Brand & Banter

Amanda Shuman
  • 5.0 (8)
  • MARKETING
  • UPDATED WEEKLY
Brand & Banter

Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today’s biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.

  1. 4 DAYS AGO · BONUS

    Marketing Brief #3: The Hottest Brands of 2024—Who Made the List

    Who were the it brands of 2024? Some you’d expect—others might surprise you. In this bonus episode of Brand & Banter, we’re looking at Ad Age’s hottest brands list and breaking down why they dominated. From major comebacks to viral moments, these brands made waves—so what can we learn from them? Hit play to find out which brands topped the list, the marketing moves that got them there, and what it means for 2025.   Hottest Brands of 2024 on AdAge

    10 min

  2. JAN 28

    How to Build a Sales Team that Scales with Jessica Marx

    Tired of being the only one selling in your business? Wondering how to build a sales team that doesn’t just survive but scales with you? Enter Jessica Marx—a Forbes-recognized business advisor and sales powerhouse. In this episode, Jessica breaks down exactly what it takes to build and train a small (but mighty) sales team that grows your revenue while giving you back your time. From finding the right people to setting realistic KPIs and mastering conversions, Jessica shares the no-fluff strategies she uses with 7- and 8-figure founders to create sales teams that scale. We also dive into: The biggest mistake founders make when hiring for sales. Why marketing and sales need to be besties (not frenemies). How to let go of control and empower your team to sell without you. Whether you're just starting to build your team or looking to level up an existing one, this episode is packed with actionable insights to help you scale smarter—not harder. LINKS FROM EPISODE: Tailored Premier Advisory Millons Were Made Podcast Jessica Marx Instagram

    40 min

  3. JAN 24 · BONUS

    Marketing Brief #2: Generation Beta

    In this week’s Brand & Banter bonus episode, we’re diving into three marketing stories you need to know. From a clever commercial redefining generational storytelling, to a beer brand chilling its way into beauty trends, and a household name marking 100 years with a bold refresh—this episode is packed with inspiration for marketers ready to think outside the box. Curious? Hit play and let’s banter about what’s making waves in the marketing world this week!   From this episode: Generation Beta Commercial Coors Light Face Roller Kleenex

    12 min

  4. JAN 21

    “Can I Have $9?”: Inside Liz Wilcox’s Membership Model

    “Can I have $9?” That single question launched Liz Wilcox’s boldest move yet: a low-cost email marketing membership that now boasts 4,000+ members and a cult-like following. In this episode, Liz joins Amanda to spill all the details—how she built a thriving community at a price point that breaks every “charge your worth” rule and why her strategy works. From her audacious launch email to the marketing tactics that keep her churn rate at just 5%, Liz shares the real, unfiltered story behind her membership model. You’ll hear how she leverages other people’s platforms, the tweaks she made to retain members, and why creating value doesn’t always mean charging a premium. Whether you’re building a membership, looking for fresh marketing inspiration, or just love hearing how bold moves pay off, this episode is packed with insights you can steal and use in your own business. Ready to banter with the queen of $9 magic? Hit play and join the conversation!   From the Episode: Join Liz's $9 membership: https://carrylovedesigns--lizwilcox.thrivecart.com/email-marketing-membership/?ref=podcast Follow Liz Wilcox on Instagram: https://www.instagram.com/thelizwilcox/

    37 min

  5. JAN 17 · BONUS VIDEO

    Marketing Brief #1: Case of the Mondays

    Introducing our new Brand & Banter bonus series—where we skip the fluff and talk about genius marketing campaigns from the week. In this kickoff bonus, we’re breaking down three campaigns that stopped us in our tracks: Avocados From Mexico’s AI-fueled guac brilliance, Coors Light turning Monday fails into marketing wins, and Severance bringing corporate weirdness to Grand Central. Big brands, bold moves, and plenty of lessons to steal for your own playbook. Think of these episodes as a coffee break with your marketing bestie—short, sharp, and guaranteed to leave you inspired (and maybe craving chips and dip).

    17 min

  6. JAN 14

    How She Doubled Her Revenue While Working Less Events with Tara Melvin

    Ready to ditch burnout and scale smarter? Tara Melvin, an event industry legend with 20+ years of experience, spills her secrets on doubling revenue with fewer events. We’re talking mission-driven corporate gigs, the power of certifications, and networking like a boss. Thinking about pivoting to corporate in 2025? This episode is your blueprint.   Signature Concepts – View Website The Signature CEO – Buy Conference Tickets

    26 min

  7. JAN 7

    The Story Behind CLD’s Rebrand

    What happens when a marketing agency rebrands itself? Amanda takes you behind the scenes of CLD’s evolution, sharing the why, how, highs, and lessons learned from their 6-month transformation. From poolside ‘aha’ moments to strategic pivots, uncover the moves, risks, and creativity that went into building the next chapter of this million-dollar brand. It’s meta, and it’s worth the ride. IG: @theamandashuman IG: @carrylovedesigns

    19 min

  8. 09/17/2024

    How Jaime Manning Built a Luxury Brand from Scratch

    I sat down with Jaime, the self-taught cake decorator and entrepreneur behind Love & Flour Bakery, to dive into her journey of rebranding and elevating her business. From cashing out her 401k at 22 to create her dream bakery, to navigating the challenges of COVID and emerging stronger, Jamie's story is nothing short of inspiring. We chat about the transformation she experienced through rebranding, and how it helped her refocus her business goals and create a truly luxe experience for her clients. But this isn't just about pretty logos and fancy websites. Jaime gets real about the nitty-gritty of rebranding - the excitement, the challenges, and yes, even the unexpected benefits. She shares invaluable advice for those considering a rebrand, including why she wishes she'd done it sooner and how to approach the process. Check out Love & Flour Bakery: loveandflourbakery.com Follow Jaime on Instagram: @love.and.flour and @jaimeecakescontent

    35 min
See All (56)

Trailer

5
out of 5
8 Ratings

About

Where bold ideas meet brilliant execution—Brand & Banter is the podcast that dives deep into the genius behind today’s biggest branding wins. Hosted by branding and marketing expert Amanda Shuman, Brand & Banter goes beyond the polished pitch decks and news headlines to uncover the heart of the creative process. Think of it as your chance to eavesdrop on the conversations happening behind the branding curtain.

Information

  • Creator
    Amanda Shuman
  • Years Active
    2022 - 2025
  • Episodes
    56
  • Rating
    Explicit
  • Copyright
    © 2022
  • Show Website
    Brand & Banter

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