12 episodes

Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.

EGC's Marketing Edge EGC Group

    • Business
    • 5.0 • 3 Ratings

Tune in to EGC Group’s Marketing EDGE podcast, where industry experts provide you with the latest digital marketing news, performance marketing tips and hacks, along with creative problem-solving skills you need to stay resilient in the fast-changing, modern world of marketing.

    The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact

    The Great Social Scramble: Navigating a Possible TikTok Ban and its Marketing Impact

    Shannon Duer, Senior Social Manager at EGC, offers insights on the question: Can we live in a world without TikTok?Yes, as you probably know, this “social media behemoth” —as host Max Ross refers to it—is at risk of being banned due to concerns of national security. While the fate of TikTok is still up in the air, many questions have arisen, including:What could the social media landscape look like with the absence of TikTok?How will the popularity of short-form video content be affected?Are ...

    • 12 min
    AI and the Future of SEO

    AI and the Future of SEO

    Feeling lost in the ever-changing world of search engine optimization (SEO)?The EGC Marketing Edge podcast is here to help! In this episode, host Max Ross welcomes Michael DiMarco, SEO Manager at EGC, for a deep dive into the future of SEO: Artificial Intelligence (AI).Feeling overwhelmed by keyword research?Michael explains how you can identify the most relevant topics and keywords for your brand to set you on the path to SEO success.Need to create high-performing content?Learn how to develo...

    • 18 min
    The Future of Marketing: New Media & The Creator Economy Explained

    The Future of Marketing: New Media & The Creator Economy Explained

    Are you curious about the emerging creative trends that lead to proven results? Tune into the latest episode of EGC’s Marketing Edge podcast, where host Max Ross is joined by Rich DeSimone, EGC’s VP, Creative Director. Together, they dissect the ever-evolving media landscape and cover groundbreaking advancements such as the Las Vegas Sphere, 3D billboards, and the strategic use of augmented reality (AR). Rich offers invaluable insights on how these innovations are driving tangible growth for ...

    • 15 min
    How to Turn Customers into Champions: The Power of User-Generated Content

    How to Turn Customers into Champions: The Power of User-Generated Content

    This episode of EGC’s Marketing Edge podcast dives into user-generated content (UGC). Join Christina Botte, EGC’s Director of Social Media, and discover how UGC can help your engagement and sales skyrocket. In this episode, you’ll discover:How UGC is a game changer for engagement and sales.The diverse types of UGC, ranging from reviews to social media mentions.Effective strategies to encourage customers to design and execute their own UGC.The importance of building engaged communities.Ti...

    • 11 min
    TikTok Success Strategies: A Social Media Roundtable

    TikTok Success Strategies: A Social Media Roundtable

    Christina Botte, EGC’s Director of Social Media talks with Ashley Prager, who is the Digital Marketing Manager at Jovia Financial. Together, they will discuss all things social media, particularly TikTok. Find out how to harness this platform’s power for brand growth, leveraging influencer partnerships, and measuring campaign success.Subscribe to EGC's Marketing Edge to gain insights into the latest trends for maximizing engagement with user-generated content, and staying agile in a changing ...

    • 13 min
    The CEO’s Guide to Leveraging AI

    The CEO’s Guide to Leveraging AI

    In this episode, we are especially honored to be joined by Nicole Penn, President and CEO of EGC, who will discuss the implementation and impact of artificial intelligence (AI)-driven marketing strategies.Join us as we uncover the transformative power of AI in marketing and gain invaluable insights from Nicole, who is one of the industry's leading experts. Among the points discussed include:Integrating AI Into Workflow: Learn how EGC has seamlessly integrated AI into its workflow through the ...

    • 15 min

Customer Reviews

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3 Ratings

3 Ratings

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