436 episodes

The EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues...Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, business owner and human.From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can, to getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake.Starting in a spare bedroom he raised millions of dollars, and then was forced to close the company because of the Dot Com crash. Stubborn, relentless or simply insane, a day later he bought it back from the investors and grew it for the next ten years until selling it to a large media company for life changing money.Then, Brandon packed up his family and drove from the East Coast through a once in lifetime ice storm to their new house on the California coast. Only to start a new company and new storyline.Brandon’s been through it all, and he and friends share the playbooks with you to give you an edge to get the most out of your time, talent and ideas.Listen daily for your EDGE.

EDGE for Peak Performance Brandon White

    • Business
    • 5.0 • 65 Ratings

The EDGE Podcast delivers you hard hitting, ACTIONABLE, real world lessons, to give you an edge to win in your business and your life. Your Host Brandon White, described as a fierce competitor, disciplined and intense, yet warm, by friends and colleagues...Brings you lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, business owner and human.From crack of dawn caffeine fueled day trading days to fund his first company and emptying the office trash can, to getting a check for $50,000 in the car on the way home from fishing with an investor…on a handshake.Starting in a spare bedroom he raised millions of dollars, and then was forced to close the company because of the Dot Com crash. Stubborn, relentless or simply insane, a day later he bought it back from the investors and grew it for the next ten years until selling it to a large media company for life changing money.Then, Brandon packed up his family and drove from the East Coast through a once in lifetime ice storm to their new house on the California coast. Only to start a new company and new storyline.Brandon’s been through it all, and he and friends share the playbooks with you to give you an edge to get the most out of your time, talent and ideas.Listen daily for your EDGE.

    The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops

    The Life of a CIA Shadow Warrior with Ric Prado Author of Black Ops

    Ric and Brandon talk about Ric's life escaping from Cuba, his career in the CIA, the book and a lot of other things not in the book that you''' enjoy.

    About Ric Prado
    Enrique “Ric” Prado is a paramilitary, counter-terrorism, and special/clandestine operations specialist, with a focus on international training operations and programs. 

    Mr. Prado is a twenty-four year veteran of the Central Intelligence Agency where he served as an Operations Officer in six overseas posts.  He was Deputy Chief of Station and “Plank Owner” of the original Bin Ladin Task Force/Issues Station under Senior Analyst, Michael Scheuer, as well as Chief of Station in a hostile Muslim country.   He also served as Chief of Operations in the CIA’s Counterterrorist Center (CTC) during the September 11th attacks, where Mr. Prado coordinated CIA/CTC’s special operations (SPECOPS) activities with the National Security Council and FBI, as well as with elite U.S. military representatives from Delta Force and SEAL-Team Six, then detailed to CTC/CIA.

    Mr. Prado spent his first ten years at CIA as a paramilitary officer in Special Operations Group/Special Activities Division (SOG/SAD) which is CIA’s “special operations force,” including 36 months of service in Central America as the first CIA officer living in the anti-Sandinista “Contra” camps, running counter-terrorism operations in Peru and the Philippines.

    Mr. Prado is now semi-retired but enjoys serving the “SPECOPS” Community as Subject Matter Expert (SME) at the SWCS’ ASOTC (Advanced Special Operations and Techniques Course) and ASOT Managers Course, Dragon Warrior, Emerald Warrior, among others.

    CONNECT WITH US
    Sign up for our Newsletter
    Over 17,200 listeners and counting
    https://edge.ck.page/bea5b3fda6
    EPISODE LINKS:
    Ric Prado's Book: 
    Black Ops: The Life of a CIA Shadow Warrior
    Best price on Amazon here:
    https://amzn.to/3XM3NTy
    EDGE PODCAST INFO:
    Apple Podcasts
    https://podcasts.apple.com/us/podcast/edge/id1522407349

    Spotify
    https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S

    Website
    https://MyEDGEPodcast.com
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    https://OnBusinessPodcast.com

    MARKETING Podcast
    https://podcasts.apple.com/us/podcast/marketing/id1653276478
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    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 1 hr 7 min
    From Tinder to B2B SasS with Scott Hurff Founder of Churnkey

    From Tinder to B2B SasS with Scott Hurff Founder of Churnkey

    Scott shares his founder's story of how we went from working on one of the first independent content distribution platforms on the Internet, to Tinder and on to founding his own company.

    Scott and Brandon talk marketing, churn and building a company.

    You'll enjoy this episode because Scott is a peak performer in the product and marketing world and drops tips on how you can build a better product and reduce churn.

    About Scott Hurff
    Scott is an entrepreneur, product creator, designer, writer, and dad.  He has seen it all in Startupland: VC-backed rocket ships, VC-backed rocket explosions, marketplaces, consumer apps, and one of the first independent content distribution platforms on the internet. 

    He was on the founding team of Tinder’s first acquisition, where he created some of the app’s most successful early revenue features. 

    Previous to that he was on the founding team of Casa, the world’s first consumer-friendly Bitcoin self-custody provider. 

    O’Reilly published his book, Designing Products People Love, which Scott Berkun called “a thoughtful and charming guidebook for making great things.”

    Scott now helps SaaS operators build healthier subscription businesses with his latest company, Churnkey.

    CONNECT WITH US
    Sign up for our Newsletter
    Over 17,200 listeners and counting
    https://edge.ck.page/bea5b3fda6

    SHOW NOTES
    00:00:00 Intro and beginning of Scott's Story
    00:07:25 Marketing Analysis at AOL and Churn Management
    00:24:18 Back to Scotts story
    01:16:00 Scott's High Percentage Tips (HPTs) for You
    EPISODE LINKS:
    ChurnKey
    https://churnkey.co
    EDGE PODCAST INFO:
    Apple Podcasts
    https://podcasts.apple.com/us/podcast/edge/id1522407349

    Spotify
    https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S

    YouTube Channel:
    https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

    Website
    https://MyEDGEPodcast.com
    EDGE Podcast A top podcast for entrepreneurs!
    https://myedgepodcast.com
    Other Great Podcasts From the Best Podcasts Network

    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 1 hr 22 min
    A Winning Strategy for Healthier Eating During the Holiday Season

    A Winning Strategy for Healthier Eating During the Holiday Season

    Jackie lays out a easy to follow strategy that allow you to enjoy holiday foods and treats with out looking down at the scale Jan 1st and seeing you gained ten pounds.

    This is Kung Fu Friday episode where Brandon brings you topics that give you an edge to reach your peak performance.

    About Jaclyn London
    Jackie is a Registered Dietitian (RD), New York State Certified Dietitian-Nutritionist (CDN), author, brand consultant and media spokesperson in relentless pursuit of making better health and wellbeing accessible to all.
    CONNECT WITH US
    Sign up for our Newsletter
    Over 17,200 listeners and counting
    https://edge.ck.page/bea5b3fda6


    EPISODE LINKS:
    Dressing on the Side (and Other Diet Myths Debunked): 11 Science-Based Ways to Eat More, Stress Less, and Feel Great about Your Body
    Get the best price for Jackie's Book on Amazon
    https://amzn.to/3Sl7lJy
    Jaclyn London's Website
    http://jaclynlondonrd.com


    EDGE PODCAST INFO:
    Apple Podcasts
    https://podcasts.apple.com/us/podcast/edge/id1522407349

    Spotify
    https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S

    YouTube Channel:
    https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw

    Website
    https://MyEDGEPodcast.com
    EDGE Podcast A top podcast for entrepreneurs!
    https://myedgepodcast.com


    Other Great Podcasts on the Best Podcasts Network

    On Business Podcast
    On Business Podcast is an unscripted conversation about running businesses for entrepreneurs and business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478
    Other Great Podcasts From the Best Podcasts Network

    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 35 min
    Goldbacks vs The US Dollar with Jeremy Cordon Founder Goldback Inc

    Goldbacks vs The US Dollar with Jeremy Cordon Founder Goldback Inc

    Jeremy and Brandon have a fascinating conversation about the currency that Jeremy created made out of  gold, Goldbacks, and how the purchasing power has out performed the the US dollar over the last several decades.

    Goldbacks are already legal tender in several states in the United States.

    This conversation will have you really thinking about using Goldbacks.

    About Jeremy Cordon
    Jeremy always had an interest in precious metals. On a whim, he quit a high-paying job to become one of the first full-time employees of the UPMA (Utah Precious Metals Association). 

    He was able to help grow the organization from 400 members to over 25,000. This enabled him to negotiate himself into his first management position. From there he was able to begin work on his first business, Quintric. 

    This was a gold-backed crypto project where he served on the board of directors. Ultimately this sparked the idea of a gold-backed currency. Quintric did not take off as hoped and after Jeremy’s exit, he quickly started work on the Goldback Inc.

    CONNECT WITH US
    Sign up for our Newsletter
     Over 17,200 listeners and counting
     https://edge.ck.page/bea5b3fda6
    EPISODE LINKS:
      
    Buy Goldbacks
    https://www.goldback.com/
      
     HELPFUL FREE RESOURCES:
    How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
    https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
    Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com 
    EDGE PODCAST INFO:
    Apple Podcasts
     https://podcasts.apple.com/us/podcast/edge/id1522407349
    Spotify
     https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
    YouTube Channel:
     https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
    Website
     https://MyEDGEPodcast.com
    RSS Feed
     https://buildabusinesssuccesssecrets.libsyn.com/rss

    Other Founder Story EDGE Episodes
    https://myedgepodcast.com/entrepreneur_podcast_episodes?category=founders-story

    EDGE Podcast. A top podcast for entrepreneurs!
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    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 1 hr 25 min
    The Art of Decision Making with Retired Navy SEAL, CEO and Author Marty Strong

    The Art of Decision Making with Retired Navy SEAL, CEO and Author Marty Strong

    Brandon and Marty talk about what Navy Seal Buds Training is really looking for, how you can apply it to your life to give you an edge and about his new book Be Visionary.  They dive into two chapters, including insights Marty learned on the art of decision making.

    This episode is packed with information to give you an edge.

    About Marty Strong
    Marty Strong has been a leader and business consultant for decades, first in uniform as a combat-decorated Navy SEAL, and then in commercial business as a CEO growing companies. Marty is a thought provoking writer, speaker, and guest expert with over 350 appearances on national cable TV and hundreds of radio and Podcast interviews to his credit. Marty is an accomplished author with over five books to his credit.

    CONNECT WITH US
    Sign up for our Newsletter
     Over 17,200 listeners and counting
     https://edge.ck.page/bea5b3fda6

    EPISODE LINKS:
     
    Be Visionary By Marty Strong
    Pre-order your copy on Amazon today: 
    https://amzn.to/3hrkeEl
     
    HELPFUL FREE RESOURCES:
    How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
    https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
    Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com

    EDGE PODCAST INFO:
    Apple Podcasts
     https://podcasts.apple.com/us/podcast/edge/id1522407349
    Spotify
     https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
    YouTube Channel:
     https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
    Website
     https://MyEDGEPodcast.com
    RSS Feed
     https://buildabusinesssuccesssecrets.libsyn.com/rss

    EDGE Podcast. A top podcast for entrepreneurs!


    Other Great Podcasts From the Best Podcasts Network

    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 1 hr 12 min
    How to Prioritize Tasks with This Easy Formula

    How to Prioritize Tasks with This Easy Formula

    It's Kung Fu Friday and Brandon outlines an easy to follow formula you can use to prioritize your tasks and decide which ones you should:

    1) Eliminate
    2) Delegate
    3) Do Yourself

    This formula will give you an edge to allocate more of you brainpower to actual tasks that will move you forward vs. wasting brainpower to figure out what tasks to do and how to prioritize them.

    CONNECT WITH US
    Sign up for our Newsletter
     Over 17,200 listeners and counting
     https://edge.ck.page/bea5b3fda6
    EPISODE LINKS:

    Decision Maker - Free to use. Try it!
    https://forms.gle/1GKA6LouBa8gswEXA

    Brandon's personal email
    Brandon at BrandonCWhite dot com

    HELPFUL FREE RESOURCES:
    How to Write a Business Plan in 13 easy to Build Slides. FREE 30+ page ebook
    https://www.buildabusiness.io/guide-to-building-the-perfect-business-plan1600276207655
    Rather have someone build your business plan, pitch deck and financials for you, reach out to Brandon directly at B at BrandonCWhite.com 
    EDGE PODCAST INFO:
    Apple Podcasts
    https://podcasts.apple.com/us/podcast/edge/id1522407349
    Spotify
    https://open.spotify.com/show/7a3WcnSn9PlvwwF5hn4p4S
    YouTube Channel:
    https://www.youtube.com/channel/UCabV9Rcw4MohWvTGr3OTzFw
    Website
    https://MyEDGEPodcast.com
    RSS Feed
    https://buildabusinesssuccesssecrets.libsyn.com/rss


    EDGE Podcast. A top podcast for entrepreneurs!

    https://myedgepodcast.com
    Other Great Podcasts From the Best Podcasts Network

    On Business Podcast
    On Business Podcast is an unscripted, brutally honest, candid, sometimes ugly, conversation about running businesses & successful companies, for aspiring entrepreneurs, current startups, or experienced business owners looking to elevate their business.
    https://OnBusinessPodcast.com

    MARKETING Podcast
    The MARKETING podcast brings you marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.

    Brandon can't promise you instant marketing success after each episode. But...he guarantees that you will find each MARKETING episode always reliable, always actionable, and always useful for your marketing efforts.
    https://podcasts.apple.com/us/podcast/marketing/id1653276478

    • 5 min

Customer Reviews

5.0 out of 5
65 Ratings

65 Ratings

Dan1777999877 ,

Can’t miss conversations!

It’s obvious Brandon puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.

InKredibl3 ,

Love the Podcast

Brandon’s diverse range of guests really gives you insight into all different aspects of business. As an entrepreneur, I have definitely learned a lot, thank you Brandon!

Reyes19771977 ,

Great entrepreneur podcast

Brandon keeps it real and he’s and XGen. Recommended show!

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