Edge Unscripted - Candid Conversations with Marketing and PR Experts on Strategies, Evolving Trends, and Bold, Innovative AI

Edge Marketing Team
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Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

  1. Jun 23

    Episode 22: Trust Is Formed Before They Ever Talk to You

    Buyers are making decisions about your company before they ever send an email or book a call. They're researching in ChatGPT, Claude, and Google. They're looking for your name in multiple places. And if your brand isn't showing up consistently across those sources, trust has already eroded. In this episode, Amy Juers, CEO of Edge Marketing, and Valerie Chan, CEO of Plat4orm PR, break down the Trusted Answer Growth System (TAGS): a strategic framework for building the visibility, credibility, and authority that modern buyers rely on to make decisions. From the trust signal review to why marketing silos are actively hurting you, this is the playbook for getting found in an AI-driven world. 3 Key Takeaways *Buyers are researching in LLMs and forming trust before any human interaction happens. If you're not showing up consistently across channels, you don't exist in their decision process. *Traditional marketing silos (PR, SEO, content, social, demand gen) working in isolation are a liability. AI evaluates your brand holistically across every channel. Your message has to be consistent everywhere. *The TAGS process starts with a trust signal review: where you show up, what you're saying, how discoverable you are to AI, and how you compare to your competitors. That audit is the foundation for everything else. #TrustedAnswerGrowth #GEO #AIVisibility #BuyerBehavior #PRStrategy

    Episode 22: Trust Is Formed Before They Ever Talk to You

  2. Jun 23

    Episode 21: AICPA ENGAGE Edition: What the Accounting Industry Is Really Saying About AI

    Amy Juers, CEO of Edge Marketing went live at AICPA Engage 2026 and interviewed seven leaders building the future of accounting. The message was consistent: firms that planned to deal with AI in 2029 are already behind. From agentic audit platforms to real-time compliance programs to AI-powered billing, the technology is here, it works, and the firms not moving now are watching a window close. This episode captures what the profession is actually thinking, saying, and building on the conference floor. 3 Key Takeaways: The waiting is over. Firms that built 2-to-3 year technology roadmaps are tearing them up. The pace of AI adoption has compressed timelines from years to months, and the firms that move now will have a compounding advantage over those still planning. AI does not replace accountants. It removes the work that was never a good use of their time. Audit procedures that once took 10 hours now take three. The hours freed up go toward professional judgment, not the exit door. Data quality is the foundation. Agents are only as good as the data they run on. Firms investing in clean, structured, accessible data today are the ones who will get the most out of every AI system that comes next. 7 leaders. One conference. One clear signal. Chrissy O'Hara, CFO at SoftLedger: "It feels like the internet boom. People are saying we don't even know the potential, and that's really exciting." Danny Alberson, CEO of Punchcard: "Test of details is dead. Control testing is largely dead. The work I did for 40 to 50 hours a week during busy season is now automated." Heidi Henderson, CMO of Engineered Tax Services: "I thought it would take work off my plate, but I find I am more busy now just because there's so much more that I know I can do." Michael Turner, CEO of Validis: "The idea of waiting to '29, those timelines no longer exist." Rom Lakritz, CEO of Anchor: "We are connected to their LinkedIn, we see what changes, and we actually prompt our customers on what services to offer." Sarah McGinnity, MindBridge AI: "How are you going to trust what is coming out of the system? I think it is something that is still evolving." Wayne Hunter, AvTek: "AI is about efficiency, not replacement. If you use AI to make your people more efficient, you are ahead of the game." Seven different companies. Seven different problems they are solving. The same message underneath all of it: the window to wait is closed. #AICPAENGAGE #AIinAccounting #AuditTech #AccountingInnovation #GEO

    Episode 21: AICPA ENGAGE Edition: What the Accounting Industry Is Really Saying About AI

  3. May 14

    Episode 20: The Iceberg Under Your Brand: How To Be Findable In A Zero Click World

    In this Edge Unscripted episode, host Mary Obregan and B2B strategist Jennifer Marsnik unpack “the invisible first meeting” and what it means for legal, accounting, compliance, and technology providers. They explore how answer engine optimization, generative engine optimization, and multi-channel content change where your next client’s research really starts and how trust is built long before a sales conversation. You will walk away with practical ways to repurpose what you already have and a realistic three step plan to expand your digital footprint without multiplying your workload. To read Jennifer's full article "The Invisible First Meeting:" Articles - Edge Marketing, Inc.

    Episode 20: The Iceberg Under Your Brand: How To Be Findable In A Zero Click World

  4. Apr 15

    Episode 19: The Human Edge in PR: Why Relationships Matter More Than Ever

    On this episode of Edge Unscripted, host Vicki LaBrosse of Edge Marketing sits down with Steve Salkin, editor in chief of Law.com’s Law Journal newsletters, to break down what’s really happening inside today’s media landscape and what it takes to earn attention. Steve pulls back the curtain on why most pitches fail. Editors are flooded with outreach, and the majority is generic, surface-level, and disconnected from what their audience actually cares about. What cuts through is sharp thinking, a distinct point of view, and credible, practitioner-driven insight delivered peer to peer. With newsroom resources stretched thin, Steve explains why trusted relationships now drive coverage more than ever. PR professionals who consistently bring relevant ideas, connect dots, and reduce friction in the process become indispensable. The conversation also gets into what effective follow-up actually looks like, why off-the-record conversations and events still matter, and how AI is reshaping editorial workflows without replacing the need for real expertise. If you think PR is about pushing announcements, this episode will challenge that assumption.

    Episode 19: The Human Edge in PR: Why Relationships Matter More Than Ever

  5. Apr 1

    Episode 18: ABA TECHSHOW 2026 Edition - Where Legal Tech Gets Real

    At ABA TECHSHOW 2026, the AI hype was loud, but the hallway conversations were even louder. In this special Edge Unscripted episode, host Vicki LaBrosse takes you onto the show floor and into real conversations with leaders who are living the day to day of legal tech and law firm operations: • Bob Ambrogi, LawNext / LawSites: On how AI has finally moved from “here is what we might do someday” to real, working products, and why plaintiff and personal injury lawyers are suddenly getting serious innovation aimed at them. • Josh Doward, TwinCounsel: On the “solo reactive trap,” why so many independent lawyers feel buried in admin despite all the tools they buy, and how an AI legal twin living in the inbox could change that. • Mike Murray, Veritext Legal Solutions: On why AI should feel like “just the app” now, what it means to talk to your transcripts, and how agentic AI can speed strategy while keeping a human firmly in the loop. • Victoria Truscott, Attorney Launch: On building a people first operations engine for law firms, evolving from lead gen to full firm ops, and why, in an AI noisy world, human relationships are still the real differentiator. Across the episode, a few themes keep surfacing: • Lawyers are curious about AI and automation, but overwhelmed by the pace and volume • Security, cloud and governance questions are never far from the surface • Tools that do not fit real workflows simply do not stick • Relationships and trust at events like TECHSHOW still drive decisions as much as features If you want more than marketing decks and keynote sound bites, this is your inside look at what vendors, consultants and lawyers were actually talking about at ABA TECHSHOW 2026.

    Episode 18: ABA TECHSHOW 2026 Edition - Where Legal Tech Gets Real

  6. Mar 23

    Episode 17: Legalweek 2026 Edition

    Edge Unscripted is a candid, conversation driven podcast for legaltech, legal services, and professional services leaders who are tired of buzzwords and want to hear what is actually working in the market. Hosted by Amy Juers, CEO of Edge Marketing, each episode features real conversations with innovators, marketers, technologists, and executives who are shaping how legal and professional services firms show up in front of buyers. We explore topics like: • Trust signals in an AI driven market • How GEO, SEO, PR, rankings, and reviews work together in buyer perception • Omnichannel strategies that skeptical B2B buyers actually respond to • The reality of AI in legal operations, investigations, and litigation • Executive visibility that builds credibility, not noise No canned pitches. No jargon for its own sake. Just thoughtful questions, honest answers, and practical insight you can take back to your team. If you are responsible for growth, marketing, or innovation in a legaltech company, law firm, corporate legal department, or other professional services organization, Edge Unscripted will help you see how your story, your channels, and your trust signals really show up in the market.

    Episode 17: Legalweek 2026 Edition

  7. Feb 24

    Episode 16: Omnichannel is the New Funnel

    B2B buyers are not walking down your neat little funnel anymore. They are bouncing across 10 or more touchpoints, deciding whether to trust you long before they ever talk to your sales team. In this episode of Edge Unscripted, Amy Juers, CEO of Edge Marketing, sits down with Jennifer Marsnik, senior strategist and account manager, to discuss why “omnichannel is the new funnel” for professional services and B2B firms. Drawing from Jennifer’s article on omnichannel marketing, they dig into: • How modern buyers actually move: from website to webinar to Google to peer reviews and back again • The real difference between multichannel (“we’re on everything”) and omnichannel (“it all works together for the buyer”) • How scattered messaging and random acts of content quietly erode trust with legal, accounting and other professional audiences • Practical ways to map a buyer journey and line up your website, thought leadership, email, social, events, referrals and reviews • Where AI genuinely helps you scale omnichannel, and where letting it drive strategy is a bad idea With a mix of real-world examples, “we’ve all done this” confessions and a few laughs, Amy and Jennifer show how even lean teams can build a connected presence that feels clear, credible and trustworthy to skeptical buyers. If your marketing looks busy but your pipeline still feels thin, this conversation will help you rethink the funnel as an omnichannel system buyers actually believe. Ready to turn “we’re everywhere” into a system buyers actually trust? Start with Jennifer’s article: https://edgemarketinginc.com/omnichannel-marketing-what-it-is-and-why-it-matters-for-b2b/

    Episode 16: Omnichannel is the New Funnel

  8. Jan 29

    Episode 15: From Hype to High Stakes: The New Rules of AI in B2B Marketing

    In this episode of Edge Unscripted, host Amy Juers sits down with strategist and marketer Mary Obregon to talk about what comes after the novelty phase of generative AI. For a while, the story was all about speed: “Look how fast it can write a blog post.” But for B2B software and services companies, especially those selling into legal, accounting, and other professional audiences, the real questions now are: - Can AI help us be more precise, not just faster? - Who is actually accountable for what AI writes? - How do we keep our brand, promises, and risk tolerance intact? Amy and Mary dig into: - Why “AI powered” and bold, generic messaging often backfire with sophisticated buyers - How unedited AI output quietly creates brand dilution, strategic waste, and reputational risk - What an AI-fluent content specialist really does and why every serious organization needs that role (whether in-house or through a partner) - The clear line between what AI can support and what must remain human-only territory: judgment, accountability, and strategy If your team is already using AI in your content and marketing, but you’re not sure you have the guardrails, ownership, or workflows to trust what is going out the door, this conversation will give you a practical way to think about the next phase of AI adoption. To read Nicolle Martin’s “Accountability and Precision Define the Next Phase of AI Adoption,” which was discussed during the podcast, click here: https://edgemarketinginc.com/accountability-and-precision-define-the-next-phase-of-ai-adoption/

    Episode 15: From Hype to High Stakes: The New Rules of AI in B2B Marketing
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About

Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

Information

  • Creator
    Edge Marketing Team
  • Years Active
    2025 - 2026
  • Episodes
    22
  • Copyright
    © Copyright - Edge Marketing, Inc.