EmbellishPod

John Hughes
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EmbellishPod

Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.

  1. JAN 4

    Exploring the World of Whiskey with Ari from Outsider Spirits

    In this episode of the EmbellishPod, we dive deep into the world of whiskey with Ari Sussman from Outsider Spirits. Join us as we explore the innovative journey behind Whiskey JYPSI, a brand that defies the norms of celebrity spirits. Ari shares the fascinating story of how country musician Eric Church and serial entrepreneur Raj Elva came together to create a whiskey brand that truly stands out. Topics Covered: The inception of Outsider Spirits and the collaboration between Eric Church and Raj Elva. The unique approach to creating Whiskey JYPSI, blending international whiskeys and exploring new whiskey categories. The importance of quality and authenticity in celebrity spirits. The innovative use of different woods and casks in the Explorer Series. The significance of grain selection and the use of heritage grains in whiskey production. Future plans for Whiskey Gypsy and the exciting releases to come. Key Highlights: 00:00:07 - Introduction and how to connect with EmbellishPod. 00:01:00 - Ari introduces Outsider Spirits and the vision behind it. 00:03:41 - The challenge of creating high-quality celebrity spirits. 00:08:03 - Ari's background and his role in Whiskey JYPSI. 00:17:00 - The Explorer Series and the use of oak from the Troncais Forest. 00:27:10 - Future international spirits and blending possibilities. 00:33:33 - The importance of grain selection and heritage grains. 00:43:25 - Future plans for Whiskey JYPSI and upcoming releases. Connect with Us: Email: embellishpod@gmail.com Instagram:@embellishpod TikTok:@embellishpod Website:www.embellishpod.com Don't Forget to Subscribe! If you enjoyed this episode, please take a moment to subscribe, leave a review, and share it with your friends. Your support helps us bring more exciting content to you! #WhiskeyJYPSI #OutsiderSpirits #EricChurch #CelebritySpirits #WhiskeyBlending #HeritageGrains #EmbellishPod #WhiskeyPodcast

    48 min

  2. 12/13/2024

    A Deep Dive with Jose Valdez of Tequila Partida

    In this episode of the Embellish Pod, I had the pleasure of speaking with Jose Valdez, the Maestro Tequilero and guardian of quality at Tequila Partida. This episode is a deep dive into the world of tequila, exploring everything from the cultivation of agave plants to the intricate details of the distillation and aging processes. Introduction The episode kicks off with a brief introduction about the podcast and where listeners can find it. I then introduce Jose Valdez, who provides a fascinating overview of his role at Tequila Partida and his journey into the tequila industry. Jose Valdez's Journey Jose shares his background, starting from his studies in industrial engineering to his initial work in the manufacturing electronic industry. Dissatisfied with his career, he sought a more fulfilling path and found his way into the tequila industry. He recounts meeting Gary Shasby, an American investor looking to create a new tequila brand that would compete with the likes of Patron and Don Julio but with a more authentic and natural approach. The Essence of Authentic Tequila Jose explains the concept of "additive-free" tequila, a cornerstone of Tequila Partida's philosophy. He elaborates on the Mexican laws that allow up to 1% of additives in tequila and how Tequila Partida chooses to go beyond these regulations to create a more natural product. The Tequila-Making Process We delve into the detailed process of making tequila, starting with the cultivation of the Blue Tequilana Weber agave plant. Jose explains the importance of the plant's maturity, the harvesting process, and the subsequent steps of cooking, milling, fermentation, and distillation. He emphasizes the significance of using fresh agave and the unique volcanic water from Tequila Valley, which contributes to the distinct flavor profile of Tequila Partida. Fermentation and Distillation Jose provides insights into the fermentation process, highlighting the use of natural yeast and the importance of fermentation time in developing the tequila's flavor. He also discusses the distillation process using pot stills, which helps in maintaining the quality and consistency of the final product. Aging and Barrel Selection We explore the aging process of tequila, where Jose explains the use of ex-bourbon barrels and the meticulous selection process for creating their aged products. He shares the challenges and intricacies of barrel aging, including the impact of climate and barrel position on the final flavor. Single Barrel Añejo Project Jose introduces Tequila Partida's Single Barrel Añejo project, a special initiative to celebrate their 20th anniversary. He describes the rigorous selection process for these unique barrels and the opportunity for consumers to experience a one-of-a-kind tequila. Personal Connection to Tequila Towards the end of the episode, Jose shares his personal connection to tequila, recounting memories of his father enjoying tequila on Sundays and how this influenced his respect and passion for the spirit. Conclusion We wrap up the episode with a heartfelt thank you to Jose for sharing his extensive knowledge and passion for tequila. This episode offers a comprehensive look into the world of Tequila Partida and the dedication to quality that sets them apart in the industry. Tune in to this episode to gain a deeper appreciation for tequila and the artistry behind Tequila Partida. Whether you're a tequila aficionado or a curious newcomer, this episode is packed with valuable insights and fascinating stories.   00:00:00 - Introduction and Subscription Request00:00:32 - Guest Introduction: Jose from Tequila Partida00:01:16 - Jose's Role and Title: Maestro Tequilero00:02:17 - Jose's Background and Journey to Tequila Partida00:05:10 - Authenticity and Additive-Free Tequila00:07:09 - Overview of Tequila Production Process00:12:07 - Challenges of Agave Cultivation and Sourcing00:16:16 - Changes in the Tequila Industry and Consumer Trends00:19:29 - Focus on

    55 min

  3. 12/06/2024

    Building a Whiskey Community with Single Cask Nation

    In this episode of EmbellishPod, I had the pleasure of welcoming Josh and Jason from Single Cask Nation, a pioneering independent bottler in the whiskey industry. We dove deep into the fascinating world of independent bottling, exploring its significance in the whiskey landscape, particularly in the United States, where it is still a relatively novel concept. We kicked off the conversation with an introduction to Single Cask Nation, where Josh and Jason shared their journey from whiskey enthusiasts to independent bottlers. They recounted how their passion for whiskey led them to champion lesser-known distilleries and how they aim to highlight unique expressions of whiskey that might otherwise go unnoticed. Jason took us through his personal journey into whiskey, starting from his university days in Aberdeen, where he discovered the joys of single malts. He reminisced about his early experiences and how they shaped his love for whiskey. Josh, on the other hand, shared a compelling story about his transition from being straight edge to discovering the rich flavors of whiskey, particularly through his first encounter with Lagavulin 16. This moment sparked his deep dive into the world of whiskey, showcasing how flavors can evoke powerful memories and emotions. As we continued our discussion, we touched on the challenges of selecting casks for bottling. Jason explained their meticulous selection process, emphasizing the importance of texture and the connection between the nose and palate. They shared insights into how they taste through numerous casks, often experiencing minimal disagreement due to their shared passion and understanding of quality whiskey. We also explored the evolution of their brand and the role of social media in building a community around Single Cask Nation. Josh highlighted the positive atmosphere in their Facebook group, where members engage in supportive discussions about whiskey, share experiences, and connect with one another. This sense of community has been crucial in maintaining authenticity and trust with their audience. Towards the end of the episode, we discussed the balance between education and production, as they navigate their roles as both educators and independent bottlers. They emphasized their commitment to transparency and authenticity, ensuring that their recommendations and products reflect their genuine passion for whiskey. Overall, this episode was a rich exploration of the independent bottling world, filled with personal anecdotes, insights into the whiskey selection process, and a celebration of the community that surrounds this beloved spirit. I hope you enjoy listening to it as much as I enjoyed having this enlightening conversation with Josh and Jason from Single Cask Nation.   00:00:00 - Introduction to EmbellishPod00:00:47 - Meet the Guests: Single Cask Nation00:01:06 - What is Single Cask Nation?00:02:54 - Jason's Journey into Whisky00:05:48 - Josh's Unique Introduction to Whisky00:07:01 - The Nostalgia of Whisky00:10:02 - Musical Background: Josh's Passion for Bass00:11:41 - Jason's Love for Pool00:12:51 - Daily Drinkers: What They Enjoy00:15:15 - Exploring Independent Bottling00:21:02 - Selection Process for Casks00:25:51 - Disagreements in Selection00:29:07 - Challenges of Independent Bottling in the U.S.00:34:54 - Maintaining Authenticity and Trust00:40:02 - The Role of Social Media00:42:04 - Community Building through Social Media00:49:36 - Final Thoughts on Social Media

    58 min

  4. 11/29/2024

    The Cult of Cigars: From Mayan Rituals to Modern Craft

    Welcome to another episode of The Embellish Pod! 🎙️ I'm your host, John Hughes, and today we're exploring the fascinating world of cigar tobacco. From ancient Mayan rituals to modern cigar craftsmanship, this episode covers it all. Whether you're a seasoned aficionado or just curious about cigars, you'll find something intriguing in this deep dive. In This Episode: History of Tobacco: Discover how the Mayans first cultivated tobacco and its sacred significance. European Introduction: Learn about Columbus's encounter with tobacco and its journey to Europe. Cigar Tobacco Cultivation: Understand the meticulous process of growing and curing tobacco, from seed to leaf. Global Growing Regions: Explore the unique characteristics of tobacco from Cuba, the Dominican Republic, Nicaragua, Ecuador, and more. Types of Tobacco: Get to know the different types of tobacco leaves used in premium cigars, including wrappers, binders, and fillers. Cigar Culture: Delve into the rich history and evolving culture of cigar smoking, from European nobility to modern-day enthusiasts. Impact of the Cuban Embargo: Uncover how the 1962 embargo transformed the cigar industry and led to innovations in tobacco cultivation and cigar blending. Connect with Us: Website: www.embellishpod.com Email: embellishpod@gmail.com Instagram: @embellishpod TikTok: @embellishpod YouTube: Embellish Pod Channel Don't Forget: Subscribe: Hit that subscribe button to stay updated on future episodes. Leave a Review: Your feedback helps the show grow and reach other enthusiasts. Follow Us: Stay connected on Instagram and TikTok for more updates and behind-the-scenes content. Thanks for tuning in! Cheers and happy smoking! 🚬✨ #Cigars #Tobacco #CigarCulture #CigarHistory #CubanCigars #PremiumCigars #CigarAficionado #EmbellishPod #Podcast #JohnHughes

    27 min

  5. 11/22/2024

    Bourbon Lovers' Guide to Discovering Armagnac

    Welcome to another episode of The Embellish Pod! I'm your host, John Hughes, and today we're diving deep into the rich and fascinating world of Armagnac. Whether you're a seasoned spirits enthusiast or just curious about this historic French brandy, this episode has something for you. In this episode, we cover: The history of Armagnac, from its medicinal beginnings in the 15th century to its modern-day revival. The unique production process that sets Armagnac apart from other spirits, including its single distillation in an Alambic Armagnac still. The different classifications of Armagnac, from VS to XO and beyond. The regulations that ensure the authenticity and quality of Armagnac. Notable Armagnac producers and brands making waves in the industry today. The role of independent bottlers in the Armagnac market. Why bourbon lovers might find Armagnac intriguing and worth exploring. If you enjoyed this deep dive into the world of Armagnac, please leave a review and let us know your thoughts. Your feedback helps the show grow and reach more spirits enthusiasts. Subscribe and Follow Us: YouTube:The Embellish Pod Instagram:@embellishpod TikTok:@embellishpod Website:www.embellishpod.com Contact Us: Email: embellishpod@gmail.com Thanks for tuning in, and until next time, cheers and happy sipping! 🍷 #Armagnac #Spirits #Brandy #FrenchBrandy #Bourbon #CraftSpirits #TheEmbellishPod #JohnHughes #Podcast #History #Distillation #AOC #Craftsmanship #IndependentBottlers #Sustainability #Cocktails #Terroir

    23 min

  6. 11/15/2024

    Rice Whiskey: Bridging Asian Heritage and American Craft

    Welcome to another episode of The Embellished Pod! 🌾🥃 Join host John Hughes as we embark on an epic journey through time and across continents to uncover the fascinating story of rice whiskey in America. From the ancient traditions of Asia to modern innovations in Louisiana, this episode dives deep into the unique world of rice whiskey. In This Episode: Historical Context: Learn about the origins of rice whiskey, tracing back to ancient China, Japan, Korea, and Southeast Asia. Technical Insights: Discover the science behind rice whiskey production, including the challenges and opportunities presented by rice as a grain. American Innovation: Explore how J.T. Mellick Distillers in Louisiana, led by Mike Frugier, is revolutionizing American whiskey by using rice. Agricultural Heritage: Understand the complex history of rice cultivation in America, including the contributions and exploitation of enslaved Africans. Modern Practices: Get a glimpse into the current state of rice farming in the U.S., from Arkansas to California, and how climate twins influence agricultural practices. Sustainability Efforts: Learn about the environmental challenges and innovative solutions in rice farming and whiskey production. Future Prospects: Hear about the exciting future of rice whiskey, including new fermentation techniques, grain bills, and distillation technologies. Whether you're a whiskey enthusiast, a history buff, or someone interested in agricultural innovation, this episode has something for you. Don't miss out on this deep dive into the world of rice whiskey! Listen Now: [Link to Podcast Episode] Follow Us: Instagram:@TheEmbellishedPod Twitter:@TheEmbellishedPod Facebook:The Embellished Pod Subscribe for more episodes exploring the intersection of spirits, agriculture, and human innovation! #RiceWhiskey #AmericanWhiskey #CraftSpirits #AgriculturalHistory #TheEmbellishedPod #JohnHughes #WhiskeyProduction #Sustainability #Innovation #TraditionMeetsInnovation

    18 min

  7. 10/29/2024

    Unlocking the Secrets of Amburana

    Welcome, spirits enthusiasts and curious listeners alike! In this episode of The Embellished Pod, your host Jon Huth takes you on an extensive journey into the fascinating world of Amburana wood. 🌳✨ From the lush forests of South America to the rolling hills of Kentucky, discover how Amburana is not just expanding the game but rewriting the rules in the spirits industry. Learn about its unique properties, its impact on spirit making, and its cultural significance in Brazil. 🔍 What You'll Learn: The scientific history and unique properties of Amburana wood. How Amburana is grown and the challenges of its cultivation. The role of Amburana in Brazilian cachaça production. Innovative uses of Amburana in South American and American whiskey. The importance of sustainable practices and cultural respect in the use of Amburana. 🌟 Highlights: The biodiversity of the Caatinga biome, the native home of Amburana. The agroforestry systems used to cultivate Amburana. Award-winning Amburana-aged spirits making waves in the global market. The future of Amburana in the spirits industry and the importance of sustainability. Don't miss this deep dive into the world of Amburana, a remarkable tree that's transforming the spirits industry. Whether you're a seasoned spirits enthusiast or just curious, this episode is packed with insights and stories that will captivate you. 📌 Subscribe & Follow: YouTube:Embellished Pod Instagram:@EmbellishPod TikTok:@EmbellishPod Website:www.embellishpod.com 📧 Contact: For any inquiries or if you can't find us on your favorite podcast platform, email us at embellishedpod@gmail.com. If you enjoyed this episode, please leave a review and comment below. Don't forget to hit the subscribe button and follow us on social media to stay updated with our latest episodes. Thanks for tuning in! #Amburana #SpiritsIndustry #Cachaca #Whiskey #Sustainability #TheEmbellishedPod #JonHuth #Podcast #SpiritsEnthusiast #BrazilianCulture #Agroforestry

    15 min

  8. 10/22/2024

    The Business of Bourbon Barrels: Insights from CaskX

    Welcome to another exciting episode of the Embellish Pod! In this episode, we sit down with Jeremy Kasler from CaskX to explore the fascinating world of bourbon barrel investments. 🎙️ Jeremy shares his journey from England to Los Angeles and how he became involved in the unique niche of tangible asset diversification through bourbon barrels. We delve into the intricacies of CaskX, a company that allows accredited investors to invest in new filled barrels of bourbon, manage them, and potentially see significant returns over time. Key Topics Discussed: The concept and origins of CaskX How CaskX operates and the investment process The growing global demand for bourbon The emotional and financial dividends of investing in bourbon barrels The potential risks and insurance measures in place Future plans for CaskX, including possible expansions into other spirits and wines Whether you're a bourbon enthusiast, an investor looking for unique opportunities, or just curious about the behind-the-scenes of the bourbon industry, this episode is packed with valuable insights. Timestamps:00:00 - Introduction00:13 - Welcome and housekeeping00:44 - Introducing Jeremy Kasler from CaskX01:16 - Jeremy's background and journey02:35 - What is CaskX?04:18 - Investment details and aging process06:09 - The origins of CaskX08:18 - How to become an investor10:50 - Purchasing barrels and managing investments14:29 - Global demand and market dynamics20:21 - Impact of tariffs on bourbon exports24:49 - Identifying distillery partners28:38 - Minimum investment requirements31:42 - Managing and tracking barrel inventory33:07 - VIP tours and tasting opportunities35:12 - Emotional and financial dividends37:16 - Future plans and potential expansions42:03 - Insurance and risk management44:53 - Exploring other spirits and wines47:59 - Connecting investors with end products49:58 - Creative ideas for investor perks Connect with CaskX: Website: www.caskx.comEmail: sales@caskx.com Follow Embellish Pod:Instagram: @embellishpodTikTok: @embellishpodWebsite: www.embellishpod.com Don't forget to like, comment, and subscribe for more episodes! Hit the notification bell so you never miss an update. If you enjoyed this episode, share it with your friends and fellow bourbon lovers. Cheers! 🥃 #Bourbon #Investing #CaskX #WhiskeyInvestment #BourbonBarrels #TangibleAssets #EmbellishPod #Podcast #JeremyKessler #BourbonBoom #Whiskey #InvestmentOpportunities

    56 min
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5
out of 5
3 Ratings

About

Let’s explore the stories around products, places and people that make them inherently interesting. Stories full of drama or passion. Stories filled with history. New stories. True stories. Less than true stories. We’ll mostly talk about bourbon and whiskey….but who knows what else might draw our attention.

Information

  • Creator
    John Hughes
  • Years Active
    2021 - 2025
  • Episodes
    100
  • Rating
    Clean
  • Copyright
    © Copyright 2023 All rights reserved.
  • Show Website
    EmbellishPod

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