Edge Unscripted - Candid Conversations with Marketing and PR Experts on Strategies, Evolving Trends, and Bold, Innovative AI

Edge Marketing Team
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Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

  1. Episode 19: The Human Edge in PR: Why Relationships Matter More Than Ever

    APR 15

    Episode 19: The Human Edge in PR: Why Relationships Matter More Than Ever

    On this episode of Edge Unscripted, host Vicki LaBrosse of Edge Marketing sits down with Steve Salkin, editor in chief of Law.com’s Law Journal newsletters, to break down what’s really happening inside today’s media landscape and what it takes to earn attention. Steve pulls back the curtain on why most pitches fail. Editors are flooded with outreach, and the majority is generic, surface-level, and disconnected from what their audience actually cares about. What cuts through is sharp thinking, a distinct point of view, and credible, practitioner-driven insight delivered peer to peer. With newsroom resources stretched thin, Steve explains why trusted relationships now drive coverage more than ever. PR professionals who consistently bring relevant ideas, connect dots, and reduce friction in the process become indispensable. The conversation also gets into what effective follow-up actually looks like, why off-the-record conversations and events still matter, and how AI is reshaping editorial workflows without replacing the need for real expertise. If you think PR is about pushing announcements, this episode will challenge that assumption.

    35 min
  2. Episode 18: ABA TECHSHOW 2026 Edition - Where Legal Tech Gets Real

    APR 1

    Episode 18: ABA TECHSHOW 2026 Edition - Where Legal Tech Gets Real

    At ABA TECHSHOW 2026, the AI hype was loud, but the hallway conversations were even louder. In this special Edge Unscripted episode, host Vicki LaBrosse takes you onto the show floor and into real conversations with leaders who are living the day to day of legal tech and law firm operations: • Bob Ambrogi, LawNext / LawSites: On how AI has finally moved from “here is what we might do someday” to real, working products, and why plaintiff and personal injury lawyers are suddenly getting serious innovation aimed at them. • Josh Doward, TwinCounsel: On the “solo reactive trap,” why so many independent lawyers feel buried in admin despite all the tools they buy, and how an AI legal twin living in the inbox could change that. • Mike Murray, Veritext Legal Solutions: On why AI should feel like “just the app” now, what it means to talk to your transcripts, and how agentic AI can speed strategy while keeping a human firmly in the loop. • Victoria Truscott, Attorney Launch: On building a people first operations engine for law firms, evolving from lead gen to full firm ops, and why, in an AI noisy world, human relationships are still the real differentiator. Across the episode, a few themes keep surfacing: • Lawyers are curious about AI and automation, but overwhelmed by the pace and volume • Security, cloud and governance questions are never far from the surface • Tools that do not fit real workflows simply do not stick • Relationships and trust at events like TECHSHOW still drive decisions as much as features If you want more than marketing decks and keynote sound bites, this is your inside look at what vendors, consultants and lawyers were actually talking about at ABA TECHSHOW 2026.

    25 min
  3. Episode 17: Legalweek 2026 Edition

    MAR 23

    Episode 17: Legalweek 2026 Edition

    Edge Unscripted is a candid, conversation driven podcast for legaltech, legal services, and professional services leaders who are tired of buzzwords and want to hear what is actually working in the market. Hosted by Amy Juers, CEO of Edge Marketing, each episode features real conversations with innovators, marketers, technologists, and executives who are shaping how legal and professional services firms show up in front of buyers. We explore topics like: • Trust signals in an AI driven market • How GEO, SEO, PR, rankings, and reviews work together in buyer perception • Omnichannel strategies that skeptical B2B buyers actually respond to • The reality of AI in legal operations, investigations, and litigation • Executive visibility that builds credibility, not noise No canned pitches. No jargon for its own sake. Just thoughtful questions, honest answers, and practical insight you can take back to your team. If you are responsible for growth, marketing, or innovation in a legaltech company, law firm, corporate legal department, or other professional services organization, Edge Unscripted will help you see how your story, your channels, and your trust signals really show up in the market.

    1 hr
  4. Episode 16: Omnichannel is the New Funnel

    FEB 24

    Episode 16: Omnichannel is the New Funnel

    B2B buyers are not walking down your neat little funnel anymore. They are bouncing across 10 or more touchpoints, deciding whether to trust you long before they ever talk to your sales team. In this episode of Edge Unscripted, Amy Juers, CEO of Edge Marketing, sits down with Jennifer Marsnik, senior strategist and account manager, to discuss why “omnichannel is the new funnel” for professional services and B2B firms. Drawing from Jennifer’s article on omnichannel marketing, they dig into: • How modern buyers actually move: from website to webinar to Google to peer reviews and back again • The real difference between multichannel (“we’re on everything”) and omnichannel (“it all works together for the buyer”) • How scattered messaging and random acts of content quietly erode trust with legal, accounting and other professional audiences • Practical ways to map a buyer journey and line up your website, thought leadership, email, social, events, referrals and reviews • Where AI genuinely helps you scale omnichannel, and where letting it drive strategy is a bad idea With a mix of real-world examples, “we’ve all done this” confessions and a few laughs, Amy and Jennifer show how even lean teams can build a connected presence that feels clear, credible and trustworthy to skeptical buyers. If your marketing looks busy but your pipeline still feels thin, this conversation will help you rethink the funnel as an omnichannel system buyers actually believe. Ready to turn “we’re everywhere” into a system buyers actually trust? Start with Jennifer’s article: https://edgemarketinginc.com/omnichannel-marketing-what-it-is-and-why-it-matters-for-b2b/

    31 min
  5. Episode 15: From Hype to High Stakes: The New Rules of AI in B2B Marketing

    JAN 29

    Episode 15: From Hype to High Stakes: The New Rules of AI in B2B Marketing

    In this episode of Edge Unscripted, host Amy Juers sits down with strategist and marketer Mary Obregon to talk about what comes after the novelty phase of generative AI. For a while, the story was all about speed: “Look how fast it can write a blog post.” But for B2B software and services companies, especially those selling into legal, accounting, and other professional audiences, the real questions now are: - Can AI help us be more precise, not just faster? - Who is actually accountable for what AI writes? - How do we keep our brand, promises, and risk tolerance intact? Amy and Mary dig into: - Why “AI powered” and bold, generic messaging often backfire with sophisticated buyers - How unedited AI output quietly creates brand dilution, strategic waste, and reputational risk - What an AI-fluent content specialist really does and why every serious organization needs that role (whether in-house or through a partner) - The clear line between what AI can support and what must remain human-only territory: judgment, accountability, and strategy If your team is already using AI in your content and marketing, but you’re not sure you have the guardrails, ownership, or workflows to trust what is going out the door, this conversation will give you a practical way to think about the next phase of AI adoption. To read Nicolle Martin’s “Accountability and Precision Define the Next Phase of AI Adoption,” which was discussed during the podcast, click here: https://edgemarketinginc.com/accountability-and-precision-define-the-next-phase-of-ai-adoption/

    18 min
  6. Episode 14: 2026 Marketing & PR Predictions: What Nobody Else Is Telling You

    12/17/2025

    Episode 14: 2026 Marketing & PR Predictions: What Nobody Else Is Telling You

    The landscape is shifting faster than most marketers realize. In this episode, the entire Edge Marketing team gathered to share 7 bold predictions that will reshape how you approach marketing and PR in 2026. Forget everything you thought you knew about "content is king." The game has changed. What we're covering: • GEO Over SEO - ChatGPT and other AI platforms are now how people discover brands. If you're not optimized for generative engines, you're invisible. • Video as the Main Engine - Video and audio are becoming the default way to build trust and communicate who you are. • AI Governance That Actually Matters - Companies that treat AI outputs like high-stakes content will win. Your audience can spot AI-generated fluff from a mile away. • The Quality Revolution - In 2026, clarity, purpose, and meaningful connection will beat volume every single time. • LinkedIn Gets Smarter - Raw engagement numbers are out. Trust, influence, and actual business outcomes are in. • Agentic AI Workflows - The shift from simple tasks to sophisticated AI agents that free up your time for what truly drives results. • Becoming the Trusted Voice - It's about becoming the credible source that AI platforms cite and recommend. This isn't theory or speculation. These predictions come from people working in the trenches every day, seeing what's actually working with real clients in real markets. Whether you're a marketing leader at a professional services firm, an agency owner, or a solo practitioner trying to cut through the noise, this episode will challenge how you think about your 2026 strategy. The bottom line? The brands that win in 2026 will be clear, credible, consistent, and trusted. Even when the landscape changes, those anchor points will always hold true. Ready to future-proof your strategy? Hit play now. Featured Team Members: Amy Juers, Vicki LaBrosse Mary Obregon, Tanya Amyote, Nicolle Martin, Jennifer Marsnik, Cindy Moen Connect with Edge Marketing: Website: https://edgemarketinginc.com/ Subscribe to Edge Unscripted today for more insights on marketing, PR, and the future of professional services.

    22 min
  7. Episode 13: Interview with Joe Woodard: Navigating a Strange New World in Accounting

    12/02/2025

    Episode 13: Interview with Joe Woodard: Navigating a Strange New World in Accounting

    In this special episode of Edge Unscripted, host Amy Juers sits down with Joe Woodard, the acclaimed author, consultant, business coach, and founder of Woodard®, the powerhouse behind Scaling New Heights® and The Woodard Report™. Joe has educated and inspired more than 150,000 accounting and business professionals as the industry undergoes seismic change. Together, Amy and Joe dive into “the strange new world” shaping accounting and advisory practices as we head into 2026. This conversation covers the pressures and opportunities created by AI, private equity, mergers and acquisitions, and the staffing crunch. Joe addresses widespread fears around technology and talent, shares practical tips for adopting AI and automation without overwhelming your team, and reveals why being “AI-enabled” doesn’t mean you need to become a programmer overnight. You’ll also hear Joe’s take on how large and small firms can both thrive amidst industry consolidation, the evolving role of scaled competitors, and preparation strategies for the next wave of M&A. Plus, Joe offers a sneak peek at the 2026 Scaling New Heights® conference and actionable insights to help you not just react to change, but respond with confidence and strategy. Whether you’re a partner in a global firm or leading a high-ambition startup, this is a must-listen episode for anyone ready to settle and succeed in this strange new world. About Joe Woodard: Joe is recognized annually by Accounting Today as one of the Top 100 Most Influential People in the accounting profession. He leads Woodard Events, LLC, and provides education, coaching, and community to tens of thousands of accounting pros each year, both virtually and through one of the world’s leading training conferences for accountants, Scaling New Heights®. Joe’s insights are regularly featured in The Woodard Report™ and other top industry outlets. Listen now to discover: • What’s truly shaping the future of accounting • Where AI is already making a difference, and how to harness it safely • The real story behind the “Silver Tsunami” and private equity • Why “scaling new heights” means responding (not just reacting) to the strange • Your first actionable steps toward a more strategic, resilient practice

    27 min
  8. Episode 12: INBOUND Recap: AEO, AI & Real-World Marketing Shifts

    11/17/2025

    Episode 12: INBOUND Recap: AEO, AI & Real-World Marketing Shifts

    In this episode of Edge Unscripted, Mary and Cindy reflect on their recent experience at INBOUND 2025 in San Francisco, HubSpot’s signature marketing conference. They share honest takeaways on where marketing is headed: moving beyond traditional SEO to focus on Answer Engine Optimization (AEO – known at Edge as Generative Engine Optimization, or GEO), integrating AI, and adapting to new content and attribution models. From the big announcement about LOOP marketing to practical discussions on how brands must rethink content, email, and video strategies, this conversation cuts through the hype to what really matters for modern marketers. Whether you use HubSpot or just want to keep your edge in digital marketing, tune in for grounded insights, actionable ideas, and the changes you should be preparing for now.

    11 min
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About

Edge Unscripted—a new platform designed to spark candid conversations about transformative marketing and public relations strategies, evolving industry trends, and the bold, innovative tools reshaping the way brands connect.

Information

  • Creator
    Edge Marketing Team
  • Years Active
    2025 - 2026
  • Episodes
    19
  • Copyright
    © Copyright - Edge Marketing, Inc.