96 episodes

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

Email Einstein Ingenious eCommerce Email Marketing by Flowium Vira Sadlak

    • Business
    • 5.0 • 35 Ratings

Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!

    Best Practices for Email Design in 2022 with Emily Ryan

    Best Practices for Email Design in 2022 with Emily Ryan

    96 - The Email Einsteins are back in the lab again. This time with a special guest, Emily Ryan! She’s a self-proclaimed email geek with nearly a decade of experience heading up her email marketing agency, Westfield Creative. 
    Join Vira and Emily for a dive deep into the dos and don’ts of email design. We cover everything from font sizes, to button spacing, to the pros and cons of plain text. If you’re building out your email templates and looking for advice, this episode is for you! 
    Let’s get into it. 

    • 44 min
    Building your eCommerce Tech Stack in 2022 with Derric Haynie

    Building your eCommerce Tech Stack in 2022 with Derric Haynie

    95 - With over 6500 apps in the Shopify Store, and some 250 new apps entering the market every month, building a profitable and effective tech stack is more challenging than ever.  
    Vira is joined this week by Derric Haynie to break down the process of building out your tech stack in 2022. He’s a wealth of information on how eCommerce brands can use technology to better their business. 
    We’re covering a lot this week. Grab a notepad or your laptop, and let’s dive into the wide world of tech apps! 

    • 40 min
    Collaborative Tools to aid your Email Marketing Strategy

    Collaborative Tools to aid your Email Marketing Strategy

    94 - Teamwork makes the dream work. 
    Sure it’s cliche, but it’s also true. Collaboration is what keeps companies together. This week, Vira is joined by Flowium’s COO, Amara Ricord! We couldn’t think of a better guest to help tackle today’s topic: Collaboration tech tools for your business. 
    Amara is the queen of collaboration. Her expertise has shaped everything we do at Flowium. We’re a truly global team. Managing is hard enough across a table, let alone time zones and continents. 
    We’re all about finding the intersections between emerging technology and human insights. That’s the collaboration sweet spot, especially with hybrid work looking like it’s here to stay. 
    So let’s get collaborating!

    • 43 min
    Email Marketing Campaign Ideas for May 2022

    Email Marketing Campaign Ideas for May 2022

    93 - This week Vira’s joined by four special guests, Flowium Project Manager, Uzair, and his three cats. We say it every month, but these are our favorite episodes to make. Tune in for some creative content ideas for your May campaigns.

    • 29 min
    SMS Segmentation Strategy for 2022

    SMS Segmentation Strategy for 2022

    92 - Today’s a sad day for the Email Einsteins podcast. This will be Alissa’s last episode with us. She’s been a core member of the Flowium family for years, and we wish her all the best! 
    This isn’t just a farewell episode. We’ve got some great tips for getting the most out of your SMS list. The Email nerds are back to nerd-out about SMS once again. Tune in for our guide on segmenting your SMS list. 
    This episode dives deep into the metrics you should be tracking on SMS and how best to engage every level of engaged customers. After this episode, we may have to rename the show to SMS Einsteins. 
    Let’s get into it! 

    • 23 min
    Segmentation Strategies for First Time Buyers

    Segmentation Strategies for First Time Buyers

    91 - The Mad Scientists are back to tackle their most requested topic - list segmentation strategies! No matter how your consumers enter your funnel, you should have a personalized message prepared for them. You’ll increase click-through, brand loyalty, and ROI for those abandoned cart deals. 
    This episode covers some in-depth strategies, so grab a coffee, a notepad, get comfy, and let’s dive in. 

    • 27 min

Customer Reviews

5.0 out of 5
35 Ratings

35 Ratings

1092746367292 ,

Entertaining & Informative

I love this podcast! It is such a great way to learn more about email marketing. I love that they offer quick and easy tips and explain topics in a fun and understandable way. The length of the podcasts are perfect- I’ve found it easy to tune in while on the treadmill, cooking, and commuting in the car. Definitely recommend!

S_ju ,

Engaging, Fun

This podcast has become my “networking event” during Covid. I often reply to Alissa and Vira and feel like we’re colleagues ready to test & learn together. They are equal parts fun and informative. Thank you for all of the work that goes into this — you both are fantastic!

Pepperelle347 ,

Informative + Fun

Alissa & Vira are knowledgeable and make learning email marketing fun! I love how concise the episodes are and they are full of excellent information that's easy to apply. Thanks ladies!

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