Email Deliverability Unfiltered Kickbox

BIMI (Brand Indicators for Message Identification) allows your company logo to be displayed alongside your email messages as a reward for authenticating and verifying information about your brand. In this episode of Email Deliverability Unfiltered, we welcome Ron Dorsey, Director of Lifecycle Marketing at Eargo, and Matthew Seifert, Senior Director of Retention & Monetization at Pretty Litter, to discuss the ins and outs of implementing DMARC and BIMI and what they learned along the way.

What’s a legitimate sender to do when they find themselves caught up in a cycle of low deliverability and poor engagement? Together with Ron Dorsey, Director of Lifecycle Marketing at Eargo, we review the specific gameplan that got them from the spam folder to the inbox and key takeaways that you can apply to your own email program. 

We're joined by Tamara Bond, dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief to help discuss the process of navigating through deliverability issues.

There are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on our interaction with customers and the email community, including myths about General Email Marketing, Email Content, Data Collection and Email Verification

Customer experience, or CX, is the impression that you give your customers, and has a huge impact on your brand. We join Kath Pay to discuss how email impacts CX and how the Holistic Approach to email impacts CX and deliverability.

Permission is a foundational part of email deliverability. That is, a recipient has given explicit and informed consent to receive email from you. In this episode, we're joined by Skyler Holobach, the Senior Manager of Email Reputation for Pardot & Salesforce Marketing Cloud to discuss the essentials of permission and understanding the legal and technical aspects of acquiring data.