EGGS! The Podcast

Ryan Roghaar and Michael Smith
  • 4.9 (19)
  • ENTREPRENEURSHIP
  • UPDATED WEEKLY

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

  1. Eggs 455: From Police Force to Paintbrush - Embracing a Growth Mindset with Tim Packer

    1D AGO

    Eggs 455: From Police Force to Paintbrush - Embracing a Growth Mindset with Tim Packer

    Summary Tim Packer shares his inspiring journey from police officer to successful artist and educator, emphasizing the importance of growth mindset, mastering skills, and building a unique artistic voice. Discover practical insights on pricing, reputation, and turning passion into a thriving business. Takeaways Growth mindset and its impact on artistic developmentPricing strategies for artists and understanding valueThe importance of mastering foundational skills like drawing and compositionFinding and cultivating your unique artistic voiceThe role of reputation and brand in an artist's successBalancing artistic passion with business acumen Chapters 00:00 Tim Packer's Artistic Journey 04:28 The Growth Mindset and Its Impact 07:50 Transitioning from Police Work to Full-Time Artist 10:40 Finding Artistic Voice and Passion 13:44 Navigating the Art Market and Pricing Strategies 16:50 Understanding Art Villages and Audience Perception 19:45 The Importance of Unique Artistic Voice 22:52 Reputation and Brand in the Art World 31:01 Finding Your Artistic Voice 34:18 The Importance of Process Mode 36:48 Belief and the Art of Manifestation 39:25 Mastering Skills for Success 44:49 The Role of Influences in Art 50:49 Niche vs. Exploration in Art 54:24 The Business of Being an Artist Connect with Tim: Website: https://www.timpackerartacademy.com/ Get the book: https://amzn.to/4aR34Ie Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    58 min
  2. Eggs 454: The Evolution of Marketing. Embracing Change with Perry Marshall

    FEB 19

    Eggs 454: The Evolution of Marketing. Embracing Change with Perry Marshall

    Summary In this episode, Perry Marshall shares his journey from engineering to becoming a marketing guru, discussing the evolution of marketing from direct mail to digital platforms and the impact of AI on the industry. He emphasizes the importance of unique perspectives, finding niche markets, and balancing passion projects with profit. The conversation also touches on the modern music industry and how artists can navigate it successfully. Takeaways Perry Marshall transitioned from engineering to marketing after being laid off.Direct marketing was a turning point in Perry's career.The internet revolutionized marketing practices.AI is changing the landscape of marketing significantly.Marketing is about helping people find each other, not just selling.Unique perspectives are crucial in a noisy market.Niche markets can be more profitable than large markets.Passion projects can enhance creativity and business.The music industry has evolved, making it easier for artists to promote themselves.Creativity can be expressed in various ways beyond traditional methods. Chapters 00:00 Introduction to Perry Marshall's Journey 04:15 The Transition from Engineering to Marketing 07:40 The Impact of the Internet on Marketing 10:41 AI's Role in the Future of Marketing 13:26 The Evolution of Marketing Definitions 16:20 The Importance of Unique Perspectives in Marketing 19:26 Navigating the Changing Landscape of Marketing 22:16 Case Study: Solar Quotes Australia 25:30 The Future of Design and Marketing Expertise 29:24 The Value of Live Performance in the Digital Age 32:18 Navigating the Music Industry's Challenges 34:09 Finding Your Unique Market Niche 36:32 Building Relationships with Your Audience 41:58 The Evolution of Music Promotion 46:41 The Role of Physical Media in Music Today 53:27 Balancing Passion and Profit in Creative Pursuits Connect with Perry: Website: ⁠⁠⁠https://www.perrymarshall.com/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    1 hr
  3. Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

    FEB 12

    Eggs 453: The Role of AI in Modern Marketing with Mike Snyder

    Summary In this episode of EGGS: The Podcast, host Ryan Roghaar speaks with Mike Snyder, a retired Marine Corps Lieutenant Colonel and marketing expert, about the evolving landscape of marketing, the impact of AI, and the importance of strategic thinking over tactical actions. They discuss the significance of understanding value, differentiation, and positioning in business, as well as the cultural changes necessary for successful marketing. Mike also shares insights from his new book, 'The Great Marketing Lie,' emphasizing that marketing is not as complex as it seems and can be simplified for better execution. Takeaways AI is a tool, not a strategy.Strategic thinking is crucial for business success.Marketing is about creating value for customers.Differentiation is key to standing out in the market.Cultural alignment is essential for organizational change.Positioning can redefine a business's market presence.Listening to customers can reveal unmet needs.Content should serve a strategic purpose, not just fill space.Building a moat around your business protects it from competition.Marketing decisions are made daily, consciously or unconsciously. Chapters 00:00 Introduction to Mike Snyder 02:40 Navigating the Evolving Marketing Landscape 05:34 The Importance of Strategic Thinking in Marketing 09:27 Understanding Marketing Fundamentals 11:41 Creating Value and Differentiation 15:43 Reinforcing Change in Company Culture 22:28 Developing Effective Marketing Strategies 29:34 The Art of Listening in Business 31:43 Communication Breakdown in Modern Society 35:24 Balancing Digital and Human Interaction 44:05 Unpacking 'The Great Marketing Lie' Connect with Nathan: Website: ⁠⁠https://rsmconnect.com/ Credits: Hosted by Ryan Roghaar & Mike Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    58 min
  4. Eggs 452: The Evolution of Customer Service with Nathan Strum

    FEB 5

    Eggs 452: The Evolution of Customer Service with Nathan Strum

    Summary In this conversation, Nathan Strum, founder of Abbey Connect, discusses the evolution of his company from a human receptionist service to integrating AI technology. He emphasizes the importance of company culture, effective communication, and the challenges of growth as a business. Strum shares insights on navigating gossip in the workplace, the significance of customer service, and the future of AI in enhancing customer experiences. He also highlights the value of hiring for personality and fostering entry-level talent to build a strong workforce. Takeaways Nathan Strum founded Abbey Connect 20 years ago, starting as a human receptionist service.The company has embraced AI technology to enhance its services.Customer service and company culture are core tenets of Abbey Connect's philosophy.Gossip can be detrimental to company culture and needs to be managed carefully.Growth phases require businesses to adapt their communication and HR strategies.AI is a powerful tool but has limitations that require human oversight.The phone remains a vital communication tool for businesses.Live chat widgets may not be as effective as expected for customer engagement.Hiring for personality over skills can lead to better employee retention and growth.Balancing innovation with operational stability is crucial for business success. Chapters 00:00 Introduction to Nathan Strum and Abbey Connect 04:43 The Journey of Entrepreneurship 07:42 Core Philosophies and Company Culture 10:52 Navigating Growth and Challenges 13:54 Integrating Technology and AI 16:44 Customer Communication Trends and Insights 19:52 The Future of AI in Business 25:01 The Evolution of Technology and AI 26:34 Fostering Growth: The Importance of Entry-Level Employees 30:17 Hiring for Personality: The Human Element in AI 31:36 Melding Humanity and Technology: A New Relationship 33:43 Learning from AI: The Balance of Innovation and Caution 35:29 Leadership Challenges: Navigating Growth and Culture 38:31 Balancing Innovation Speed with Operational Stability 43:43 The Future of Customer Experience with AI Connect with Nathan: Website: ⁠https://www.abby.com/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    46 min
  5. Eggs 451: The Fine Art of Growing a Business with Russ Hawkins

    JAN 29

    Eggs 451: The Fine Art of Growing a Business with Russ Hawkins

    Summary In this conversation, Russ Hawkins, CEO of Agilence, shares his journey from intrapreneurship to leading a successful data analytics company. He discusses the importance of innovation, leadership, and understanding market trends, particularly in the context of AI and technology. Russ emphasizes the need for growth, strategic direction, and the value of customer relationships in business. He also provides practical advice for founders on navigating the challenges of entrepreneurship and the importance of bootstrapping before seeking external capital. Takeaways Russ Hawkins has a rich background in both intrapreneurship and entrepreneurship.He emphasizes the importance of innovation within large companies.Understanding customer needs is crucial for business success.AI is a significant trend that can enhance business operations.Leaders must be willing to pivot and change strategies when necessary.Building strong relationships with customers is key to growth.Founders should bootstrap their businesses as long as possible before seeking external funding.Effective leadership involves knowing when to make tough decisions about personnel.Russ advocates for a data-driven approach to decision-making.The ability to adapt to technological changes is essential for long-term success. Chapters 00:00 Introduction and Background 11:07 Intrapreneurship and Innovation 19:42 Leadership and Change Management 26:53 Trends in Technology and AI 32:01 Leveraging AI for Contract Management 34:25 AI's Impact on Productivity and Development 36:16 The Evolution of Technology and Bandwidth 38:17 Embracing Change: The Role of AI in Business 40:09 The CEO's Perspective on Hiring and Staffing 42:31 Strategic Direction and Capital Allocation 44:25 The Importance of People in Business 46:27 Customer-Centric Business Strategies 48:32 Knowing When to Pivot or Cut Losses 57:22 Advice for Founders: Bootstrap and Retain Control Connect with Russ: Website: https://www.agilenceinc.com/ Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    59 min
  6. Eggs 450: Unlocking Human Potential with A.J. Mizes

    JAN 22

    Eggs 450: Unlocking Human Potential with A.J. Mizes

    Summary In this episode, AJ Mizes, founder of The Human Reach, shares insights on career coaching, the importance of specialization, and the journey from corporate life to entrepreneurship. He discusses the challenges many face in their careers, the significance of building relationships, and how to craft a standout resume and LinkedIn profile. AJ emphasizes the need for authenticity in job applications and offers strategies for reigniting passion in one's current role. Takeaways AJ Mizes is the founder of The Human Reach, focusing on helping individuals thrive in their careers.The transition from a stable job at Facebook to entrepreneurship was driven by a fear of regret.Many people feel stuck in their careers due to societal pressures and expectations.Specialization is key in today's job market; companies prefer specialists over generalists.Building relationships is crucial for job hunting; most roles are filled through referrals.A polished LinkedIn profile is essential for visibility in job searches.Quantifiable achievements should be highlighted in resumes to attract attention.The first year of a business often involves trial and error in finding the right services to offer.It's important to assess both the 'what' and 'where' in your career to find fulfillment.Using AI tools for job applications should be done cautiously to maintain authenticity. Chapters 00:00 Introduction to Kind Copy and Cath Reohorn 04:31 The Journey from Psychology to Copywriting 07:54 Empathy in Copywriting: Understanding the Audience 10:48 The Shift from Selling to Helping 13:39 Current Trends in Marketing and Fitness Industry 16:38 Effective Copywriting: Key Elements to Consider 19:37 The Importance of Professional Help in Copywriting 22:40 Identifying Problems in Marketing Strategies 25:29 Optimizing Conversion Rates in Copywriting 30:01 Transforming Business Through Clear Problem Definition 30:55 The Power of Specificity in Business Requests 31:51 Simplifying Messaging for Better Engagement 36:28 Building Effective Sales Funnels Without Cold Calls 41:46 The Role of Friction in Marketing Strategies 46:31 Navigating Content Creation in an AI-Driven World 56:55 Finding Your Best Marketing Channel for 2026 Connect with Cath: Website: ⁠https://kindcopy.co.uk/⁠ Instagram: ⁠https://www.instagram.com/kindcopyuk/⁠ Get some free gems: ⁠https://substack.com/@kindcopy/posts⁠  Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    54 min
  7. Eggs 449: Kind Copywriting (That Sells) with Cath Reohorn

    JAN 15

    Eggs 449: Kind Copywriting (That Sells) with Cath Reohorn

    Summary In this episode of EGGS: The Podcast, Ryan engages with Cath Reohorn, founder of Kind Copy (https://www.instagram.com/kindcopyuk), who shares her unique journey from a psychology lecturer to a copywriter. They discuss the importance of empathy in copywriting, the shift from selling to helping, and the current state of marketing, particularly in the fitness industry. Cath emphasizes the significance of clear communication, the role of AI in content creation, and the necessity of human connection in marketing. The conversation wraps up with practical advice for entrepreneurs on where to focus their marketing efforts and how to engage their audience effectively. Takeaways Cath transitioned from a psychology lecturer to a copywriter after leaving academia.Empathy is crucial in copywriting to connect with the audience.The shift from selling to helping is essential in modern marketing.Clear communication and a single call to action are vital for effective copy.Hiring a professional copywriter can enhance marketing efforts significantly.Understanding your audience's needs is key to successful marketing.AI can assist in content creation but lacks the human touch.Building a marketing funnel can be done without traditional sales calls.Consistency in content creation is more important than quantity.Finding your unique voice is essential in a noisy market. Chapters 00:00 Introduction to Kind Copy and Cath Reohorn 04:31 The Journey from Psychology to Copywriting 07:54 Empathy in Copywriting: Understanding the Audience 10:48 The Shift from Selling to Helping 13:39 Current Trends in Marketing and Fitness Industry 16:38 Effective Copywriting: Key Elements to Consider 19:37 The Importance of Professional Help in Copywriting 22:40 Identifying Problems in Marketing Strategies 25:29 Optimizing Conversion Rates in Copywriting 30:01 Transforming Business Through Clear Problem Definition 30:55 The Power of Specificity in Business Requests 31:51 Simplifying Messaging for Better Engagement 36:28 Building Effective Sales Funnels Without Cold Calls 41:46 The Role of Friction in Marketing Strategies 46:31 Navigating Content Creation in an AI-Driven World 56:55 Finding Your Best Marketing Channel for 2026 Connect with Cath: Website: https://kindcopy.co.uk/ Instagram: https://www.instagram.com/kindcopyuk/ Get some free gems: https://substack.com/@kindcopy/posts  Credits: Hosted by Ryan Roghaar Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    59 min
  8. Eggs 448: Building a Successful Sales Team from Scratch with Kevin Downey

    JAN 8

    Eggs 448: Building a Successful Sales Team from Scratch with Kevin Downey

    Summary In this episode, Kevin Downey shares his entrepreneurial journey, discussing the founding of his agency and the principles that guide his work ethic. He emphasizes the importance of lead generation and effective email outreach, while also differentiating between the roles of sales reps in business development. Kevin provides insights into building a successful sales team and the necessity of having a structured approach to prospecting. We also discuss the complexities of building an effective email marketing infrastructure, the importance of understanding what businesses don't know about their marketing strategies, and the role of sales reps in driving business development. He emphasizes the need for a scalable email system, the risks associated with using main domains for cold emailing, and the significance of data preservation in email marketing. Additionally, he highlights the advantages of hiring sales reps and the process of recruiting them, particularly in the context of engaging with diverse markets, including bilingual representatives. Takeaways Kevin grew up in an entrepreneurial family, which influenced his career path.Leading by example is crucial in building a strong team.Pre-planning lead generation is essential for new entrepreneurs.Email outreach should be targeted and personalized to be effective.Most companies misuse email marketing strategies.Business development in B2B will always yield results if done correctly.Sales reps should focus on their strengths: either hunting or farming.Building a sales team requires understanding the roles of different sales reps.A structured lead-generation system is vital to success.Cold outreach can be effective in any industry with the right approach. Seeing is believing.Companies often don't know what they don't know.A prospect list should ideally be 50,000 or larger.Cold calling is sometimes more effective than cold emailing.Using the primary domain for cold emails can damage reputation.Building a scalable email system is crucial for growth.Data preservation is key in email marketing.Sales reps can drive leads more effectively than email alone.Narrowing the target audience can enhance marketing effectiveness.Bilingual reps can open doors to new markets. Chapters 00:00 Introduction to Kevin Downey and His Agency 02:00 The Entrepreneurial Journey: From Family Business to Agency Founder 04:58 Developing a Work Ethos: Be Better and Work Harder 06:04 Starting Fresh: Lead Generation Strategies for New Entrepreneurs 08:59 Manual Lead Generation: The Basics of Prospecting 12:09 Email utreach: Best Practices for Effective Communication 14:56 Sales vs. Marketing: Understanding the Difference 19:00 The Role of Sales Reps: Hunters vs. Farmers 24:13 Building a Sales Team: Strategies for Small to Large Companies 31:15 Understanding the Unknowns in Business 32:01 Building Effective Email Infrastructure 34:07 Cold Calling vs. Cold Emailing 36:10 The Risks of Using Main Domains for Cold Emails 38:45 Creating a Scalable Email System 41:13 Brute Force Email Strategies 44:10 The Importance of Data Preservation 46:19 The Role of Sales Reps in Business Development 48:00 When to Engage with Sales Reps 50:42 Recruiting Sales Reps: The Process 52:39 Bilingual Reps and Cultural Insights Credits: Hosted by Ryan Roghaar and Michael Smith Produced by Ryan Roghaar Theme music: "Perfect Day" by OPM    The Eggs Podcast Spotify playlist: bit.ly/eggstunes The Plugs: The Show: eggscast.com @eggshow on X and Instagram On iTunes: itun.es/i6dX3pCOn Stitcher: bit.ly/eggs_on_stitcher Also available on Google Play Music! Mike "DJ Ontic": Shows and info: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠djontic.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ @djontic on twitter Ryan Roghaar: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠rogha.ar

    57 min
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4.9
out of 5
19 Ratings

About

Eggs is podcast that centers around creativity in all forms. From building businesses, personal projects and constructing brands to crafting music empires, finding social fame, fortune and more—we discuss whatever, whenever, with whomever in search of patterns, expertise, shared experience and knowledge. Along with our guests—usually experts in a field or subject—we drill down to uncover the steps taken and the hurdles crossed in pursuit of excellence, aiding our listeners in chasing down their own dreams and taking their "egg" from coup to table. Eggs is a show co-hosted by Mike Smith "DJ Ontic", a Seattle, WA based DJ and Ryan Roghaar owner of R2 Media Group, a full-service marketing communications agency based in Salt Lake City, UT and Barcelona, Spain.

Information

  • Creator
    Ryan Roghaar and Michael Smith
  • Years Active
    2017 - 2026
  • Episodes
    454
  • Rating
    Explicit
  • Copyright
    © Ryan Roghaar and Michael Smith
  • Show Website
    EGGS! The Podcast