Elevating Performance (HD)

College of Coaches

Explore tech-driven leadership and sales excellence on Elevating Performance, hosted by Mark A. Dronen—entrepreneur, coach, and transformation expert. We spotlight guests' bold leadership, sales triumphs, and innovations fueling business growth. Episodes unpack visionary Founders, deal-closing pros, and industry disruptors in AI, cloud, and agile tech. Discover tactics for enterprise wins, mindset pivots, and exponential strategies through raw stories and actionable insights.

  1. The SMS Revolution You've Never Heard Of with Brian Stafford (EP 15, T1)

    المقطع الترويجي للموسم ١ ·  فيديو

    The SMS Revolution You've Never Heard Of with Brian Stafford (EP 15, T1)

    Introducing Brian Stafford, CEO and co-founder of nativeMSG. Discover Brian's visionary impact in the digital messaging space, where his architectures have processed over a billion messages for top brands. Learn about his four U.S. utility patents, including pioneering work in Rich Communication Services (RCS), which is transforming traditional SMS into interactive experiences. Key Topics Brian Stafford is a visionary in digital messaging Brian's architected solutions have processed over one billion text and SMS messages Brian holds four US utility patents Guest Brian Stafford is CEO and co-Founder of nativeMSG.  Brian is a visionary leader in digital messaging whose innovative architectures have processed over a billion SMS messages for major global brands.  Brian holds four US utility patents, pioneering Rich Communication Services (RCS) that transform traditional texting into interactive, app-like experiences for enhanced B2C interactions.  nativeMsg, based in Chicago, specilizes in RCS Business Messaging, enabling businesses to create interactive and rich experiences directly within customers' SMS apps on Android and iOS devices. Their platform supports high-quality media like videos and images, quick-reply options, personalized user journeys, and seamless integrations with business systems for automated responses and efficient operations. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

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  2. Can AI Make You Smarter at Work? (EP 19, T2, 1x1)

    المقطع الترويجي للموسم ١ ·  فيديو

    Can AI Make You Smarter at Work? (EP 19, T2, 1x1)

    Former Microsoft VP of Worldwide Learning, Laura Longcore, emphasizes the significance of lifelong learning motivation in today's professional landscape. To foster career development, it's crucial to focus on personal development and knowledge acquisition. Discover how strong leadership and engagement are essential.🚀 Key Topics AI-driven learning targets individual strengths and weaknesses Critical thinking and data analysis are crucial skills AI personalizes the learning experience Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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  3. Is AI Really Taking Our Jobs? (EP 19, T3, 1x1)

    المقطع الترويجي للموسم ١ ·  فيديو

    Is AI Really Taking Our Jobs? (EP 19, T3, 1x1)

    Former Microsoft VP of Worldwide Learning, Laura Longcore, discusses the everyday integration of AI in our lives and addresses common fears about AI taking over jobs. She emphasizes that AI is a tool for augmenting human capabilities, particularly in sales, and highlights the importance of leveraging AI for productivity and customer insights. Key Topics AI should be embraced as a tool, not feared Sales can benefit significantly from AI augmentation Understanding AI's role can alleviate job-related fears Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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  4. Why Leadership Needs Executive Coaching Now! (EP 19, T1, 1x1)

    المقطع الترويجي للموسم ١ ·  فيديو

    Why Leadership Needs Executive Coaching Now! (EP 19, T1, 1x1)

    Former Microsoft VP of Worldwide Learning, Laura Longcore, explores how Executive Coaching can guide organizations through a successful digital transformation, fostering a positive culture change. This short highlights the crucial role of leadership in driving change and the importance of leadership development to cultivate key leadership skills. Discover how organizational agility ensures team success. 🚀 Key Topics Executive Coaching brings outside perspectives for cultural change. It's crucial for leaders to develop employees with an AI mindset. Leaders should create time for employees to experiment and learn. Executive Coaches facilitate internal and external organizational insights Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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  5. The LEADERSHIP Trick That's Driving Microsoft's Success (EP 19)

    ٢٠‏/١٠‏/٢٠٢٥ ·  فيديو

    The LEADERSHIP Trick That's Driving Microsoft's Success (EP 19)

    Laura Longcore, former VP and 25-year Microsoft veteran shares lessons learned during her career. Laura addresses the true "leadership trick" that accelerated AI adoption at Microsoft and the leadership lessons learned along the way. She emphasizes the importance of leadership development and leadership skills, as well as team development. Gain valuable career advice to elevate your career. Laura explores team development and leadership skill and how that fuels Microsoft's growth.  💼🚀 Key Topics Start with AI Literacy Focus on Use-Cases Leadership Must Role-Model Harness Peer Learning Ongoing Learning is Essential Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. TimeStamps 00:00 Introduction to AI Adoption at Microsoft 01:24 Foundational AI Literacy and Training 02:58 Peer Learning and Leadership Engagement 06:24 The Acceleration of AI Technology 08:28 Leadership's Role in AI Integration 10:50 Measuring AI Adoption and Engagement 12:07 The Role of Executive Coaching in Leadership Development 17:13 Navigating AI Adoption and Leadership Challenges 17:59 Embracing AI in Leadership Development 19:32 The Shift in Learning Modalities Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com. #Entrepreneurship #Leadership #SalesEffectiveness #TechSales

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  6. How AI is Revolutionizing Training Method (EP 19, CH 4)

    ٢٠‏/١٠‏/٢٠٢٥ ·  فيديو إضافي

    How AI is Revolutionizing Training Method (EP 19, CH 4)

    In this conversation, Laura Longcore discusses the integration of AI in leadership development, emphasizing the importance of ongoing learning and adaptation in sales organizations. She highlights how AI is transforming training methods and the necessity for leaders to embrace continuous learning to drive business growth and effective communication. Key Topics AI transforms traditional training into targeted learning experiences Leaders should be curious about how employees use AI AI adoption requires a shift in learning modes and speeds Learning is crucial for success in the AI-driven business world Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. TimeStamps 00:00 Embracing AI in Leadership Development 01:36 The Shift in Learning Modalities Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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  7. AI and Leadership: The Role of Executive Coaching (EP 19, CH 3)

    ٢٠‏/١٠‏/٢٠٢٥ ·  فيديو إضافي

    AI and Leadership: The Role of Executive Coaching (EP 19, CH 3)

    Laura Longcore discusses the critical role of executive coaching in leadership development, particularly in the context of AI transformation. They explore how coaching can help leaders communicate effectively, manage change, and foster a culture of continuous learning. The discussion emphasizes the importance of creating a safe space for leaders to express their fears and uncertainties about AI, and the need for critical thinking in the application of technology within organizations. Key Topics Executive coaching plays a vital role in leadership development Coaching helps leaders communicate the vision of AI Cultural change is essential for successful AI implementation External coaches provide valuable outside perspectives Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. TimeStamps 00:00 The Role of Executive Coaching in Leadership Development 05:11 Navigating AI Adoption and Leadership Challenges Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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  8. Embracing the AI Revolution: Leadership in the Digital Age (EP 19, Ch 2)

    ٢٠‏/١٠‏/٢٠٢٥ ·  فيديو إضافي

    Embracing the AI Revolution: Leadership in the Digital Age (EP 19, Ch 2)

    In this conversation, Mark Dronen and Laura Longcore discuss the rapid evolution of AI technology and its implications for leadership and business practices. They emphasize the importance of adopting an AI-first mindset, integrating AI into daily tasks, and the need for leaders to foster a culture of continuous learning and adaptation. The discussion also touches on the challenges of measuring AI adoption and the balance between quantitative and qualitative assessments of engagement. Key Topics The AI hype cycle is accelerating, requiring leaders to adapt quickly Leaders must integrate AI into their existing frameworks and practices There is a cultural shift needed to embrace AI in workflows Measuring AI adoption involves both quantitative and qualitative methods Sales teams have access to powerful AI tools that can improve performance. AI is a tool for productivity, not a replacement for human interaction Guest Laura Longcore, is a retired Microsoft executive with nearly 25 years of experience at the company, where she held various leadership roles including Vice President of Worldwide Learning, Vice President of Data & AI, and positions in marketing, operations, product planning, and sales.  A graduate of Illinois State University and a former Division I athlete, she has a strong passion for learning and skill development.  Post-retirement, she continues to share insights on leadership, AI adoption, and company culture through podcasts and posts. TimeStamps 00:00 The Acceleration of AI Technology 02:13 Leadership's Role in AI Integration 04:35 Measuring AI Adoption and Engagement Host Mark A. Dronen is a veteran entrepreneur and executive coach at Elevator 321, where he focuses on leadership development, sales effectiveness, and helping tech leaders scale their businesses. He has built multiple businesses from scratch, led major digital transformation programs including Microsoft's largest offshore initiative, and secured partnerships with brands like American Express, IBM and NASCAR. A graduate of Eastern Illinois University and recognized as its Distinguished Alumnus of the Year, Dronen is also a two-time Entrepreneur of the Year awardee, inventor of multiple patents, and host of the Elevating Performance podcast. About Elevator 321 and the College of Coaches We’re about moving the needle for leaders of tech-driven business.  We should talk.  Reach us at Elevator321.com.

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Explore tech-driven leadership and sales excellence on Elevating Performance, hosted by Mark A. Dronen—entrepreneur, coach, and transformation expert. We spotlight guests' bold leadership, sales triumphs, and innovations fueling business growth. Episodes unpack visionary Founders, deal-closing pros, and industry disruptors in AI, cloud, and agile tech. Discover tactics for enterprise wins, mindset pivots, and exponential strategies through raw stories and actionable insights.