Elevation Point

Elevation Point is where senior marketing and business leaders get honest about AI strategy, search disruption, and what it actually takes to lead at the top. Marketing is being rebuilt from the ground up…by AI, by the collapse of traditional search, and by a growing gap between leaders who understand the shift and those who don't. Elevation Point is a (mostly) biweekly conversation hosted by Neil Dougherty, founder of Errigal Intelligence, bringing together CMOs, CEOs, AI practitioners, and growth strategists for candid, peer-level dialogue about what's actually working, what's being misunderstood, and where smart leaders are placing their bets. No surface-level takes. No product pitches or free advertising. Just high-signal conversation from people operating at elevation.