Winner of the 2019 Hermes Platinum Award for best Podcast Mini-Series** This nine part mini-series looking into the failure of marketing and what brands must do about it. This podcast was made for rebellious marketers and brands looking for new ideas to help them break through.
Episode 1 - Marketing Has Failed
Marketing isn't failing, it has failed. In this episode I'll show you the raw data and why even after the world spends $1 Trillion dollars per year on marketing it fails 99% of the time. This is where the journey begins.
Episode 2 - Welcome To The Infinite Era
The world entered a new media era on June 24th 2009, we left the limited media era where our idea of marketing was created, and entered the infinite media era. This is one of the biggest shifts in the history of the world, and its affect will far surpass the effects of the printing press, the internet, and social media. This is the a world.
Episode 3 - The Fault In Our Stars
Marketing is not too big to fail; it’s just the right size. In this episode we'll look at the long standing ideas that we believe to be marketing truth, to see why in our new world they have become fiction.
Episode 4 - Context Replaces Attention
In the new era Context replaces Attention as the key to marketing. In this episode we'll go deep on the idea of context, what it is, and how it is your only hope in reaching the post AI consumer.
Episode 5 - Breaking Out For Big Wins
In this episode we explore how Tesla created the biggest marketing win in history, and the new business model that allowed them to achieve such monumental success. It's not more marketing, rather a totally new idea of marketing that we all must embrace.
Episode 6 - The Power of Purpose
Breaking through in the Infinite era requires more than just a new idea of marketing, it the brand to find a way to stay in their audiences lives in new ways. Purpose is that way, and opens the brand up to a wide new world of possibilities.
Learn where to spend your marketing $$
Even the largest marketing organizations and the hippest ad agencies are years behind the information and ideas you'll learn in this podcast. Marketing is a primary economic driver of business, baby, and you'll learn WHY and HOW in this easy-listening podcast by one of the most passionate leaders in the business.
Whether you are a new or veteran marketer – I highly recommend you listen to this podcast before you set next year’s marketing budget and strategy! Mathew coins some extremely intriguing concepts supported by digestible research. I have to say, I just completed a master’s marketing program and I was still learning new things from him. This is by far the most engaging thought leadership I’ve heard in a long time.
Freakonomics meets Serial!
Not only is this podcast entertaining it is also educational and seriously addicting. Marketers who have had enough and are ready to reengage!