EGC's Marketing Edge

EGC Group
  • 5.0 (3)
  • MARKETING
  • UPDATED BIWEEKLY
EGC's Marketing Edge

Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.

  1. AUG 28

    The New Wave of Influencers—College Athletes and NIL Deals

    As college sports kick off this season, a new era of social media influencers has emerged: College athletes who capitalize on Name, Image, and Likeness (NIL) deals. In this episode of EGC’s Marketing Edge, our hosts Christina Botte (Director of Social Media and PR), Chris Canadeo (Director of Growth), and Max Ross (Digital Account Manager) dive into how NIL deals are transforming the influencer marketing landscape. We explore what this means for the future of sports and social media, and how ...

    13 min

  2. AUG 8

    Spotlight on the Olympics and Iconic Ads

    Join us as we dive into the world of the Olympics and highlight some of the year's most memorable commercials. From Nike's controversial campaign to FIGS' groundbreaking efforts to outfit and celebrate medical professionals, we'll explore the creativity, storytelling, and marketing strategies behind these iconic ads. Chris Canadeo, Director of Growth, and Christina Botte, Director of Social Media and PR, share their expert insights on what makes these commercials truly exceptional.

    7 min

  3. JUL 25

    Websites for Everyone: Accessibility & ADA Compliance Explained

    Steve Castro, EGC Group’s VP of Development, helps you navigate the complex world of website accessibility. Learn how to make your site ADA compliant, as well as what steps to take if your company’s website is subject to a discrimination complaint. Even if you’re a small business owner, you’ll find some tips for improving your accessibility with a limited budget.

    27 min

  4. MAY 22

    The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact

    Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok?Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including:What could the social media landscape look like with the absence of TikTok?How will the popularity of short-form video content be affected?Are ...

    12 min

  5. MAY 8

    AI and the Future of SEO

    Feeling lost in the ever-changing world of search engine optimization (SEO)?The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI).Feeling overwhelmed by keyword research?Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success.Need to create high-performing content?Learn how to develo...

    18 min

  6. APR 24

    The Future of Marketing: New Media & The Creator Economy Explained

    Are you curious about the emerging creative trends that lead to proven results? Tune into the latest episode of EGC’s Marketing Edge podcast, where host Max Ross is joined by Rich DeSimone, EGC’s VP, Creative Director. Together, they dissect the ever-evolving media landscape and cover groundbreaking advancements such as the Las Vegas Sphere, 3D billboards, and the strategic use of augmented reality (AR). Rich offers invaluable insights on how these innovations are driving tangible growth for ...

    16 min

  7. APR 17

    How to Turn Customers into Champions: The Power of User-Generated Content

    This episode of EGC’s Marketing Edge podcast dives into user-generated content (UGC). Join Christina Botte, EGC’s Director of Social Media, and discover how UGC can help your engagement and sales skyrocket. In this episode, you’ll discover:How UGC is a game changer for engagement and sales.The diverse types of UGC, ranging from reviews to social media mentions.Effective strategies to encourage customers to design and execute their own UGC.The importance of building engaged communities.Ti...

    12 min

  8. MAR 27

    TikTok Success Strategies: A Social Media Roundtable

    Christina Botte, EGC’s Director of Social Media talks with Ashley Prager, who is the Digital Marketing Manager at Jovia Financial. Together, they will discuss all things social media, particularly TikTok. Find out how to harness this platform’s power for brand growth, leveraging influencer partnerships, and measuring campaign success.Subscribe to EGC's Marketing Edge to gain insights into the latest trends for maximizing engagement with user-generated content, and staying agile in a changing ...

    13 min
See All (15)

Ratings & Reviews

5
out of 5
3 Ratings

About

Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.

Information

  • Creator
    EGC Group
  • Years Active
    2023 - 2024
  • Episodes
    15
  • Rating
    Clean
  • Copyright
    © 2024 © The EGC Group
  • Show Website
    EGC's Marketing Edge

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