EMPATHY-LED

THE GRIO AGENCY

Empathy-led is a show about empathetic leaders, organizations and brands and for people who aspire to infuse a great dose of empathy into their lives and organizations.  We started this show because our vision at the grio agency is a world with more empathetic leaders, organizations and brands. And we hope that you will come along with us on this journey, and that together we can make the work a more empathetic place. 

  1. 04/05/2024

    The rise of Africa, the sleeping giant.

    Building a great company culture isn’t about winning the amenities race, but about having an organization where everyone feels a sense of belonging and ownership for the missions.What you end up with is a company full of people who think like the CEO, where an engineer feels compelled and comfortable enough to share his ideas about how to improve marketing.This is the culture that Adeola Adedewe and his team at Kredete are working really hard to create.Watch the full conversation to hear just what it takes to make it happen.In this conversation with Adeola, we talked about the power of immigration to help strengthen our self-awareness and empathy muscles. We discussed #Africa and why it is the place to be right now. We explored how #entrepreneurship, #education and the #internet will play a role in shaping the future of Africa, and the world, in the next 50 years. The revolution will not be televised. It will be broadcasted. Adeola Adedewe is one of the brilliant and socially-conscious young people who are leading the revolution currently taking place in Africa. While the cultural richness, talent, and ambition that fuel this revolution are not new, wide access to the internet is. And it is giving investors a window into Africa and the land of opportunity that it represents. . . . . Connect with Adeola https://www.linkedin.com/in/adeola-adedewe-033998208/ Learn more about Kredete https://www.kredete.com/

    58 min

  2. 03/29/2024

    Without trust there's no business growth

    When I asked James Yoder what the secret to scaling a business is, he answered it as most empathetic leaders would: "Building your team and trusting them." To some people, trust-- like empathy-- seems too mushy or impractical when applied to business. But I think about it in very practical ways. The hardest part about scaling a business is that the founder(s) get further and further removed from daily operations. They no longer have their hands in everything and now have to trust other people with their vision. In that transitional phase, leaders become painfully aware that while they remain ultimately accountable for anything that happens with the business, they are no longer fully responsible for delivering it. They have to rely on other people and are essentially at their mercy. I call it the paradox of leadership. Simply put, without trust, there's no growth. I can't think of anything more practical than that. In this episode with James Yoder, we talked about entrepreneurship, leadership, and kinship. I even asked James how he wants to be remembered. Tune in to episode 04/ season 03 of Empathy Led, to hear his answer, and more. CONNECT WITH JAMES ON LINKEDIN https://www.linkedin.com/in/yoderjames/ NOT JUST COFFEE https://www.notjust.coffee/visit . UNDERCURRENT COFFEE http://undercurrentcoffee.com/ NIGHT SWIM COFFEE https://nightswimcoffee.com/

    38 min

  3. 03/23/2024

    We are all in this together

    In this episode we talked about the power of self awareness to make us more empathetic as people and as leaders. We discussed what it takes for leaders to lead empathy and for us to build organizations where people feel seen, heard, and cared for. If any of these ideas resonate with you, then this episode is for you. Helton is a certified Mindfulness Meditation & Yoga Educator that finds purpose in bringing calm and ease to others. In his practice he believes that helping others to better connect with themselves can activate self actualization. With a background in MBSR, Human Design & Meditation training in Tibetan Buddhism, his focus is on informational and light hearted practices to help drive others to the hidden potential that lies within. He brings a grounded approach to his teaching & guidance that makes mindful practices and meditation something anyone can find connection to. Find him https://www.linkedin.com/in/heltonbrito/ Hire Him https://www.nicetoseeme.ca/

    1h 10m

  4. 03/19/2024

    Becoming a better ally to the disabled community

    Welcome to Empathy Led. Season 03, Episode 02 Five powerful takeaways from my conversation with Laura We need more representation of the disabled community in the media and marketing. It doesn’t need to be dramatized to have an impact, either. Normalizing it is impactful. People with disabilities are, first and foremost, people. Disability is just another way of existing, not better or worse than any other human experience. Disability is not a tragedy. There can be tragic circumstances associated with how someone becomes disabled. But disability in and of itself is value-neutral. People with disabilities are not inspirational because of their disability. Like everyone else, they earn that label only after doing something inspirational, not simply for existing. Let disabled people lead the conversation. They are the authority and the subject matter experts. Learn more about Laura https://www.linkedin.com/in/lauraastinson/ Check out her online store FairyNerdy https://www.etsy.com/shop/FairyNerdy Listen to her podcast https://www.badattitudespod.com/

    58 min

  5. 03/08/2024

    B-CORP is the future of business

    For companies like Bella Tunno, and founders like Michelle Buelow, the debate around the effectiveness of brand purpose is strange because, to them, purpose isn't a tactic. It's in their DNA. Purpose isn't a scheme to lure customers, get a sales advantage, or attract and retain the best employees. It's a fundamental belief that business is a tool to make society, and the world, a better place. On this Women's Day we pay our respect to women on a mission. Michelle and Bella Tunno are perfect examples of the kind of world we can build when women lead. This episode will enlighten, inspire and challenge you to broaden your definition of business. It will also provide you with philosophical and practical nuggets support and sustain you on your respective world-changing journeys. Welcome to Empathy Led-- Episode 01, Season 03 To learn more about Bella Tunno https://bellatunno.com/ To connect with Michelle Buelow https://michellebuelow.com/ https://www.linkedin.com/in/michelletunnobuelow

    49 min

  6. 06/23/2023

    THE POWER OF SAYING YES TO LIFE

    Did you know that Kidney Diseases are one of the ten leading causes of death worldwide? I certainly didn’t. Not before my conversation with Steven Rick. Steven is intimately familiar with the devastating effects of kidney diseases. Several of his family members have been affected and continue to battle against this silent killer. Fighting against Kidney Disease is a two-prong problem that Steven and others are working hard to solve. And we should certainly join the fight. First, we need to raise awareness. Second, we need to raise funds for research and kidney care. Over the years, Steven has personally raised £6k for various charities focused on Kidney Diseases. This year, he is raising funds for Kidney Care UK by completing the London Classics. Watch my full conversation with Steven Rick. In this episode, we talked about the power of surrendering by saying YES to life; the importance of #curiosity to help us find our path in life or at least our next step; and of course the role #empathy plays in #education, #marketing and #design. . . . Steven is one of those people that perfectly embody the idea that not all who wander are lost. As he puts it, he’s “going through life just bumbling along” with the curiosity and surrender required to treat life as the adventure that it is. Steven started his first company as a 19 year old, dissatisfied with his professional path and determined to make his own way. Though that first venture failed by all conventional measures, he looks back fondly at that time of his life because of the lessons it taught him. In the aftermath of his failed business venture, Steven read the book Yes Man, which quickly became his life mantra. And thus started a very unconditional career path that includes arts, education, marketing, technology and design. Today, he works as product and service designer for The Engineering Construction Industry Training Board (ECITB), where he has the important responsibility to help people in the engineering industry worldwide acquire the knowledge and skills needed to get us to net zero faster. Steven is also a serial fundraiser for charities focused on Kidney Disease, having personally raised over £6k over the past few years. This year, he is raising funds for Kidney Care UK by completing the London Classics. https://2023tcslondonmarathon.enthuse... Empathy- Led EP23/S02

    50 min

  7. 06/12/2023

    COMPETITION IS A DISTRACTION

    At the grio agency, we often warn our clients against the dangers of competition. We remind them that when you compete, you often use your competitors as a reference for what you should do, instead of focusing on those you seek to serve and trusting in your own vision. But it would also be foolish to completely ignore other players in your industry. So we advise them to think of their competitors not as enemies but as allies that are out to solve the same fundamental problem for customers. Allies that simply have different points of view, approaches and solutions. We call it Competitive Allyship. Just Her Rideshare is a perfect illustration of Competitive Allyship in action. Kimberly Evans isn't focused on beating her mighty competitors or on building the next unicorn. Her focus is on obsessively and generously serving a segment of the market that, for too long, has been neglected. So this is not a David vs Goliath story. Hers is a story about purpose and community building. Kimberly Evans is a serial entrepreneur, community builder, founder and CEO at Just Her Rideshare , Inc. While many deemed the number of attacks on women using rideshare services concerning but statistically insignificant to justify systemic change, every new story about a woman being attacked or harassed only created more urgency for Kimberly to act. With features like S.O.S, which makes it easy to notify the police or a person of contact when you are in an emergency situation, or Track My Ride, which gives you the ability to share your itinerary with a loved one, Kimberly is committed to giving every woman a safer and more comfortable alternative to ridesharing. And it's not just the riders Kimberly wants to empower. By hiring primarily women drivers, Kimberly's vision is to create a community of empowered women uplifting and looking out for other women. Before starting this company in 2020, she founded three other companies, all while building a career with the United States Postal Service, where she spent 21 years in distribution, client support and management. Empathy-Led EP22/S02 Learn more about Just Her Rideshare https://www.justherrideshare.com/

    47 min

  8. 06/11/2023

    THE POWER OF CULTURE

    A few years ago, Grant McCraken made a compelling case for why every company needs a Chief Culture Officer . He argued that, although corporations are often blind and deaf to the world around them, they need to have a better pulse on Culture in order to succeed in this rapidly-changing and interconnected world. His point was that we need people like Michael McConnell who have not only the cultural fluency but also the ability to translate their observations into actionable insights. In this episode, we covered a wide range of topics: the symbiotic relationship brands have with Culture; the power of empathy to connect brands with customers and people to each other; the role responsibility, community and therapy play in our respective healing journeys. Michael McConnell is a brand consultant, innovator, community builder, and wellness advocate. Michael began his career as an intern for Sean Combs, where he learned the true meaning of entrepreneurship. He went on to create his own brand marketing and consultancy firm, the Rebel Camp, helping start-ups and large corporations connect authentically with their desired consumers. He has also taken on he role of head of culture and marketing director for Uncle Waithleys Beverage Company. As an innovator Michael helped raise nearly $30 Million dollars for charity, through Text to Pledge®, which he helped launch. Michael is again at the forefront of innovation and is a founding board member for EquityCoin, a securities token focused on building affordable homes for homeless families. Michael is also a master community builder and outspoken advocate for mental health and wellness. He has dedicated his life to ensuring that people of color get the tools necessary to live full and healthy lives. Empathy-Led, EP21/S02 Learn more about his company The Rebel Camp https://www.therebelcamp.com/

    54 min
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Ratings & Reviews

5
out of 5
2 Ratings

About

Empathy-led is a show about empathetic leaders, organizations and brands and for people who aspire to infuse a great dose of empathy into their lives and organizations.  We started this show because our vision at the grio agency is a world with more empathetic leaders, organizations and brands. And we hope that you will come along with us on this journey, and that together we can make the work a more empathetic place. 

Information

  • Creator
    THE GRIO AGENCY
  • Years Active
    2021 - 2024
  • Episodes
    37
  • Rating
    Clean
  • Copyright
    © THE GRIO AGENCY
  • Show Website
    EMPATHY-LED