150 episodes
Email Einstein Ingenious eCommerce Email Marketing by Flowium Vira Sadlak
-
- Business
-
-
5.0 • 50 Ratings
-
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
-
How to Use Churn Risk Segmentation for Your Business
150 - In the spirit of the month of segMAYtation, we've decided to revisit one crucial segment, churn risk lapsed customers.
Research shows that 80% of your revenue comes from 20% of your existing customers. That's why it's crucial to stay connected with the members of your email list – even those who have shown a decreased interest in your brand.
In this episode, Vira explains the details of the churn risk segment and shares the exact definition of this segment that you can readily implement within Klaviyo.
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift. -
8 Segmentation Strategies to Stand Out
149 - In this episode, we delve into the world of segmentation strategies and unlock the secrets to boosting your conversions. We’re joined by 8 of our email marketing strategists who share their personal favorite ways to segment.
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift. -
How to Discover Profitable Segments and Customer Insights Backed by Data Science
148 - The importance of segmentation is no secret to anyone in email marketing. But should we rely solely on the conventional “60-day engaged”, or is there a more effective approach?
In this episode, our guest John Chao joins our Email Einstein, Vira, to discuss advanced segmentation and how to leverage it to maximize your list’s profitability.
About today’s guest
You’ll Learn
Some of the questions we ask
Links mentioned in this episode
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift. -
Using RFM Segmentation to Personalize the Customer Journey
147 - The second episode of our SegMAYtation Month! We are going in depth of using RFM segmentation.
RFM segmentation is a customer segmentation technique used in marketing to analyze and rank customers based on their past purchase behavior. The acronym RFM stands for:
Recency: How recently a customer has made a purchaseFrequency: How often a customer makes purchasesMonetary Value: How much money a customer has spentListen to the episode and learn how to use RFM segmentation to personalize your customer journey!
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift. -
The Importance of Market Segmentation
146 - You’ve probably heard people talking about segmentation before, but have you ever wondered what it’s all about?
In today’s episode, we go deep into all things market segmentation with our guest, Emil Kristensen.
From the bare-bones of segmentation to advanced practices, this episode is perfect for email geeks to learn how to optimize their segmentation strategies.
Tune in to learn more and level up your eCommerce marketing strategies on this week’s episode of Email Einstein.
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift. -
8 Simple Ways to Grow Your Email List
145 - Listen to our fresh episode with Vira Sadlak and Andrea Pohlmann talking about 8 popular strategies to grow your email list.
Request Free Email Marketing Audit!
Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.
Customer Reviews
Such a Great Tool
Great podcast with useful information, especially for those in Email Marketing!
Love this!
Such great information
Entertaining and Educational!
Great Podcast… Highly recommended!
Top Podcasts In Business
You Might Also Like