EMPATHY GAP

Junior Nyemb

As makers and marketers, there’s an inherent tension between what we want and what customers need; between how we see ourselves and how others perceive us. To resolve that tension, we have to close the empathy gap.

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As makers and marketers, there’s an inherent tension between what we want and what customers need; between how we see ourselves and how others perceive us. To resolve that tension, we have to close the empathy gap.