Email Einstein Ingenious eCommerce Email Marketing by Flowium Vira Sadlak & Andriy Boychuk

177 - Join our hosts, Vira and Andriy, as they play the A/B Test game guessing the winning options in our clients’ tests.

Watch the full episode here! 
You’ll Learn
Discount vs. No discount in the hero image One vs. two CTA buttons in opt-in formsShort- vs. long-form campaignsDark vs. light mode for CTRLifestyle vs. product images in the hero imageAn image of a model vs. the image of the brand’s CEO in an opt-in formThe secret tool we’re testing at Flowium for A/B testingResources Mentioned in This Episode
Email Marketing AuditCan you heatmap emails?RSVLTS Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

176 - In this episode, we’re diving into the nitty gritty of deliverability updates from Gmail and Yahoo. Learn everything you need to know about how these updates will affect your email marketing efforts.

Watch the full episode here! 
You’ll Learn
A critical December 2023 deliverability update that will affect email deliverability if not addressedThree inbox protection updates announced by Gmail and YahooSPF, DMARC, and DKIM records: what they are and how to set up a record in your hosting providerSpoofing and phishing: the difference and how they will be impacted after the deliverability updates take effectThe changes in unsubscribe buttons and what Klaviyo is going to do about itPotential alterations to custom preference pages you may need to makeResources Mentioned in This Episode
Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episodeGoogle + Yahoo’s new sender requirements: how to prepare without interrupting your BFCM plansKlaviyoChubbies Shorts - Proper Length Men's Shorts & So Much MoreHow To Improve Your Email Deliverability | New Google UpdateNike. Just Do It.Smart Passive Income with Pat Flynn | Community for EntrepreneursMailchimp: Marketing, Automation & Email PlatformGet a FREE Email Marketing AuditReach out to our team and we’ll set SPF, DMARC, and DKIM records for you at no cost. Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

175 - Discover five winning strategies to navigate the post-Black Friday slump and keep your eCommerce business thriving through the slow period.

You’ll Learn
Effective product launch strategiesWhy it’s important to understand customer resolutionsHow to capture your customers’ attention and generate excitement after the holidaysPopular eCommerce brands that you can learn from Teasers, anticipation, exclusive access, and strategic leaks that can generate excitement and drive salesThe power of loyalty programs and referral programs 
Resources Mentioned in This Episode
Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesExamples from the Best Brands’ Product Launch Email CampaignsLoyalty Program Strategy - QUICK WIN - Reward Points StatementThe New One Minute Manager by Ken BlanchardYour Best Year Ever, Without the Resolutions by Michael HyattSteve Jobs by Walter IsaacsonDr. Squatch: Organic Soap | Natural Soap | Handmade SoapThe Best Product Launch | Email InspirationThe Best Product Launch Email Design | Teaser Email DesignRSVLTSAppleBurrow: The Luxury Couch for Real LifeBEHAVEDEUX | Good-For-You SnacksDisney.com | The official home for all things DisneyBe Useful: Seven Tools for Life by Arnold SchwarzeneggerJIMMY CHOO - Official Online Boutique | Shop Luxury ShoesBYLT Basics™ - Premium BasicsMental Healthcare Clinic Focusing On Your Brain HealthEzra FirestoneLeave an Apple review & get a Flowium giftSend us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

174 - Dive into our Last-Minute BFCM Checklist to make sure you’re fully ready for the biggest sale of the year!

Watch the full episode here! 
You’ll Learn
How to sync your target audience on different platformsKlaviyo’s functions to leverage for a smoother shopping experienceOne simple strategy to boost your AOV by 10%Why it’s worth investing in an app before BFCMOne seemingly small detail that can sabotage your checkout processThings to consider and tools to leverage to improve your delivery processOne low-hanging-fruit strategy guaranteed to boost your conversionsThe biggest category that gets returned during BFCM and what to do about it
Resources Mentioned in This Episode
Free Black Friday/Cyber Monday ChecklistUnlocking Customer Service Success: Lessons from TalentPopTurning Customer Service into a Profit Center: Chat with GorgiasTalentPop12 Strategies to Boost AOV During BFCMTapcart blogMalomoThe Klaviyo BlogH&MLoom: Free screen recorder for Mac and PCProductPinion Increases your Amazon Sales with Testing#138. Maximize Profits By Learning Customer’s OpinionsWonderment Proactive CX PlatformLeave an Apple review & get a Flowium giftSend us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

173 - In this episode, our hosts, Vira and Andriy, break down twelve proven strategies to boost your AOV. Tune in for expert insights on effective product bundling, subscription optimization, and more!

Watch the full video here! 


You’ll Learn


What AOV is and why it’s so importantThe factors that influence AOVThe one thing to fix to cut your abandoned cart ratesA time-tested strategy that organically boosts your AOVThe right way to bundle products How to take your subscriptions to the next levelThe difference between bundles and bulk - and what you should choose for your businessHow to leverage your loyalty program to boost your AOVHow to upsell during and after checkoutWhy you should invest in a referral program for your businessResources Mentioned in This Episode
12 Strategies to Boost AOV Checklist #172. BFCM Conversion Secrets: Unleashing Strategies and Irresistible OffersCartHookRebuyRasaSticker MuleOURA RingArticleKitsOrganifi | Plant-Based Superfood Blends

Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.

172 - In this episode, our brilliant Lead Strategist, Andrea Pohlmann, sits down with our hosts, Vira and Andriy, to discuss the most effective Black Friday & Cyber Monday email marketing strategies.

Watch the full video here! 

You’ll Learn
Andriy’s thoughts on BOGO dealsDifferent ways to organize a BOGO saleAndrea’s take on mystery discounts for BFCMThe right way to incorporate Gift Guides into your BFCM emailsTiered discounts and how to use them for BFCMResources Mentioned in This Episode
Fowium Whatsapp Channel - Join and Have Your Questions Answered in our next episode#171. Boost Sales Without Discounts: Our Foolproof StrategiesEurovision Song ContestKalush OrchestraRSVLTSShopifyThe Best Strategy I Ever SawChubbies Shorts - Proper Length Men's Shorts & So Much MoreSephora: Makeup, Skincare, Fragrance, Hair & Beauty ProductsClinique | Dermatology Skincare, Makeup, Fragrances & GiftsSticker MuleLeave an Apple review & get a Flowium giftSend us your email marketing questions Did you enjoy this episode? If so, please leave a short review and we will send you a Flowium gift.