Text messaging is a powerful tool as it is a laser shot communication to a personal device. The average text message is read in less than 3 minutes and open rates exceed 98%. With such a powerful tool - you need a strategy! There is so much more to creating a message that delivers an outcome...it's important to understand that "IT ALL MATTERS" What you say, how you say it, when you say it, why you say it, and where you say it. Expertise around messaging is what we do. WE NOT ONLY UNDERSTAND IT - WE BUILD AND MANAGE IT! Our teams build experiential strategies that deliver measured outcomes. It's not just a text, it's a laser shot message, and it all matters!
Motor Vault and Indianapolis Cars and Coffee Texting with YOU!
Brian Henry owner of Motor Vault and helps run Indianapolis Cars and Coffee meetup group talks with Joe Melillo about how both of businesses use Text messaging to engage with their followers.
Texting with Berkshire Hathaway
Berkshire Hathaway agent Troy Ramey uses his text channel to do something that's hard for the industry, stay top of mind. With text Troy is able to send important updates and new listings to his potential clients, keeping him top of mind for when they are ready to buy a home. Text KLaunch to 55433 to learn more.
Texting for Tourism with Franklin County
Experience Franklin County Indiana offers so much to its visitors but now way to stay in constant contact with them. People who sign up for their email campaigns don't reply or participate in their annual activities. K Launch has set up texting channel so the tourism group can communicate events with it's "Super Fans". From Brookville Lake to Fishing to camping there are lots of things to do and now their visitors have a chance to learn about them all in one channel.
Sponsorship Texting with SLATT Capital
Director of Marketing for SLATT Capital James Molgaard joins the podcast and speaks to Joe about why they sponsored the California Mortgage Bankers Association's event texting. SLATT Capital's name was associated with every text for the conference leading to prospects reaching out to them.
Increase Sponsorship Dollars with text and the CMBA
Dustin Hobbs runs the California Mortgage Bankers Association's 3 annual conferences. With more than 1500 people attending both virtually and in-person it was important for the CMBA to communicate before, during and after the conferences.
For the first time, potential sponsors were asking to sponsor texting for 2022 which means texting was effective and is the best way to create NEW Sponsorship dollars for organizations.
Lead Capture with Text and the Indianapolis Salt Cave
Owner of the Indianapolis Salt Cave Stefanie Patterson thought text could be a good addition to her business, and she was right. The Salt Cave sends a text if they are unable to pick up the phone. It's a perfect way to use technology to enhance the ability for staff to respond to customers and for customers to schedule the service they need. Look for the Indianapolis Salt Cave to grow the reach of texting this year with KLaunch.
Great business podcast!
Joe does a great job on the podcast! Information is interesting. Thanks!