The Signal (formerly the EdTech Connect Podcast)

Jeff Dillon
  • 5.0 (7)
  • EDUCATION
  • UPDATED WEEKLY

Reaching #4 on the Apple Podcast Education charts, The Signal is the definitive podcast for higher education’s transformation leaders. Hosted by Jeff Dillon, The Signal cuts through the noise of the "status quo" to bring you the strategic intelligence needed to reshape how institutions recruit, support, and retain students. Every Friday, we sit down with the practitioners and technology builders who are actively defining the next decade of campus life. Why Higher Ed Leaders Listen: In one of the most consequential periods for academia, we move past the hype to focus on Human-Centered Innovation. Our episodes feature deep-dive interviews with guest experts from SNHU, EAB, WGU, and Panopto, focusing on the "real work" of institutional evolution. Core Topics & AI Strategy: * Artificial Intelligence: Practical AI adoption, governance, and the "Human in the Loop" mindset. * Enrollment Marketing: Modern recruitment strategies and GEO (Generative Engine Optimization). * Student Success: Data-driven retention, mental health, and digital engagement. * Institutional Transformation: Navigating digital transformation with a focus on workforce readiness and AVPs reimagining student care. Whether you are a C-suite leader, IT Director, or Faculty member, join our community of 70,000+ professionals to stay ahead of the curve. New episodes every Friday. Learn more at edtechconnect.com

  1. Ep. 88 - Brian Clark: Building RISD's Digital Future at Scale

    5D AGO

    Ep. 88 - Brian Clark: Building RISD's Digital Future at Scale

    What happens when a prestigious art and design school has over a hundred siloed websites, each with its own content management system, hosting arrangement, and visual identity—many of them orphaned and unmaintained? You get a digital governance nightmare. But you also get a rare opportunity to rebuild from first principles. In this episode, Jeff Dillon welcomes Brian Clark, Senior Director of Digital Experience at the Rhode Island School of Design (RISD). Brian shares the remarkable story of how he led the consolidation of RISD's fragmented digital ecosystem—from 100+ disparate sites to a unified, design-driven, user-centric platform built on Drupal. He explains why this wasn't just a technical project but an organizational and cultural one, requiring years of relationship-building, transparent communication, and strategic alignment with the institution's broader brand refresh. Brian also offers a grounded perspective on AI in higher ed, explaining why RISD chose to implement AI-powered search as a "practical layer" to achieve existing goals around quality and access—not as a shiny add-on. He discusses how conversational search is giving his team unprecedented visibility into what students, parents, and donors are actually asking, and why that insight is "gold." Finally, he reflects on his unique career path from book publishing to agency work to higher ed, and how the principle "at the end of the wire, there's a person" has guided his approach to digital experience for over two decades. For anyone responsible for digital strategy, web governance, or user experience at a college or university, this episode is essential listening. Key Takeaways Governance Fragmentation Is a Real Institutional Risk: RISD accumulated over 100 siloed websites due to a lack of governance, creative entrepreneurialism, and technical know-how spread across campus. The result was unsustainable: orphaned sites, inconsistent branding, accessibility issues, and ballooning maintenance costs. Consolidation Is as Much About People as Technology: Brian spent his first year building buy-in—meeting with every department, understanding the purpose behind each site, and communicating a clear sequencing plan. The goal was to ensure that when changes happened, no one could say "I didn't know this was coming." Tie Digital Strategy to the Strategic Plan: RISD was able to unlock funding and institutional support by attaching its web consolidation efforts to the university's broader strategic planning process. This turned a technical project into an institutional priority. Brand and Digital Experience Must Evolve Together: As RISD consolidated its digital landscape, it simultaneously overhauled its brand identity—creating bespoke typefaces and a unifying visual framework. The guiding principle, "question to create, create to question," now informs every stage of their digital design process. AI Is a Practical Layer, Not a Shiny Add‑on: RISD approached AI not as something to graft onto the platform, but as a tool to help accomplish existing goals around quality content, access, and visibility. They implemented AI‑powered conversational search to facilitate semantic, intent‑sensitive search across their entire ecosystem. Search Visibility Into User Needs Is "Gold": AI‑powered search gives RISD unprecedented insight into what users are actually asking—revealing both met and unmet information demands. This feedback loop directly informs content strategy and experience design. External AI Search Is Changing the Funnel: An increasing number of initial college inquiries now happen inside LLMs like ChatGPT or Claude—often without generating any traffic to an institution's website. Brian emphasizes the need to structure content so it is understood... Chapters (00:00:00) - The Signal: Consolidating the University's Digital Experience(00:02:16) - Risked: The Digital Experience Leadership(00:07:22) - RiskD edu's consolidation plan(00:09:30) - RISD Digital: Going Drupal or WordPress?(00:13:05) - Rising Art and Design School's Digital Campus(00:20:31) - RISD's AI-powered Search(00:22:44) - Search: The Future of AI in Business(00:24:37) - Teaching and Learning: The AI Challenge(00:27:46) - Brian O'Brien on RISD's Digital Experience(00:29:28) - The Signal: Higher Ed Tech Insights

    30 min
  2. Ep. 87 - Grant Greenwood: How to Automate What Actually Matters in Enrollment

    MAY 15

    Ep. 87 - Grant Greenwood: How to Automate What Actually Matters in Enrollment

    What happens when a sitting vice president of enrollment management—who evaluates and buys ed tech every day—decides to build his own solution to a problem he's lived for 15 years? You get a conversation that cuts through the hype and gets real about what actually works in higher ed technology. In this episode, host Jeff Dillon welcomes Grant Greenwood, VP for Enrollment Management and COO at McMurry University, and co-founder of CardCapture, an ed tech startup reimagining how universities capture student leads at college fairs. Grant brings a rare dual perspective: he's both a buyer and a builder, a practitioner who feels the pain of clunky workflows and a founder who understands what it takes to build something better. Grant gets honest about the AI hype cycle, warning that the coming wave of AI agents could overwhelm students with automated outreach, creating a "postcard problem" for the digital age. He shares why he's skeptical of AI avatars making millions of calls, but optimistic about AI's ability to handle repetitive tasks like transcript processing and data organization. From the enrollment cliff to the unique challenges of small private institutions, and from his research on social media to the aha moment that sparked CardCapture, this episode is packed with practical insights for enrollment leaders, ed tech founders, and anyone trying to figure out where AI fits into the future of student recruitment. Key Takeaways The AI Hype Cycle Is Real—And Enrollment Leaders Need to Be Skeptical: Grant warns that the coming wave of cheap, accessible AI agents will tempt every institution to scale outreach dramatically. The risk is replicating the "postcard problem"—overwhelming students with so much automated messaging that even valuable communications get tuned out. AI's Best Use Right Now Is Efficiency, Not Replacement: The most valuable AI applications in enrollment today are handling repetitive, monotonous tasks: processing thousands of transcripts in different formats, organizing data, and streamlining application workflows. These productivity tools deliver clear ROI without damaging student relationships. The Student Experience Must Come First: While it's tempting to multiply outreach with AI avatars, Grant is skeptical about how students will perceive automated calls and texts. The industry needs to be critical about what students should be subjected to in the name of engagement. CardCapture Solves a 15‑Year Pain Point: For 15 years, Grant experienced the frustration of collecting student leads at college fairs—especially on device‑free campuses where QR codes don't work. CardCapture works with or without QR codes, scanning physical inquiry cards and translating handwriting, solving the problem for fair coordinators, students, and university reps alike. Small Institutions Need Tailored Solutions, Not Enterprise Castoffs: Many software companies build for enterprise clients and then try to sell a tweaked version to higher ed. The result is clunky tools that don't integrate well and create more work. Grant is far more inclined to work with founders who understand his specific challenges from the ground up. The Enrollment Cliff Requires Diversification, Not Panic: McMurray is hedging against demographic declines by expanding dual credit programs (serving 3,000 students per semester across 150 schools) and launching new graduate and undergraduate programs in health sciences and business AI—finding new student populations to strengthen the institution's foundation. Social Media Done Badly Degrades Brand Affinity: Giving every student club permission to run a social account often backfires. When prospective students see a club that hasn't posted in three years with low‑quality content, they proje... Chapters (00:00:00) - What is the role of AI in higher ed?(00:00:51) - Interview: Grant Greenwood on EdTech Connect(00:02:18) - What Made You Want to Be an Enrollment Manager?(00:04:00) - What Does Enrollment Management Actually Involve at McMurray University(00:05:50) - Senior Admissions Manager's View of the Student Recruitment Process(00:08:03) - How Are We Using AI in Higher Ed?(00:16:04) - Are We Ready for AI Agents in Our Admissions?(00:17:36) - Card Capture: The Business of Recruitment(00:20:35) - Building Card Capture: The EdTech Startup's Perspective(00:23:48) - Have You Found the Right Solution for Higher Ed?(00:25:30) - Enrollment Management: The Enrollment Cliff(00:28:47) - Enrollment Marketing's Social Media Strategy(00:32:26) - Card Capture: The Need for Talent in Higher Ed(00:35:06) - The Signal: Higher Ed Tech Insights, Monthly

    36 min
  3. Ep. 86 - Arjun Arora: From Enterprise AI to Education—Why the Best Tech Solves Human Problems

    MAY 8

    Ep. 86 - Arjun Arora: From Enterprise AI to Education—Why the Best Tech Solves Human Problems

    What happens when a data scientist who built over 100 enterprise AI solutions for Fortune 500 companies decides to walk away from the money and prestige to tackle student success in higher ed? You get a founder who understands both the power and the limits of AI—and who isn't afraid to say that most chatbots are solving the wrong problem. In this episode, host Jeff Dillon sits down with Arjun Arora, founder and CEO of Advisor AI, an AI-native student success platform serving over 100 institutions and powering more than a million student inquiries a year. Arjun shares his journey from first-generation college student and immigrant to enterprise AI leader, and why he made the leap into edtech to solve the advising gap he experienced firsthand. Arjun gets honest about the fear many advisors feel about AI replacing their roles—and explains why that fear is rooted in poorly designed systems. He argues that technology should handle planning and organizing while leaving accountability, evaluation, and human connection to advisors. He reveals why nearly half of students leave programs because they can't see the connection between their degree and their career goals, and how AI can compress what typically takes eight to ten weeks of exploration into fifteen minutes. From ethical guardrails and bias prevention to the surprising insights he gathered by traveling 30,000 miles and visiting over 200 campuses, this conversation offers a practical, student-first framework for any institution trying to figure out where AI fits into the future of student success. Key Takeaways AI Won't Replace Advisors—Badly Designed AI Might: The fear that AI will replace advisors stems from systems designed to hook users rather than guide them. Products must be built from the start to reinforce human connection, not replace it. Students increasingly want to talk to a real person because they feel isolated and anxious. Technology Is Only Part of the Puzzle: The biggest predictor of success isn't the algorithm—it's effective collaboration between technology teams and advising teams. Regular check-ins on goals, progress, and alignment drive 80-90% of results. Nearly Half of Students Leave Because They Can't See the Connection: Students drop out when they can't connect their coursework to a clear career path. AI can compress weeks of research (visiting 10 different departments or websites) into 15-30 minutes by assessing interests, mapping career possibilities, and creating degree plans. Stop Measuring Vanity Metrics: Tracking how many students a chatbot "served" this month doesn't mean much. Instead, measure milestones: exploring options, mapping skills, connecting with an advisor or mentor. These are the signals that indicate real progress. Ethical AI Requires Proactive Guardrails: Ethical AI isn't marketing—it's building systems with zero tolerance for bias, toxic questions, or incorrect recommendations. If a student asks something the system can't answer responsibly, it should instantly direct them to a human counselor, not guess. Community Colleges Have More Urgency to Innovate: With limited capacity and intense competition, community colleges need to move faster than four-year institutions. AI platforms must be customizable to two-year roadmaps, not just traditional four-year paths. Start with Goals, Not Technology: Before evaluating any AI tool, leaders should ask: are we trying to improve student experience, enrollment, retention, graduation outcomes, or workforce readiness? AI is the Ferrari—but you need to know where you're going first. The Global Student Success Crisis Looks Familiar: Inquiries from Australia, the Middle East, and Asia mirror US challenges: better career and college planning supp... Chapters (00:00:00) - The Signal: Advancing Student Success with AI(00:02:12) - In the Elevator With Data Scientists(00:03:05) - Adviser AI: Fixing the Advising Gap(00:07:08) - Will AI Replace Advice Advisors?(00:10:59) - What's the Admissions System's Impact?(00:14:30) - What Does Ethical AI Mean for Higher Education?(00:17:17) - How Can AI Help Colleges Enclose Students' Future?(00:24:22) - How Algorithms Made Higher Ed Worth It(00:27:59) - What Does the Student Success Crisis Look Like?(00:29:24) - A New Way to Use AI for Student Success(00:30:40) - The Signal: Higher Ed Tech News & Insights

    31 min
  4. Ep. 85 - Jay Gonzalez: Guaranteeing ROI — How Curry College Is Reinventing the College Business Model

    MAY 1

    Ep. 85 - Jay Gonzalez: Guaranteeing ROI — How Curry College Is Reinventing the College Business Model

    What happens when a former gubernatorial candidate, healthcare CEO, and state budget director steps into the college president's office? You get a leader who doesn't accept "that's how higher ed has always done it" as an answer. In this episode, host Jeff Dillon sits down with Jay Gonzalez, the 15th president of Curry College—a leader whose resume looks nothing like a traditional academic career. From running a $32 billion state budget during the Great Recession to leading healthcare organizations and running for governor of Massachusetts, Gonzalez brings an outsider's perspective to one of higher ed's most pressing challenges: proving the ROI of a college degree. Gonzalez shares the story behind Curry's audacious job guarantee program, which promises students a job within six months of graduation—or the college pays their federal student loans for up to a year. He explains how Curry is investing in predictive analytics to identify at-risk students before they struggle, launching a new app to modernize the clunky student portal experience, and building a Neurodiversity Center for Excellence that's partnering with major employers. But perhaps most intriguingly, Gonzalez reveals Curry's Center for Innovation—an entrepreneurial arm designed to move fast, test new revenue streams, and partner with ed tech companies on product development. For small colleges feeling the squeeze of enrollment pressures and limited resources, this episode offers a playbook for thinking differently about sustainability, technology, and student success. Tune in for a conversation that challenges conventional wisdom about what college leadership can look like—and what colleges can achieve when they stop optimizing the old model and start reinventing it. Key Takeaways Nobody Is Totally in Charge—And That's a Leadership Lesson: Gonzalez draws on his experience in government to navigate higher ed's diffuse power structures. Understanding what faculty, students, parents, donors, alums, and the board each care about—and finding the path that gets as many of them on board as possible—is the core of the job.  The Curry Commitment: A Job Guarantee That Holds the College Accountable: Curry guarantees students a job within six months of graduation if they meet minimum requirements (GPA, internship, four-year graduation, engagement with career readiness programming). If the college fails, it pays the student's federal student loan for up to a year or provides free grad credits. Few colleges have made this kind of promise.  Retention Is a Sustainability Strategy: Keeping a student through graduation isn't just a mission win—it's a revenue strategy. Losing a student after year one means three years of lost tuition. Gonzalez frames retention technology (predictive analytics, mental health platforms, data unification) as both a student success tool and a financial imperative.  Technology Must Serve the Student Experience, Not Add Friction: Students arrive with expectations shaped by Spotify, DoorDash, and TikTok. When they hit clunky portals, paper forms, and outdated workflows, it signals that the institution isn't thinking about them. Curry is addressing this with a new all-in-one app and digital IDs—small moves that reduce friction and modernize the experience.  AI Is Being Embraced Through Grassroots Experimentation: Rather than a top-down mandate, Curry launched "Amplify AI," a task force with faculty, students, and staff exploring training, forums, and classroom applications. The approach balances academic integrity concerns with the reality that students and the workplace have already moved on.  The Neurodiversity Center... Chapters (00:00:00) - Meet Jay Gonzalez, Curry College's President(00:01:50) - A College President's Unorthodox Background(00:07:24) - The Trump presidency: Experience in higher ed(00:16:14) - Faculty and Staff Engage in AI(00:20:28) - President Tim Curry on Modernizing the Campus Experience(00:22:07) - Curry College's Center for Innovation(00:25:52) - How to Make Smart Technology Decisions(00:27:54) - Five years from now: What does a student's day look like(00:29:48) - The Signal: Higher Ed Tech Insights

    30 min
  5. Ep. 84 - Betheny Gross: The Real Opportunity for AI in Higher Education

    APR 24

    Ep. 84 - Betheny Gross: The Real Opportunity for AI in Higher Education

    Is higher education using AI to simply do the same things faster, or are we on the cusp of a genuine transformation in how students learn, access support, and build opportunity? In this episode, host Jeff Dillon welcomes Dr. Betheny Gross, Research Director at WGU Labs, for a candid, research-grounded conversation about where AI is actually moving the needle for students—and where it's falling short. With over two decades of experience studying education systems and a current focus on equity-driven innovation, Dr. Gross brings a refreshingly honest perspective to the AI hype cycle. She shares the story behind STU, WGU Labs' AI-powered student support chatbot, revealing how it evolved from a simple FAQ tool into a "Swiss Army knife" that helps adult learners prepare for mentor meetings, build study schedules, and navigate the hidden complexities of college. But she doesn't stop there. Dr. Gross challenges institutions to think bigger—arguing that the real breakthrough will come when AI lowers costs, raises quality through consistent learning science, and creates fully personalized pathways for every student, especially the 25 million Americans who have never accessed post-secondary education. From the risks of handing learning over to tech companies to the imperative of designing for those "farthest from opportunity," this episode offers a clear-eyed look at what equity by design actually requires. Tune in for a conversation that separates signal from noise and offers a practical, student-first framework for the future of higher ed. Key Takeaways The Goal Is Public Education, Not a Particular Set of Systems: Dr. Gross carries forward a powerful framing from her time at the Center on Reinventing Public Education: our commitment to making quality education accessible to all is unchangeable, but how we deliver it—including which tools and technologies we use—must always be open to reinvention and improvement. AI Is Still in the "Doing Things Faster" Phase: While much of higher ed has focused on using AI to do existing tasks more efficiently, Dr. Gross argues we haven't yet challenged the technology—or allowed it to challenge us—at scale. The real transformation will come when AI fundamentally widens access to learning, not just speeds up existing processes. Stu: From FAQ Bot to Swiss Army Knife: WGU Labs' student support chatbot began as a 24/7 navigational tool for adult learners (many of whom are first-generation students studying late at night). It has since evolved to help students prepare for mentor meetings, build weekly study plans, and manage stress—demonstrating how AI can address both logistical and psychological barriers to success. Lowering Costs and Raising Quality Are the Twin Levers: For AI to truly expand access, it must help lower the cost of post-secondary learning while making high-quality instruction more consistent. Dr. Gross points to AI-powered learning design platforms and quality-assured assessment tools as promising examples of how to raise the floor for all instructors. Test Everything. Benchmark Everything: WGU Labs runs randomized control trials and quasi-experimental studies to compare AI interventions against existing alternatives. Dr. Gross emphasizes the need for benchmarking—measuring how much better a solution performs, not just whether it works at all—to avoid throwing solutions at problems without evidence of meaningful improvement. Two Critical Risks to Watch: First, institutions cannot cede ownership of teaching and learning to technology companies. AI tools are not educational systems unto themselves. Second, as point solutions proliferate, institutions must ensure the student experience remains coherent—not a fragmented collection of bolted‑together t... Chapters (00:00:00) - Will AI Challenge the Higher Ed Sector?(00:00:34) - Welcome to The Signal(00:01:55) - Getting it out there: The need for higher education reform(00:03:58) - The biggest determinants of student success(00:05:49) - WGU Labs(00:07:52) - The Stu, the Student Report Portal(00:16:01) - What's Assessment of AI Programs?(00:18:34) - What are the risks of AI-based learning?(00:21:09) - What does equity by design look like for students?(00:25:49) - How AI is reshaping higher education(00:28:19) - The Signal: Higher Ed Tech Insights

    29 min
  6. Ep. 83 - Mitchell Borges: Why Students Trust Strangers More Than Your University

    APR 17

    Ep. 83 - Mitchell Borges: Why Students Trust Strangers More Than Your University

    In an era where students trust a peer on Instagram more than a university's official website, how can enrollment marketers cut through the noise and build genuine connections? This week on The Signal: On Air, Jeff Dillon sits down with Mitchell Borges, Director of Marketing for ASUCD at UC Davis and a researcher who has spent years studying how social media actually influences student enrollment decisions. Mitchell shares eye-opening findings from his doctoral research, revealing that students are heading to Instagram comment sections to ask strangers about tuition because they perceive peer-to-peer information as more authentic than official university communications. He explains why empowering students to create content is the single most effective strategy for building trust, why out-of-state students rely more heavily on digital discovery than their in-state peers, and how his own team grew Instagram followers from 4,000 to 14,000 by letting students take the lead. Mitchell also delivers a critical wake-up call about the April 2026 Title II accessibility compliance deadline, warning that social media—often an afterthought in accessibility conversations—will be one of the hardest areas to bring into compliance. He offers practical advice on rethinking content workflows and explains why the teams that embrace authenticity and move fast on micro-trends will be the ones that win. Tune in for a candid, tactical conversation about what it really takes to connect with today's students in a crowded, fast-moving digital landscape. Key Takeaways Trust Has Shifted to Peers: Students consistently perceive information from peers or alumni on social media as more authentic and trustworthy than official university websites or admissions counselors. This is driving them to seek out peer perspectives in comment sections, DMs, and informal channels. Out-of-State Students Rely Heavily on Digital: Unlike in-state students who can tap into local networks for firsthand feedback, out-of-state students lack that personal connection. As a result, they place significantly more weight on the digital content they find during their search phase. Empower Students to Create Content: Mitchell's research and experience show that putting students in front of the camera—even student employees reading a script—feels authentic to prospective students. His team grew Instagram from 4,000 to 14,000 followers in two years by shifting from career staff to student-led content creation. Facilitate the Search Process, Not Just the Decision: Universities are great at capturing students' "I committed" moments but miss the opportunity to encourage students to share their search journey. Helping students document and share their exploration could fill a critical gap in authentic content. Accessibility Must Be Built Into Social Workflows: The April 2026 Title II compliance deadline is closer than many realize, and social media is a major blind spot. Features like story text, video captions, and alt text are difficult to manage at scale. Mitchell's team has been operating as if the deadline has already passed for months and is still under 30% compliance across 60 accounts. Influencer Marketing Is the Next Frontier: As traditional relationship marketing loses effectiveness, Mitchell sees influencer marketing—partnering with trusted voices already connected to student audiences—as a major opportunity. The risk of giving influencers autonomy is real, but the institutions that move first will gain a significant advantage.     The Signal Newsletter: https://edtechconnect.com/newsletter   Chapters (00:00:00) - The Signal(00:02:06) - Top Executives: Higher Ed Marketing(00:03:22) - UC Davis vs Grand Canyon University: Different Sales Pitch(00:05:29) - How Social Media Influences Enrollment Decision(00:13:43) - The Future of Student Engagement(00:15:10) - Senior Marketing Manager at ASUCD,(00:18:11) - What channels or platforms are currently delivering the strongest ROI for student(00:20:15) - The Title 2 Compliance Deadline(00:25:31) - What Will Define Successful Higher Ed Marketing Teams?(00:27:59) - The Signal: Higher Ed Tech News & Insights

    29 min
  7. Ep. 82 - Jaime Hunt: AI Is Not the Wild West, Higher Ed Needs a Strategy

    APR 10

    Ep. 82 - Jaime Hunt: AI Is Not the Wild West, Higher Ed Needs a Strategy

    Jaime Hunt is the founder of Solve Higher Ed and host of the popular “Confessions of a Higher Ed CMO” podcast. She unpacks the evolving landscape of higher education marketing. Jamie shares decades of experience – from her time as a Chief Marketing Officer at institutions like Old Dominion University, Miami University, and Winston-Salem State – offering brutally honest insights into the challenges and opportunities facing colleges and universities today. This is an honest conversation about enrollment strategies, brand building, crisis communications, and the surprising universality of higher ed’s struggles. Join Jeff as he delves into Jamie’s unique perspective on leadership, risk-taking in education, and how institutions can truly differentiate themselves in a competitive market. Discover why many colleges are facing similar hurdles despite seemingly disparate circumstances – and learn how to break free from short-term thinking. Key Takeaways: Universality of Challenges: A startling number of higher education institutions face remarkably similar challenges regarding enrollment, brand perception, and strategic direction – regardless of size or location. The Importance of Risk-Taking: Traditional, campaign-focused thinking is holding back progress. Institutions need to embrace calculated risk and experimentation to truly innovate. Beyond the "Me Problem": Leaders often get caught up in their own institution's issues, overlooking broader trends and systemic challenges within higher education. Selling Futures: Jamie’s personal motivation – a desire to help students achieve brighter futures – is a powerful driver for effective higher ed marketing. Looking Ahead: Institutions need to be thinking strategically about the next 2-3 years, anticipating technological shifts and evolving student expectations.     The Signal Newsletter: https://edtechconnect.com/newsletter   Find Jaime Hunt: LinkedIn                               https://www.linkedin.com/in/jaimehunt/ Solve Higher Ed https://www.solvehighered.com/ And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - The Signal: Higher Ed Marketing and Transformation(00:01:36) - In the Elevator With Higher Ed Marketing's(00:02:47) - Former CMOs at Universities and Colleges(00:05:06) - What are the biggest misconceptions people have about marketing leadership in higher ed(00:10:01) - Where are marketing institutions getting it on AI?(00:13:47) - AI and Marketing: The Strategic Implications(00:16:47) - Common themes in higher ed's AI implementation(00:20:04) - Why Empathy is so critical for higher ed leadership(00:21:28) - How to Stay Innovative With a Limited Budget(00:23:01) - Getting to the Cabinet: Marketing Leaders(00:25:09) - What are some of the most surprising insights from your(00:27:56) - Talking Higher Ed: Confessions of a Student(00:28:26) - The Signal: Higher Ed Tech Insights

    29 min
  8. Ep. 81 - Devin Purgason: Who Owns the Student Journey in the Age of AI

    APR 3

    Ep. 81 - Devin Purgason: Who Owns the Student Journey in the Age of AI

    Join Jeff Dillon as he sits down with Devin Pergason, AVP for Student Experience, Marketing & Outreach at Forsyth Technical Community College, to dissect the evolving landscape of higher education. This episode tackles a critical question: why are community colleges currently best positioned to drive student success? Pergason argues that their inherent “student-first” mission – unlike research universities attempting to retrofit a student-centric model – gives them a significant advantage. The conversation centers on the urgency with which institutions must engage with emerging technologies, particularly AI, mirroring the same dedication they bring to the classroom. Pergason emphasizes a shift away from traditional marketing approaches that “market *to* students” towards strategies designed *for* their needs. He highlights how Forsyth Tech built a groundbreaking student care model – integrating support services directly with marketing – creating a unified approach for genuine engagement and lasting impact. Ultimately, this episode explores whether community colleges are truly ‘getting there’ in embracing the technological conversation, and what it takes to ensure students receive the support they need to thrive. Key Takeaways: Community College Advantage: Pergason argues that their existing mission – prioritizing student success – makes them uniquely positioned for innovation. Student-First Marketing: A critical discussion on moving beyond traditional marketing tactics and focusing on what truly matters to students. Integrated Systems are Key: The importance of combining student care services with marketing within a unified organizational structure. Urgency in Technology Adoption: The need for community colleges to approach technology – particularly AI – with the same level of commitment as their academic programs.   The Signal Newsletter: https://edtechconnect.com/newsletter   Find Devin Purgason: LinkedIn                               https://www.linkedin.com/in/devinpurgason/ Forsyth Technical Community College https://www.forsythtech.edu/   And find EdTech Connect here: Web: https://edtechconnect.com/   Chapters (00:00:00) - Student Services: Marketing and Admissions(00:00:41) - Meet Devin Purgason(00:02:03) - How Student Experience and Marketing Outreach are driving higher education innovation(00:10:08) - Forsyth Tech's AI Committee(00:15:48) - How Marketing Data is Affecting the Student Journey(00:18:04) - What are the opportunities of AI in colleges?(00:19:31) - On Student Engagement and Marketing(00:23:26) - How to Modernize Higher Ed Marketing Teams(00:25:24) - The Future of Higher Ed: Technology Innovation

    28 min
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5
out of 5
7 Ratings

About

Reaching #4 on the Apple Podcast Education charts, The Signal is the definitive podcast for higher education’s transformation leaders. Hosted by Jeff Dillon, The Signal cuts through the noise of the "status quo" to bring you the strategic intelligence needed to reshape how institutions recruit, support, and retain students. Every Friday, we sit down with the practitioners and technology builders who are actively defining the next decade of campus life. Why Higher Ed Leaders Listen: In one of the most consequential periods for academia, we move past the hype to focus on Human-Centered Innovation. Our episodes feature deep-dive interviews with guest experts from SNHU, EAB, WGU, and Panopto, focusing on the "real work" of institutional evolution. Core Topics & AI Strategy: * Artificial Intelligence: Practical AI adoption, governance, and the "Human in the Loop" mindset. * Enrollment Marketing: Modern recruitment strategies and GEO (Generative Engine Optimization). * Student Success: Data-driven retention, mental health, and digital engagement. * Institutional Transformation: Navigating digital transformation with a focus on workforce readiness and AVPs reimagining student care. Whether you are a C-suite leader, IT Director, or Faculty member, join our community of 70,000+ professionals to stay ahead of the curve. New episodes every Friday. Learn more at edtechconnect.com

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