocommerce.com/products/woocommerce-360-image/  WooCommerce Social Login* -

    41 min

  11. 04/26/2021

    Order fulfillment in WooCommerce

    We’re talking all about order fulfillment, which we define as everything involved in getting an order to a customer (plus handling returns, too). Host Sam Greenspan is joined by Tabitha Turton, a GoDaddy Product Manager specializing in WooCommerce, and Nik McLaughlin, a GoDaddy Technical Account Manager who helps customers with WooCommerce, to discuss how to improve order fulfillment for WooCommerce stores.  The panel shares statistics and anecdotes on customers’ expectations for order speeds, order status emails, and major shipping problems.  From there, they cover several strategies to help with order fulfillment: setting up order status update emails in WooCommerce, how to offer multiple shipping speeds, live versus flat rate shipping, streamlining the picking and shipping process, keeping orders better organized internally, handling stockouts, and integrating a third-party email service provider to send better transactional emails.  Finally, in the Q&A, the panel addresses whether it makes sense to add WooCommerce to an existing WordPress website or to start clean.  We also reference the ship blocking the Suez Canal, which was a big thing as we were recording (https://www.bbc.com/news/world-middle-east-56505413)  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  USPS Shipping Method* - https://woocommerce.com/products/usps-shipping-method/  UPS Shipping Method* - https://woocommerce.com/products/ups-shipping-method/  FedEx Shipping Method* - https://woocommerce.com/products/fedex-shipping-module/  Purolator Shipping Method - https://woocommerce.com/products/purolator-shipping-method/  WooCommerce Print Invoices & Packing Lists* - https://woocommerce.com/products/print-invoices-packing-lists/  WooCommerce Order Status Manager* - https://woocommerce.com/products/woocommerce-order-status-manager/  AutomateWoo* - https://automatewoo.com/   Metorik - https://metorik.com/   ...

    43 min

  12. 04/26/2021

    Mobile shopping in WooCommerce

    More than half of eCommerce transactions are now done on mobile so, clearly, mobile shopping can’t be ignored. Host Sam Greenspan is joined by two WooCommerce experts and GoDaddy Technical Account Managers, Christine Phu and Ryan Frizzell, to discuss mobile readiness and techniques for WooCommerce stores.  The panel shares statistics and anecdotes on shopping on the phone versus the desktop, mobile shopping’s convenience versus its flaws, and what makes customers hesitate to purchase on their phones.  From there, they cover several strategies to help with making a site mobile-friendly and convert better on mobile: responsive design, security indicators and improvements, smart use of payment gateways, improving product displays on small screens, streamlining checkout, cross-platform cart regeneration, abandoned cart retargeting ads, and the pros and cons of creating a mobile app.  Finally, in the Q&A, the panel addresses what to do if you love a WordPress theme but it doesn’t have WooCommerce features built in, and whether it’s better to invest in SEO or advertising.  Check out GoDaddy’s Managed WordPress Ecommerce hosting which includes many of the premium extensions discussed in this episode for free! https://www.godaddy.com/hosting/ecommerce-hosting   --  Extensions and services referenced (* - included in the GoDaddy Managed WordPress Ecommerce bundle)  PayPal Checkout - https://woocommerce.com/products/woocommerce-gateway-paypal-checkout/   Amazon Pay - https://woocommerce.com/products/pay-with-amazon/  Apple Pay - https://woocommerce.com/apple-pay/  Stripe - https://woocommerce.com/products/stripe/  WooCommerce Additional Variation Images* - https://woocommerce.com/products/woocommerce-additional-variation-images/  WooCommerce Tab Manager* - https://woocommerce.com/products/woocommerce-tab-manager/  Vertical & Accordion Product Detail Tabs - https://woocommerce.com/products/vertical-accordion-product-detail-tabs/  Product Slider - https://wordpress.org/plugins/woo-product-slider/  Nested Category Layout* -

    32 min
  • 12 Episodes

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5
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Learn to master WooCommerce (and eCommerce) from the team of experts at GoDaddy Pro and SkyVerge. Each episode, we dive deep on a different facet of eCommerce and give you the strategies, tips, ideas, extensions, and stats you need to grow your WooCommerce site (or your clients’ sites). Plus, GoDaddy’s resident WooCommerce experts share stories, anecdotes, and lessons learned from their eCommerce adventures—and adventures as customers, too. Learn to build a better store for yourself or your clients and have a few laughs along the way!

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