A deep dive into all things email
Deliverability Damage Control: How to Remediate Issues
We're joined by Tamara Bond, dotdigital’s Delivery Operations Manager and mail-server-tinkerer in chief to help discuss the process of navigating through deliverability issues.
Common Email Deliverability Myths (Debunked)
There are a lot of myths circling around the email community that need to be put to rest. Here are our top deliverabiliy myths, based on our interaction with customers and the email community, including myths about General Email Marketing, Email Content, Data Collection and Email Verification
Email and the Customer Experience (feat. Kath Pay)
Customer experience, or CX, is the impression that you give your customers, and has a huge impact on your brand. We join Kath Pay to discuss how email impacts CX and how the Holistic Approach to email impacts CX and deliverability.
All About Permission
Permission is a foundational part of email deliverability. That is, a recipient has given explicit and informed consent to receive email from you. In this episode, we're joined by Skyler Holobach, the Senior Manager of Email Reputation for Pardot & Salesforce Marketing Cloud to discuss the essentials of permission and understanding the legal and technical aspects of acquiring data.
While it would be great for mailbox providers to be able to trust the mail based on your sending domain right off the bat, anyone who’s gotten a spoofed email that they thought was legitimate knows that isn’t always the case.
That’s where authentication comes into play. One of the more technical aspects of email, email authentication, is a series of technical solutions aimed at helping MBPs with the complicated task of delivering only legitimate emails from your domain to the inboxes of their users while refusing emails sent by anyone pretending to be you. We explore this critical subject with email veteran Matthew Vernhout.
Email Metrics - Measuring Deliverability
One of the keys to mastering email and deliverability is knowing how to measure success or failure. However, there is no cut-and-dry deliverability score that will accurately predict whether you will land in the inbox every time. We cover how to navigate email metrics with guest expert Alyssa Dulin of Convertkit.