Ecommosaurus Podcast

Ecommosaurus Podcast by 50 Pound Boson
  • 5.0 (1)
  • MARKETING
  • UPDATED WEEKLY

Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.

  1. 5D AGO

    Ep 180 - Your Amazon Listing Is a Taco (And Quality Is the Secret Sauce)

    In this episode of Ecommosaurus, we break down Amazon listing quality through a simple lens: think of it as a funnel or maybe even a taco. At the top, SEO-driven titles and keywords help you show up in the grid (and yes, you can measure this inside Brand Analytics). In the middle, your hero image and price determine whether shoppers click. At the bottom, persuasive bullets, images, and enhanced content close the deal. We explain why Ad Rank is more than just bids, how listing quality directly impacts CTR, CPC, and conversion rates, and why Amazon rewards sales momentum. If your ads aren’t performing, the problem might not be your targeting it might be your listing. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    45 min

  2. FEB 16

    Ep 179 - Ads Are Coming to ChatGPT: Smart Monetization or Slippery Slope?

    In this episode of Ecommosaurus, we break down OpenAI’s decision to begin testing ads inside ChatGPT and what it could mean for ecommerce. Still in beta, these placements raise big questions about user experience, trust, and performance. We look at early examples like the sponsored “Heirloom Groceries” carousel, debate whether AI should enable true agentic checkout, and examine the reported $60 CPM pricing model. We also compare ChatGPT ads to Microsoft Copilot and Google AI Max, discuss which industries could benefit first, and ask the bigger question: can ads exist inside AI without influencing the recommendations themselves? This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    39 min

  3. FEB 10

    Ep 178 - AI Data and Traceability 101: What Ecommerce Can Measure (and What It Cannot)

    AI traffic has officially moved from curiosity to concern for ecommerce sellers. In this episode of Ecommosaurus, we break down AI data and traceability 101, explaining where AI-driven visibility actually shows up, how to find it in Google Analytics and Shopify, and why traditional click-based measurement is no longer enough. We unpack the rise of zero-click searches, why AI often summarizes your brand without sending traffic, and what “impact without clicks” really looks like in practice. The team walks through practical ways to identify AI traffic patterns, what tools can and cannot reliably tell you today, and why perfect attribution is a myth. We also dig into the bigger questions around AI ads, agentic shopping, data safety, and trust, helping brands understand what to watch now and what is still very much not ready for primetime. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    36 min

  4. FEB 2

    Ep 177 - AI Wants a Cut, Returns Want Your Margin, and TikTok Wants Your Warehouse: January Ecom News Recap

    AI wants a cut of your checkout, returns are eating your margins alive, and TikTok is eyeing your warehouse space. In this January ecommerce news recap, the Ecommosaurus team breaks down the biggest stories shaping the start of the year, from Shopify’s AI checkout tax and agentic shopping experiments to Returnuary fallout, stricter Amazon return economics, tariff pressure, and TikTok’s push toward full-stack fulfillment. We separate real signals from platform noise, question who actually benefits as control consolidates, and highlight what brands should be watching closely as ecommerce news gets weirder, louder, and more expensive. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠⁠.

    49 min

  5. JAN 26

    Ep 176 - Fandom Commerce 101: What Taylor Swift, Pat McAfee, and Twitch Teach Small Brands

    Influencer marketing is not about chasing big names or massive follower counts. It is about turning relationships into revenue. In this episode of Ecommosaurus, we break down how SMBs can use influencers, creators, and even themselves to build fandom-driven commerce that big brands struggle to replicate. Using examples from Taylor Swift, Pat McAfee, and Twitch streamers, we explore how belonging beats reach, personality beats polish, and depth beats scale. We cover real scarcity, live content, community language, audience co-creation, and why your product should feel more like a membership card than a transaction. The takeaway is simple. You do not need millions of followers. You need a smaller group of people who actually care, show up, and want to support what you are building. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠⁠.

    42 min

  6. JAN 21

    Ep 175 - Ecommerce in 2026: What Actually Matters vs Guru Fear-Mongering

    Every guru seems to have a hot take on what you must do in 2026 or your ecommerce business will fail, and most of it sounds suspiciously like advice from five years ago with a fresh coat of AI paint. In this episode of Ecommosaurus, we sort hype from reality, breaking down which warnings are lazy scare tactics and which ones actually deserve your attention. We dig into AI-friendly websites, agentic commerce, tariffs and pricing pressure, declining organic search clicks, , Amazon inventory landmines, and the growing reality that you cannot simply turn ads off and hope for the best. The takeaway is not panic, but preparation. You probably will not fail in 2026 if you miss one trend, but you will fall behind if you ignore all of them. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠⁠.

    39 min

  7. JAN 13

    Ep 174 - Shopify Winter Editions: AI, Ambition, and a Whole Lot of “Not Live Yet”

    In this episode of Ecommosaurus, the team breaks down Shopify’s Winter 2026 Editions, Renaissance, focusing on what actually helps merchants versus what just sounds good on a keynote slide. We dig into Sidekick and Pulse, Shopify’s expanding AI layer, covering personalized recommendations, workflow automation, theme edits, image generation, and app comparisons. The conversation also explores agentic storefronts, SimGym’s AI shoppers, product network monetization, PPC expansion, shipping defaults, and same-day ACH. Along the way, we question trust, bias, plan-gating, and execution, and call out the updates that could truly change how small and mid-sized brands launch, test, and scale in an increasingly AI-driven ecommerce world. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

    34 min

  8. JAN 5

    Ep. 173 - From Shopify Crashes to TikTok Deals: December’s Wild Ecommerce Recap

    December didn’t slow down—ecommerce went full chaos mode. In Episode 173 of Ecommosaurus, Tim, Amy, and Amber recap the biggest December stories impacting brands selling online. From Shopify going down on Cyber Monday to the reality behind AI’s holiday hype, we break down what actually mattered—and what didn’t. We cover Shopify’s Winter Editions (the “RenAIssance”), Google’s December Core Update and new AI tools in Ads Manager, AI Overviews and content ownership concerns, Amazon’s ongoing platform drama, TikTok’s U.S. spinoff deal, Temu’s new Shopify app, Instacart’s AI pricing controversy, and why some brands are walking away from DTC altogether. If you sell physical products online and want a no-BS recap of what changed heading into 2026, this episode is for you. This podcast is sponsored by 50-Pound Boson, an ecommerce marketing agency that aims to help small to medium–sized brand owners grow their ecommerce sales channels. For questions, feedback, ecommerce growth assistance, or if you'd like to be on the show, connect with Ecommosaurus at ⁠⁠⁠⁠⁠⁠rawr@ecommosaurus.com⁠⁠⁠⁠⁠⁠ or discover ecommerce solutions at ⁠⁠⁠⁠⁠⁠50poundboson.com⁠⁠⁠⁠⁠⁠.

    42 min
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About

Ecommosaurus is the podcast for ecommerce marketers of physical products brands. Ecommosaurus because it is big. Ecommerce as a channel is huge, it’s growing, and it’s eating physical brick-and-mortar retail. And Ecommosaurus because more than the other digital marketing disciplines, ecommerce for physical products brands requires using old school marketing and logistics skills that aren’t relevant to other digital marketing niches. Lead generation doesn’t require thinking about brand strategy. App marketing doesn’t require supply chain logistics or warehousing or fulfillment strategies.

Information

  • Creator
    Ecommosaurus Podcast by 50 Pound Boson
  • Years Active
    2022 - 2026
  • Episodes
    179
  • Rating
    Clean
  • Copyright
    © Ecommosaurus Podcast by 50 Pound Boson
  • Show Website
    Ecommosaurus Podcast