Emerging Markets Today

Ana Paula Picasso

Your source for smart, data-driven conversations about innovation and technology in emerging markets - Hosted by Ana Paula Picasso. We explore how startups, fintech, and digital platforms are reshaping economies across Latin America, Africa, and Southeast Asia. Each episode brings real stories from founders, policymakers, and strategists driving change on the ground — from financial inclusion and mobility to AI and digital identity. Learn more at www.emergingmarkets.today and subscribe to our Substack at emergingmarketstoday.substack.com

  1. 12/03/2025

    China’s E-Commerce Machine and Temu’s Global Reach

    Temu is now the most downloaded app across Europe. A Chinese e commerce platform that grew fast enough to push aside long-established Western players. I wanted to understand the mechanics behind this shift, so I invited sustainability expert John Pabon back to Emerging Markets Today. John lived ten years in China and saw the country move from the wild factory era to a more regulated system. He explains how Temu scaled through logistics, supplier depth and influencer culture, and how China’s internal reforms shaped that growth. We talk about labor rights, fast fashion, greenwashing and the difference between Temu’s business model and Shein’s public messaging. John is direct about what buyers get wrong, what companies hide and what the sustainability world avoids discussing. This conversation gives a clearer picture of China, Temu and the global retail system behind them. Watch the episode on Spotify or video, or read the full analysis on Substack: https://emergingmarketstoday.substack.com/ Also listen to my first episode with John here: https://emergingmarkets.today/china-the-global-leader-in-sustainability/ More from John Pabon: Website: https://www.johnpabon.com/ The Great Greenwashing: https://houseofanansi.com/products/the-great-greenwashing Sustainability for the Rest of Us: https://www.adlibris.com/sv/bok/sustainability-for-the-rest-of-us-9780648918431 [00:00] John Pabon joins the episode [03:10] The EU map where Temu dominates 2024 downloads [05:23] Why Temu scaled so fast across Europe [09:44] China’s sustainability shift and new labor rules [12:54] Should you feel guilty buying from Temu

    23 min
  2. 10/14/2025

    Why Ride-Sharing Giants Struggle to Crack Brazil

    Brazil is one of the most promising ride-hailing markets in the world — but it’s also one of the toughest to win. In this episode, Ana Paula Picasso sits down with Luiz Fittipaldi, former global strategist at Bolt, to unpack why global players like Uber, Didi, and others face unique hurdles when entering the Brazilian market. From regulation gaps to payment challenges, Luiz shares first-hand insights on what works, what doesn’t, and where the real opportunities lie — especially in tier-2 and tier-3 cities and frontier markets. For more stories on innovation and emerging markets, visit www.emergingmarkets.today and subscribe to the Substack newsletter: https://emergingmarketstoday.substack.com You can contact Luiz Fittipaldi here https://luizfittipaldi.com/ 00:00:00 — New Season Kickoff: guest Luiz Fittipaldi, former global strategist at Bolt. 00:02:14 — Who Owns the Road in Brazil: A deep dive into the ride-hailing landscape: Uber, 99 (Didi), and the smaller challengers trying to break in. 00:05:11 — Why Brazil Attracts Global Players: Luiz explains why Brazil’s size, infrastructure gaps, and urban mobility issues make it a strategic market. 00:08:02 — Cowboy Style vs Regulation: How Uber and other players grew fast in Latin America with little pushback, and why that doesn’t work in Europe. 00:12:30 — Cash, Cards, and PixBrazil’s payments puzzle: from cash-based habits to leapfrogging with Pix and digital wallets. 00:16:13 — Cracking the Market (or Not): Luiz lays out hard truths and smart strategies for anyone trying to enter Brazil’s ride-hailing market. 00: 21:45 — Beyond Bolt: Frontier Markets - From Bolt to mentoring startups, Luiz shares why frontier markets like Kazakhstan and Tajikistan are the next big play.

    25 min

Ratings & Reviews

5
out of 5
5 Ratings

About

Your source for smart, data-driven conversations about innovation and technology in emerging markets - Hosted by Ana Paula Picasso. We explore how startups, fintech, and digital platforms are reshaping economies across Latin America, Africa, and Southeast Asia. Each episode brings real stories from founders, policymakers, and strategists driving change on the ground — from financial inclusion and mobility to AI and digital identity. Learn more at www.emergingmarkets.today and subscribe to our Substack at emergingmarketstoday.substack.com