Elevate to Impact

Amanda Shuman
  • 5.0 (7)
  • MARKETING
  • UPDATED WEEKLY
Elevate to Impact

Elevate to Impact is a podcast for wedding pros who want needle-moving business advice. If you wish to declare your CEO status and positively impact others, then you'll want to pull up your notes app. With episodes on branding, marketing, strategy, and juggling real life as a CEO and mom, Amanda Shuman is on a mission to teach you how to elevate your brand and business and impact your quality of life and bank account. This is life and business behind the brands on Elevate to Impact.

  1. SEP 17

    How Jaime Manning Built a Luxury Brand from Scratch

    I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business. From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients. But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process. Check out Love & Flour Bakery: loveandflourbakery.com Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent

    35 min

  2. SEP 10

    Building a Brand using Identity Marketing with Veronica Romney

    We're diving deep into the world of identity marketing with the fiery and brilliant Veronica Romney. If you've ever wondered how brands like Harley Davidson inspire such intense loyalty that people tattoo their logo on their bodies, or how Taylor Swift created the phenomenon of "Swifties," you're in for a treat. Veronica breaks down the difference between brand identity and identity marketing, explaining how the latter taps into the core of who your customers are or aspire to be. We explore examples from various industries and discuss how even service-based businesses can leverage this powerful strategy. But it's not all theory - we get practical too. Veronica shares insights on how to uncover your customers' identity markers and how to measure the success of your identity marketing efforts. We also touch on the potential pitfalls, like tying your brand too closely to a single leader. What I love about this conversation is how it challenges us to think beyond traditional marketing approaches. Whether you're a wedding planner, a luxury service provider, or any type of business owner, this episode will give you fresh perspectives on connecting with your audience on a deeper level. Links mentioned: Veronica's website: veronicaromney.com Instagram: @v.romney

    45 min

  3. AUG 20

    24 Boxes Your Homepage Needs to Check if You Want More Inquiries

    We're diving into a topic that many luxury service providers often overlook: SEO. You might think your high-end brand doesn't need Google to get noticed, but think again! I'll reveal why SEO matters for luxury brands and how it can elevate your business to new heights. We'll explore the changing landscape of how high-net-worth individuals, especially younger generations, are using search engines to find premium services. I'll share practical tips on optimizing your blog posts and website content for SEO, including the importance of using specific entities, natural language, and personal storytelling to stand out from AI-generated content. Free Blog Toolkit: carrylovedesigns.com/blog-toolkit 24-Point Website Audit Checklist: carrylovedesigns.com/audit

    23 min

  4. AUG 13

    Using SEO for Brand Awareness and Higher Rates in a Luxury Market

    You might think, "My high-end brand doesn’t need Google to get noticed." Well, think again! Whether you're a luxury wedding photographer, an upscale real estate agent, or a boutique planner, today's episode is going to change the way you view SEO. I have a free guide you can grab at carrylovedesigns.com/blog-toolkit. It’s loaded with video tutorials that will be a great next step after listening to this episode.

    24 min

  5. AUG 6

    Behind the Scenes: My Schedule and Routines

    I often hear, "I don't know how you do it." And, today I'm peeling back the curtain to show you exactly how I manage my time and stay on top of everything from content planning to daily tasks. We'll start by zooming out and looking at my monthly routines, then we’ll bring it in closer to my weekly schedule, and finally, we'll get into the nitty-gritty of my daily habits.   Peek at the resources: SEE HERE

    19 min

  6. JUL 30

    An Empath’s Guide to Surviving the Wedding & Events Industry with Leah Weinberg

    Ever felt deeply connected to your clients' emotions or wondered if you might be an empath in the wedding industry? You're not alone. In this episode, I chat with Leah Weinberg, co-founder of Odenberg Law, former wedding planner, and author of The Wedding Roller Coaster. We dive into her unique journey and share invaluable tips for thriving as a highly sensitive person in a high-stakes environment. From setting boundaries to embracing your empathy superpower, this episode is packed with insights.   Connect with Leah Oduberg Website Leah's Instagram Oduberg's Instagram

    32 min

  7. APR 16

    State of the business, launch debrief, and Q2 plans (hint: I have none)

    It's me—unedited. I'm calling this my 'shower thoughts' episode. I don't have a plan or agenda; I'm just giving you a peek behind the scenes before I head to my first five-figure mastermind event in Tennessee. Please leave a review if this episode was even remotely helpful/entertaining, or leave a 1-star review if it sucked.   // RESOURCES: ✅ FREE Brand + Marketing Resources  → https://carrylovedesigns.com/resources ✅ FREE QUIZ: What Stage of Business are You In?  → https://carrylovedesigns.com/quiz ✅   Brand + Marketing Workshops → https://carrylovedesigns.com/shop

    15 min

  8. APR 9

    Bold Boundaries for Wedding Pros with Amber Anderson

    In this episode, Amber Anderson of Refine and I discuss creating and, more importantly, sticking to boundaries as entrepreneurs. Tune in to hear how to handle bad reviews, scope creep, building value, and teaching your clients how your process works. We'll also cover how enforcing boundaries can make your clients respect you.   From Amber: 🎁 80 Expectations to Communicate with Clients document (use code ELEVATE to make it yours for FREE) Boundary Management Kit Connect with Amber on Instagram ⭐️ Leave a 5-Star Review for a listener shoutout! ⭐️ View our Services Connect with Amanda on IG

    35 min
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Trailer

5
out of 5
7 Ratings

About

Elevate to Impact is a podcast for wedding pros who want needle-moving business advice. If you wish to declare your CEO status and positively impact others, then you'll want to pull up your notes app. With episodes on branding, marketing, strategy, and juggling real life as a CEO and mom, Amanda Shuman is on a mission to teach you how to elevate your brand and business and impact your quality of life and bank account. This is life and business behind the brands on Elevate to Impact.

Information

  • Creator
    Amanda Shuman
  • Years Active
    2022 - 2024
  • Episodes
    49
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Elevate to Impact

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