ElevatED Cindy Cragg

Lisa Haas, marketing strategist, coach, and University College adjunct instructor, explains how AI is the next evolution in digital marketing. Learn how AI is impacting content generation, personalization,  measurement, optimization and more. Lisa also shares tips on where she thinks this evolution is going and how to stay on top of the changes as they emerge. 

We talk a lot about accessibility and inclusion in higher ed, but often the focus is on traditional students and in-person learning. What actions are we taking to make online learning spaces a  place where adult students feel safe to share and learn? Recent graduate of the Communication Management program, Joshua David Murphy Esqueda, who identifies as LBGTQIAS2+, discusses how their experience in the program highlighted ways online courses can allow for better representation and inclusion. Joshua and I also discuss modifications that can be made to online course delivery and the impacts of those modifications would have on all students - not just those from underrepresented identities. 

Global cybersecurity thought-leader, educator, speaker, and author, Richard Staynings, explains the field cybersecurity and talks about the critical role cybersecurity plays in nearly every industry across the globe.  According to Richard, there are five times more "attackers" than there are "defenders" working to keep our systems and infrastructures secure. Richard also talks in detail about the specific need within the healthcare space. So, have a listen to learn more about how to get into this challenging and rewarding field. 

Learn about the field of search engine marketing from seasoned SEO and industry-leading speaker, Mindy Weinstein. In this episode Dr. Weinstein, who teaches search marketing for University College in addition to running her own marketing agency, explains the different aspects of search marketing, describes how she got into the field,  and defends why it is a smart career path for marketers, content generators, writers, and people interested in psychology. She also gives out few tips on SEO strategy! 

This episode features an interview with Lisa Ward, former EMT and current lobbyist, who offers inspiring words, smart advice, and a dose of reality for those looking to graduate school as a pathway to a new career. Lisa is an alumna of the Health Care Policy master's degree program. Prior to starting her graduate journey she spent considerable time and effort paving the way for a seamless transition from frontline health care work to government relations. Listen and learn! 

This episode features an interview with Peter Lund. Peter is a current master's degree student in the Information & Communication Technology (ICT) program at University College and a seasoned professional who came to the program with 30 years of IT experience. Peter has done an exceptional job curating his graduate education so that he is leveraging every new learning opportunity and turning assignments into professional wins! Have a listen to learn just how he did it.