Elevate! PR and Marketing Tips

Michael Perini, ABC
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Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado. We are celebrating our 11th anniversary. 

  1. 02/10/2022

    What the Public Relations Landscape Looks Like in 2022

    Modern public relations trends are a major influence on how consumers support and trust businesses, nonprofits and organizations. We are living in a 24/7 crisis of trust. As our firm begins its 11th year in business, here are 11 public relations trends we will strategically use for our clients’ success.   Song: “Landscape” Source: www.storyblocks.com   For More:   www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com   A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.   Michael Perini, ABC President & CEO 11th Anniversary

    6 min

  2. 01/02/2022

    Use Drones for Public Relations and Marketing

    With drone technology evolving, more brands are understanding the value for the use of drones to reach target audiences (customers, clients, supporters, stakeholders, etc.).  Therefore, we have invested for clients in an FAA Certified Part 107 commercial drone license and professional drones.   Drones have numerous public relations and marketing uses.  Mike presents a few uses to consider while also announcing a new three-part video series covering drones.   Song: “Futuristic Drone Ambient Soundscape2” Source: www.storyblocks.com   For More:   www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com   A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.   Michael Perini, ABC President & CEO 11th Anniversary

    3 min

  3. 12/11/2021

    How To Throw a Pre-Opening Reception: Raise the Bar!

    A great public relations tool to develop and maintain relationships is hosting a pre-opening reception especially now as many local businesses have been closed due to the pandemic and are now reopening.  Plus it is the holidays.   Mike presents a few ideas he has learned from hosting and planning receptions that you can apply to your own business or nonprofit.    Song: “Epic Christmas Shopping” Source: Storyblocks   For more:  www.periniassociates.com On Facebook, Twitter and Youtube customerservice@periniassociates.com   A PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses, nonprofits and others everywhere.   Michael Perini, ABC President & CEO 11th Anniversary

    7 min
  4. How To Communicate Your Post-Coronavirus Plans To Reopen Your Business

    04/10/2020

    How To Communicate Your Post-Coronavirus Plans To Reopen Your Business

    As official federal, state and local government sources, to include the CDC, show the “flattening” of the curve in many communities across America, business owners and nonprofit executive directors are beginning to have hope that they will be able to open again soon. With this exciting development in mind, Mike recommends you begin to prepare NOW with strategies and promotional tools to let customers know when and what you will be doing to reopen your business and/or nonprofit.During this podcast you will find useful tips in rebuilding public confidence and support. This episode is a must listen!Song: “Coronavirus Techo” – kamil GuszczynskiSource: StoryblocksFor More:www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.Michael Perini, ABCPresident & CEO10th Anniversary

    9 min
  5. Being Involved in Your Community Pays Dividends

    03/01/2020

    Being Involved in Your Community Pays Dividends

    Playing a role in your community can be good for business. In a competitive professional environment, potential customers tend to do business with those companies that demonstrate social responsibility. Mike presents a few ideas he has learned from community engagement that you can apply to your own business or nonprofit. Remember, it’s all about creating goodwill (and good karma):Song: “How We Feel” – Marshall UsingerSource: StoryblocksFor More:www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.Michael Perini, ABCPresident & CEO10th Anniversary

    5 min
  6. Mistakes Made By Small Business Owners

    11/05/2019

    Mistakes Made By Small Business Owners

    Listen to insights on business failures as the closures relate to PR and Marketing missteps. All of Mike’s comments on this podcast might sound discouraging. But, by identifying the primary causes of small business failure, adjustments can be made to allow new business owners to place odds in their favor for success.Song: “Searching For Something” Source: AudioblocksFor More:www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.Michael Perini, ABCPresident & CEO10th Year Anniversary

    9 min
  7. What Makes For a Great Photo?

    11/05/2019

    What Makes For a Great Photo?

    I first blogged this topic in 2013 and still believe today that we remain in a new and ever-changing age of photography.With the continual evolution of both stand-alone digital cameras and new models of smartphones coming out for the holidays, by gosh, there doesn’t seem to be an end in sight of this technological revolution!What makes a great photo? Listen to learn more.Song: “Full of Inspiration” Source: AudioblocksFor More:www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving businesses everywhere.

    5 min
  8. Why You Should Consider Geo-Fencing

    08/14/2018

    Why You Should Consider Geo-Fencing

    Effective marketing requires using multiple channels and approaches to deliver your company message to your target audience. Merely buying a billboard or setting up Google Ad may not be enough to reach your target audience. New to the mix in recent years is "Geo-Fencing".Mike goes over some of the benefits of using geo-fencing technologies.Song: “Full of Inspiration” Source: AudioblocksFor More:www.periniassociates.comOn Facebook, Twitter and Youtubecustomerservice@periniassociates.comA PR and Marketing Firm with "Attitude at Altitude" in Woodland Park, Colorado but serving people everywhere.

    4 min
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About

Perini & Associates is a full-service public relations and marketing firm headquartered in Colorado. We are celebrating our 11th anniversary. 

Information

  • Creator
    Michael Perini, ABC
  • Years Active
    2013 - 2022
  • Episodes
    31
  • Rating
    Clean
  • Copyright
    © Copyright 2025 Michael Perini, ABC
  • Show Website
    Elevate! PR and Marketing Tips