El Brightside Podcast

Jonathan Tarin
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¡Hola! My name is Jonathan Tarin, I'm a Mexican-born, Texas-raised advertising executive and Founder of El Brightside, a brand platform dedicated to sharing and creating stories of the multicultural human experience. I founded El Brightside as a brand and marketing consultancy practice and a desire to build community during the pandemic in a city where I knew no one. This podcast is about human connection, marketing & advertising and the joys of culture within it all. I look forward to building community and sharing stories of the multicultural human experience in life and business.

Episodes

  1. 11/18/2023

    Elba Intriago | Latinas in Advertising and the Gender Pay Gap

    This year, Latina Equal Pay Day was on October 5th. According to the most recent data, Latinas, despite being one of the fastest growing and most educated groups in the country, make $0.52 to the dollar in comparison to their white, male counterparts. Furthermore, a new analysis conducted by the National Women’s Law Center found that Latinas stand to lose more than $1.2 million over a 40-year career due to the wage gap and for those with a professional degree, the gap widens to $2.5 million over their career. In this discussion, we’ll talk to Elba Intriago, VP at Walton Isaacson and Latina leader with decades of experience in the advertising industry. We’ll dig deep into some of the nuances associated with the gender pay gap for Latinas and women across the board. Here is an overview of some high-level topics of discussion to expect: 👉 The importance of the Latina perspective in advertising 👉 Reasons why the Latina pay gap is getting worse 👉 Cultural beliefs on education and career growth 👉 The gender pay gap for women in advertising At El Brightside, we lean into the tensions and complexities of different cultural topics and perspectives. We are fueled by the joys of culture and look forward to shining light on incredible Hispanic leaders through human-centric, culturally fluent dialogue. Our mission is to help ignite business through human connection. Connect with Elba Intriago on LinkedIn and visit www.waltonisaacson.com to learn more about her work and the agency she is a part of.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    52 min

  2. 11/17/2023

    Sandra Velasquez (NOPALERA) | How to Use the Value of Culture to Build a Brand with Bold Intention.

    Mexican culture is beloved around the globe and will always be embedded into the fabric of American life. Its energy is ever-present in almost every corner of our country and radiates through the people who proudly have Mexican blood running through their veins. Mexican energy is what fueled Sandra Velasquez to create Nopalera, a Mexican botanical bath and body collection powered by the Mexican nopal cactus, one of the most nourishing plants in the world. Nopalera challenges the narrative around the value of Latino goods in the beauty industry and aims to reposition them in premium spaces where they belong but are nearly non-existent. This intentionally bold approach is driven by the belief that Mexican culture and heritage is worthy of luxury, honor and loyalty. At El Brightside, we are fueled by the joys of culture and it is an honor to have the opportunity to interview an emprendedora whose brand mission goes beyond beauty, it also elevates and champions Mexican heritage and the value it offers anyone receptive to its gifts across the world. Please join us as we kick-off Hispanic Heritage Month with “A Multicultural Discussion” about embodying the boldness of culture, challenging the status quo, building a business with intention, standing in your worth and always remaining resilient. Connect with Sandra Velasquez on LinkedIn and visit www.nopalera.co to purchase these amazing bath and body products.  Follow NOPALERA on Instagram @nopalera  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    59 min

  3. 11/17/2023

    Pilar Avila | Living Abundantly Free by Doing Well and Doing Good

    How can we amplify our impact in an evolving world order? Having worked across the finance, hospitality and nonprofit sectors for 25 years before becoming an entrepreneur, Pilar Avila has led many institutions and individuals through the process of turning vision into action, and action into impact. Her journey working alongside U.S. Latino civic and industry leaders, elected officials, and corporate executives in Washington DC were foundational in her executive career. Upon the dawn of a new millennium, Pilar knew Latinos would continue to rise as a formidable economic and political force in the United States of America. This experience and understanding allowed her to not just expect opportunity for her community, but also be part of creating them herself with intention and impact. Pilar Avila is a proud Boricua, representing La Isla del Encanto with immense pride and I'm honored to have her share her invaluable experience and humanity with us on LinkedIn Live. Join us in a multicultural discussion about advocacy, economic prosperity, executive corporate leadership and intentionally designing a life to create global impact. Connect with Pilar Avila on LinkedIn and visit www.interductus.co for more information to learn more about her strategic services and approach to wellness and abundance.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    1 hr

  4. 11/17/2023

    Isaac Mizrahi | Building Sustainable Business Growth with the U.S. Hispanic Market

    There’s no denying the presence of Hispanic culture in the U.S. – its flavors, music, vibrancy and people are everywhere and in some cases, represent the majority in some of the most iconic metropolitan cities in the country. But, what are the business implications for brands and organizations that fail to act and acknowledge the opportunities with the U.S. Hispanic market? Join us as we take a deep-dive into the world of the U.S. Hispanic marketing and business landscape with Isaac Mizrahi, award-winning, multicultural advertising executive and author of “Hispanic Market Power – America’s Business Growth Engine.” Connect with Isaac Mizrahi on LinkedIn and visit www.hispanicmarketpower.com for more on his new book and Hispanic business insights.  ~~ “A Multicultural Discussion” is a LinkedIn Live series focused on interviewing corporate executive leaders and founders from different industries and learning from their professional journeys and multicultural human experiences.  ~~ Get to know El Brightside by following us on Facebook and LinkedIn @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    1 hr

  5. 10/09/2023

    HHM Series (Part 4) | Una Casita, a First Step to Building Generational Wealth

    This is part 4 of our Hispanic Heritage Month Series that takes us through A Wealth Building Journey.  In our final episode of our Hispanic Heritage Month series, we talk to two Latina professionals helping their Hispanic community build generational wealth in the real estate industry.  Our approach to this episode was bringing a professional realtor and a licensed loan officer together to discuss the importance of financial literacy, in-language service and of course, sharing their human approach to being of service to an underserved community in the real estate and mortgage lending industries.  Hilda Marquez is a professional real estate agent in the Dallas Ft. Worth metropolitan area. She is originally from Jalisco, Mexico and prior to becoming a real-estate agent, spent more than a decade working in the media and advertising industries. She brings a wealth of experience understanding the nuances of financial literacy and understanding the benefits of building wealth in real estate and how it can make a difference in the Hispanic community and their future generations. Hilda is a devoted wife and mother of four beautiful children and resides in Grand Prairie, TX. Gracie Perez is a licensed loan officer servicing the Dallas Ft. Worth metropolitan area and other areas across Texas. She is originally from Guanajuato, Mexico and has over 15 years of experience in the banking and mortgage lending industries. Gracie is a graduate of Grace College in Indiana and currently resides in Dallas, Texas with her husband and their three children. She is an active member of the National Association of Hispanic Real Estate Professionals (NAHREP) in both the Dallas and Plano-Garland chapters. A strong supporter of her local community, she gives back through her volunteer work with Carrollton-Farmers Branch schools. Get to know these two professional Latinas by connecting with them on LinkedIn and following them on Instagram.  Connect with Hilda Marquez on LinkedIn or follow her on Instagram | @Hilda_dfw_realtor Connect with Gracie Perez on LinkedIn or follower her on Instagram | @missmortgagedfw Visit Gracie’s website www.gracieperez.com   ~~ Get to know El Brightside by following us on Instagram or Facebook @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    50 min

  6. 10/03/2023

    HHM Series (Part 3) | Have a Beer and Stay Breezy

    This is part 3 of our Hispanic Heritage Month Series that takes us through A Beer Brewing Journey.  With all the Oktoberfest celebrations, there’s no better way to start the month of October than to talk about beer! In this episode, we get to meet an incredible husband and wife duo paving their way in the beer industry. They share their journey of building their beer brewing brand from the ground up, a journey that has been on-going for more than 8 years and a journey they’ve learned a lot from personally and professionally.  Ghost Eye Brewing Company is a small, up-and-coming brewery in Texas making beer with love, wit and grit. Their brand is fun-loving, great-tasting and unique, taking pride in their Caribbean roots and bringing one-of-a-kind flavors to the beer industry by “Staying Breezy”.  Russell Rodriguez is owner and head-brewer of Ghost Eye. Native to Puerto Rico, Russell has also spent years as a mortgage professional with a specialty in loss mitigation and has deep understanding of private and government sponsored loan programs. While helping people keep their properties, he also brewed at home and with different professional breweries to help acquire the experience and knowledge needed to make Ghost Eye Brewery a reality.  Krizia Rodrigez is owner and manager of Ghost Eye. She is originally from St. Croix, USVI but moved to Puerto Rico at a young age. She is the backbone of Ghost Eye Brewing, an incredible multi-tasker who has helped organize, schedule, mitigate and help process all finances along with helping design and bring creative ideas to the table for the brewery. Her 15 years experience as a teacher has been foundational in helping spring-board the brewery and helping it scale throughout the years.  Visit www.ghosteyebrewing.com to learn more about all the unique beer experiences they are bringing to the state of Texas through their community events along with getting to know all about their specialty brews and where to taste them!  Follow them on Instagram @ghosteyebrewingco to get a behind the scenes look at their R&D process, ingredient exploration, up-coming events, inspiration and breezy vibes.  ~~ Get to know El Brightside by following us on Instagram or Facebook @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    38 min

  7. 09/25/2023

    HHM Series (Part 2) | Of the People, For the People

    This is part 2 of our Hispanic Heritage Month Series that takes us through A Tequila Journey.  In this episode, Jonathan interviews two of the four founders of Tequila de la Gente, a tequila brand that blossomed from the 2020 pandemic and is founded on love for tequila, the Mexican craftsmanship of its production and the desire to connect with people during a time when we wanted it most. Tequila de la Gente is the first crowdsourced tequila brand in the marketplace and the things discussed during this episode with Albert Zubia and Daniel Vasquez have everything to do with grit, entrepreneurship, business funding and culture - among some sprinkled laughs and also more in-depth explanations about what being a crowdsourced tequila means and how bringing people (la gente) into their business venture has been fulfilling and intentional.  Albert Zubia is a Mechanical Engineer by trade and proud Red Raider, Texas Tech alumni. Throughout his career, he has traveled nationally and internationally working for different energy, oil and gas enterprises before embarking on the journey of becoming an entrepreneur and launching his own companies within the oil and gas industry himself. He has dabbled in different projects and has upheld the essence of his Mexican heritage through his dedication to community, hard work, family and passion for the things he dedicates his time, money and energy to. As a founder of Tequila de la Gente, his focus is on creating a premium product that cuts out all the hype and focuses on the Mexican craftsmanship of tequila making along with allowing “la gente” to become part of their brand by having them choose the best tasting tequila. Daniel Vasquez is a technology aficionado and software developer who received his Bachelor’s degree in Computer Science from Texas Tech University. He is an entrepreneur by heart who has founded various ventures, including a software company dedicated to helping people turn ideas into products via-software and product development. He is a 3rd generation Latino who’s embraced the values and heritage passed down to him, including being a human connector and an avid lover of his favorite spirit, tequila!  Connect with Albert and Daniel on LinkedIn. Visit www.TequilaDeLaGente.com to experience the best tasting añejos, learn more about the TDLG story or shop some of their cool merchandise.  Follow them on Instagram @tequiladelagente for great cocktail inspiration and to see what they’re up to next!  ~~ Get to know El Brightside by following us on Instagram or Facebook @elbrightside Visit ⁠elbrightside.com⁠ for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with ⁠Jonathan Tarin on LinkedIn.⁠

    38 min

  8. 09/15/2023

    HHM Series (Part 1) | Tackling Social Inequities, Paso a Paso

    This is part 1 of our Hispanic Heritage Month Series that's all about the Journey of Community. Jonathan interviews Alejandra Zendejas and Jesse Acosta, founders of Pasos for Oak Cliff, a non profit organization in Dallas Texas built on the pillars of Community and Culture, Action, Responsibility and Education. Their mission is to create social upward mobility and economic prosperity in minority communities through culturally relevant inspired educational programs and events.  Jesse Acosta was born in Dallas, Texas, and raised in the neighborhood of Oak Cliff. He graduated from the University of Texas at Austin in 2017 with a double major in Radio-Television-Film BS and History BA with a minor in Government. His passion for education led him to join Teach For America in 2018 and to serve as Deputy Director for Youth for North Texas LULAC (League of United Latin American Citizens) District 3 from 2020-2021. Currently, he teaches at his alma mater Justin F. Kimball High School and is Executive Director of Pasos for Oak Cliff, a 501(c)(3) nonprofit which he co-founded in August of 2020.  Alejandra Zendejas was born in Leon, Guanajuato Mexico but raised in Dallas (Oak Cliff), Texas. She graduated from the University of Texas at Austin with a degree in Mathematics and a Business Foundations Certificate in 2017. In her last year at UT, she presided as president of Longhorn LULAC. After graduating, Alejandra returned to Dallas and became a consultant under It’s Not Complicated (INC) Tutoring for all levels of math and test prep. Alejandra has served as Director of North Texas LULAC District 3 from 2019-2020 and helped with the founding of Pasos for Oak Cliff. Get to know El Brightside by following us on Instagram @elbrightside and visit elbrightside.com for more information about our professional services and how we are helping Ignite Business Through Human Connection. Connect with Jonathan Tarin on LinkedIn. Visit Pasos for Oak Cliff to get updates and event information. Donate to their cause in helping create social upward mobility in their community.

    47 min

  9. 09/15/2023

    Introduction | ¡Hola! Hello.

    Get to know Jonathan Tarin, host of El Brightside Podcast, as he shares anecdotes of his multicultural human experience as an immigrant and the moments that began to mold his perspective of searching El Brightside in himself, his parents and life circumstances. Visit our ⁠Website. ⁠ Follow us on ⁠Instagram. ⁠ Like us on ⁠Facebook.⁠ Follow us on ⁠LinkedIn.⁠ Follow ⁠Jonathan Tarin.

    15 min
  10. Trailer | ¡Bienvenidos! Welcome.

    SEASON 1, EPISODE 1 TRAILER

    Trailer | ¡Bienvenidos! Welcome.

    Get to know El Brightside, what it represents and the type of human experiences we're excited to share in this podcast. Visit our Website. Follow us on Instagram. Like us on Facebook. Follow us on LinkedIn. Follow Jonathan Tarin.

    2 min

Trailer

About

¡Hola! My name is Jonathan Tarin, I'm a Mexican-born, Texas-raised advertising executive and Founder of El Brightside, a brand platform dedicated to sharing and creating stories of the multicultural human experience. I founded El Brightside as a brand and marketing consultancy practice and a desire to build community during the pandemic in a city where I knew no one. This podcast is about human connection, marketing & advertising and the joys of culture within it all. I look forward to building community and sharing stories of the multicultural human experience in life and business.

Information

  • Creator
    Jonathan Tarin
  • Years Active
    2K
  • Episodes
    10
  • Rating
    Clean
  • Copyright
    © Jonathan Tarin
  • Show Website
    El Brightside Podcast