
456 episodes

EDGE for Peak Performance Brandon White
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- Business
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5.0 • 65 Ratings
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The EDGE Podcast brings you an intimate glimpse into the lives of high-achieving, world-class performers who have all excelled in their field. They bring you first-hand experiences, lessons learned and offer their playbook they've employed to get them to the top and keep them there.
Hosting every conversation is Brandon White, an entrepreneur with two exits (so far), lots of strikeouts, a former VC, sr. management in Marketing at AOL. A genuinely curious person, he shares his lessons learned from over two decades of successes and failures in the trenches as an entrepreneur, athlete, and human.
The show features guests from all walks of life that offer you different angles on how to get a winning edge.
Previous guests include successful entrepreneurs, authors, Emmy Award winners, scientists, explorers, Navy SEALS, venture capitalists, angel investors, professional and amateur athletes, artists and other seemingly ordinary people doing extraordinary things.
Listen in on the conversation weekly and grab your edge!
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Best Drinking Water on World Water Day with Taylor O’Neil CEO of Richard’s Rainwater
On World Water Day 2023 Taylor shares the story of Richard's Rainwater, the only company in the US that is licensed to sell rainwater as drinking water.
From Richard collecting rainwater at his house in Austin, TX, to a few bottles of water locals said was the best drinking water they'd every had, to a full scale operation that has the opportunity to provide clean drinking water for communities around the world.
About Taylor O'Neil and Richard's Rainwater
Taylor is CEO of Richard’s Rainwater, the country’s first company to bottle rainwater, the earth’s cleanest, best-tasting, and most renewable water source.
He's a recovering hedge fund and investment banking professional. He has served as CEO of Richard’s Rainwater since the initial ESG investment in 2017. Taylor has been responsible for building the team, developing the capacity expansion plan, building the product roadmap and overseeing the regulatory, safety and quality aspects of the business.
Prior to his leadership of Richard’s Rainwater, Taylor has a long track record in finance. Most recently, at Pine River Capital, Taylor was recruited as the youngest Investment Professional to launch a healthcare investment strategy. He began his career as an investment banker and held roles in corporate M&A at UnitedHealth Group and Virtual Radiologic, at the time a Providence Equity Capital portfolio company.
EPISODE LINKS
Richard's Rainwater
https://www.richardsrainwater.com CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
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-> https://OnBusinessPodcast.com
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Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
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Green Berets and Warthogs in Combat INCREDIBLE Story. With Green Beret Jeff Tompkins and Warthog A-10 Pilot Mike Stock from Troops in Contact
Jeff and Mike share intimate details about a firefight where close air support from the A-10 Warthog was critical to helping save Jeff and his fellow Green Bret lives.
You have to hear the story to believe it! And this is just one of many situations where close air support has saved lives.
PLEASE help save close air support by signing the petition so we don't lose this vital capability. It only takes 20 seconds to sign the petition:
Save Close Air Support Petition (takes about 20 seconds to sign)
👉 https://www.change.org/p/save-close-air-support
OR Contact your local congress person via the EASY to use form letters
👉 https://www.troops-in-contact.org/contact-congress
Troops in Contact Website
https://www.troops-in-contact.org
SHOW NOTES
About Troops in Contact
Mission: Save Close Air Support (CAS)
The Problem: the Air Force is cutting Close Air Support and breaking faith with troops.
In the 2023 budget the Air Force revealed a 5-year plan to eliminate its A-10 CAS aircraft without an adequate replacement and to cut TACPs/ JTACs (Terminal Air Control Party Specialists/ Joint Terminal Attack Controllers/ Air Ground Integrators) by 50%.
If successful, this plan would kill the CAS profession and cripple America’s CAS capability.
Ground troops would be supported, if at all, by CAS amateurs in a small expensive fleet of fragile aircraft that are far less effective. In Low Intensity Conflict, that will cost lives. In Major Combat Operations, it risks losing battles.
How You Can Help
1. Click 'Contact Congress', send a letter, and sign our petition
https://www.troops-in-contact.org/contact-congress
2. Refer your friends to this website
3. If your organization supports this cause, reach out through our Endorsements page.
We need your help to spread the word as rapidly as possible.
CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
On Business Podcast
An unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
-> https://OnBusinessPodcast.com
MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
-> https://PodcastOnMarketing.com
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Peak Performance with Kristen Faulkner Professional Cyclist on the UCI World Tour
Kristen opens up and shares her story from clipping in to her first bike ride six years ago to leaving a venture capital job to pursue her calling and winning podium finishes on the UCI World Tour.
Where do YOU feel like you are your BEST self? Are you brave enough to follow that?
You'll leave with the courage that YOU can do it too. and reach your peak performance. Why not you?
About Kristen Faulkner
Kristen is from Homer, Alaska, a quaint fishing village that is also the halibut fishing capital of the world. In Alaska, she cultivated her passion for the outdoors and for adventure. She spent her summers hiking, fishing, making homemade rasberry jam, and competing at local swim meets.
She learned the value of hard work as a kid working in my parents’ hotel and restaurant. She explains when asked why she worked so hard it was because she didn’t want to spend the rest of her life cleaning toilets and checking in guests :)
Kristen graduated from Harvard with a B.A. in computer science. She was a varsity rower for 2.5 years in college and placed 2nd at the Junior World rowing Championship in 2010.
After graduation, Kristen worked as an investment associate at Threshold Ventures, an early stage venture capital firm in Silicon Valley.
In addition to investing, she's passionate about gender equality and supporting more women in technology, entrepreneurship, and investing. As an investor, she hosted free office hours for female entrepreneurs and was a cohort captain for All Raise, a community of female Venture Capitalists.
In 2016 Kristen I attended a free, introductory women’s clinic for cycling in New York City and immediately fell in love with the sport. In mid-2018, she moved to the San Francisco Bay Area and in 2020, began racing for the Professional UCI Team TIBCO-Silicon Valley Bank (which has since become the WWT team EF-Education-Tibco-Silicon Valley Bank).
She's primarily a road racer, though she has explored other disciplines including gravel, track, and Zwift. She represented the United States at 3 World Championships: 2020 (Zwift E-worlds), 2021 (Road Race) and 2022 (Road Race and Time Trial).
Kristen currently rides for Team Jayco Alula.
EPISODE LINKS
Kristen Faulkner
https://www.kristenfaulkner.com
CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
On Business Podcast
An unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
-> https://OnBusinessPodcast.com
MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
-> https://PodcastOnMarketing.com
Top podcast for entrepreneurs... -
Being Unstoppable and How to Set Goals and Achieve Them Using GoalBud with Former Navy SEAL and Inc 500 CEO Alden Mills
Alden drops into the studio and talks about his life, how he programmed his mind to be unstoppable, overcame health deficients to achieve peak performance, and after getting out of the SEAL teams started a company and sold it.
Alden and Brandon also talk about his new app GOALBud that will help you set and achieve your goals.
You'll leave this episode with an actionable playbook to reach your peak performance and become unstoppable.
About Alden Mills
Alden Mills is on a mission to help 100 million people like you Be Unstoppable.
He is a two-time bestselling author of Be Unstoppable and Unstoppable Teams, the Inc. 500 CEO of Perfect Fitness, and the founder of multiple businesses.
Throughout his time as a businessman founding and leading multiple companies, he has been awarded over 40 patents.
A former Navy SEAL, he is a three-time platoon commander and ranked #1 platoon commander each time.
Alden teaches people, teams, and organizations to Be Unstoppable. Entrepreneur magazine recently ranked him the #1 top virtual speaker.
EPISODE LINKS
GoalBud
https://goalbud.org
Be Unstoppable: The 8 Essential Actions to Succeed at Anything
Best price on Amazon --> https://amzn.to/3ZspoRG
Unstoppable Teams: The Four Essential Actions of High-Performance Leadership
Best price on Amazon --> https://amzn.to/3ZspAQU CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
On Business Podcast
An unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
-> https://OnBusinessPodcast.com
MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
-> https://PodcastOnMarketing.com
Top podcast for entrepreneurs... -
Pharmaceutical Sobriety, Precision Wellness and America's Drug Problem with Sara Auld Founder of Upper
Taking drugs to fix your health problems has become the norm instead of the exception or even better the last resort.
Sara and Brandon talk about how America has become hooked on drugs of all kinds. From over the counter drugs, prescription drugs and even illegal drugs, Instead of a program for getting healthy, you get a prescription for a pill.
Listen in hear how Sara's company is aiming to change this and how pharmaceutical sobriety may be the key to you living a longer life.
About Sara Auld
Sara Auld is a serial entrepreneur in the health, wellness, and technology industry as a 2x Founder and 3x company starter.
A former college athlete, Sara , began as a Personal Trainer, which led to opening three growing wellness companies in four years. Sara first founded a nonprofit organization that invented its own sliding scale algorithm and FinTech software, plus donation-based subsidies for wellness services.
In 2019, she simultaneously launched and managed an IV infusion MedSpa for its medical and investment team, where the team set the national franchise sales record in the first month of business.
By 2021, Sara received an unsolicited investment offer from a serial entrepreneur and Venture Capitalist to scale her innovations to the masses, creating her latest company, Upper.
With a vision to create the natural healthcare landscape, Upper is a wellness and natural medicine provider network that virtually triages the public to effective natural healthcare services, products, and resources across the USA.
An online marketplace on its face, Upper is developing infrastructure for the independently existing wellness industry including referral, product-ordering, and financial integrative software as its path to making natural healthcare the most convenient method of care on Earth.
Sara also writes theoretical healthcare essays for fun.
EPISODE LINKS
Upper
https://ontheupper.com
Pharmaceutical Sobriety Essay
https://sararauld.files.wordpress.com/2023/01/pharmaceutical-sobriety-1.pdf
Precision Wellness
https://sararauld.files.wordpress.com/2023/02/precision-wellness-as-self-vaccination.pdf
CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
On Business Podcast
An unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
-> https://OnBusinessPodcast.com
MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
-> https://PodcastOnMarketing.com
Top podcast for entrepreneurs... -
Day in the Life of a Fishing Guide, Fisheries Conservation and Catching BIG Tuna with Capt. John McMurray of One More Cast Light Tackle Charters
John and Brandon talk about what it's like being a full time professional fishing guide, fisheries conservation and catch BIG tuna on light tackle and fly fishing gear.
About Capt. John McMurray of One More Cast Fishing Charters
For twenty years Capt. McMurray has been the owner and primary operator of “One More Cast” Charters.
He runs trips on both the skiffs and the Contenders, pretty much every day the weather allows, from mid-April through December – with the notable exception of every other Sunday, which he sets aside to take his 10 year old son fishing (AKA “Bro-day”).
As is the case with any small business owner he is the chief maintenance officer, booking agent, mechanic, electrician, accountant etc.
After obtaining an undergraduate degree in Political Science from Loyola College in Maryland, Captain McMurray served in the US Coast Guard. After his career in the Coast Guard he was the Executive Director of the Coastal Conservation Association New York, then Director of Grants Programs at the Norcross Wildlife Foundation in New York before becoming a full time fishing guide.
Capt. McMurray is a well known and well published outdoor writer, notable for his work on fisheries conservation issues. He's written for Reel-Time.com, Saltwater Sportsman and Sport Fishing Magazine, and has had feature articles and/or photography published in On The Water, Saltwater Fly Fishing, Tide Magazine, Nor’east Saltwater, Newsday and the New York Times.
EPISODE LINKS
One More Cast Fishing Charters
--> http://NYCtuna.com
CONNECT WITH US
Claim Your Weekly EDGE Newsletter. It's FREE!
Weekly email written by Brandon with insights that give you an edge to win.
Over 17,200 listeners and counting!
-> https://edge.ck.page/bea5b3fda6
Contact Brandon : B at Brandon C White dot com
EDGE Website
-> https://MyEDGEPodcast.com
EDGE on YouTube
-> https://www.youtube.com/@brandoncwhite OTHER GREAT PODCASTS FROM THE BEST PODCASTS NETWORK
On Business Podcast
An unscripted, brutally honest, conversation about running a successful company. For business owners looking to elevate their game and increase revenues.
-> https://OnBusinessPodcast.com
MARKETING Podcast
Marketing science, case studies that reveal successful marketing techniques and teach strategic marketing analysis where we model the data and turn it into financial forecasts so you have predictable revenue.
-> https://PodcastOnMarketing.com
Top podcast for entrepreneurs...
Customer Reviews
Can’t miss conversations!
It’s obvious Brandon puts extraordinary effort in covering salient topics and finding guests that are authentic and truly care about being a positive force in this world - the insights they bring to bear are still mind-blowing every. single. time.
Love the Podcast
Brandon’s diverse range of guests really gives you insight into all different aspects of business. As an entrepreneur, I have definitely learned a lot, thank you Brandon!
Great entrepreneur podcast
Brandon keeps it real and he’s and XGen. Recommended show!