ElQa2ed is a biweekly podcast and educational channel that breaks down what it takes for Creative Agencies and MarCom teams to be on the top of their game. The podcast explores world-class management methodologies and strategic approaches to scaling-up businesses, while managing competitive & creative individuals. Just like the name suggests, which translates to “The Leader” in Arabic, the podcast hosts enlightening conversations with leaders of different functions and backgrounds from the Creative & Marketing realm, on their approach to operational excellence, leadership, strategic thinking, and being successful. The channel will also showcase videos conducted by the host covering Strategic Management of family businesses and SMEs. The channel features videos in both Arabic and English, and provides subtitles in Arabic, English, and French.
خبير التوظيف جاستن ماكجواير يتحدث عن التوظيف في عالم الدعاية والاعلان والتسويق
لديه الكثير من النصائح لحديثي التخرج وخبراء التسويق
نتكلم عن التوظيف في السعودية والخليج عموما، وسنجابور، وانجلترا
بنتكلم بردو عن الاختلافات بين وظائف التسويق بين الشركات والتسويق للمستهلكين وظائف الوكالات ووظائف التسويق في الشركات
عنده نصائح كتير لحديثي التخرج
B2B vs B2C Marketing
#التوظيف #تسويق #دعايةواعلان #وظيفة #وظايف #السعودية #دبي #وظايفـالتسويق #مصر #المغربـالعربي
Nora DiNuzzo: Jill of all Trades, Small Business Advocate & Should Agencies Specialize?
What can I say? Nora's done it and seen it all. From Account Management to Business Development to Strategic Management. She is truly unique and a joy to talk to.
We agree on almost everything and I could personally relate to her experiences. We discuss Business Development and the Marketing Procurement process. I ask her challenging questions on whether agencies should specialize in a certain vertical, and Nora just glides through her answers like a surfer cutting through the waves. I genuinely enjoyed this conversation and can't wait to have another one with Nora.
Nora, at the moment, works on helping SMEs and that is something that I am very fond of. She's got the biggest heart and shares her vast experience with Small Businesses to help scale up and sustainably develop. There aren't enough words that can best describe her commitment and sincerity.
I hope you enjoy this episode just as much as I did.
Episode subtitles available in Arabic & French on YouTube.
Episode #3: Yann Colleter: Untamed Frontier, Streaming for Advertisers & The Dakar Rally!
For the past 3 years or so, things changed drastically in the streaming business. There are numerous OTT consultants in North America who advise Advertising Agencies and MarCom teams on comms strategies and approaches in regards to OTT (CTV in particular). It is a space that is growing rapidly. So, if you're a MarCom professional and don't know what OTT is, you must MUST tune in.
I talk with Yann Colleter, the region's Guru on the matter, about all the different acronyms, the business models, Ryan Reynolds, CNN+, OSN, Disney+, and how can young professionals from the MENA region get up to speed within this space.
Episode #2: Cairo, Tokyo, Mentorship & Advertising
Tune in to watch and listen to a very interesting conversation that Cairo Marsh and I have on his amazing career, mentorship and his extraordinary name. The advice he gives to young professionals and what it was like for him to start his career in New York. And later establish an agency in Tokyo! We also talk about agencies of the future, about CTV (Subscribe to the channel, because we have a whole episode on that!) We talk about what an Account Executive needs to focus on to become successful, and many more topics we discuss in this exceptional episode!
Kate Holgate: Leader, Maestra & The Creative State of Idaho
I host Kate Holgate, Stoltz Marketing Group's Chief Creative Officer, join me to watch how Kate navigates a seamless Creative Process. She reminds me of a Maestra of a beautiful orchestra! and what an amazing job she is doing. I'm not exactly sure how to express how I feel about her as a professional. I am speechless.
If you're a creative professional, then you should definitely listen to how Kate leads her creative department.